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Report Overview

The global cotton towel market size is assessed to grow at a CAGR of 5.40% in the forecast period of 2024-2032. The market growth is being driven by increasing health consciousness, expansion of the hospitality sector, and rising demand for premium cotton towels.

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Global Cotton Towel Market Report Summary Description Value
Base Year USD Billion 2023
Historical Period USD Billion 2018-2023
Forecast Period USD Billion 2024-2032
Market Size 2023 USD Billion XX
Market Size 2032 USD Billion XX
CAGR 2018-2023 Percentage XX%
CAGR 2024-2032 Percentage 5.4%
CAGR 2024-2032 - Market by Region Latin America 5.7%
CAGR 2024-2032 - Market by Country India 6.4%
CAGR 2024-2032 - Market by Country Canada 5.8%
CAGR 2024-2032 - Market by Application Commercial 5.9%
CAGR 2024-2032 - Market by Distribution Channels Online 11.2%
Market Share by Country 2023 Mexico 2.3%

Key Trends in the Market

A cotton towel is a piece of absorbent cloth made up of individual threads of cotton that is used for wiping or drying a surface. Cotton towels are soft, durable, versatile, have high absorbency, and are chemical free, due to which they can be used for several purposes and are considered ideal for everyday use.

cotton-towel-market

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  • Increasing health consciousness and awareness regarding hygiene is a key trend that is contributing to the cotton towel market. To prevent cross contamination, end users such as hotels, gyms, and households are purchasing multiple cotton towels.
  • Improving standards of living and high disposable incomes are increasing the demand for luxury cotton towels all across the globe. People are seeking more comfortable lives and are hence, investing in premium and better-quality cotton towels.
  • Growing population and rising concerns towards the environment are also propelling the growth of the cotton towel market as more consumers seek eco-friendly cotton towels. As a natural material, cotton is a sustainable alternative to synthetic cloth towels.

Market Analysis

Based on product type, the market is segmented into Pima cotton towels, Egyptian cotton towels, and Turkish cotton towels, among others. On the basis of application, the market is bifurcated into households and commercial. By distribution channels, the market is divided into offline and online. The regional markets for cotton towels are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

CAGR 2024-2032 - Market by Country
India 6.4%
Canada 5.8%
Mexico 5.7%
China 5.6%
UK 5.2%
USA XX%
Germany 4.7%
France XX%
Italy XX%
Japan XX%

cotton-towel-market-by-segments

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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global cotton towel market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

  • Covenant Tex Co., Ltd
  • Oasis Towels
  • 1888 Mills, LLC
  • Kapatex s.r.o
  • Ozan Premium Home
  • New Pig Corporation
  • Impel International 
  • Others

Market Share by Application

Households, by application, account for a significant share in the cotton towel market due to the multiple uses of cotton towels in households. Cotton towels are used for bathing purposes, in kitchens, and for swimming and other water activities. Cotton is a breathable material and cotton towels are capable of drawing moisture through direct contact and are more durable which is leading to their increasing demand across households. The rising popularity of visually pleasing cotton towels to match different décor styles and user preferences is further augmenting the market for cotton towels.

Market Share by Region

At a regional level, the Asia Pacific holds a sizable share of the global cotton towel market, driven by the large population in countries in the region and increasing demand for cotton towels in households and commercial applications. Rapid expansion of the hospitality sector and rising investments in healthcare infrastructure are surging the demand for cotton towels across various countries in the region.

cotton-towel-market-by-region

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The extensive production of cotton and textiles in countries such as China, are also helping the growth of the market for cotton towels in the Asia Pacific. Climatic conditions in countries like China and India favour the production of cotton which is supported by availability of a skilled labour force, thereby increasing the manufacturing of cotton towels.

Competitive Landscape

Oasis Towels is a towel manufacturing company which was established in 2004 and is headquartered in California, in the United States. Known for high quality products, Oasis Towels manufactures towels of various styles and colours, including bath towels, hand towels, fingertip towels, hand towels, and beach towels.

1888 Mills, LLC, was founded in 2015 and is based in Georgia in the United States. A home and commercial textile manufacturing company, 1888 Mills distributes its products to the retail, healthcare, and hospitality markets all across the world. The company specialises in producing home textiles, institutional textiles, hospitality textiles, and commercial textiles.

New Pig Corporation, founded in 1985, has its headquarters in Pennsylvania, United States. The company manufactures products such as mats, spill kits, drum containment, wipers and rugs, healthcare fluid management supplies, absorbents, towels, leak control, drain protection, and cleaning and janitorial products, among others.

Other market players include Covenant Tex Co., Ltd, Kapatex s.r.o, Ozan Premium Home, and Impel International, among others.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Application
  • Distribution Channels
  • Region
Breakup by Product Type
  • Pima Cotton Towels
  • Egyptian Cotton Towels
  • Turkish Cotton Towels
  • Others
Breakup by Application
  • Household
  • Commercial
Breakup by Distribution Channels
  • Offline
  • Online
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Covenant Tex Co., Ltd
  • Oasis Towels
  • 1888 Mills, LLC
  • Kapatex s.r.o.
  • Ozan Premium Home
  • New Pig Corporation
  • Impel International
  • Others
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Cotton Towel Market Report Snapshots

Cotton Towel Market Size

Cotton Towel Market Analysis

Cotton Towel Market Share

Cotton Towel Companies

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market is expected to grow at a CAGR of 5.40% in the forecast period of 2024-2032.

The major market drivers include rising disposable income, growing population, and increasing awareness regarding health and hygiene among people.

The key cotton towel market trends include rising demand for eco-friendly cotton towels, expansion of the hospitality sector, and rising demand for premium cotton towels.

The major regional markets for cotton towels are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The various product types in the market for cotton towels are Pima cotton towels, Egyptian cotton towels, and Turkish cotton towels, among others.

The significant applications of cotton towels in the market are households and commercial.

The primary distribution channels for cotton towels are offline and online.

The key market players, according to the report, are Covenant Tex Co., Ltd, Oasis Towels, 1888 Mills, LLC, Kapatex s.r.o, Ozan Premium Home, New Pig Corporation, and Impel International, among others.

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30 North Gould Street, Sheridan, WY 82801

+1-415-325-5166

63 Fiona Drive, Tamworth, NSW

+61-448-061-727

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63-287-899-028, +63-967-048-3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84-865-399-124