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The global cloth diaper market size reached a value of approximately USD 4.51 billion in 2023. The market is further expected to grow at a CAGR of 8.6% between 2024 and 2032, reaching a value of USD 9.51 billion by 2032.
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Cloth diapers are reusable diapers that contain materials that offer absorption while also supporting washing and reuse without significant deterioration. These diapers typically contain multiple layers and while inner layers absorb wetness, and the outer layers restricts the contents of the diaper from seeping out. Cloth diapers are considered to be more environmentally friendly and cost-effective as compared to regular disposable diapers as they can be reused after washing.
On the basis of type, the market is bifurcated into baby and adult. Based on size, the market is segregated into extra small and small, medium, large, and extra large. On the basis of distribution channel, the market is divided into hypermarkets/supermarkets, convenience stores, pharmacy/drug stores, and online, among others. Based on region, the market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global cloth diaper market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
Babies are expected to account for a major share of the market for cloth diapers over the forecast period. The factors aiding this growth include the growing population and increasing awareness regarding the advantages of cloth diapers among parents. Caregivers and parents are opting for cloth diapers due concerns regarding waste generation as the reusable nature of these diapers helps in reducing waste sent to landfills. Other factors increasing the usage of cloth diapers include the desire of parents to prevent the exposure of the infants against chemicals and to reduce expenses, particularly for multiple babies.
The Asia Pacific region holds a significant share of the market for cloth diapers which can be attributed to rising birth rates in the region as well as growing elderly population facing bladder control issues. The hot and humid climate of various countries in the Asia Pacific region makes the use of regular disposable diapers inconvenient as they are more likely to cause diaper rash. The chemicals and toxins used in their production prevent leakage, however, they can cause severe rashes due to the heat. Furthermore, the expensive nature of regular diapers also makes them inconvenient for regular usage as the spending capacity of many new parents in the Asia Pacific region is limited. Cloth diapers offer an inexpensive and skin friendly alternative to such challenges and have also been a cultural tradition in countries like India.
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The Procter & Gamble Company was established in 1837 and is based in Ohio, United States. Their brands are trusted by millions of individuals as the company is grounded in their values, purpose, and principles. The company specialises in hygiene and personal care products ranging from beauty and home care to health care, among others.
Essity Aktiebolag (publ), founded in 2017 and headquartered in Stockholm, Sweden, is one of the leading hygiene and health solutions companies specialising in feminine care, baby diapers, personal care, and medical solutions, among others. They are focused on pursuing local and global initiatives in order to raise awareness and standards for health and hygiene.
Kimberly-Clark Corporation was established in 1872 and is based in Texas, United States. They are the global leaders and pioneers of childcare and mom-trusted baby brands. Kimberly-Clark brand name products include KimWipes, Kleenex, Kotex feminine hygiene products, Scott and Andrex toilet paper and Huggies disposable diapers and baby wipes, among others.
Other market players include BabeeGreens, Thirsties, Inc., Cotton Babies, Inc., Littlelamb Nappies, Bumkins Finer Baby Products, and The Natural Baby Company (Grovia), among others.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Type |
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Breakup by Size |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Cloth Diaper Market Analysis
8.1 Key Industry Highlights
8.2 Global Cloth Diaper Historical Market (2018-2023)
8.3 Global Cloth Diaper Market Forecast (2024-2032)
8.4 Global Cloth Diaper Market by Type
8.4.1 Baby
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Adult
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Cloth Diaper Market by Size
8.5.1 Extra Small and Small
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Medium
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Large
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Extra Large
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.6 Global Cloth Diaper Market by Distribution Channel
8.6.1 Hypermarkets/Supermarkets
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Convenience Stores
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Pharmacy/Drug Stores
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Online
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Others
8.7 Global Cloth Diaper Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Cloth Diaper Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Cloth Diaper Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Cloth Diaper Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 South Korea
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Australia
11.6.1 Historical Trend (2018-2023)
11.6.2 Forecast Trend (2024-2032)
11.7 Others
12 Latin America Cloth Diaper Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Cloth Diaper Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 The Procter & Gamble Company
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Essity Aktiebolag (publ)
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Kimberly-Clark Corporation
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 BabeeGreens
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Thirsties, Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Cotton Babies, Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Littlelamb Nappies
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Bumkins Finer Baby Products
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 The Natural Baby Company (Grovia)
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Cloth Diaper Market: Key Industry Highlights, 2018 and 2032
2. Global Cloth Diaper Historical Market: Breakup by Type (USD Million), 2018-2023
3. Global Cloth Diaper Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Global Cloth Diaper Historical Market: Breakup by Size (USD Million), 2018-2023
5. Global Cloth Diaper Market Forecast: Breakup by Size (USD Million), 2024-2032
6. Global Cloth Diaper Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
7. Global Cloth Diaper Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
8. Global Cloth Diaper Historical Market: Breakup by Region (USD Million), 2018-2023
9. Global Cloth Diaper Market Forecast: Breakup by Region (USD Million), 2024-2032
10. North America Cloth Diaper Historical Market: Breakup by Country (USD Million), 2018-2023
11. North America Cloth Diaper Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Europe Cloth Diaper Historical Market: Breakup by Country (USD Million), 2018-2023
13. Europe Cloth Diaper Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Asia Pacific Cloth Diaper Historical Market: Breakup by Country (USD Million), 2018-2023
15. Asia Pacific Cloth Diaper Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Latin America Cloth Diaper Historical Market: Breakup by Country (USD Million), 2018-2023
17. Latin America Cloth Diaper Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Middle East and Africa Cloth Diaper Historical Market: Breakup by Country (USD Million), 2018-2023
19. Middle East and Africa Cloth Diaper Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Global Cloth Diaper Market Structure
The market size for cloth diapers reached a value of approximately USD 4.51 billion in 2023.
The market is expected to grow at a CAGR of 8.6% between 2024 and 2032.
The market for cloth diaper is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 9.51 billion by 2032.
The major market drivers include cost efficient nature of cloth diapers and rising concerns about the environment.
The key trends fuelling the growth of the market include growing knowledge about the advantages of using cloth diapers, rising cases of bladder control problems among the elderly, and rapid urbanisation.
There are various advantages associated with the usage of cloth diapers that are not provided by disposable diapers including their cost-efficient nature, environment friendliness, and chemical free composition, among others.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The various distribution channels of cloth diapers in the market are hypermarkets/supermarkets, convenience stores, pharmacy/drug stores, and online, among others.
The significant types of cloth diapers in the market are baby and adult.
The key players in the global cloth diaper market are The Procter & Gamble Company, Essity Aktiebolag (publ), Kimberly-Clark Corporation, BabeeGreens, Thirsties, Inc., Cotton Babies, Inc., Littlelamb Nappies, Bumkins Finer Baby Products, and The Natural Baby Company (Grovia), among others.
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