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Global Customer Data Platform Market: By Component: Platform, Services; By Deployment Mode: On Premises, Cloud; By Organization Size; By Application; By Vertical; Regional Analysis; Historical Market and Forecast (2017-2027); Market Dynamics: SWOT Analysis; Value Chain Analysis; Competitive Landscape; Industry Events and Developments

Global Customer Data Platform Market Outlook

The global market for customer data platform reached a value of about USD 1.91 billion in 2021. The market is further expected to grow at a CAGR of approximately 21.6% in the forecast period of 2022-2027 to reach a value of around USD 6.17 billion by 2027, owing to the increasing expenditure on marketing and advertising activities by enterprises.

 

North America to be a Significant Regional Market for Customer Data Platform

North America is expected to be the largest customer data platform market region due to the increasing technological advancements. The United States is estimated to dominate the market due to significant market players with higher market shares and increased funding for customer data platforms (CDP). Also, the marketers and brands in the region have been the early adopters of CDPs. The growing utilisation of the big data technology, the rising amount of data across verticals, and the increasing investments by companies in data analytics will further propel the growth of the market in North America during the forecast period. Organisations, especially in the United States, use the CDP platform to generate insightful information from structured and unstructured data. Solutions such as customer retention and engagement and personalised recommendations offered by CDP are helping companies remain competitive in the market.

Sectors in the United States, such as BFSI, healthcare, and eCommerce, are rapidly adopting the platform at a higher pace due to the growing inclination toward customer satisfaction and offering better-personalised experiences. For instance, in October 2021, ActionIQ, the United States-based CDP for marketers, analysts, and technologists, announced to expand its CDP into the healthcare sector by accomplishing its compliance audit for Health Insurance Portability and Accountability (HIPAA) Type 1 standards. Such regional initiatives are likely to drive the customer data platform market in North America in the forecast period.

 

Retail and eCommerce Segment to Drive the Market Growth

During the forecast period, the retail and eCommerce segment is expected to lead the market growth. The need to attract customers, increase customer loyalty, and enhance the shopping experience drives the segment growth. By providing excellent customer experiences through appropriate and consistent communication, the customer data platform assists e-commerce enterprises in converting visitors into loyal customers and long-lasting foster relationships.

 

Market Segmentations: Customer Data Platform

Customer data refers to behavioural, statistical, and demographic data collected to improve communication, understand customer behaviour, and increase customer engagement for better service/product delivery. Customer data assists firms in developing profitable business strategies to improve customer experience. Customer data platforms enable such businesses to process customer data to consolidate and integrate it into a single database.

The various components in the customer data platform market are:

  • Platform
  • Services

Based on the deployment model, the market is divided into:

  • On-Premises
  • Cloud

Based on organisation size, the market is segmented into:

  • Large Enterprises
  • Small and Medium Enterprises (SMEs)

The significant applications of the market are:

  • Personalised recommendations
  • Predictive Analytics
  • Marketing Data Segmentation
  • Customer Retention and Engagement
  • Security Management
  • Others

The major verticals of the market are:

  • BFSI
  • Retail and eCommerce
  • Media and Entertainment
  • Travel and Hospitality
  • Telecom and IT
  • Healthcare
  • Others

The regional markets for customer data platforms can be divided into North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa.

 

Increased Spending on Marketing and Advertising Activities by Businesses Propelling the Market Growth

Rising expenditure on marketing and advertising activities by organisations is projected to be the key factor propelling the global customer data platform market growth. The market is poised to witness high growth owing to the growing demand for determining consumer buying behaviour across different industries. Also, real-time and personalised data analysis offered by the customer data platform will drive the market growth. The customer data platform provides insights about the customer and its choices when the data is fed into it and helps the organisation engage customers and create a suitable customer experience strategy. Besides this, the growing adoption of account-based marketing among organisations is anticipated to drive the market growth for the customer data platform. Increasing funding and investments by major organisations in such platforms are further contributing to the growth of the market globally. In addition, the changing landscape of customer intelligence, the proliferation of customer channels and automated smart machines to drive consumer experience are all expected to offer opportunities for increased adoption of the customer data platform.

 

