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Colombia Spa Market Report Overview
The Colombia spa market attained a value of USD 23.20 Billion in 2025 and is projected to expand at a CAGR of 10.20% through 2035. The market is further expected to achieve USD 61.28 Billion by 2035. The influx of foreign tourists is spurring hotels as well as individual providers to offer spas in combination with lodging, tours, and recovery therapies, thus extending the use of wellness services to include tourists and other visitors on both vacations and work-related travel.
Key Market Trends and Insights
- Hotel spas are integrating personalized treatments, premium skincare, and day-spa access, creating new ancillary revenue opportunities beyond overnight hospitality customers.
- Digital reservations, memberships, gift cards, and multi-visit packages are helping urban spas improve customer retention while expanding predictable recurring revenues.
- Medical-adjacent wellness services, sustainable infrastructure, and Colombian botanical therapies are creating differentiated premium offerings for domestic and international wellness travelers.
Market Size & Forecast
- Market Size in 2025: USD 23.20 Billion
- Projected Market Size in 2035: USD 61.28 Billion
- CAGR from 2026 to 2035: 10.20%
In the Colombia spa market, an experience-based wellness is currently emerging as hotels and independents combine local treatments with luxury skin care, restoration treatments, and booking via digital channels. For example, Sofitel Legend Santa Clara Cartagena by Accor offers personalized spa services that integrate indigenous holistic treatments with cosmetology and Sisley Paris. The number of rooms and suites at the property is 126. Further, in July 2025, Accor launched the HERA Challenge, rewarding top travel advisors with an immersive Colombia experience and recognition in 2026.
Independent operators are expanding their service offerings beyond conventional massage options. 5 Elementos S.A.S. is one such operator that has spa centers in Medellín and Bogotá, and provides online booking facilities, multiple visits packages, gift cards, and programs targeted to women, men, friends, and those interested in recovery-related treatments. On the other hand, in October 2024, MakeMyTrip and ICICI Bank launched a co-branded credit card offering travel rewards, hotel benefits, UPI payments, and complimentary MMTBLACK membership. This trend in the Colombia spa market opens up new avenues for the suppliers in terms of booking solutions, treatment equipment, membership facilities, and training.
There are two particular trends driving increased demand in the Colombia spa market. First, urban professionals require short-term recovery treatments which can be booked within tight schedules, while hotels are leveraging wellness bundles to boost the sales of ancillaries and diversify their rooms portfolio. Grupo 5 Elementos illustrates the former by extending its operations hours, offering multi-session packs, and managing online bookings in Bogota and Medellin. In turn, hotels benefit from day-spas without overnight accommodations offered at Sofitel Legend Santa Clara.
Compound Annual Growth Rate
10.2%
Value in USD Billion
2026-2035
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Key Trends and Recent Developments
The Fattal Hotels Group acquired The Blakely Hotel of Manhattan, making its first investment in the United States and expanding into international hotel markets. While the acquisition takes place beyond the borders of Colombia, international hotels demonstrate the possible demand for a scalable spa business model.
Colombia's coastal areas became a target for wellness tourists through natural retreats, ancestral treatments, mindfulness, and community-driven programs. Operators in the Colombia spa market can offer coastal wellness packages using traditional treatment methods, mindfulness, ecotourism, sound healing, and local wellness products.
Cencosud made an agreement to buy Makro Colombia, which will include 21 retail shops in 16 cities, and also expand its wholesale distribution network. Suppliers can explore wholesale distribution through expanded retail networks, particularly for professional skincare, wellness products, and consumables, boosting the Colombia spa market value.
Four Seasons opened its Cartagena hotel, which includes a luxurious spa, gym, restaurants, pools, and wellness facilities. Spa businesses can approach luxury hotels with specialized treatments, wellness programs, high-end products, and management of the spa service.
Heritage Wellness Is Becoming a Premium Hotel Differentiator
The most significant service category is the hotel and resort spa, as hotels use wellness services to improve the guest experience and generate secondary revenue. For instance, Sofitel Legend Santa Clara Cartagena offers an on-site spa, pool, fitness, holistic services, and cosmetology from various countries. In addition, it sells access to the spa even to those who do not have an overnight stay, accelerating demand in the Colombia spa market. In October 2025, Sonesta expanded into Colombia through Bio Habitat Hotel, offering luxury accommodation, spa, wellness facilities, and nature-based experiences.
