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Cranberry Extract Market

Global Cranberry Extract Market Size, Trends, Analysis: By Source: Organic, Conventional; By Product Form: Liquid, Dried, Powder; By Application: Food and Beverages, Pharmaceuticals, Nutraceuticals, Cosmetics and Personal Care, Others; By Distribution Channel: Direct, Indirect; Regional Analysis; Competitive Landscape; 2024-2032

Global Cranberry Extract Market Outlook

The global cranberry extract market size reached a value of nearly USD 729.14 million in 2023. The market is projected to grow at a CAGR of 5.7% between 2024 and 2032 and reach around USD 1203.08 million by 2032.

 

Key Takeaways

  • The market for cranberry extract is being driven by the rising demand for the product from the food and beverage industry as food colour.
  • The cranberry extract market is driven by the rising demand for natural flavours and pigmenting agents.
  • According to industry reports, around 75% of consumers are willing to pay more for natural and clean-label products.

 

The growing awareness regarding the benefits of using natural products is boosting the adoption of cranberry extract products as opposed to artificial agents. Cranberries and cranberry products are exported to various countries worldwide, with the United States and Canada being major exporters. European countries, such as the United Kingdom, Germany, and the Netherlands, are significant importers of cranberries.

 

Some of the factors driving the cranberry extract market growth are the growing popularity of natural food colour and the expanding food and beverage sector. Cranberries are known for their potential health benefits, including being a good source of antioxidants, vitamins, and minerals. They are often promoted for their potential to support urinary tract health. Only about 5% of cranberries produced in the United States are sold fresh, and the remaining 95% are processed, most commonly for juice and juice blends.

 

Figure: Key Cranberry Producing Countries (Production in Thousand), 2023

Global Cranberry Extract Market

 

Key Trends and Developments

Health benefits of cranberries; rising demand for cranberry extract in food and beverage applications; surging preference for natural flavours; and the thriving cosmetics industry are favouring the cranberry extract market growth

 

June 2023

Ocean Spray Cranberries Inc. introduced Snack Medley, a line of snackable dried-fruit mixes.

 

June 2023

Naturex acquired the entire capital of Vegetable Juices Inc., a Chicago-based company with expertise in manufacturing and distributing natural vegetable ingredients.

 

May 2023

Ocean Spray Cranberries, Inc. collaborated with The Hershey Co., headquartered in Pennsylvania, to launch a new line of fruit snacks that are dipped in chocolate.

 

March 2023

ENI developed polyphenol sources with well-defined health advantages, tailored for inclusion in supplements, beverages, and powdered products.

 

Health benefits of cranberry

Being a good source of antioxidants, vitamins, and minerals, cranberries are often promoted for their potential to support urinary tract health.

 

Increasing application of cranberry extracts in the food and beverages sector

In the food and beverages sector, cranberry extracts are used as a natural food colour and flavouring agent.

 

Growing demand for natural flavours

The growing demand for natural flavours, driven by consumer demand for natural and clean-labelled products, is aiding the cranberry extract market growth.

 

Applications of cranberry in the cosmetics industry

Cranberry extract is used in the cosmetic industry as it is rich in antioxidants and Vitamin C, hence stimulating the natural rejuvenation of the skin.

 

Global Cranberry Extract Market Trends

Various pharmaceutical studies have linked the nutrients in cranberries to a lower risk of urinary tract infection (UTI), the prevention of certain types of cancer, improved immune function, and decreased blood pressure. Globally, the prevalence of urinary tract is growing. With over 400 million occurrences each year, bacterial urinary tract infections are the most common type of bacterial infection. Cranberry supplements are used in the treatment of the disease as they contain high proanthocyanidin content.

 

Furthermore, the growing focus towards innovations in cranberry extract products is leading consumers to prioritise additive-free food and beverages. Only about 5% of cranberries produced in the United States are sold fresh, and the remaining 95% are processed, most commonly for juice and juice blends.

