The global cricket protein powders market was valued at USD 152.08 Million in 2025. The industry is expected to grow at a CAGR of 12.40% during the forecast period of 2026-2035 to reach a value of USD 489.48 Million by 2035. The protein and functional foods market is being strongly driven by increasing consumer awareness of health, nutrition, and the benefits of higher protein intake.
According to the 2024 IFIC Food and Health Survey, 71% of Americans are actively trying to consume more protein, up from 67% in 2023 and 59% in 2022. Rising concerns over the negative health impacts of excessive meat consumption, including cardiovascular disease, diabetes, and other chronic conditions, as highlighted by The American Journal of Clinical Nutrition and The Lancet Planetary Health, are encouraging consumers to explore alternative, nutrient-dense protein sources such as crickets.
Social media is further influencing dietary behaviors, with exposure to food and nutrition content rising to 54% in 2024 from 42% in 2023, according to IFIC. Younger generations, particularly Gen Z and Millennials, are exploring high-protein and sustainable options online, sharing trending recipes and functional foods. These evolving preferences are directly supporting growth in the cricket protein powders market, as consumers increasingly choose nutrient-rich and environmentally sustainable protein alternatives.
Additionally, popular dietary patterns such as Mediterranean, DASH, and flexitarian diets reflect a shift toward nutrient-dense, functional, and flexible eating. Cricket protein powders offer a convenient, high-protein alternative to traditional sources, aligning with health-conscious trends and the demand for sustainable nutrition. Rising health awareness, digital influence, and evolving dietary patterns are collectively accelerating adoption and product innovation across the category.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
12.4%
Value in USD Million
2026-2035
*this image is indicative*
The development of low-cost, sustainable feed solutions is a key driver of growth in the cricket protein powder market. High feed costs have historically limited cricket farming, but innovative approaches are changing this. For example, in September 2023, researchers in Uganda developed nutrient-rich cricket feed from domestic food waste such as banana peels and rice, reducing costs, accelerating growth, and increasing reproduction rates. This approach enables small-scale farmers to scale operations efficiently while promoting environmental sustainability and creating a circular economy, supporting overall market expansion.
The need for scalable, cost-efficient, and sustainable production of high-quality protein is rising. Industrial-scale operations ensure consistent supply, reduce costs, and support broader market adoption. Aspire Food Group’s new 150,000 sq ft facility launched in March 2023, in London, Ontario, exemplifies this trend, producing up to 12,000 metric tons of crickets annually for human and pet nutrition. By combining automation, optimized environmental controls, and efficient supply chains, Aspire demonstrates how industrial-scale cricket farming is accelerating market growth and strengthening the global appeal of cricket protein powders.
The expansion of cricket protein powders market is strongly driven by increasing number of initiatives empowering rural groups and women with knowledge, skills, and resources. In Cambodia, the AGROW “One Health” program provides rural women with starter kits and training to farm crickets efficiently, overcoming limitations in traditional agriculture. For example, women in Battambang province, such as Chek Chob and Nhin Nika, have scaled their operations, increased yields, and reached broader markets. By fostering sustainable income, entrepreneurship, and gender equity, such programs boost cricket protein adoption and strengthen local economies
Growing consumer reliance on artificial intelligence and digital tools for diet and nutrition management is actively boosting the consumption of cricket protein powders. Health-conscious consumers are using AI-powered apps and online platforms to track protein intake, discover sustainable food options, and plan balanced meals. According to the 2024 IFIC Food and Health Survey, 51%of consumers are interested in using AI for safe and nutritious choices, while 65%believe online tools can enhance diet and physical activity. Companies are leveraging these technologies to promote cricket protein powders, reach tech-savvy audiences, and drive market adoption of high-protein, eco-friendly nutrition.
The global cricket protein powders market is being driven by government-backed research and development initiatives that enable sustainable and scalable production. Funding programs, such as the USD 131,500 USDA SBIR grant awarded to Mighty Cricket in May 2023, provide critical resources for companies to innovate and optimize production processes. By supporting projects that convert pre-consumer food waste into high-quality cricket feed, these initiatives reduce barriers for small- and medium-scale producers. This accelerates adoption, strengthens market efficiency, and fuels growth in both human and animal protein segments.
