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Colombia Gift Cards Market Size, Share, Forecast: By Type: Virtual Card, Physical Card; By Functional Attribute: Closed-Loop Card, Open-Loop Card; By Business Type: B2B, B2C; By Application: Apparel, Footwear and Accessories, Consumer Goods, Health, Wellness, and Beauty, Others; By End User; Competitive Landscape; 2024-2032
Colombia Gift Cards Market Outlook
The Colombia gift cards market size reached approximately USD 1,090.23 million in 2023. The market is assessed to grow at a CAGR of 13.4% between 2024 and 2032 to attain a value of around USD 3,380.92 million by 2032.
Key Trends in the Market
Gift cards refer to prepaid cards that are preloaded with a certain amount of money. They can be used to make financial transactions and purchases in e-commerce and retail stores and restaurants, among others. They typically have a minimum and maximum loading amount and offer customers enhanced purchasing convenience.
- Gift cards are popular gifting items at festivals and occasions like birthdays as they are convenient, easy to use, and offer recipients the freedom to choose gifts.
- One of the key Colombia gift cards market trends include the increasing popularity of e-gift cards that can be sent directly to recipients, offering them enhanced convenience. Such cards can also be used for diverse applications, including wellness, travel, restaurants, and apparel, among others.
- Businesses are increasingly using gift cards as marketing tools to create brand awareness, promote new products, and enhance the appeal of their offerings among the targeted group. They are also offering personalised gift cards through diverse channels such as emails, SMS, and social media, among others, to enhance their return on investment (ROI).
Market Analysis
Based on type, the market is segmented into virtual card and physical card. By functional attribute, the market can be bifurcated into closed-loop card and open-loop card. On the basis of business type, the Colombia gift cards market segmentation includes B2B and B2C.
The market, based on application, is segmented into apparel, footwear and accessories, consumer goods, health, wellness, and beauty, restaurants, café, and bars, travel, tourism, and hospitality, books, media, and entertainment, grocery, and e-commerce stores, among others. By end user, the market segments include retail and corporate institutions.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Colombia gift cards market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
- Amazon.com Inc.
- Apple Inc.
- MercadoLibre Colombia LTDA.
- Bixxus Colombia
- AIRFILL PREPAID AB
- Éxito
- Payless ShoeSource PSS de Colombia S.A.S
- Falabella.com SAS
- El Kiosco del Regalo
- Columbia Sportswear Company
- El Corral Gourmet
- Gift Card Colombia SAS
- ARTURO CALLE SAS
- Others
Market Share by Type
According to the Colombia gift cards market analysis, physical gift cards enjoy substantial popularity as they are used by businesses to enhance brand exposure and awareness among consumers. Moreover, the emotional connection associated with physical gift cards is adding to their appeal.
Such cards go through the same POS system used for credit cards, are easier for businesses to process, and are more secure than digital cards. Meanwhile, virtual cards are eco-friendly, versatile, convenient, and enhance customer loyalty, due to which they are likely to hold a considerable portion of the Colombia gift cards market share in the forecast period.
Market Share by End User
Retailers use gift cards to increase their brand awareness, gain new customers, and enable customers to conveniently purchase products through different distribution channels. Such cards can also be used to enhance customer engagement and generate valuable data insights for retailers. Hence, the Colombia gift cards market demand is being aided by the surging attempts by retailers to improve customer loyalty, gain a competitive edge, and increase revenue.
Competitive Landscape
Columbia Sportswear Company, established in 1938, is a company that designs, markets, and sells outdoor footwear, accessories, and apparel. Some of its most popular brands include SOREL, prAna, and Mountain Hardwear, among others.
Amazon.com Inc. is a leading multi-technology company, based in Washington, the United States. The company sells around every digital and physical retail item with a third-party ecosystem. It offers personalised shopping experiences, operates cloud platform services, and is traded on NASDAQ.
Apple Inc. is one of the largest technology companies in the world. Its flagship products like iPad and iPhone as well as its software platform such as macOS and iOS enjoy enormous popularity. Some of its leading consumers are governments, organisations, customers, and small and mid-sized businesses, among others.
