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Crackers Market

Global Crackers Market Size, Share, Growth, Analysis, Report: By Product Type: Sandwich Crackers, Saltine Crackers, Graham Crackers; By Distribution Channels: Supermarkets and Hypermarkets, Convenience Stores, Online, Others; Regional Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032

Global Crackers Market Outlook

The global crackers market size reached a value of approximately USD 23.75 billion in 2023. The market is expected to grow at a CAGR of 5.3% between 2024 and 2032, reaching a value of USD 37.70 billion by 2032.

 

Key Trends in the Market

A cracker is a crispy bread product that is baked using water and flour and has a low fat and sugar content. It is typically a dry, hard-textured, and savoury wafer and biscuit commonly served as an appetiser or consumed as a snack.

 

Global Crackers Market

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  • Rising health consciousness among people has influenced their eating habits and thus consumers are opting for crackers made with natural ingredients and whole grains resulting in an increased crackers market demand.
  • Busy lifestyles of consumers, especially working individuals, has contributed to increasing the demand for convenient, ready-to-eat food products such as crackers which can be consumed as both a snack and a part of meal.
  • Introduction of a variety of bold and unique flavours including spicy, savoury, and sweet, among others, is attracting an increasing number of consumers towards the crackers, leading to a rapid growth of the market.

 

Global Crackers Market Analysis

Based on product type, the market is segmented into sandwich crackers, saltine crackers, and graham crackers. On the basis of distribution channels, the crackers market segmentation is supermarkets and hypermarkets, convenience stores, and online, among others. On the basis of region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

 

Global Crackers Market

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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global crackers market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

 

  • Intersnack Group GmbH & Co. KG
  • Kellogg Company
  • Mondelez International, Inc. (Mondelez Global LLC)
  • PepsiCo, Inc
  • Campbell Soup Company (Lance)
  • Arnott’s Biscuits Limited
  • Britannia Industries Limited
  • Westminster Cracker Company Inc.
  • Galbusera S.p.A
  • Mary’s Gone Crackers, Inc.
  • Others

 

Global Crackers Market Share by Product Type

Saltine crackers accounted for a sizable share of the market for crackers by product type owing to its versatility of being useful in both cooking and snacking. They are widely used as a topping for products such as soups and are used with ingredients such as cheese and peanut butter. Moreover, saltine crackers are easily digestible and are odourless which makes them a perfect choice for people having upset stomach or nausea. Additionally, saltine crackers typically have low cholesterol and reduced fat content, which is further enhancing the demand of saltine crackers.

 

Global Crackers Market Share by Region

North America accounts for a large share of the market owing to the rising demand for convenient food and snacks in the region. Availability of several local and global market players supported by a large consumer base are further supporting the growth of the market for crackers in North America. Significant consumption and demand from countries such as the United States is a major factor supporting the regional market. Moreover, availability of diverse range of flavours is attracting consumers which is rapidly contributing to the growth of the North America market for crackers.

 

Global Crackers Market

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Competitive Landscape

Intersnack Group GmbH & Co. KG was founded in 1995 and is headquartered in Düsseldorf, Germany. This food company produces various types of snacks such as nuts, specialty snacks, potato chips and baked products.

 

Kellogg Company is a cereal breakfast food company that was founded in 1906 and is headquartered in Michigan, United States. They focus on manufacturing cereals and convenience foods such as cookies, cereal bars, and crackers.

 

Mondelez International, Inc. (Mondelez Global LLC) was founded in 2012 and has its headquarter located in Illinois in the United States. This food company provides various confectionary, beverage, and snack products to consumers globally.

 

Other market players include, PepsiCo, Inc, Campbell Soup Company (Lance), Arnott’s Biscuits Limited, Britannia Industries Limited, Westminster Cracker Company Inc., Galbusera S.p.A, and Mary’s Gone Crackers, Inc., among others.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Distribution Channels
  • Region
Breakup by Product Type
  • Sandwich Crackers
  • Saltine Crackers
  • Graham Crackers
Breakup by Distribution Channels
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Intersnack Group GmbH & Co. KG
  • Kellogg Company
  • Mondelez International, Inc. (Mondelez Global LLC)
  • PepsiCo, Inc
  • Campbell Soup Company (Lance)
  • Arnott's Biscuits Limited
  • Britannia Industries Limited
  • Westminster Cracker Company Inc.
  • Galbusera S.p.A
  • Mary’s Gone Crackers, Inc.
  • Others