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The EMR’s report titled “Global Cricket Protein Powders Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Key Insight: Conventional cricket protein powders lead the global cricket protein powders market, driven by their cost-effectiveness, scalability, and established production processes. This widespread adoption across various applications, including food, feed, and dietary supplements, underscores their dominance. In contrast, organic cricket protein powders are the fastest-growing segment, propelled by increasing consumer demand for clean-label, pesticide-free products. This shift is particularly evident in regions with heightened health and sustainability awareness, where consumers are actively seeking natural alternatives to traditional protein sources.
Market Breakup by Application
Key Insight: The food application segment holds the largest share in the global cricket protein powder market, driven by rising demand for high-protein snacks, beverages, and bakery products among health-conscious and fitness-focused consumers. Feed growth is fueled by the need for nutrient-rich, sustainable alternatives in livestock, aquaculture, and pet nutrition. Cosmetics benefit from protein-enriched formulations that enhance skin, hair, and nail health, while dietary supplements are propelled by increasing interest in immunity, energy, and digestive support. Other applications, including pharmaceuticals and protein fortification, further support market expansion worldwide.
Market Breakup by Distribution Channel
Key Insight: Hypermarkets and supermarkets, the largest channel in the global cricket protein powders market, are driven by their extensive reach, product variety, and promotional strategies appealing to health-conscious consumers. Online retail, the fastest-growing channel, benefits from e-commerce expansion, direct-to-consumer models, and increasing digital engagement. Convenience stores grow due to on-the-go and ready-to-eat protein offerings, while specialty stores attract consumers seeking premium, functional, and sustainable products. Other channels, such as gyms, fitness centers, and health clubs, further support market growth by providing niche access points for protein-rich products.
Market Breakup by Region
Key Insight: North America, the largest region in the global cricket protein powders market, is driven by rising health consciousness, high disposable income, and well-established retail and e-commerce infrastructure. Asia Pacific, the fastest-growing region, benefits from increasing population, urbanization, rising protein awareness, and expanding distribution networks. Europe sees growth due to strong demand for sustainable and functional foods, along with supportive regulations. Latin America is encouraged by emerging health trends and growing middle-class demand, while the Middle East and Africa are witnessing gradual adoption due to increasing consumer awareness and expanding retail presence.
By type, conventional category gains notable traction
Conventional cricket protein powders dominate the global cricket protein powders market due to their cost-effectiveness, established production infrastructure, and wide availability. Preferred across applications such as food, feed, and dietary supplements, they provide a reliable source of high-quality protein at competitive prices. Their scalability and consistent supply chains appeal to manufacturers and retailers, ensuring steady adoption. These factors collectively support the growth of the cricket protein powders market, reinforcing its market value, driving revenue, and creating long-term opportunities in both developed and emerging regions worldwide.
Organic cricket protein powders are the fastest-growing type in the global cricket protein powders market, propelled by rising consumer demand for clean-label, pesticide-free products. Health-conscious and environmentally aware consumers are willing to pay a premium, viewing organic options as safer, sustainable, and ethically produced. Growth is particularly strong in regions prioritizing natural ingredients and sustainability, where buyers actively seek alternatives to conventional proteins. This surge in demand contributes to the market’s revenue, opens new market opportunities, and accelerates the overall growth of the cricket protein powders industry.
By application, food accounts for the largest share
The food application holds the largest share in the global cricket protein powders market, driven by rising demand for high-protein snacks, bakery items, beverages, and functional foods. Health-conscious and fitness-focused consumers seek convenient, nutrient-dense options, encouraging manufacturers to expand product offerings. Mainstream retail, promotional activities, and the growing trend of protein fortification in everyday foods further strengthen demand. With continuous innovation in taste, texture, and formulation, cricket protein powders are increasingly integrated into various food products, solidifying the dominance of this application globally.
Feed is the fastest-growing application of the global cricket protein powders market, propelled by the need for nutrient-rich, sustainable alternatives in livestock, aquaculture, and pet nutrition. Cricket protein provides high-quality, digestible nutrients with a lower environmental footprint than traditional feed sources. Producers and pet owners are increasingly adopting insect-based feed to improve animal health, reduce carbon emissions, and meet sustainability targets. Rising awareness of environmental benefits, coupled with government incentives and research initiatives, is accelerating adoption, making feed the fastest-growing application worldwide.
