Reports

Amid Ukraine-Russia crisis, our analysts and industry experts are closely monitoring the markets and working hard to identify, gather and timely deliver analysis of the impact of the situation and the impact that it has on various markets. All our reports are updated with the latest impact on the market before being sent out to our customers.

Global Customer Data Platform Market: By Component: Platform, Services; By Deployment Mode: On Premises, Cloud; By Organization Size; By Application; By Vertical; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics: SWOT Analysis; Value Chain Analysis; Competitive Landscape; Industry Events and Developments

Global Customer Data Platform Market Outlook

The global market for customer data platform reached a value of about USD 1.91 billion in 2021. The market is further expected to grow at a CAGR of approximately 21.6% in the forecast period of 2023-2028 to reach a value of around USD 6.17 billion by 2027, owing to the increasing expenditure on marketing and advertising activities by enterprises.

 

North America to be a Significant Regional Market for Customer Data Platform

North America is expected to be the largest customer data platform market region due to the increasing technological advancements. The United States is estimated to dominate the market due to significant market players with higher market shares and increased funding for customer data platforms (CDP). Also, the marketers and brands in the region have been the early adopters of CDPs. The growing utilisation of the big data technology, the rising amount of data across verticals, and the increasing investments by companies in data analytics will further propel the growth of the market in North America during the forecast period. Organisations, especially in the United States, use the CDP platform to generate insightful information from structured and unstructured data. Solutions such as customer retention and engagement and personalised recommendations offered by CDP are helping companies remain competitive in the market.

Sectors in the United States, such as BFSI, healthcare, and eCommerce, are rapidly adopting the platform at a higher pace due to the growing inclination toward customer satisfaction and offering better-personalised experiences. For instance, in October 2021, ActionIQ, the United States-based CDP for marketers, analysts, and technologists, announced to expand its CDP into the healthcare sector by accomplishing its compliance audit for Health Insurance Portability and Accountability (HIPAA) Type 1 standards. Such regional initiatives are likely to drive the customer data platform market in North America in the forecast period.

 

Retail and eCommerce Segment to Drive the Market Growth

During the forecast period, the retail and eCommerce segment is expected to lead the market growth. The need to attract customers, increase customer loyalty, and enhance the shopping experience drives the segment growth. By providing excellent customer experiences through appropriate and consistent communication, the customer data platform assists e-commerce enterprises in converting visitors into loyal customers and long-lasting foster relationships.

 

Market Segmentations: Customer Data Platform

Customer data refers to behavioural, statistical, and demographic data collected to improve communication, understand customer behaviour, and increase customer engagement for better service/product delivery. Customer data assists firms in developing profitable business strategies to improve customer experience. Customer data platforms enable such businesses to process customer data to consolidate and integrate it into a single database.

The various components in the customer data platform market are:

  • Platform
  • Services

Based on the deployment model, the market is divided into:

  • On-Premises
  • Cloud

Based on organisation size, the market is segmented into:

  • Large Enterprises
  • Small and Medium Enterprises (SMEs)

The significant applications of the market are:

  • Personalised recommendations
  • Predictive Analytics
  • Marketing Data Segmentation
  • Customer Retention and Engagement
  • Security Management
  • Others

The major verticals of the market are:

  • BFSI
  • Retail and eCommerce
  • Media and Entertainment
  • Travel and Hospitality
  • Telecom and IT
  • Healthcare
  • Others

The regional markets for customer data platforms can be divided into North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa.

 

Increased Spending on Marketing and Advertising Activities by Businesses Propelling the Market Growth

Rising expenditure on marketing and advertising activities by organisations is projected to be the key factor propelling the global customer data platform market growth. The market is poised to witness high growth owing to the growing demand for determining consumer buying behaviour across different industries. Also, real-time and personalised data analysis offered by the customer data platform will drive the market growth. The customer data platform provides insights about the customer and its choices when the data is fed into it and helps the organisation engage customers and create a suitable customer experience strategy. Besides this, the growing adoption of account-based marketing among organisations is anticipated to drive the market growth for the customer data platform. Increasing funding and investments by major organisations in such platforms are further contributing to the growth of the market globally. In addition, the changing landscape of customer intelligence, the proliferation of customer channels and automated smart machines to drive consumer experience are all expected to offer opportunities for increased adoption of the customer data platform.

