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Cloth Diaper Market

Global Cloth Diaper Market Share, Size, Forecast: By Type: Baby, Adult; By Size: Extra Small and Small, Medium, Large, Extra Large; By Distribution Channel: Hypermarkets/Supermarkets, Convenience Stores, Pharmacy/Drug Stores, Online, Others; Regional Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032

Cloth Diaper Market Outlook

The global cloth diaper market size reached a value of approximately USD 4.51 billion in 2023. The market is further expected to grow at a CAGR of 8.6% between 2024 and 2032, reaching a value of USD 9.51 billion by 2032.

 

cloth diaper market

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Key Trends in the Market

Cloth diapers are reusable diapers that contain materials that offer absorption while also supporting washing and reuse without significant deterioration. These diapers typically contain multiple layers and while inner layers absorb wetness, and the outer layers restricts the contents of the diaper from seeping out. Cloth diapers are considered to be more environmentally friendly and cost-effective as compared to regular disposable diapers as they can be reused after washing.

 

  • The key cloth diaper market trends include increasing environment consciousness among general populations around the globe. Diapers can take centuries to decompose, therefore parents and elderly are switching to cloth diapers due to their environment friendly and reusable nature.
  • Rising awareness about the benefits of using cloth diapers such as skin friendliness, improved ventilation, and comfort are encouraging more and more new parents to switch to them. Such advantages are expected to increase the utilisation of cloth diapers over the forecast period.
  • Limited affordability of elderly population using diapers and parents of babies is another crucial trend aiding the cloth diaper market growth. Regular diapers are made for one time use and can significantly drive the household expenses of individuals using diapers on a regular basis.
  • Growing penetration of washing machines among households is further contributing to the market for cloth diapers as used cloth diapers can be easily washed in washing machines. With suitable settings, washing machines can hygienically and quickly clean used cloth diapers, readying the cloth diapers for subsequent use.

 

Cloth Diaper Market Analysis

On the basis of type, the market is bifurcated into baby and adult. Based on size, the market is segregated into extra small and small, medium, large, and extra large. On the basis of distribution channel, the market is divided into hypermarkets/supermarkets, convenience stores, pharmacy/drug stores, and online, among others. Based on region, the market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

cloth diaper market by segmentation

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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global cloth diaper market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

 

  • The Procter & Gamble Company
  • Essity Aktiebolag (publ)
  • Kimberly-Clark Corporation
  • BabeeGreens
  • Thirsties, Inc.
  • Cotton Babies, Inc.
  • Littlelamb Nappies
  • Bumkins Finer Baby Products
  • The Natural Baby Company (Grovia)
  • Others

 

Cloth Diaper Market Share by Type

Babies are expected to account for a major share of the market for cloth diapers over the forecast period. The factors aiding this growth include the growing population and increasing awareness regarding the advantages of cloth diapers among parents. Caregivers and parents are opting for cloth diapers due concerns regarding waste generation as the reusable nature of these diapers helps in reducing waste sent to landfills. Other factors increasing the usage of cloth diapers include the desire of parents to prevent the exposure of the infants against chemicals and to reduce expenses, particularly for multiple babies.

 

Cloth Diaper Market Share by Region

The Asia Pacific region holds a significant share of the market for cloth diapers which can be attributed to rising birth rates in the region as well as growing elderly population facing bladder control issues. The hot and humid climate of various countries in the Asia Pacific region makes the use of regular disposable diapers inconvenient as they are more likely to cause diaper rash. The chemicals and toxins used in their production prevent leakage, however, they can cause severe rashes due to the heat. Furthermore, the expensive nature of regular diapers also makes them inconvenient for regular usage as the spending capacity of many new parents in the Asia Pacific region is limited. Cloth diapers offer an inexpensive and skin friendly alternative to such challenges and have also been a cultural tradition in countries like India.

 

cloth diaper market by region

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Competitive Landscape

The Procter & Gamble Company was established in 1837 and is based in Ohio, United States. Their brands are trusted by millions of individuals as the company is grounded in their values, purpose, and principles. The company specialises in hygiene and personal care products ranging from beauty and home care to health care, among others.

 

Essity Aktiebolag (publ), founded in 2017 and headquartered in Stockholm, Sweden, is one of the leading hygiene and health solutions companies specialising in feminine care, baby diapers, personal care, and medical solutions, among others. They are focused on pursuing local and global initiatives in order to raise awareness and standards for health and hygiene.

 

Kimberly-Clark Corporation was established in 1872 and is based in Texas, United States. They are the global leaders and pioneers of childcare and mom-trusted baby brands. Kimberly-Clark brand name products include KimWipes, Kleenex, Kotex feminine hygiene products, Scott and Andrex toilet paper and Huggies disposable diapers and baby wipes, among others.