Digital Membership Programs Transforming Urban Spa Businesses
Urban spas are shifting towards a membership format and creating a customer journey plan based on digital sales and not just walk-ins, redefining the Colombia spa market dynamics. Grupo 5 Elementos S.A.S. operates in Medellín and Bogotá and provides customers with opportunities for online bookings, digital gift cards, combination packages, and even different types of programs for women, men, and friends. In April 2024, Basic-Fit trialed Wellhub across 152 Spanish clubs, expanding corporate wellness access beyond fitness into holistic wellbeing services.
Government Tourism Investment Is Opening New Wellness Destinations
The Colombia spa market benefits from institutions that recognize the potential of wellness tourism as Colombia diversifies its offerings in tourism beyond traditional sightseeing. Medical and wellness tourism are incorporated into the Ministry of Commerce, Industry and Tourism’s approach of diversifying its destinations. In September 2026, Colombia allocated COP 3 billion to support tourism businesses affected by the earthquake in Quindío and accelerate sector recovery. These can be helpful in enhancing the business prospects of spas, thermal treatments, and hotel wellness products at secondary locations. Businesses may address this by developing offerings associated with nature, culture, gastronomy, and healing.
Sustainability Standards Driving Spa Infrastructure Investments
The sustainability and destination quality standards are becoming commercial factors for operators in the Colombia spa market. In August 2023, Scape announced its expansion into Colombia, targeting student accommodation growth and creating opportunities for hospitality, wellness, and lifestyle services. For spas, such an initiative highlights the importance of water management systems, sustainable product procurement, accessible treatment facilities, minimization of waste, and locally sourced ingredients. Companies may also partner with certified hotels and destinations to create wellness itineraries.
Medical-Adjacent Wellness Is Creating Higher-Value Service Niche
Personalized and medicine-related wellness is creating high-value service opportunities in the Colombia spa market, especially in cases when spas collaborate with the beauty and healthcare specialists. The Chateau De Noir Le Spa Noir, located in Medellín, focuses on personalized ritual services, whereas the trademark application also includes health spa and minimally invasive cosmetic and body fitness procedures. Similarly, Grupo 5 Elementos is a company that operates based on economic activity classification relating to the practice of medicine without hospitalization and therapeutic assistance. In September 2026, TrustCare Med launched a concierge medical-tourism platform in Colombia, coordinating verified providers and earning through completed procedures.
Colombia Spa Industry Segmentation
The Expert Market Research's report titled “Colombia Spa Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Service Type
- Salon Spa
- Hotel and Resort Spa
- Medical Spa
- Destination Spa
- Thermal Spring Spa
- Others
Key Insight: Salon spa is meeting the demands of the urban populace through easily accessible beauty and care packages and massages with the help of operators who are employing package deals and online booking as a way of ensuring customer retention. Hotel and resort spas benefit due to tourism traffic and also wellness packages. The medical spas are growing through skincare, cosmetics, therapies, and recovery programs, accelerating the overall Colombia spa market expansion. The destination spas have the ability to offer a combination of treatment packages along with nature, culture, and gastronomy, among other aspects. Thermal spring spa will take advantage of the resources available in Colombia and tourism development.
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Colombia Spa Market Share
By service type, the hotel and resort spa category leads the market due to tourism-linked revenue opportunities
The type of service that is most prevalent among others in the Colombia spa market is hotel and resort spa. Hotels include wellness facilities in their services in order to improve customer experience as well as earn additional revenues. The Sofitel Legend Santa Clara Cartagena includes a spa, pool, exercise room, holistic services, and international cosmetology. In addition, the spa service is offered for sale to day visitors. In January 2026, Four Seasons Hotel and Residences Cartagena began accepting reservations, introducing luxury accommodation and a new wellness-focused spa experience.
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The subsegment which is developing at the fastest rate is medical spa. Le Spa Noir in Medellín includes both custom-designed rituals and medical spa services. They include minimally and non-invasive procedures as well as cosmetic and body fitness therapy. Grupo 5 Elementos S.A.S. is registered in the activity of practicing medicine without hospitalization. Therefore, it results in increased demand for more advanced skin care systems, body equipment, practitioner consulting, and software.
Competitive Landscape
Current competition within the market is based on experience creation, personalized service, digital accessibility, and partnerships. Leading Colombia spa market players are creating offers combining spas and hotels, travel routes, events, loyalty programs, and customer segments. Potential business ideas include investment in reservations and loyalty programs, spa treatments technologies, luxury beauty products, sustainable water and energy supplies, and employee training. Businesses can differentiate through Colombian plants, rituals inspired by history and culture, natural environment, and medically related activities.
