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Colombia Events Market Size, Share, Analysis, Forecast: By Event Type: Music Concert, Festivals, Sports, Exhibition and Conferences, Corporate Events and Seminars, Others; By Revenue Source: Ticket Sales, Sponsorship, Others; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032
Colombia Events Market Outlook
The Colombia events market size is projected to expand at a CAGR of 9.90% between 2024 and 2032.
Key Takeaways
- The COVID-19 crisis has expedited the integration of hybrid events, blending face-to-face interactions with virtual components. This approach enhances the event's scope and inclusivity by accommodating participants both on-site and online.
- Virtual and augmented reality technologies are utilised to improve the event experience by offering virtual booths, immersive environments, and interactive elements for attendees, whether they are participating in person or virtually.
- Digital marketing and social media are essential components in the promotion and engagement of events. Event organizers utilise these platforms to expand their reach, create excitement, and foster a sense of unity within their community.
As per the Colombia events market analysis, hybrid events have become a prominent trend in the market as they offer the opportunity to reach a wider audience and enhance accessibility. By utilising a hybrid format, event organizers can optimise participation by accommodating both physical and virtual attendees, leading to increased revenue and cost efficiency. This shift in approach has become increasingly popular, particularly in the wake of the COVID-19 pandemic, prompting many event organizers and educational institutions to adopt this model to expand their reach.
Event planners are increasingly realising the significance of offering improved customer support, utilising technologies like event management software and mobile event communication apps, among others. Moreover, the growing integration of advanced technologies such as AR and VR, digital ticketing and contactless check-in, drone shows, and many others has transformed the events market, and the way events are planned and executed. Thus, the increasing focus on creating immersive and unforgettable experience for clients not only enhances customer satisfaction but also boosts positive word-of-mouth marketing, drawing a wider audience to the market.
In October 2022, a healthcare company, Headspace hosted its fourth annual hybrid consortium meeting in Cartagena, Colombia, in collaboration with the World Health Organization. This gathering marked their initial meeting post the COVID-19 pandemic and was conducted in a hybrid format to accommodate various participants joining either in person or remotely, based on their preferences. Similarly, numerous public and private organizations in Colombia are demonstrating a growing interest in hybrid events, which is contributing to the Colombia events market growth.
Market Segmentation
Colombia Events Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Event Type
- Music Concert
- Festivals
- Sports
- Exhibition and Conferences
- Corporate Events and Seminars
- Others
Market Breakup by Revenue Source
- Ticket Sales
- Sponsorship
- Others
Competitive Landscape
The market participants are focusing on integrating cutting-edge technologies such as augmented reality and virtual reality to create an immersive experience for the audience.
- Sphera Impacta
- Muisca Travel & Events
- Wink Eventos
- Elite Medellin
- ICONYCA – CELEBRATION PLANNERS
- PartySlate Inc.,
- Hi Cartagena Weddings
- DVEntique
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Event Type |
|
| Breakup by Revenue Source |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Market Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Latin America Events Market Overview
8.1 Key Industry Highlights
8.2 Latin America Events Historical Market (2018-2023)
8.3 Latin America Events Market Forecast (2024-2032)
9 Colombia Events Market Overview
9.1 Key Industry Highlights
9.2 Colombia Events Historical Market (2018-2023)
9.3 Colombia Events Market Forecast (2024-2032)
10 Colombia Events Market by Event Type
10.1 Music Concert
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Festivals
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Sports
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Exhibition and Conferences
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Corporate Events and Seminars
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Others
11 Colombia Events Market by Revenue Source
11.1 Ticket Sales
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Sponsorship
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Others
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter’s Five Forces Analysis
12.2.1 Supplier’s Power
12.2.2 Buyers Powers
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
12.3 Key Indicators for Demand
12.4 Key Indicators for Price
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 Sphera Impacta
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 Muisca Travel & Events
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Wink Eventos
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 Elite Medellin
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 ICONYCA – CELEBRATION PLANNERS
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 PartySlate Inc.,
13.2.6.1 Company Overview
13.2.6.2 Product Portfolio
13.2.6.3 Demographic Reach and Achievements
13.2.6.4 Certifications
13.2.7 Hi Cartagena Weddings
13.2.7.1 Company Overview
13.2.7.2 Product Portfolio
13.2.7.3 Demographic Reach and Achievements
13.2.7.4 Certifications
13.2.8 DVEntique
13.2.8.1 Company Overview
13.2.8.2 Product Portfolio
13.2.8.3 Demographic Reach and Achievements
13.2.8.4 Certifications
13.2.9 Others
14 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Latin America Events Market: Key Industry Highlights, 2018 and 2032
2. Colombia Events Market: Key Industry Highlights, 2018 and 2032
3. Colombia Events Historical Market: Breakup by Event Type (USD Million), 2018-2023
4. Colombia Events Market Forecast: Breakup by Event Type (USD Million), 2024-2032
5. Colombia Events Historical Market: Breakup by Revenue Source (USD Million), 2018-2023
6. Colombia Events Market Forecast: Breakup by Revenue Source (USD Million), 2024-2032
7. Colombia Events Market Structure
Key Questions Answered in the Report
The market is estimated to grow at a CAGR of 9.90% between 2024 and 2032.
The market is driven by the increasing popularity of virtual events and the increasing number of corporate meetings and seminars globally.
The key trends aiding the market expansion include the increasing demand for hybrid events and the surge in event sponsorships.
The major event types, according to the market report are music concert, festivals, sports, exhibition and conferences, and corporate events and seminars, among others.
The major revenue sources of the market are ticket sales, sponsorship, and others.
The major players in the market are Sphera Impacta, Muisca Travel & Events, Wink Eventos, Elite Medellin, ICONYCA – CELEBRATION PLANNERS, PartySlate Inc., Hi Cartagena Weddings, and DVEntique, among others.
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