 

Global Cranberry Extract Market By Form

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Market Segmentation

Global Cranberry Extract Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

 

Market Breakup By Source:

  • Organic
  • Conventional

 

Market Breakup By Product Form:

  • Liquid
  • Dried
  • Powder

 

Market Breakup By Application:

  • Food and Beverages
  • Pharmaceuticals
  • Nutraceuticals
  • Cosmetics and Personal Care
  • Others

 

Market Breakup By Distribution Channel:

  • Direct
  • Indirect

 

Market Breakup By Region:

  • North America
  • Europe
  • Asia Pacific 
  • Latin America 
  • Middle East and Africa 

 

Conventional cranberry extract is expected to dominate the cranberry extract market share due to its high nutritional content

Conventional sources of cranberries are less fluctuating in terms of pricing, and highly available due to the ease of excessive production. Conventional farming methods frequently concentrate on maximising crop yield and effectiveness, which can result in higher production levels than organic farming. With the rising investment activities within cranberry production, producers with conventional farming tend to grow more berries than Americans consume.

 

Organic cranberry extract involves cranberries, which are grown organically without the use of synthetic pesticides, herbicides, or genetically modified organisms (GMOs). The key factors like high demand due to its nutritional content, rising public awareness of healthy lifestyles, and consumer shift towards a vegan diet are the market drivers of organic cranberries. Fruits and vegetables that are grown using organic techniques typically contain 30% more antioxidants. The number of vitamins, minerals, and other nutrients is also higher in organic cranberries.

 

Competitive Landscape

Market players are increasing their collaboration, partnership, and research and development activities to gain a competitive edge

 

Ocean Spray

Ocean Spray, headquartered in the United States and founded in 1930, is a prominent juice supplier. Its product line includes fresh fruits, sauces, and snacks with fruit flavours, juices and drinks made from various fruits like cranberries, blueberries, and grapefruit, and dried fruits like dried cranberries.

 

Nexira

Nexira, headquartered in France and founded in 1985, offers emulsifiers and stabilisers, coating agents, texturisers, encapsulating agents, and a wide variety of branded natural acacia gum components.

 

Ethical Naturals, Inc.

Ethical Naturals, headquartered in the United States, was founded in 1895. It offers AlphaWave L-Theanine, GreenGrown Glucosamine, Cranberex Cranberry, PureLeaf Ginkgo biloba, ResveraTrue resveratrol, and other special ingredients.

 

Naturex

Naturex, headquartered in France and founded in 1992, provides a wide range of premium ingredients for food, medicine, nutraceuticals, and cosmetic uses that are ethically obtained from nature.

 

Other key players in the cranberry extract market include Artemis International, Diana Food, Decas Cranberry Products, Inc., and Northland Cranberries, Inc.

 

Global Cranberry Extract Market By Region

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Global Cranberry Extract Market Analysis by Region

North America is anticipated to hold a dominant position in the market as the United States is one of the major suppliers of cranberry extract for the food and beverage industry. Cranberries are consumed by Americans in nearly 400 million pounds annually, with Thanksgiving week accounting for 20% of total consumption. In 2021, American farmers harvested cranberries on 16,000 hectares, producing 0.3 million metric tonnes.

 

The Europe cranberry extract market is driven by the significant production of cranberries in countries such as Lithuania, Bulgaria, Poland, and the Netherlands. Naturex, a part of Givaudan and headquartered in France, along with Canada-based Fruit d'Or, stands as one of the prominent suppliers of cranberry extracts within the European market. In response to the increasing demand, these companies are introducing organic cranberry extracts to strategically address this growing market segment.

 

The Asia Pacific also holds a prominent cranberry extract market share, driven by rising consumer health consciousness. In the region, the penetration rates of cranberry products in bakeries and convenience stores have risen rapidly, climbing to 50% and 29%, respectively. China, India, and South Korea are among the major producers. With the growing popularity of healthier snacks, drinks, and dietary supplement options that contain cranberries, food manufacturers such as Del Monte Foods and Dabur Ltd. are capitalising on this trend.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Source
  • Product Form
  • Application
  • Distribution Channel
  • Region
Breakup by Source
  • Organic
  • Conventional
Breakup by Product Form
  • Liquid
  • Dried
  • Powder
Breakup by Application
  • Food and Beverages
  • Pharmaceuticals
  • Nutraceuticals
  • Cosmetics and Personal Care
  • Others
Breakup by Distribution Channel
  • Direct
  • Indirect
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Ocean Spray
  • Nexira
  • Ethical Naturals, Inc.
  • Naturex
  • Artemis International
  • Diana Food
  • Decas Cranberry Products, Inc.
  • Northland Cranberries, Inc.
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Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

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Cranberry Extract Market Report Snapshots