 

Other market players include BabeeGreens, Thirsties, Inc., Cotton Babies, Inc., Littlelamb Nappies, Bumkins Finer Baby Products, and The Natural Baby Company (Grovia), among others.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Size
  • Distribution Channel
  • Region
Breakup by Type
  • Baby
  • Adult
Breakup by Size
  • Extra Small and Small
  • Medium
  • Large
  • Extra Large
Breakup by Distribution Channel
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Pharmacy/Drug Stores
  • Online
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • The Procter & Gamble Company
  • Essity Aktiebolag (publ)
  • Kimberly-Clark Corporation
  • BabeeGreens
  • Thirsties, Inc.
  • Cotton Babies, Inc.
  • Littlelamb Nappies
  • Bumkins Finer Baby Products
  • The Natural Baby Company (Grovia)
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Cloth Diaper Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Cloth Diaper Historical Market (2018-2023)
    8.3    Global Cloth Diaper Market Forecast (2024-2032)
    8.4    Global Cloth Diaper Market by Type
        8.4.1    Baby
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Adult
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
    8.5    Global Cloth Diaper Market by Size
        8.5.1    Extra Small and Small
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Medium
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    Large
            8.5.3.1    Historical Trend (2018-2023)
            8.5.3.2    Forecast Trend (2024-2032)
        8.5.4    Extra Large
            8.5.4.1    Historical Trend (2018-2023)
            8.5.4.2    Forecast Trend (2024-2032)
    8.6    Global Cloth Diaper Market by Distribution Channel
        8.6.1    Hypermarkets/Supermarkets
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Convenience Stores
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
        8.6.3    Pharmacy/Drug Stores
            8.6.3.1    Historical Trend (2018-2023)
            8.6.3.2    Forecast Trend (2024-2032)
        8.6.4    Online
            8.6.4.1    Historical Trend (2018-2023)
            8.6.4.2    Forecast Trend (2024-2032)  
        8.6.5    Others
    8.7    Global Cloth Diaper Market by Region
        8.7.1    North America
            8.7.1.1    Historical Trend (2018-2023) 
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    Europe
            8.7.2.1    Historical Trend (2018-2023) 
            8.7.2.2    Forecast Trend (2024-2032)
        8.7.3    Asia Pacific
            8.7.3.1    Historical Trend (2018-2023) 
            8.7.3.2    Forecast Trend (2024-2032)
        8.7.4    Latin America
            8.7.4.1    Historical Trend (2018-2023) 
            8.7.4.2    Forecast Trend (2024-2032)
        8.7.5    Middle East and Africa
            8.7.5.1    Historical Trend (2018-2023) 
            8.7.5.2    Forecast Trend (2024-2032)
9    North America Cloth Diaper Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe Cloth Diaper Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Cloth Diaper Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    South Korea
        11.5.1    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Australia
        11.6.1    Historical Trend (2018-2023) 
        11.6.2    Forecast Trend (2024-2032)
    11.7    Others
12    Latin America Cloth Diaper Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Cloth Diaper Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis  
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price  
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    The Procter & Gamble Company
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Essity Aktiebolag (publ)
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Kimberly-Clark Corporation
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    BabeeGreens
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Thirsties, Inc.
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Cotton Babies, Inc.
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Littlelamb Nappies
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Bumkins Finer Baby Products
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    The Natural Baby Company (Grovia)
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    Others
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Cloth Diaper Market: Key Industry Highlights, 2018 and 2032 
2.    Global Cloth Diaper Historical Market: Breakup by Type (USD Million), 2018-2023
3.    Global Cloth Diaper Market Forecast: Breakup by Type (USD Million), 2024-2032
4.    Global Cloth Diaper Historical Market: Breakup by Size (USD Million), 2018-2023
5.    Global Cloth Diaper Market Forecast: Breakup by Size (USD Million), 2024-2032
6.    Global Cloth Diaper Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
7.    Global Cloth Diaper Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
8.    Global Cloth Diaper Historical Market: Breakup by Region (USD Million), 2018-2023
9.    Global Cloth Diaper Market Forecast: Breakup by Region (USD Million), 2024-2032
10.    North America Cloth Diaper Historical Market: Breakup by Country (USD Million), 2018-2023
11.    North America Cloth Diaper Market Forecast: Breakup by Country (USD Million), 2024-2032
12.    Europe Cloth Diaper Historical Market: Breakup by Country (USD Million), 2018-2023
13.    Europe Cloth Diaper Market Forecast: Breakup by Country (USD Million), 2024-2032
14.    Asia Pacific Cloth Diaper Historical Market: Breakup by Country (USD Million), 2018-2023
15.    Asia Pacific Cloth Diaper Market Forecast: Breakup by Country (USD Million), 2024-2032
16.    Latin America Cloth Diaper Historical Market: Breakup by Country (USD Million), 2018-2023
17.    Latin America Cloth Diaper Market Forecast: Breakup by Country (USD Million), 2024-2032
18.    Middle East and Africa Cloth Diaper Historical Market: Breakup by Country (USD Million), 2018-2023
19.    Middle East and Africa Cloth Diaper Market Forecast: Breakup by Country (USD Million), 2024-2032
20.    Global Cloth Diaper Market Structure

Key Questions Answered in the Report

The market size for cloth diapers reached a value of approximately USD 4.51 billion in 2023.

The market is expected to grow at a CAGR of 8.6% between 2024 and 2032.

The market for cloth diaper is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 9.51 billion by 2032.

The major market drivers include cost efficient nature of cloth diapers and rising concerns about the environment.

The key trends fuelling the growth of the market include growing knowledge about the advantages of using cloth diapers, rising cases of bladder control problems among the elderly, and rapid urbanisation.

There are various advantages associated with the usage of cloth diapers that are not provided by disposable diapers including their cost-efficient nature, environment friendliness, and chemical free composition, among others.

The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The various distribution channels of cloth diapers in the market are hypermarkets/supermarkets, convenience stores, pharmacy/drug stores, and online, among others.

The significant types of cloth diapers in the market are baby and adult.

The key players in the global cloth diaper market are The Procter & Gamble Company, Essity Aktiebolag (publ), Kimberly-Clark Corporation, BabeeGreens, Thirsties, Inc., Cotton Babies, Inc., Littlelamb Nappies, Bumkins Finer Baby Products, and The Natural Baby Company (Grovia), among others.

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