 

Key Players in the Global Market for Customer Data Platform

The report gives a detailed analysis of the following key players in the global customer data platform market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Oracle Corporation
  • SAP SE
  • Adobe Inc.
  • Microsoft Corporation
  • SAS Institute Inc
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2022
Historical Period 2018-2022
Forecast Period 2023-2028
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Component
  • Deployment Mode
  • Organization Size
  • Application
  • Vertical 
  • Region
Breakup by Component
  • Platform
  • Services
Breakup by Deployment Mode
  • On-Premises
  • Cloud
Breakup by Organization Size
  • Large Enterprises
  • Small and Medium Enterprises (SMEs)
Breakup by Application
  • Personalised recommendations
  • Predictive Analytics
  • Marketing Data Segmentation
  • Customer Retention and Engagement
  • Security Management
  • Others
Breakup by Vertical 
  • BFSI
  • Retail and eCommerce
  • Media and Entertainment
  • Travel and Hospitality
  • Telecom and IT
  • Healthcare
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Oracle Corporation
  • SAP SE
  • Adobe Inc.
  • Microsoft Corporation
  • SAS Institute Inc
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Customer Data Platform Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Customer Data Platform Historical Market (2018-2022) 
    8.3    Global Customer Data Platform Market Forecast (2023-2028)
    8.4    Global Customer Data Platform Market by Component
        8.4.1    Platform
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2018-2022)
            8.4.1.3    Forecast Trend (2023-2028)
        8.4.2    Services
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2018-2022)
            8.4.2.3    Forecast Trend (2023-2028)
    8.5    Global Customer Data Platform Market by Deployment Mode
        8.5.1    On Premises
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2018-2022)
            8.5.1.3    Forecast Trend (2023-2028)
        8.5.2    Cloud
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2018-2022)
            8.5.2.3    Forecast Trend (2023-2028)
    8.6    Global Customer Data Platform Market by Organization Size
        8.6.1    Large Enterprises
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2018-2022)
            8.6.1.3    Forecast Trend (2023-2028)
        8.6.2    Small and medium Enterprises (SMEs)
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2018-2022)
            8.6.2.3    Forecast Trend (2023-2028)
    8.7    Global Customer Data Platform Market by Application
        8.7.1    Personalised recommendations
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2018-2022)
            8.7.1.3    Forecast Trend (2023-2028)
        8.7.2    Predictive Analytics
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2018-2022)
            8.7.2.3    Forecast Trend (2023-2028)
        8.7.3    Marketing Data Segmentation
            8.7.3.1    Market Share
            8.7.3.2    Historical Trend (2018-2022)
            8.7.3.3    Forecast Trend (2023-2028)
        8.7.4    Customer Retention and Engagement
            8.7.4.1    Market Share
            8.7.4.2    Historical Trend (2018-2022)
            8.7.4.3    Forecast Trend (2023-2028)
        8.7.5    Security Management
            8.7.5.1    Market Share
            8.7.5.2    Historical Trend (2018-2022)
            8.7.5.3    Forecast Trend (2023-2028)
        8.7.6    Others 
    8.8    Global Customer Data Platform Market by Vertical 
        8.8.1    BFSI
            8.8.1.1    Market Share
            8.8.1.2    Historical Trend (2018-2022)
            8.8.1.3    Forecast Trend (2023-2028)
        8.8.2    Retail and eCommerce
            8.8.2.1    Market Share
            8.8.2.2    Historical Trend (2018-2022)
            8.8.2.3    Forecast Trend (2023-2028)
        8.8.3    Media and Entertainment
            8.8.3.1    Market Share
            8.8.3.2    Historical Trend (2018-2022)
            8.8.3.3    Forecast Trend (2023-2028)
        8.8.4    Travel and Hospitality
            8.8.4.1    Market Share
            8.8.4.2    Historical Trend (2018-2022)
            8.8.4.3    Forecast Trend (2023-2028)
        8.8.5    Telecom and IT