Cranberry Extract Market Size

Cranberry Extract Market Trends

Cranberry Extract Market Regional Analysis

Cranberry Extract Companies

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Cranberry Extract Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Cranberry Extract Historical Market (2018-2023) 
    8.3    Global Cranberry Extract Market Forecast (2024-2032)
    8.4    Global Cranberry Extract Market by Source
        8.4.1    Organic
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Conventional
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
    8.5    Global Cranberry Extract Market by Product Form
        8.5.1    Liquid
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Dried
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    Powder
            8.5.3.1    Historical Trend (2018-2023)
            8.5.3.2    Forecast Trend (2024-2032)
    8.6    Global Cranberry Extract Market by Application
        8.6.1    Food and Beverages
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Pharmaceuticals
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
        8.6.3    Nutraceuticals
            8.6.3.1    Historical Trend (2018-2023)
            8.6.3.2    Forecast Trend (2024-2032)
        8.6.4    Cosmetics and Personal Care
            8.6.4.1    Historical Trend (2018-2023)
            8.6.4.2    Forecast Trend (2024-2032)
        8.6.5    Others
    8.7    Global Cranberry Extract Market by Distribution Channel
        8.7.1    Direct
            8.7.1.1    Historical Trend (2018-2023)
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    Indirect
            8.7.2.1    Historical Trend (2018-2023)
            8.7.2.2    Forecast Trend (2024-2032) 
    8.8    Global Cranberry Extract Market by Region
        8.8.1    North America
            8.8.1.1    Historical Trend (2018-2023)
            8.8.1.2    Forecast Trend (2024-2032)
        8.8.2    Europe
            8.8.2.1    Historical Trend (2018-2023)
            8.8.2.2    Forecast Trend (2024-2032)
        8.8.3    Asia Pacific
            8.8.3.1    Historical Trend (2018-2023)
            8.8.3.2    Forecast Trend (2024-2032)
        8.8.4    Latin America
            8.8.4.1    Historical Trend (2018-2023)
            8.8.4.2    Forecast Trend (2024-2032)
        8.8.5    Middle East and Africa
            8.8.5.1    Historical Trend (2018-2023)
            8.8.5.2    Forecast Trend (2024-2032)
9    North America  Cranberry Extract Market Analysis
    9.1    United States of America
        9.1.1    Historical Trend (2018-2023)
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023)
        9.2.2    Forecast Trend (2024-2032)
10    Europe Cranberry Extract Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023)
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Cranberry Extract Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023)
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023)
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023)
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Cranberry Extract Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Cranberry Extract Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023)
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023)
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023)
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023)
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value  Chain Analysis
16    Price Analysis

    16.1    North America Historical Price Trends (2018-2023) and Forecast (2024-2032)
    16.2    Europe Historical Price Trends (2018-2023) and Forecast (2024-2032)
    16.3    Asia Pacific Historical Price Trends (2018-2023) and Forecast (2024-2032)
    16.4    Latin America Historical Price Trends (2018-2023) and Forecast (2024-2032)
    16.5    Middle East and Africa Historical Price Trends (2018-2023) and Forecast (2024-2032)
17    Competitive Landscape
    17.1    Market Structure
    17.2    Company Profiles
        17.2.1    Ocean Spray
            17.2.1.1    Company Overview
            17.2.1.2    Product Portfolio
            17.2.1.3    Demographic Reach and Achievements
            17.2.1.4    Certifications
        17.2.2    Nexira
            17.2.2.1    Company Overview
            17.2.2.2    Product Portfolio
            17.2.2.3    Demographic Reach and Achievements
            17.2.2.4    Certifications
        17.2.3    Ethical Naturals, Inc.
            17.2.3.1    Company Overview
            17.2.3.2    Product Portfolio
            17.2.3.3    Demographic Reach and Achievements
            17.2.3.4    Certifications
        17.2.4    Naturex
            17.2.4.1    Company Overview
            17.2.4.2    Product Portfolio
            17.2.4.3    Demographic Reach and Achievements
            17.2.4.4    Certifications
        17.2.5    Artemis International
            17.2.5.1    Company Overview
            17.2.5.2    Product Portfolio
            17.2.5.3    Demographic Reach and Achievements
            17.2.5.4    Certifications
        17.2.6    Diana Food
            17.2.6.1    Company Overview
            17.2.6.2    Product Portfolio
            17.2.6.3    Demographic Reach and Achievements
            17.2.6.4    Certifications
        17.2.7    Decas Cranberry Products, Inc.
            17.2.7.1    Company Overview
            17.2.7.2    Product Portfolio
            17.2.7.3    Demographic Reach and Achievements
            17.2.7.4    Certifications
        17.2.8    Northland Cranberries, Inc.
            17.2.8.1    Company Overview
            17.2.8.2    Product Portfolio
            17.2.8.3    Demographic Reach and Achievements
            17.2.8.4    Certifications
18    Key Trends and Developments in the Market