By distribution channels, hypermarkets and supermarkets amass significant revenue
Hypermarkets and supermarkets dominate the global cricket protein powders market because they are easily accessible. These stores offer a wide variety of products and run promotions that attract health-conscious consumers. Convenience stores, specialty stores, and gyms also sell cricket protein powders, but hypermarkets and supermarkets reach the largest number of buyers. Their presence helps increase sales and market revenue. The availability of products and exposure to consumers make hypermarkets and supermarkets the main driver of growth in the global cricket protein powders market.
Online retail is the fastest-growing channel in the global cricket protein powders market. Consumers prefer shopping online because it is convenient and saves time. E-commerce platforms allow home delivery and direct purchase from brands. Online shopping increases awareness and engagement among buyers. This growing use of digital platforms drives market demand. Online retail is expanding the reach of cricket protein powders and is supporting the overall growth of the global market by making these products more accessible to new consumers.
North America is the largest region in the global cricket protein powders market. Rising health awareness is the main driver. Consumers are becoming more interested in protein-rich and functional foods. High disposable income and well-developed retail and e-commerce networks make it easier to purchase these products. This trend is boosting demand for cricket protein powders in food and dietary supplements. Growing focus on health and fitness continues to increase consumption. Strong retail presence and consumer interest support higher market revenue and reinforce North America’s leading position.
Asia Pacific is the fastest-growing region in the global cricket protein powders market. Urbanization is the key driver. More people are moving to cities and learning about healthy eating. Rising protein awareness, increasing disposable incomes, and expanding retail networks are boosting demand. Consumers in urban areas are more open to sustainable and functional foods. This trend is driving higher consumption of cricket protein powders, increasing market revenue. Rapid urban growth and changing lifestyles create opportunities for new products and further market expansion.
Leading cricket protein powders companies are focusing on product innovation and diversification to attract consumers. Many prominent firms in the global cricket protein powders market are launching flavored powders, protein bars, and ready-to-drink products to cater to health-conscious and fitness-focused buyers. They are also exploring organic and sustainably sourced cricket protein to appeal to environmentally aware consumers. Partnerships with retailers and e-commerce platforms help expand distribution, while collaborations with food tech startups and research institutions enable innovation, cost reduction, and the development of high-quality, functional protein offerings.
Leading market participants are implementing strategic investments and scaling production to strengthen their presence. Firms are establishing large-scale processing facilities, investing in automation, and enhancing supply chain reliability to meet growing demand. Marketing initiatives focus on nutrition education, social media engagement, and highlighting sustainability benefits. Some notable businesses are forming alliances with global food corporations to increase market reach and launch co-branded products. These strategies collectively support revenue growth, improve market share, and position players to capitalize on the expanding global cricket protein powders market.
Based in California and launched in 2012, Tiny Farms champions sustainable cricket farming. With a focus on large-scale production, the company aims to make insect protein an accessible and eco-friendly alternative for everyday consumers.
Thailand’s JR Unique Foods Ltd., established in 2003 in Udon Thani, produces diverse edible insect products. Their cricket protein powders cater to both retail and bulk markets, combining nutrition with sustainability.
Founded in 2007 in New South Wales, Australia, Edible Bug Shop has become a leading supplier of edible insects. They specialize in cricket-based protein powders and other innovative insect products for human diets.
UV Skinz, Inc., headquartered in Sonora, California since 2006, originally focused on UV-protective apparel. Recently, they have ventured into sustainable protein with cricket-based offerings, tapping into the rising demand for eco-conscious, nutrient-rich alternatives.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
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The market is projected to grow at a CAGR of 12.40% between 2026 and 2035.
Key strategies driving the market include product innovation, scaling production, expanding distribution, partnerships, online retail, and promoting sustainability and nutrition benefits.
The key trends guiding the growth of the market include the launch of more than 25 edible insects’ startups and marketing strategies.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The leading types of cricket protein powders in the market are organic and conventional.
The significant applications in the market are food, feed, cosmetics, and dietary supplements, among others.
The major distribution channels in the market are hypermarkets and supermarkets, convenience stores, specialty stores, and online retail, among others.
The key players in the market include Tiny Farms JR Unique Foods Ltd., Edible Bug Shop, UV Skinz, Inc., and others.
In 2025, the global cricket protein powders market reached an approximate value of USD 152.08 Million.
North America, driven by health awareness, high income, strong retail networks, and demand for sustainable, high-protein products.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
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