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Colombia Toilet Paper Market Report Overview
The Colombia toilet paper market attained a value of USD 457.10 Million in 2025 and is projected to expand at a CAGR of 5.80% through 2035. The market is further expected to achieve USD 803.28 Million by 2035. Increasing institutional hygiene standards are motivating suppliers to create higher efficiency rolls, dispensing formats compatible with their needs, and contractual tissue solutions for offices, hotels, and healthcare institutions throughout Colombia due to increased procurement standards.
Key Market Trends and Insights
- Discounters and private labels gain traction by offering premium-feeling toilet paper at affordable prices, intensifying competition, and weakening traditional brand loyalty.
- Consumers increasingly seek softer, thicker, and higher-performing toilet paper, encouraging brands to pursue premiumization through comfort, absorbency and improved sensory attributes.
- Sustainability claims and recycled materials are gaining importance, prompting manufacturers to develop eco-friendly products without compromising softness, strength, or affordability for consumers.
Market Size & Forecast
- Market Size in 2025: USD 457.10 Million
- Projected Market Size in 2035: USD 803.28 Million
- CAGR from 2026 to 2035: 5.80%
Institutional procurement practices are motivating suppliers in the Colombia toilet paper market to produce tissue systems that can minimize consumption via controlled dispensing processes. On the other hand, the proliferation of private label tissue products is encouraging manufacturers to minimize the number of sheets per roll and maximize cost-effectiveness ratios. Additionally, the increasing importance of responsible sourcing by retailers is prompting tissue converters to source recycled fibers and improve traceability. Suppliers who can offer quality products with efficient converting processes and sustainability credentials stand to gain from this trend.
Innovations in the Colombia toilet paper market are no longer limited to sheet thickness, softness and count since Familia from Essity created a new sustainable product. According to the manufacturer, its circular approach enables reducing the carbon footprint to a considerable extent compared to traditional products. In addition, the packaging used by Essity is made of recycled plastic. Moreover, in June 2025, Kimberly-Clark and Suzano formed a EUR 3.4 billion global tissue joint venture, combining manufacturing, brands, and distribution across more than 70 countries. Such innovation gives a way to develop the tissue paper industry in terms of combining sustainability with performance.
The competitive strategy across the Colombia toilet paper market scope is shifting to the performance and cost of the products, not to the sustainability alone. For instance, Essity’s Familia Green is adding softness, improved resistance and thickness, as well as 10% more paper to its composition. Moreover, in September 2025, Essity expanded coreless toilet paper technology, reducing waste, emissions, packaging needs, transportation requirements, and storage space. Such innovation suggests that products made from recycled fibers are increasingly optimized for competitiveness and value delivery to the consumers. It is significant for converters, pulp producers, packaging producers, and retailers as such reformulation can affect the specifications, converting conditions, packaging requirements, and shelf position of the products.
Compound Annual Growth Rate
5.8%
Value in USD Million
2026-2035
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Key Trends and Recent Developments
Kimberly-Clark and Suzano created Arbex, which is a global tissue and hygiene business that operates in more than 70 countries and has 22 manufacturing facilities. Manufacturers in the Colombia toilet paper market can pursue strategic partnerships, expand regional distribution, and strengthen branded tissue portfolios to compete with global-scale players.
Essity started expanding patented coreless technology for new categories of products to produce sustainable toilet papers. Colombian companies may use coreless technology to lower waste of materials and increase efficiency of logistics.
Renova revamped their Easy toilet paper packaging through a more attractive visual image, making the shelves more appealing. Toilet paper brands in Colombia can revamp the packaging of their toilet papers by developing distinctive visual features, making their brands more visible on the shelves.
Coreless tissue innovation was introduced by Essity, offering coreless toilet paper and household towels along with saving resources and reducing wastage. Coreless products with the emphasis of convenience, environmental benefits, and transportation can be localized by manufacturers, boosting growth in the Colombia toilet paper market.
