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Colombia Cereal Bars Market Size, Share, Trends, Analysis: By Product: Snacks Bar, Energy and Nutrition Bar, Others; By Distribution Channel: Hypermarkets/Supermarkets, Speciality Stores, Convenience Stores, Online Stores, Others; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032
Colombia Cereal Bars Market Outlook
The Colombia cereal bars market size reached approximately USD 75 million in 2023. The market is projected to grow at a CAGR of 4.50% between 2024 and 2032, reaching a value of around USD 106.67 million by 2032.
Key Takeaways
- The demand for nutritional bars over traditional chocolate bars is increasing, as consumers seek products made with natural ingredients, low sugar levels, and additional functional advantages like protein, high fibre, vitamins, and minerals.
- Processed cereals play a crucial role as a primary component in the production of cereal bars. In Colombia, processed cereals are mainly imported from the UK, the US, Chile, France, and Peru.
- Manufacturers offer a variety of cereal bars to meet the needs of diverse consumer segments, including athletes, children, and individuals with specific dietary requirements like gluten-free or vegan preferences.
The demand for nutritious food products in Colombia has led to significant demand for cereal bars over traditional bars. This can be attributed to changes in dietary patterns, an increasing awareness of clean-label products, and a preference for convenient food options. Additionally, the growing gym culture and the rising interest of the youth in sports activities have further fuelled the Colombia cereal bars market growth. Nowadays, the market is dominated by energy and nutrition bars, which are composed of ingredients like chia seeds, oat flour, and walnuts, and are rich in carbohydrates and proteins.
There is a growing trend among individuals to seek out nutritious and healthy food options that are low in calories and fat. This shift is largely driven by the rising rates of chronic diseases like obesity. In July 2020, Tosh, a Colombian company, launched a range of oat-based products including cereal bars to cater to the needs of consumers looking for both nutritious and tasty snacks. These cereal bars are crafted from oat flakes, sweetened with stevia, and contain wheat flakes and extruded rice.
Further, the rise of e-commerce has resulted in a significant increase in online sales of the product. The convenience of online shopping allows customers to browse and purchase various products, including groceries, from the comfort of their homes, saving them time and effort compared to traditional brick-and-mortar stores. Additionally, the wide variety of options available online allows customers to easily compare prices and choose the best product for their needs, thus leading to the Colombia cereal bars market development.
Market Segmentation
Colombia Cereal Bars Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
- Snacks Bar
- Energy and Nutrition Bar
- Others
Market Breakup by Distribution Channel
- Hypermarkets/Supermarkets
- Speciality Stores
- Convenience Stores
- Online Stores
- Others
Competitive Landscape
The market participants are focusing on creating innovative products, like gluten-free cereal bars, to attract potential customers.
- Grupo Nutresa
- WK Kellogg Co.
- Nestle SA
- General Mills Inc.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Distribution Channel |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Market Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Latin America Cereal Bars Market Overview
8.1 Key Industry Highlights
8.2 Latin America Cereal Bars Historical Market (2018-2023)
8.3 Latin America Cereal Bars Market Forecast (2024-2032)
8.4 Latin America Cereal Bars Market Share by Country
8.4.1 Brazil
8.4.2 Mexico
8.4.3 Argentina
8.4.4 Colombia
8.4.5 Others
9 Colombia Cereal Bars Market Overview
9.1 Key Industry Highlights
9.2 Colombia Cereal Bars Historical Market (2018-2023)
9.3 Colombia Cereal Bars Market Forecast (2024-2032)
10 Colombia Cereal Bars Market by Product
10.1 Snacks Bar
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Energy and Nutrition Bar
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Others
11 Colombia Cereal Bars Market by Distribution Channel
11.1 Hypermarkets/Supermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Speciality Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Convenience Stores
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Online Stores
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Others
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter’s Five Forces Analysis
12.2.1 Supplier’s Power
12.2.2 Buyers Powers
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
12.3 Key Indicators for Demand
12.4 Key Indicators for Price
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 Grupo Nutresa
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 WK Kellogg Co.
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Nestle SA
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 General Mills Inc.
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 Others
14 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Latin America Cereal Bars Market: Key Industry Highlights, 2018 and 2032
2. Colombia Cereal Bars Market: Key Industry Highlights, 2018 and 2032
3. Colombia Cereal Bars Historical Market: Breakup by Product (USD Million), 2018-2023
4. Colombia Cereal Bars Market Forecast: Breakup by Product (USD Million), 2024-2032
5. Colombia Cereal Bars Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
6. Colombia Cereal Bars Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
7. Colombia Cereal Bars Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 75 million.
The market is estimated to grow at a CAGR of 4.50% between 2024 and 2032.
The market is estimated to witness a healthy growth during 2024-2032 to reach around USD 106.67 million by 2032.
The growth of the cereal bars market can be attributed to the rising demand for convenient and nutritious food, increased online food purchases, and growing demand from fitness enthusiasts.
The key trends aiding the market expansion include the rising demand for low-calorie food items and the introduction of innovative flavours.
The major products in the market are snacks bar, energy and nutrition bar, and others.
The major distribution channels in the market are hypermarkets/supermarkets, speciality stores, convenience stores, and online stores, among others.
The major players in the market are Grupo Nutresa, WK Kellogg Co., Nestle SA, and General Mills Inc., among others.
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