Partnerships with hotels and destinations' managers help acquire additional customers, while cooperation with clinics and professionals help increase the value of their wellness programs. International hospitality chains can bring global standards of service, while Colombia spa companies can compete on the basis of relevance and flexible formats. With an increasing number of tourists visiting other municipalities, there are opportunities for business in smaller satellite facilities, mobile spa services, and destination offers. The greatest business potential, therefore, is associated with scalable experiences providing operational efficiency and locally relevant wellness offers.
Grupo Akzara SAS
Akzara Group SAS founded in 2016, is headquartered in Medellin, Colombia. The services include spa and wellness packages provided through online bookings, gifts, and wet areas such as jacuzzi and recreational pools services. This company has been able to embrace the trends in urban wellness, creating possibilities for memberships, database, and service customization.
Accor SA (Hotel Sofitel Legend Santa Clara Cartagena)
Accor SA was founded in 1967, headquartered in Issy-Les-Moulineaux, France, which owns Sofitel Legend Santa Clara Cartagena in Colombia. The spa offers holistic care, cosmetology, Sisley Paris skin care treatments, sauna, hammam and whirlpool services. The hotel has also been successful in marketing its services as a day at the spa to visitors.
Chateau De Noir Holdings, Inc.
Chateau De Noir Holdings, Inc. was founded in 2016 and is based in San Francisco, California, United States. Its Le Spa Noir service in Medellín specializes in wellness practices and high-end positioning. In addition to its trademark, Chateau De Noir Holdings, Inc. provides medical spa treatments and minimally invasive cosmetics and body fitness treatments.
Grupo 5 Elementos S.A.S.
Grupo 5 Elementos S.A.S. is headquartered in Medellín, Colombia. It provides massage treatments, facial treatments, spa days, gift certificates, multi-session treatments and online bookings in Medellín and Bogotá. Women’s, men’s and friends’ programs help to meet the demand for wellness and return visits.
Other key players in the market include Makuira BEER SPA S.A.S, Viva Spa Poblado, Caltiau & Gutierrez SAS (Baw Thai Spa Boutique), Four Seasons Hotels Limited, Amatsu spa, and Om Spa For Men, among others.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Key Highlights of the Colombia Spa Market Report
- Evaluation of hotel-led wellness models that are turning spa facilities into additional hospitality revenue channels.
- Analysis of Colombia’s emerging medical-adjacent spa ecosystem and its implications for equipment, skincare, and practitioner-service suppliers.
- Coverage of digital booking, multi-visit packages, gift cards, and loyalty mechanisms shaping repeat customer economics.
- Assessment of sustainability-driven opportunities in water management, energy-efficient equipment, refillable packaging, and traceable botanical sourcing.
- Identification of tourism-development opportunities across established destinations and emerging regional wellness locations.
Why Rely on Expert Market Research?
- Company-level intelligence connecting service innovation with supplier, investment, and partnership opportunities.
- Primary emphasis on developments that influence spa operating models rather than broad wellness-industry generalizations.
- Cross-analysis of tourism indicators, government initiatives, company offerings, and destination-level developments.
- Structured assessment of emerging commercial opportunities across hospitality, medical wellness, technology, and sustainability.
Call to Action
Unlock the latest insights with our Colombia spa market trends 2026 report. Discover regional growth patterns, consumer preferences, and key industry players. Stay ahead of competition with trusted data and expert analysis. Download your free sample report today and drive informed decisions in the market.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Frequently Asked Questions About This Report
The market is projected to grow at a CAGR of 10.20% between 2026 and 2035.
Stakeholders are expanding hotel partnerships, developing memberships, integrating digital booking, sourcing sustainable inputs, training specialists, packaging local therapies, and building wellness itineraries for domestic and international travelers across cities efficiently.
The key trends aiding the market expansion include the rise of innovative spa treatments and the flourishing tourism and hospitality sector in the country.
The major service types, according to the market report are salon spa, hotel and resort spa, medical spa, destination spa, and thermal spring spa, among others.
The key players in the market include Grupo Akzara SAS, ACCOR SA (Hotel Sofitel Legend Santa Clara Cartagena), Chateau De Noir Holdings, Inc., Group 5 elements SAS, Makuira BEER SPA S.A.S, Viva Spa Poblado, Caltiau & Gutierrez SAS (Baw Thai Spa Boutique), Four Seasons Hotels Limited, Amatsu spa, and Om Spa For Men, among others.
In 2025, the market reached an approximate value of USD 23.20 Billion.
Companies face skilled-labor shortages, rising operating costs, regulatory complexity, uneven tourism flows, water and energy pressures, and difficulty standardizing personalized services across multiple locations and customer segments nationwide under competition.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Service Type |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
|
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