Recycled-Fiber Toilet Paper and Circular Manufacturing
Sustainability is becoming a product development focus area in the Colombia toilet paper market with manufacturers focusing more on the product design and manufacture rather than just making environmental claims. In July 2025, Renova launched toilet paper and kitchen rolls made from recycled textile fibers, combining sustainability, premium performance, and innovative material recycling. Colombian tissue manufacturers can therefore adopt textile-to-tissue technology to develop premium sustainable products, reduce waste and differentiate their brands.
Premiumization via Softness, Thickness and Yield
Manufacturers in the Colombia toilet paper market are competing on the basis of performance rather than just price as the retailers strive to attain premiums without raising the prices. In September 2026, Andrex launched Skin Protect toilet tissue, combining soothing lotion, Vitamin E and Camomile to deliver clinically proven intimate skin protection. Sensory improvements, affordability and premium private label development are also being identified as the key driving factors of change in Colombia's retail tissue industry.
Institutional Procurement Driving Jumbo-Roll and Dispensing Formats
Institutional procurement is creating a separate avenue of growth for large-format toilet papers, especially when purchasers emphasize consumption management and fewer replacements of the rolls. Aligning with this trend in the Colombia toilet paper market, in October 2025, Procter & Gamble introduced Charmin Forever Roll, offering longer-lasting toilet paper with fewer roll changes and greater household convenience. Colombia Compra Eficiente is also creating an aggregating tool regarding basic personal hygiene and cleaning items until 2027 for the government agencies.
Packaging Re-design Due to Colombia’s Plastic Reduction Regulations
Package design is becoming increasingly important for Colombian companies which adjust tissue products to a more sustainable system of regulations. According to Resolution 803, published in November 2024, public sector organizations should consider single-use plastics limitations when planning purchases. Demonstrating this shift in the Colombia toilet paper market, in April 2025, Amoos launched toilet paper in recyclable paper packaging, reducing plastic use while promoting sustainable, circular consumption models.
Regional Tissue Consolidation and Supply-Chain Optimization
Consolidation strategies among the global players in tissue production are expected to bring changes in terms of competitiveness within the Colombian market especially with regard to increased pulp supply, production economies of scale, and regional logistics. Tissues include toilet paper, paper towels, napkins, and professional products. In January 2023, Bracell acquired OL Papéis, expanding its tissue portfolio and strengthening its presence in the Latin America toilet paper market. Such developments in the Colombia toilet paper market are expected to be beneficial for buyers with respect to regional sourcing, product standardization, innovation transfer, and efficient logistics.
Colombia Toilet Paper Industry Segmentation
The Expert Market Research's report titled “Colombia Toilet Paper Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- 1 Ply
- 2 Ply
- Others
Key Insight: In terms of types, two-ply tissue is the market leader as most consumers in Colombia look for value in terms of softness, durability, and effectiveness. One-ply tissue is targeted at value shoppers who need economical rolls of tissues where cost reduction is more important. The others category in the Colombia toilet paper market includes tissues like 3 Ply and other specialized forms which target specific needs in terms of enhanced softness, decorated tissues, greater absorbency, or unique sensory properties.
Market Breakup by End Use
- Residential
- Commercial
Key Insight: Based on usage, the residential segment is expected to remain dominant in the Colombia toilet paper market since it is a household essential that is purchased regularly. Consumer purchasing decisions are primarily influenced by comfort, softness, pack size, and price. The commercial sector seeks effective toilet paper due to high usage rates and also the need to regulate tissue usage at work environments, hospitality, health care services, food service industries, and public places. The commercial segment also has other concerns, such as dispenser fit, roll capacity, supply reliability, and ease of maintenance. In October 2023, Charmin introduced Smooth Tear toilet paper with scalloped perforations, enabling cleaner, easier tearing, and improving everyday consumer convenience.
