The Colombia events market size is projected to expand at a CAGR of 9.90% between 2026 and 2035.
Base Year
Historical Period
Forecast Period
The COVID-19 crisis has expedited the integration of hybrid events, blending face-to-face interactions with virtual components. This approach enhances the event's scope and inclusivity by accommodating participants both on-site and online.
Virtual and augmented reality technologies are utilised to improve the event experience by offering virtual booths, immersive environments, and interactive elements for attendees, whether they are participating in person or virtually.
Digital marketing and social media are essential components in the promotion and engagement of events. Event organizers utilise these platforms to expand their reach, create excitement, and foster a sense of unity within their community.
Compound Annual Growth Rate
9.9%
2026-2035
*this image is indicative*
As per the Colombia events market analysis, hybrid events have become a prominent trend in the market as they offer the opportunity to reach a wider audience and enhance accessibility. By utilising a hybrid format, event organizers can optimise participation by accommodating both physical and virtual attendees, leading to increased revenue and cost efficiency. This shift in approach has become increasingly popular, particularly in the wake of the COVID-19 pandemic, prompting many event organizers and educational institutions to adopt this model to expand their reach.
Event planners are increasingly realising the significance of offering improved customer support, utilising technologies like event management software and mobile event communication apps, among others. Moreover, the growing integration of advanced technologies such as AR and VR, digital ticketing and contactless check-in, drone shows, and many others has transformed the events market, and the way events are planned and executed. Thus, the increasing focus on creating immersive and unforgettable experience for clients not only enhances customer satisfaction but also boosts positive word-of-mouth marketing, drawing a wider audience to the market.
In October 2022, a healthcare company, Headspace hosted its fourth annual hybrid consortium meeting in Cartagena, Colombia, in collaboration with the World Health Organization. This gathering marked their initial meeting post the COVID-19 pandemic and was conducted in a hybrid format to accommodate various participants joining either in person or remotely, based on their preferences. Similarly, numerous public and private organizations in Colombia are demonstrating a growing interest in hybrid events, which is contributing to the Colombia events market growth.
"Colombia Events Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Event Type
Market Breakup by Revenue Source
The market participants are focusing on integrating cutting-edge technologies such as augmented reality and virtual reality to create an immersive experience for the audience.
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The market is estimated to grow at a CAGR of 9.90% between 2026 and 2035.
The market is driven by the increasing popularity of virtual events and the increasing number of corporate meetings and seminars globally.
The key trends aiding the market expansion include the increasing demand for hybrid events and the surge in event sponsorships.
The major event types, according to the market report are music concert, festivals, sports, exhibition and conferences, and corporate events and seminars, among others.
The major revenue sources of the market are ticket sales, sponsorship, and others.
The major players in the market are Sphera Impacta, Muisca Travel & Events, Wink Eventos, Elite Medellin, ICONYCA – CELEBRATION PLANNERS, PartySlate Inc., Hi Cartagena Weddings, and DVEntique, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Event Type |
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| Breakup by Revenue Source |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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