Other Colombia gift cards market players include MercadoLibre Colombia LTDA., Bixxus Colombia, AIRFILL PREPAID AB, Éxito, Payless ShoeSource PSS de Colombia S.A.S, Falabella.com SAS, El Kiosco del Regalo, El Corral Gourmet, Gift Card Colombia SAS, and ARTURO CALLE SAS, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Functional Attribute |
|
| Breakup by Business Type |
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| Breakup by Application |
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| Breakup by End User |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Market Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Industry Opportunities and Challenges
8 Colombia Gift Cards Market Overview
8.1 Key Industry Highlights
8.2 Colombia Gift Cards Historical Market (2018-2023)
8.3 Colombia Gift Cards Market Forecast (2024-2032)
9 Colombia Gift Cards Market by Type
9.1 Virtual Card
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Physical Card
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Colombia Gift Cards Market by Functional Attribute
10.1 Closed-Loop Card
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Open-Loop Card
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Colombia Gift Cards Market by Business Type
11.1 B2B
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 B2C
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 Colombia Gift Cards Market by Application
12.1 Apparel, Footwear and Accessories
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Consumer Goods
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Health, Wellness, and Beauty
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Restaurants, Cafe, and Bars
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Travel, Tourism, and Hospitality
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Books, Media, and Entertainment
12.6.1 Historical Trend (2018-2023)
12.6.2 Forecast Trend (2024-2032)
12.7 Grocery
12.7.1 Historical Trend (2018-2023)
12.7.2 Forecast Trend (2024-2032)
12.8 E-Commerce Stores
12.8.1 Historical Trend (2018-2023)
12.8.2 Forecast Trend (2024-2032)
12.9 Others
13 Colombia Gift Cards Market by End User
13.1 Retail
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Corporate Institutions
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyers Powers
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Amazon.com Inc.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Apple Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 MercadoLibre Colombia LTDA.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Bixxus Colombia
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 AIRFILL PREPAID AB
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Éxito
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Payless ShoeSource PSS de Colombia S.A.S
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Falabella.com SAS
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 El Kiosco del Regalo
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Columbia Sportswear Company
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 El Corral Gourmet
15.2.11.1 Company Overview
15.2.11.2 Product Portfolio
15.2.11.3 Demographic Reach and Achievements
15.2.11.4 Certifications
15.2.12 Gift Card Colombia SAS
15.2.12.1 Company Overview
15.2.12.2 Product Portfolio
15.2.12.3 Demographic Reach and Achievements
15.2.12.4 Certifications
15.2.13 ARTURO CALLE SAS
15.2.13.1 Company Overview
15.2.13.2 Product Portfolio
15.2.13.3 Demographic Reach and Achievements
15.2.13.4 Certifications
15.2.14 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Colombia Gift Card Market: Key Industry Highlights, 2018 and 2032
2. Colombia Gift Card Historical Market: Breakup by Type (USD Million), 2018-2023
3. Colombia Gift Card Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Colombia Gift Card Historical Market: Breakup by Functional Attribute (USD Million), 2018-2023
5. Colombia Gift Card Market Forecast: Breakup by Functional Attribute (USD Million), 2024-2032
6. Colombia Gift Card Historical Market: Breakup by Business Type (USD Million), 2018-2023
7. Colombia Gift Card Market Forecast: Breakup by Business Type (USD Million), 2024-2032
8. Colombia Gift Card Historical Market: Breakup by Application (USD Million), 2018-2023
9. Colombia Gift Card Market Forecast: Breakup by Application (USD Million), 2024-2032
10. Colombia Gift Card Historical Market: Breakup by Application (USD Million), 2018-2023
11. Colombia Gift Card Market Forecast: Breakup by Application (USD Million), 2024-2032
12. Colombia Gift Card Historical Market: Breakup by End User (USD Million), 2018-2023
13. Colombia Gift Card Market Forecast: Breakup by End User (USD Million), 2024-2032
14. Colombia Gift Card Market Structure
Key Questions Answered in the Report
In 2023, the market attained a value of nearly USD 1,090.23 million.
The market is assessed to grow at a CAGR of 13.4% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 3,380.92 million by 2032.
The major market drivers include the convenience offered by gift cards and the growing popularity of gift cards as gifting options.
The key trends guiding the market growth are the increasing usage of gift cards by companies to enhance their brand awareness and the rising demand for e-gift cards.
The major gift card types in the market are virtual card and physical card.
Closed-loop card and open-loop card are the several segments based on functional attributes of gift cards.
The significant end users of the product are retail and corporate institutions.
The major players in the market are Amazon.com Inc., Apple Inc., MercadoLibre Colombia LTDA., Bixxus Colombia, AIRFILL PREPAID AB, Éxito, Payless ShoeSource PSS de Colombia S.A.S, Falabella.com SAS, El Kiosco del Regalo, Columbia Sportswear Company, El Corral Gourmet, Gift Card Colombia SAS, and ARTURO CALLE SAS, among others.
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