Market Breakup by Distribution Channel
- Online
- Offline
Key Insight: As per distribution dynamics in the Colombia toilet paper market, the offline mode is the primary channel as physical stores such as supermarkets, local shops, drug stores, and others offer extensive availability and regular restocking for a product that is a basic necessity. The online channel is becoming popular with convenient home delivery, multipackages, promotions via digital media, and the possibility of repeat orders for families buying tissue packs in bulk. The offline channel works more efficiently for instant buying and visibility through promotions while the online channel offers a platform for brands to experiment with assortment and customer behavior.
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Colombia Toilet Paper Market Share
The 2-ply category registers the largest share of the market due to softness, strength, and household suitability
Two ply tissue paper continue to gain major momentum across the Colombia toilet paper market scope as the users strike a balance between softness, absorbent properties, and sturdiness when choosing tissues. Two ply design offers more strength in usage alongside being capable of providing the product with a premium appeal. It is possible to further differentiate two ply design with the help of embossing, sizing of sheets, fragrance-free varieties, and recycled fiber content. In October 2025, Charmin launched Forever Roll, a 1,700-sheet toilet paper roll designed to last up to one month, reducing replacement frequency.
One ply toilet paper finds relevance in regions where consumers seek to save money by buying low-cost units with efficient use in mind. It is especially important for value-conscious families and institutions where tissue usage is regular and requires a consistent amount of expenses. It is possible to take advantage of the reduced materials used to create each sheet of one-ply tissue paper and optimize the length of rolls and packaging. Manufacturers are working on improving the tensile strength of one ply varieties to decrease excess tearing and diminish the functional difference with thicker variants.
Residential end use observes considerable demand in the market due to recurring household consumption and varied product preferences
Demand in the Colombia toilet paper market is generated through the residential segment is the highest since tissues are regular products with high sensitivity to softness, strength, roll lengths, and pack economics. Consequently, producers are offering a wide range of residential products ranging from value to premium grades, while retailers offer multipacks and large formats encouraging purchase planning. Differentiation is becoming increasingly based on the quality of fibers, embossing, comfort, and roll efficiency. In October 2023, Charmin introduced Smooth Tear toilet paper with scalloped perforations, improving tearing ease, and reducing waste during everyday use.
Commercial toilet paper is gaining momentum as offices, hotels, health care establishments, restaurants, educational institutions, and public buildings pay more attention to controlled hygiene consumption. Customers pay more attention to roll volume, dispenser compatibility, uniformity of sheets, and fewer service calls rather than sensory aspects characteristic of home products. Therefore, manufacturers tend to produce jumbo rolls, standard institutional SKUs, and tissue formats compatible with the proprietary dispensers or universals, propelling growth in the Colombia toilet paper market. Contract-based buying opens the opportunity to manufacturers that provide replenishment of the product, customization of packaging and consumption economics.
Offline distribution channels continue to be dominant in the market due to established retail coverage and immediate product availability
Offline distribution constitutes the majority share of the Colombia toilet paper market revenue due to the fact that supermarkets, hypermarkets, discount shops, drugstores, and small shops are able to offer quick and convenient delivery of products that are often replenished. At the same time, consumers have the opportunity to physically assess the packaging, discounts, and other properties of the product, while retailers can impact the purchase process using shelf arrangement and bundle discounts.
Online distribution is becoming more popular in Colombia as consumers tend to buy bulky everyday items through digital platforms. Toilet paper is one of the most convenient products to sell online because bulk products may be packed in fewer units which will make transportation easier for consumers. In March 2024, GrandBay Papeles Nacionales invested in a new tissue line in Colombia, increasing production capacity for bath tissue and kitchen towels.
Competitive Landscape
Colombia toilet paper market players are creating a differentiation on the basis of recycled fibers, institutional forms, logistics automation, and performance-oriented tissue design. Essity is reinforcing its Colombian platform using its Familia brand, while Unibol and Colombiana Tissue are focusing on domestically produced tissue and recycled raw materials. There are chances to gain from large jumbo institutional rolls, eco-friendly packaging, dispenser-compatible tissues, and high-performing household packages.
