Colombia Gift Cards Market Size and Share Outlook: Forecast Trends and Growth Analysis Report (2026-2035)

Key Trends in the Market

Gift cards refer to prepaid cards that are preloaded with a certain amount of money. They can be used to make financial transactions and purchases in e-commerce and retail stores and restaurants, among others. They typically have a minimum and maximum loading amount and offer customers enhanced purchasing convenience.

• Gift cards are popular gifting items at festivals and occasions like birthdays as they are convenient, easy to use, and offer recipients the freedom to choose gifts.

• One of the key Colombia gift cards market trends include the increasing popularity of e-gift cards that can be sent directly to recipients, offering them enhanced convenience. Such cards can also be used for diverse applications, including wellness, travel, restaurants, and apparel, among others.

• Businesses are increasingly using gift cards as marketing tools to create brand awareness, promote new products, and enhance the appeal of their offerings among the targeted group. They are also offering personalised gift cards through diverse channels such as emails, SMS, and social media, among others, to enhance their return on investment (ROI).

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Market Segmentation

Market Share by Type

According to the Colombia gift cards market analysis, physical gift cards enjoy substantial popularity as they are used by businesses to enhance brand exposure and awareness among consumers. Moreover, the emotional connection associated with physical gift cards is adding to their appeal.

Such cards go through the same POS system used for credit cards, are easier for businesses to process, and are more secure than digital cards. Meanwhile, virtual cards are eco-friendly, versatile, convenient, and enhance customer loyalty, due to which they are likely to hold a considerable portion of the Colombia gift cards market share in the forecast period.

Market Share by End User

Retailers use gift cards to increase their brand awareness, gain new customers, and enable customers to conveniently purchase products through different distribution channels. Such cards can also be used to enhance customer engagement and generate valuable data insights for retailers. Hence, the Colombia gift cards market demand is being aided by the surging attempts by retailers to improve customer loyalty, gain a competitive edge, and increase revenue.

Competitive Landscape

Other Colombia gift cards market players include MercadoLibre Colombia LTDA., Bixxus Colombia, AIRFILL PREPAID AB, Éxito, Payless ShoeSource PSS de Colombia S.A.S, Falabella.com SAS, El Kiosco del Regalo, El Corral Gourmet, Gift Card Colombia SAS, and ARTURO CALLE SAS, among others.