Key Players in the Global Market for Customer Data Platform

The report gives a detailed analysis of the following key players in the global customer data platform market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Oracle Corporation
  • SAP SE
  • Adobe Inc.
  • Microsoft Corporation
  • SAS Institute Inc
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2021
Historical Period 2017-2021
Forecast Period 2022-2027
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Component
  • Deployment Mode
  • Organization Size
  • Application
  • Vertical 
  • Region
Breakup by Component
  • Platform
  • Services
Breakup by Deployment Mode
  • On-Premises
  • Cloud
Breakup by Organization Size
  • Large Enterprises
  • Small and Medium Enterprises (SMEs)
Breakup by Application
  • Personalised recommendations
  • Predictive Analytics
  • Marketing Data Segmentation
  • Customer Retention and Engagement
  • Security Management
  • Others
Breakup by Vertical 
  • BFSI
  • Retail and eCommerce
  • Media and Entertainment
  • Travel and Hospitality
  • Telecom and IT
  • Healthcare
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Oracle Corporation
  • SAP SE
  • Adobe Inc.
  • Microsoft Corporation
  • SAS Institute Inc
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Customer Data Platform Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Customer Data Platform Historical Market (2017-2021) 
    8.3    Global Customer Data Platform Market Forecast (2022-2027)
    8.4    Global Customer Data Platform Market by Component
        8.4.1    Platform
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2017-2021)
            8.4.1.3    Forecast Trend (2022-2027)
        8.4.2    Services
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2017-2021)
            8.4.2.3    Forecast Trend (2022-2027)
    8.5    Global Customer Data Platform Market by Deployment Mode
        8.5.1    On Premises
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2017-2021)
            8.5.1.3    Forecast Trend (2022-2027)
        8.5.2    Cloud
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2017-2021)
            8.5.2.3    Forecast Trend (2022-2027)
    8.6    Global Customer Data Platform Market by Organization Size
        8.6.1    Large Enterprises
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2017-2021)
            8.6.1.3    Forecast Trend (2022-2027)
        8.6.2    Small and medium Enterprises (SMEs)
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2017-2021)
            8.6.2.3    Forecast Trend (2022-2027)
    8.7    Global Customer Data Platform Market by Application
        8.7.1    Personalised recommendations
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2017-2021)
            8.7.1.3    Forecast Trend (2022-2027)
        8.7.2    Predictive Analytics
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2017-2021)
            8.7.2.3    Forecast Trend (2022-2027)
        8.7.3    Marketing Data Segmentation
            8.7.3.1    Market Share
            8.7.3.2    Historical Trend (2017-2021)
            8.7.3.3    Forecast Trend (2022-2027)
        8.7.4    Customer Retention and Engagement
            8.7.4.1    Market Share
            8.7.4.2    Historical Trend (2017-2021)
            8.7.4.3    Forecast Trend (2022-2027)
        8.7.5    Security Management
            8.7.5.1    Market Share
            8.7.5.2    Historical Trend (2017-2021)
            8.7.5.3    Forecast Trend (2022-2027)
        8.7.6    Others 
    8.8    Global Customer Data Platform Market by Vertical 
        8.8.1    BFSI
            8.8.1.1    Market Share
            8.8.1.2    Historical Trend (2017-2021)
            8.8.1.3    Forecast Trend (2022-2027)
        8.8.2    Retail and eCommerce
            8.8.2.1    Market Share
            8.8.2.2    Historical Trend (2017-2021)
            8.8.2.3    Forecast Trend (2022-2027)
        8.8.3    Media and Entertainment
            8.8.3.1    Market Share
            8.8.3.2    Historical Trend (2017-2021)
            8.8.3.3    Forecast Trend (2022-2027)
        8.8.4    Travel and Hospitality
            8.8.4.1    Market Share
            8.8.4.2    Historical Trend (2017-2021)
            8.8.4.3    Forecast Trend (2022-2027)
        8.8.5    Telecom and IT
            8.8.5.1    Market Share
            8.8.5.2    Historical Trend (2017-2021)
            8.8.5.3    Forecast Trend (2022-2027)
        8.8.6    Healthcare
            8.8.6.1    Market Share
            8.8.6.2    Historical Trend (2017-2021)
            8.8.6.3    Forecast Trend (2022-2027)
        8.8.7    Others 
    8.9    Global Customer Data Platform Market by Region
        8.9.1    Market Share
            8.9.1.1    North America
            8.9.1.2    Europe
            8.9.1.3    Asia Pacific
            8.9.1.4    Latin America
            8.9.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2017-2021)
        9.1.2    Forecast Trend (2022-2027)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2017-2021)
        9.2.2    Forecast Trend (2022-2027)
        9.2.3    Breakup by Country 
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2017-2021)
        9.3.2    Forecast Trend (2022-2027)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2017-2021)
        9.4.2    Forecast Trend (2022-2027)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2017-2021)
        9.5.2    Forecast Trend (2022-2027)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    Key Indicators for Demand
    10.4    Key Indicators for Price
11    Value Chain Analysis
12    Competitive Landscape

    12.1    Market Structure
    12.2    Company Profiles
        12.2.1    Oracle Corporation
            12.2.1.1    Company Overview
            12.2.1.2    Product Portfolio
            12.2.1.3    Demographic Reach and Achievements
            12.2.1.4    Certifications
        12.2.2    SAP SE
            12.2.2.1    Company Overview
            12.2.2.2    Product Portfolio
            12.2.2.3    Demographic Reach and Achievements
            12.2.2.4    Certifications
        12.2.3    Adobe Inc.
            12.2.3.1    Company Overview
            12.2.3.2    Product Portfolio
            12.2.3.3    Demographic Reach and Achievements
            12.2.3.4    Certifications
        12.2.4    Microsoft Corporation
            12.2.4.1    Company Overview
            12.2.4.2    Product Portfolio
            12.2.4.3    Demographic Reach and Achievements
            12.2.4.4    Certifications
        12.2.5    SAS Institute Inc
            12.2.5.1    Company Overview
            12.2.5.2    Product Portfolio
            12.2.5.3    Demographic Reach and Achievements
            12.2.5.4    Certifications
        12.2.6    Others
13    Industry Events and Developments