On the other hand, Colombia toilet paper companies can counter by reducing lead time, meeting institutional requirements, and developing specialized recycled fiber-based products. Thus, differentiation in the industry favors suppliers combining efficient manufacturing with innovations in products, sustainability, and reliable distribution.
Kimberly-Clark Worldwide, Inc.
Kimberly-Clark Worldwide, Inc. was founded in 1872, and its headquarters are located in the United States. The Scott tissue brand assists in meeting the bathroom tissue needs in Colombia. It emphasizes dispensers, workplace hygiene, efficiency, and reliability, helping Colombian consumers control their tissue usage and needs.
Productos Familia S.A.
Productos Familia S.A. was founded in 1958, and its headquarters are located in Medellin, Colombia. Productos Familia S.A. is currently owned by Essity due to the acquisition by the Swedish group of 95.8%. The Familia brand covers consumer tissue and professional hygiene, with emphasis on recycled fiber, high performance, digitization, and logistics.
Unibol S.A.S.
Unibol S.A.S. was founded in 1948 in Soledad, Colombia, which produces soft-paper and institutional goods along with the usual production of paper. Toilet tissues produced by the corporation are labeled as Unibol. The company's production strategy is based on efficient use of water and energy resources, environmental protection, quality systems, and local and international distribution, which helps retail buyers.
Colombiana Tissue S.A.S.
Colombiana Tissue S.A.S. is a company that was established in 2008 in Colombia, Valle del Cauca, Colombia, and produces institutional toilet paper as Coltisú and Sedamax. The company manufactures toilet paper using 100% recycled fibers and produces rolls of 250 meters of double ply and 400 meters of single ply.
Other key players in the market include GrandBay Group, and Empresas CMPC S.A., among others.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Key Highlights of the Colombia Toilet Paper Market Report
- Mapping of product-level innovation across recycled, premium, institutional, and high-yield tissue formats.
- Assessment of automated distribution infrastructure and its implications for service reliability.
- Evaluation of jumbo-roll and dispenser-compatible opportunities across B2B procurement.
- Analysis of recycled-fiber positioning and sustainable packaging strategies.
- Competitive profiling of multinational manufacturers and specialized Colombian converters.
Why Rely on Expert Market Research?
- Company-focused analysis connecting product developments with commercial opportunities.
- Evidence-led assessment of manufacturing, distribution, sustainability, and procurement shifts.
- Clear interpretation of competitive moves rather than broad category-level commentary.
- Structured evaluation of emerging opportunities for tissue producers, converters, retailers, and institutional suppliers.
Call to Action
Unlock the latest insights with our Colombia toilet paper market trends 2026 report. Discover regional growth patterns, consumer preferences, and key industry players. Stay ahead of competition with trusted data and expert analysis. Download your free sample report today and drive informed decisions in the market.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Frequently Asked Questions About This Report
The market is projected to grow at a CAGR of 5.80% between 2026 and 2035.
Stakeholders are expanding recycled-fiber sourcing, developing institutional roll formats, automating warehouses, optimizing packaging, strengthening retailer partnerships, and tailoring tissue specifications to household and commercial procurement requirements efficiently and sustainably nationwide.
The key trends aiding the market expansion include the rising demand for sustainable products and the surge in online retail purchases.
The major types, according to the market report are 1 ply, and 2 ply, among others.
The major uses of the product are residential and commercial.
The major players in the market are Kimberly-Clark Worldwide, Inc., Productos Familia SA, Unibol S.A.S., Colombiana Tissue SAS, GrandBay Group, and Empresas CMPC S.A., among others.
In 2025, the market reached an approximate value of USD 457.10 Million.
Companies are facing pulp-price volatility, recycled-fiber consistency issues, sustainability compliance, packaging pressures, logistics costs, brand competition, and the need to maintain softness while improving material efficiency and affordability across segments.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by End Use |
|
| Breakup by Distribution Channel |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
|
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