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Global Cognac and Brandy Market Share, Size, Trends, Growth, Analysis, Forecast: By Product Type: Cognac, Brandy; By Distribution Channel: On-Trade, Off-Trade; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Value Chain Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032
Global Cognac and Brandy Market Outlook
The global cognac and brandy market size reached a value of USD 30.50 billion in 2023. The market is further projected to grow at a CAGR of 5.7% during 2024-2032 to reach a value of USD 50.23 billion in 2032.
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Expanding Millennial Population, Growing Social Acceptance, Awareness of Health Benefits, and Introduction of New Flavours to be the Key Trends in the Cognac and Brandy Market
Cognac is a type of brandy that is prepared by distilling white wine grapes from Charente and Charente-Maritime departments, using copper pots and is stored in French oak barrels for ageing to obtain a better-quality product. Cognac is made from different white grapes, such as Ugni Blanc, Folle Blanche, and Colombard. Brandy is an alcoholic beverage produced by distilling wine or fermented fruit mash. Brandy is usually offered as after-dinner drinks. Also, they are utilised to flavour dessert dishes and mixed drinks.
- The expanding population of millennials and inclination towards modernised culture are leading to the growing acceptance of cognac and brandies in social communities, which is resulting in its rising consumption in gatherings, such as parties and celebrations.
- The growing awareness about the health benefits of cognac and brandy, such as improved cardiac health, reduced risk of type 2 diabetes or bad cholesterol, and improved immune health, is leading to its increased consumption by the population.
- The cognac and brandy market key trends include the introduction of new flavours, such as blueberry, strawberry, peach, and lemon, to meet the evolving tastes and preferences of new and experimental consumers.
- The market players are taking initiatives in using superior and natural ingredients to produce high-end products. In February 2022, Bacardi India introduced its premium brandy, Good Man, prepared by combining French and Indian grape brandies, aged for two years in oak casks. The company aims to meet the demands for an enhanced drinking experience among its domestic customer bases.
Cognac and Brandy Market Analysis
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The market can be bifurcated based on product type into cognac and brandy. Cognac is further divided into very special, very special old pale, and extra old. Brandy is further segmented into pisco, American brandy, and Spanish brandy, among others. The different distribution channels are on-trade and off-trade. The major regional markets are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report offers an extensive assessment of the market on the basis of Porter's five forces model, along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Radico Khaitan Limited
- Emperador Distillers, Inc.
- Naud Spirits & Distillery
- Pernod Ricard S.A.
- Jas Hennessy & Co.
- Others
Increasing Consumption of Cognac to Aid the Cognac and Brandy Market
There is a surge in the consumption of cognac due to its production from superior-quality grapes and its smooth and soft characteristics. The availability of different types or grades of cognac is also resulting in the market development.
The very special cognac is two years old and is primarily used for developing cocktails, long drinks, and mixed drinks, as they offer a fresher aroma of fruits. Very special old pale cognac is aged for a minimum of four years and is smoother in texture. They are utilised for ice and cooking purposes. Extra old cognac is stored in oak barrels for at least 10 years. The extra old cognac is made rich with warm spice, chocolate, nuts, and dried fruits, and is paired with food.
Also, there is rising consumption of brandies in moderation as it offers multiple health benefits, such as reduced inflammation in arteries, improved cardiovascular health, relieving respiratory issues, and helping tackle sleep issues, among others. The market players are making strong efforts to deliver unique flavoured and superior-quality brandies, which is expected to further stimulate the market growth.
Europe is Expected to Hold a Substantial Share in the Cognac and Brandy Market
There is an increased production of high-quality brandies in the regions of Cognac, Armagnac, and Calvados in Northern France, owing to the presence of apple and pear orchards. Also, there are strong traditions of brandy distillation in European countries, such as Spain and Italy.
The stringent quality standards in France, such as the distillation of cognac only from white grapes and the need to be produced in the Cognac region, are likely to help maintain the reputation of cognac as a distinct style of brandy. Also, the rising demand for cognac and brandy can be attributed to the improved living standards and the flourishing tourism or hospitality sector in the European region.
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Competitive Landscape
Radico Khaitan Ltd is an India-based company founded in 1943. The company is a major bulk supplier of Indian Made Foreign Liquor and has brands, namely 8 PM Whisky, Magic Moments Vodka, Contessa XXX Rum and Old Admiral Brandy. Radico is a transparent organisation that meets corporate governance standards.
Emperadors Distillers Inc. is a Philippines-based company founded in 1990. The company delivers high-quality distilled spirits and other alcoholic beverages in the Philippines and across Europe. It offers brands, such as Emperador LightSmirnoff Mule, The Bar, The Dalmore and others.
Naud Spirits & Distillery is a French-based distillery that uses precise art of distillation, such as copper pot stills and other traditional methods, to deliver superior cognac and brandies.