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Crackers Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Crackers Historical Market (2018-2023)
    8.3    Global Crackers Market Forecast (2024-2032)
    8.4    Global Crackers Market by Product Type
        8.4.1    Sandwich Crackers
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Saltine Crackers
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
        8.4.3    Graham Crackers
            8.4.3.1    Historical Trend (2018-2023)
            8.4.3.2    Forecast Trend (2024-2032)
    8.5    Global Crackers Market by Distribution Channels
        8.5.1    Supermarkets and Hypermarkets
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Convenience Stores
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    Online
            8.5.3.1    Historical Trend (2018-2023)
            8.5.3.2    Forecast Trend (2024-2032)  
        8.5.4    Others
            8.5.4.1    Historical Trend (2018-2023)
            8.5.4.2    Forecast Trend (2024-2032)  
    8.6    Global Crackers Market by Region
        8.6.1    North America
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Europe
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
        8.6.3    Asia Pacific
            8.6.3.1    Historical Trend (2018-2023)
            8.6.3.2    Forecast Trend (2024-2032)
        8.6.4    Latin America
            8.6.4.1    Historical Trend (2018-2023)
            8.6.4.2    Forecast Trend (2024-2032)
        8.6.5    Middle East and Africa
            8.6.5.1    Historical Trend (2018-2023)
            8.6.5.2    Forecast Trend (2024-2032)
9    North America Crackers Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023)
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023)
        9.2.2    Forecast Trend (2024-2032)
10    Europe Crackers Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023)
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Crackers Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023)
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023)
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023)
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Crackers Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Crackers Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023)
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023)
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023)
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023)
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis  
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price  
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Intersnack Group GmbH & Co. KG
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Kellogg Company
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Mondelez International, Inc. (Mondelez Global LLC)
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    PepsiCo, Inc
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Campbell Soup Company (Lance)
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Arnott's Biscuits Limited
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Britannia Industries Limited
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Westminster Cracker Company Inc.
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    Galbusera S.p.A
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    Mary’s Gone Crackers, Inc.
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    Others  
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Crackers Market: Key Industry Highlights, 2018 and 2032 
2.    Global Crackers Historical Market: Breakup by Product Type (USD Million), 2018-2023
3.    Global Crackers Market Forecast: Breakup by Product Type (USD Million), 2024-2032
4.    Global Crackers Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
5.    Global Crackers Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
6.    Global Crackers Historical Market: Breakup by Region (USD Million), 2018-2023
7.    Global Crackers Market Forecast: Breakup by Region (USD Million), 2024-2032
8.    North America Crackers Historical Market: Breakup by Country (USD Million), 2018-2023
9.    North America Crackers Market Forecast: Breakup by Country (USD Million), 2024-2032
10.    Europe Crackers Historical Market: Breakup by Country (USD Million), 2018-2023
11.    Europe Crackers Market Forecast: Breakup by Country (USD Million), 2024-2032
12.    Asia Pacific Crackers Historical Market: Breakup by Country (USD Million), 2018-2023
13.    Asia Pacific Crackers Market Forecast: Breakup by Country (USD Million), 2024-2032
14.    Latin America Crackers Historical Market: Breakup by Country (USD Million), 2018-2023
15.    Latin America Crackers Market Forecast: Breakup by Country (USD Million), 2024-2032
16.    Middle East and Africa Crackers Historical Market: Breakup by Country (USD Million), 2018-2023
17.    Middle East and Africa Crackers Market Forecast: Breakup by Country (USD Million), 2024-2032
18.    Global Crackers Market Structure

Key Questions Answered in the Report

The global cracker market value reached approximately USD 23.75 billion in 2023.

The market is expected to grow at a CAGR of 5.3% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 37.70 billion by 2032.

The key drivers in the market are increasing demand for convenient snacking options, rising prevalence of busy lifestyles, and usefulness in various recipes.

The key trends of the market are rising health consciousness, introduction of various flavours, easy availability, and sustainability initiatives.

The major regions in the market are North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

The various distribution channels for crackers are supermarkets and hypermarkets, convenience stores, and online, among others.

The crackers market key players, according to the report, are Intersnack Group GmbH & Co. KG, Kellogg Company, Mondelez International, Inc. (Mondelez Global LLC), PepsiCo, Inc, Campbell Soup Company (Lance), Arnott’s Biscuits Limited, Britannia Industries Limited, Westminster Cracker Company Inc., Galbusera S.p.A, and Mary’s Gone Crackers, Inc., among others.

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