            8.8.5.1    Market Share
            8.8.5.2    Historical Trend (2018-2022)
            8.8.5.3    Forecast Trend (2023-2028)
        8.8.6    Healthcare
            8.8.6.1    Market Share
            8.8.6.2    Historical Trend (2018-2022)
            8.8.6.3    Forecast Trend (2023-2028)
        8.8.7    Others     
    8.9    Global Customer Data Platform Market by Region
        8.9.1    North America
            8.9.1.1    Market Share
            8.9.1.2    Historical Trend (2018-2022) 
            8.9.1.3    Forecast Trend (2023-2028)
        8.9.2    Europe
            8.9.2.1    Market Share
            8.9.2.2    Historical Trend (2018-2022) 
            8.9.2.3    Forecast Trend (2023-2028)
        8.9.3    Asia Pacific
            8.9.3.1    Market Share
            8.9.3.2    Historical Trend (2018-2022) 
            8.9.3.3    Forecast Trend (2023-2028)
        8.9.4    Latin America
            8.9.4.1    Market Share
            8.9.4.2    Historical Trend (2018-2022) 
            8.9.4.3    Forecast Trend (2023-2028)
        8.9.5    Middle East and Africa
            8.9.5.1    Market Share
            8.9.5.2    Historical Trend (2018-2022) 
            8.9.5.3    Forecast Trend (2023-2028)
9    North America Customer Data Platform Market Analysis
    9.1    United States of America 
        9.1.1    Market Share
        9.1.2    Historical Trend (2018-2022) 
        9.1.3    Forecast Trend (2023-2028)
    9.2    Canada
        9.2.1    Market Share
        9.2.2    Historical Trend (2018-2022) 
        9.2.3    Forecast Trend (2023-2028)
10    Europe Customer Data Platform Market Analysis
    10.1    United Kingdom
        10.1.1    Market Share
        10.1.2    Historical Trend (2018-2022) 
        10.1.3    Forecast Trend (2023-2028)
    10.2    Germany
        10.2.1    Market Share
        10.2.2    Historical Trend (2018-2022) 
        10.2.3    Forecast Trend (2023-2028)
    10.3    France
        10.3.1    Market Share
        10.3.2    Historical Trend (2018-2022) 
        10.3.3    Forecast Trend (2023-2028)
    10.4    Italy
        10.4.1    Market Share
        10.4.2    Historical Trend (2018-2022) 
        10.4.3    Forecast Trend (2023-2028)
    10.5    Others
11    Asia Pacific Customer Data Platform Market Analysis
    11.1    China
        11.1.1    Market Share
        11.1.2    Historical Trend (2018-2022) 
        11.1.3    Forecast Trend (2023-2028)
    11.2    Japan
        11.2.1    Market Share
        11.2.2    Historical Trend (2018-2022) 
        11.2.3    Forecast Trend (2023-2028)
    11.3    India
        11.3.1    Market Share
        11.3.2    Historical Trend (2018-2022) 
        11.3.3    Forecast Trend (2023-2028)
    11.4    ASEAN
        11.4.1    Market Share
        11.4.2    Historical Trend (2018-2022) 
        11.4.3    Forecast Trend (2023-2028)
    11.5    Australia
        11.5.1    Market Share
        11.5.2    Historical Trend (2018-2022) 
        11.5.3    Forecast Trend (2023-2028)
    11.6    Others
12    Latin America Customer Data Platform Market Analysis
    12.1    Brazil
        12.1.1    Market Share
        12.1.2    Historical Trend (2018-2022) 
        12.1.3    Forecast Trend (2023-2028)
    12.2    Argentina
        12.2.1    Market Share
        12.2.2    Historical Trend (2018-2022) 
        12.2.3    Forecast Trend (2023-2028)
    12.3    Mexico
        12.3.1    Market Share
        12.3.2    Historical Trend (2018-2022) 
        12.3.3    Forecast Trend (2023-2028)
    12.4    Others
13    Middle East and  Africa Customer Data Platform Market Analysis
    13.1    Saudi Arabia
        13.1.1    Market Share
        13.1.2    Historical Trend (2018-2022) 
        13.1.3    Forecast Trend (2023-2028)
    13.2    United Arab Emirates
        13.2.1    Market Share
        13.2.2    Historical Trend (2018-2022) 
        13.2.3    Forecast Trend (2023-2028)
    13.3    Nigeria
        13.3.1    Market Share
        13.3.2    Historical Trend (2018-2022) 
        13.3.3    Forecast Trend (2023-2028)
    13.4    South Africa
        13.4.1    Market Share
        13.4.2    Historical Trend (2018-2022) 
        13.4.3    Forecast Trend (2023-2028)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Competitive Landscape