 

List of Key Figures and Tables

1.    Global Customer Data Platform Market: Key Industry Highlights, 2017 and 2027
2.    Global Customer Data Platform Historical Market: Breakup by Source (USD Billion), 2017-2021
3.    Global Customer Data Platform Market Forecast: Breakup by Source (USD Billion), 2022-2027
4.    Global Customer Data Platform Historical Market: Breakup by Deployment Mode (USD Billion), 2017-2021
5.    Global Customer Data Platform Market Forecast: Breakup by Deployment Mode (USD Billion), 2022-2027
6.    Global Customer Data Platform Historical Market: Breakup by Organization Size (USD Billion), 2017-2021
7.    Global Customer Data Platform Market Forecast: Breakup by Organization Size (USD Billion), 2022-2027
8.    Global Customer Data Platform Historical Market: Breakup by Application (USD Billion), 2017-2021
9.    Global Customer Data Platform Market Forecast: Breakup by Application (USD Billion), 2022-2027
10.    Global Customer Data Platform Historical Market: Breakup by Vertical (USD Billion), 2017-2021
11.    Global Customer Data Platform Market Forecast: Breakup by Vertical (USD Billion), 2022-2027
12.    Global Customer Data Platform Historical Market: Breakup by Region (USD Billion), 2017-2021
13.    Global Customer Data Platform Market Forecast: Breakup by Region (USD Billion), 2022-2027
14.    North America Customer Data Platform Historical Market: Breakup by Country (USD Billion), 2017-2021
15.    North America Customer Data Platform Market Forecast: Breakup by Country (USD Billion), 2022-2027
16.    Europe Customer Data Platform Historical Market: Breakup by Country (USD Billion), 2017-2021
17.    Europe Customer Data Platform Market Forecast: Breakup by Country (USD Billion), 2022-2027
18.    Asia Pacific Customer Data Platform Historical Market: Breakup by Country (USD Billion), 2017-2021
19.    Asia Pacific Customer Data Platform Market Forecast: Breakup by Country (USD Billion), 2022-2027
20.    Latin America Customer Data Platform Historical Market: Breakup by Country (USD Billion), 2017-2021
21.    Latin America Customer Data Platform Market Forecast: Breakup by Country (USD Billion), 2022-2027
22.    Middle East and Africa Customer Data Platform Historical Market: Breakup by Country (USD Billion), 2017-2021
23.    Middle East and Africa Customer Data Platform Market Forecast: Breakup by Country (USD Billion), 2022-2027
24.    Global Customer Data Platform Market Structure

Key Questions Answered in the Report

In 2021, the global customer data platform market attained a value of nearly USD 1.91 billion.

The market is projected to grow at a CAGR of 21.6% between 2022 and 2027.

The market is estimated to witness healthy growth in the forecast period of 2022-2027 to reach USD 6.17 billion by 2027.

The major drivers of the market include the increasing technological advancements, presence of significant market players, growing utilisation of the big data technology, growing inclination toward customer satisfaction, real-time and personalised data analysis offered by the customer data platform, growing adoption of account-based marketing, and increasing funding and investments by significant organisations.

Increasing expenditure on marketing and advertising activities by organisations and growing demand for determining consumer buying behaviour across different industries are the key industry trends propelling the market growth.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The components in the market include platforms and services.

Based on the deployment model, the market is divided into on-premises and cloud.

Based on organisation size, the market is segmented into large enterprises and small and medium enterprises (SMEs).

The significant market applications include personalised recommendations, predictive analytics, marketing data segmentation, customer retention and engagement, and security management, among others.

The major verticals of the market are BFSI, retail and eCommerce, media and entertainment, travel and hospitality, telecom and IT, and healthcare, among others.

The major players in the industry are Oracle Corporation, SAP SE, Adobe Inc., Microsoft Corporation, and SAS Institute Inc, among others.

Analyst Review

The global customer data platform market attained a value of nearly USD 1.91 billion, driven by organisations' increasing expenditure on marketing and advertising activities. Aided by the real-time and personalised data analysis offered by the customer data platform and the growing demand for determining consumer buying behaviour across different industries, the market is expected to grow at a CAGR of 21.6% in the forecast period of 2022-2027. The market is estimated to reach USD 6.17 billion by 2027.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The various components in the market are platforms and services. Based on the deployment model, the market is divided into on-premises and cloud. Based on organisation size, the market is segmented into large enterprises and small and medium enterprises (SMEs). The significant market applications are personalised recommendations, predictive analytics, marketing data segmentation, customer retention and engagement, and security management, among others. The major verticals of the market are BFSI, retail and eCommerce, media and entertainment, travel and hospitality, telecom and IT, and healthcare, among others. The major regional markets for customer data platforms are North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa. The key players in the above market are Oracle Corporation, SAP SE, Adobe Inc., Microsoft Corporation, and SAS Institute Inc, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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