The Colombia makeup market size was valued at USD 425.33 Million in 2025. The market is further projected to grow at a CAGR of 4.90% between 2026 and 2035, reaching a value of USD 686.25 Million by 2035.
Base Year
Historical Period
Forecast Period
In 2023, Colombia ranked fourth in sales of makeup and cosmetics products in Latin America, according to data from the National Business Association of Colombia (ANDI).
The market growth is driven by rising consumer interest in colour cosmetics products, improving quality of life, positive effects of beauty and personal care on self-esteem and social interaction, and the consumer shift towards premium and luxury cosmetic brands.
As per industry reports, key players in the market are L'Oréal S.A., Estee Lauder Companies Inc., Unilever Plc, and Oriflame Cosmetics SA.
Compound Annual Growth Rate
4.9%
Value in USD Million
2026-2035
*this image is indicative*
The market is expected to grow significantly, driven by an increasing disposable income, changing lifestyle preferences, and popularity of colour cosmetics among young consumers. The untapped potential in the men’s grooming segment also present significant opportunities for companies to expand and diversify their offerings.
Moreover, the rising demand for clean beauty products, free from harmful chemicals and parabens, is a significant trend shaping the market landscape. Secondly, the digital transformation in the cosmetics industry, facilitated by the rapid expansion of e-commerce platforms, has made makeup products more accessible to consumers, contributing to Colombia makeup market growth. Additionally, the evolving beauty standards influenced by social media and the emergence of green and sustainable beauty products are further fuelling the expansion of the market.
Powder makeup products, including face powders, eyeshadows, and blushes dominates the Colombia makeup market share and they are used to enhance and define facial features. Brands like L'Oréal Paris, Maybelline New York, and MAC Cosmetics offer a wide range of face powders in Colombia, catering to different skin tones. Natura & Co provides a range of blush options that complement various skin tones and offer a natural flush of colour.
Lotion makeup products, such as tinted moisturisers and BB creams, are another popular segment in the market. These products provide hydration and coverage, making them a convenient option for busy consumers. Colombian consumers can find tinted moisturisers from brands like NARS and Laura Mercier, offering lightweight coverage and skincare benefits in one product. Korean beauty brands like Missha and Skin79 have gained popularity in Colombia for their BB creams, which provide coverage, hydration, and sun protection in one step.
"Colombia Makeup Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments
Market Breakup by Product
Market Breakup by Application Area
Market Breakup by Distribution Channel
Market players have been acquiring different small-scale cosmetic brands to have maximum customer reach and build market presence.
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In 2025, the market reached an approximate value of USD 425.33 Million.
The market is expected to grow at a CAGR of 4.90% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach USD 686.25 Million by 2035.
The market is being driven due to the availability of wide range of makeup products rising demand for makeup for enhancing appearance, and significant growth of online retail stores.
Key trends aiding the market expansion include influence of social media, the rising adoption of colour cosmetics made of vegan ingredients, and a growing number of men consumers using cosmetics.
Makeup is applied on lips, eyes, face, and nails.
Based on product, the market segmentations include powders, gels, and lotions, among others.
Key players in the market are L'Oréal S.A., Shiseido Co. Ltd., Estee Lauder Companies Inc., Procter & Gamble Company, Unilever Plc, Natura &Co., Mary Kay Inc., and Oriflame Cosmetics SA, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Application Area |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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