Other cognac and brandy market players include Pernod Ricard S.A., and Jas Hennessy & Co., among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Industry Opportunities and Challenges
8 Global Cognac and Brandy Market Analysis
8.1 Key Industry Highlights
8.2 Global Cognac and Brandy Historical Market (2018-2023)
8.3 Global Cognac and Brandy Market Forecast (2024-2032)
8.4 Global Cognac and Brandy Market by Product Type
8.4.1 Cognac
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2023)
8.4.1.3 Forecast Trend (2024-2032)
8.4.1.4 Breakup By Type
8.4.1.4.1 Very Special
8.4.1.4.2 Very Special Old Pale
8.4.1.4.3 Extra Old
8.4.2 Brandy
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2023)
8.4.2.3 Forecast Trend (2024-2032)
8.4.2.4 Breakup by Type
8.4.2.4.1 Pisco
8.4.2.4.2 American Brandy
8.4.2.4.3 Spanish Brandy
8.4.2.4.4 Others
8.5 Global Cognac and Brandy Market by Distribution Channel
8.5.1 On-Trade
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2023)
8.5.1.3 Forecast Trend (2024-2032)
8.5.2 Off-Trade
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2023)
8.5.2.3 Forecast Trend (2024-2032)
8.6 Global Cognac and Brandy Market by Region
8.6.1 North America
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2023)
8.6.1.3 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2023)
8.6.2.3 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2023)
8.6.3.3 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Market Share
8.6.4.2 Historical Trend (2018-2023)
8.6.4.3 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Market Share
8.6.5.2 Historical Trend (2018-2023)
8.6.5.3 Forecast Trend (2024-2032)
9 North America Cognac and Brandy Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2023)
9.1.3 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2023)
9.2.3 Forecast Trend (2024-2032)
10 Europe Cognac and Brandy Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2023)
10.1.3 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2023)
10.2.3 Forecast Trend (2024-2032)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2023)
10.3.3 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2023)
10.4.3 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Cognac and Brandy Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2023)
11.1.3 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2023)
11.2.3 Forecast Trend (2024-2032)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2023)
11.3.3 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2023)
11.4.3 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2023)
11.5.3 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Cognac and Brandy Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2023)
12.1.3 Forecast Trend (2024-2032)
12.2 Mexico
12.2.1 Market Share
12.2.2 Historical Trend (2018-2023)
12.2.3 Forecast Trend (2024-2032)
12.3 Argentina
12.3.1 Market Share
12.3.2 Historical Trend (2018-2023)
12.3.3 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Cognac and Brandy Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2023)
13.1.3 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2023)
13.2.3 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2023)
13.3.3 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2023)
13.4.3 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Radico Khaitan Limited
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Emperador Distillers, Inc.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Naud Spirits & Distillery
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Pernod Ricard S.A.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Jas Hennessy & Co.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Cognac and Brandy Market: Key Industry Highlights, 2018 and 2032
2. Global Cognac and Brandy Historical Market: Breakup by Product Type (USD Billion), 2018-2023
3. Global Cognac and Brandy Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
4. Global Cognac and Brandy Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
5. Global Cognac and Brandy Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
6. Global Cognac and Brandy Historical Market: Breakup by Region (USD Billion), 2018-2023
7. Global Cognac and Brandy Market Forecast: Breakup by Region (USD Billion), 2024-2032
8. North America Cognac and Brandy Historical Market: Breakup by Country (USD Billion), 2018-2023
9. North America Cognac and Brandy Market Forecast: Breakup by Country (USD Billion), 2024-2032
10. Europe Cognac and Brandy Historical Market: Breakup by Country (USD Billion), 2018-2023
11. Europe Cognac and Brandy Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Asia Pacific Cognac and Brandy Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Asia Pacific Cognac and Brandy Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Latin America Cognac and Brandy Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Latin America Cognac and Brandy Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Middle East and Africa Cognac and Brandy Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Middle East and Africa Cognac and Brandy Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Global Cognac and Brandy Market Structure
Key Questions Answered in the Report
In 2023, the market attained a value of nearly USD 30.50 billion.
The market drivers include expanding population of millennials, inclination towards modernised culture, increasing consumption in social gatherings, and awareness about the health benefits.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach almost USD 50.23 billion by 2032.
The key market trends creating growth opportunities include the growing social acceptance, introduction of new flavours, and strong presence of market players delivering high-end products.
The significant product types considered in the market report are cognac and brandy.
The different distribution channels are on-trade and off-trade.
The market is assessed to grow at a CAGR of 5.7% between 2024 and 2032.
The major players in the market are Radico Khaitan Limited, Emperador Distillers, Inc., Naud Spirits & Distillery, Pernod Ricard S.A., and Jas Hennessy & Co., among others.
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