 

Additional Customisations Available

1    Manufacturing Process
    1.1    Overview
    1.2    Detailed Process Flow
    1.3    Operations Involved
2    Project Requirements and Cost Analysis
    2.1    Land, Location, and Site Development
    2.2    Construction
    2.3    Plant Machinery
    2.4    Raw Materials
    2.5    Packaging
    2.6    Transportation
    2.7    Utilities
    2.8    Manpower
    2.9    Other Capital Investments

 

List of Key Figures and Tables

1.    Global Cranberry Extract Market: Key Industry Highlights, 2018 and 2032
2.    Global Cranberry Extract Historical Market: Breakup by Source (USD Million), 2018-2023
3.    Global Cranberry Extract Market Forecast: Breakup by Source (USD Million), 2024-2032
4.    Global Cranberry Extract Historical Market: Breakup by Product Form (USD Million), 2018-2023
5.    Global Cranberry Extract Market Forecast: Breakup by Product Form (USD Million), 2024-2032
6.    Global Cranberry Extract Historical Market: Breakup by Application (USD Million), 2018-2023
7.    Global Cranberry Extract Market Forecast: Breakup by Application (USD Million), 2024-2032
8.    Global Cranberry Extract Historical Market: Breakup by Distribution Channels (USD Million), 2018-2023
9.    Global Cranberry Extract Market Forecast: Breakup by Distribution Channels (USD Million), 2024-2032
10.    Global Cranberry Extract Historical Market: Breakup by Region (USD Million), 2018-2023
11.    Global Cranberry Extract Market Forecast: Breakup by Region (USD Million), 2024-2032
12.    North America Cranberry Extract Historical Market: Breakup by Country (USD Million), 2018-2023
13.    North America Cranberry Extract Market Forecast: Breakup by Country (USD Million), 2024-2032
14.    Europe Cranberry Extract Historical Market: Breakup by Country (USD Million), 2018-2023
15.    Europe Cranberry Extract Market Forecast: Breakup by Country (USD Million), 2024-2032
16.    Asia Pacific Cranberry Extract Historical Market: Breakup by Country (USD Million), 2018-2023
17.    Asia Pacific Cranberry Extract Market Forecast: Breakup by Country (USD Million), 2024-2032
18.    Latin America Cranberry Extract Historical Market: Breakup by Country (USD Million), 2018-2023
19.    Latin America Cranberry Extract Market Forecast: Breakup by Country (USD Million), 2024-2032
20.    Middle East and Africa Cranberry Extract Historical Market: Breakup by Country (USD Million), 2018-2023
21.    Middle East and Africa Cranberry Extract Market Forecast: Breakup by Country (USD Million), 2024-2032
22.    North America Historical Price Trends and Forecast 2018-2032
23.    Europe Historical Price Trends and Forecast 2018-2032
24.    Asia Pacific Historical Price Trends and Forecast 2018-2032
25.    Latin America Historical Price Trends and Forecast 2018-2032
26.    Middle East and Africa Historical Price Trends and Forecast 2018-2032
27.    Global Cranberry Extract Market Structure

Key Questions Answered in the Report

In 2023, the market value was approximately USD 729.14 million.

The market is projected to grow at a CAGR of 5.7% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach around USD 1203.08 million by 2032.

The major drivers include the increasing application of cranberry extract in the food and beverage sector and the pharmaceutical sector for the development of urinary tract infection supplements.

The key trends aiding the market include growing consumer demand for natural food colours and clean-label products as well as rising applications of cranberry extract in the cosmetics industry.

The different sources of cranberry extract include organic and conventional.

Major distribution channels of cranberry extract include direct and indirect.

The major players in the market include Ocean Spray, Nexira, Ethical Naturals, Inc., Naturex, Artemis International, Diana Food, Decas Cranberry Products, Inc., and Northland Cranberries, Inc.

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Why Expert Market Research?

Right People

We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.

Right Methodology

We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.

Right Price

We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.

Right Support

Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.

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