    16.1    Market Structure
    16.2    Company Profiles
        16.2.1    Oracle Corporation
            16.2.1.1    Company Overview
            16.2.1.2    Product Portfolio
            16.2.1.3    Demographic Reach and Achievements
            16.2.1.4    Certifications
        16.2.2    SAP SE
            16.2.2.1    Company Overview
            16.2.2.2    Product Portfolio
            16.2.2.3    Demographic Reach and Achievements
            16.2.2.4    Certifications
        16.2.3    Adobe Inc.
            16.2.3.1    Company Overview
            16.2.3.2    Product Portfolio
            16.2.3.3    Demographic Reach and Achievements
            16.2.3.4    Certifications
        16.2.4    Microsoft Corporation
            16.2.4.1    Company Overview
            16.2.4.2    Product Portfolio
            16.2.4.3    Demographic Reach and Achievements
            16.2.4.4    Certifications
        16.2.5    SAS Institute Inc
            16.2.5.1    Company Overview
            16.2.5.2    Product Portfolio
            16.2.5.3    Demographic Reach and Achievements
            16.2.5.4    Certifications
        16.2.6    Others
17    Key Trends  and Developments in the Market

 

List of Key Figures and Tables

1.    Global Customer Data Platform Market: Key Industry Highlights, 2018 and 2028
2.    Global Customer Data Platform Historical Market: Breakup by Source (USD Billion), 2018-2022
3.    Global Customer Data Platform Market Forecast: Breakup by Source (USD Billion), 2023-2028
4.    Global Customer Data Platform Historical Market: Breakup by Deployment Mode (USD Billion), 2018-2022
5.    Global Customer Data Platform Market Forecast: Breakup by Deployment Mode (USD Billion), 2023-2028
6.    Global Customer Data Platform Historical Market: Breakup by Organization Size (USD Billion), 2018-2022
7.    Global Customer Data Platform Market Forecast: Breakup by Organization Size (USD Billion), 2023-2028
8.    Global Customer Data Platform Historical Market: Breakup by Application (USD Billion), 2018-2022
9.    Global Customer Data Platform Market Forecast: Breakup by Application (USD Billion), 2023-2028
10.    Global Customer Data Platform Historical Market: Breakup by Vertical (USD Billion), 2018-2022
11.    Global Customer Data Platform Market Forecast: Breakup by Vertical (USD Billion), 2023-2028
12.    Global Customer Data Platform Historical Market: Breakup by Region (USD Billion), 2018-2022
13.    Global Customer Data Platform Market Forecast: Breakup by Region (USD Billion), 2023-2028
14.    North America Customer Data Platform Historical Market: Breakup by Country (USD Billion), 2018-2022
15.    North America Customer Data Platform Market Forecast: Breakup by Country (USD Billion), 2023-2028
16.    Europe Customer Data Platform Historical Market: Breakup by Country (USD Billion), 2018-2022
17.    Europe Customer Data Platform Market Forecast: Breakup by Country (USD Billion), 2023-2028
18.    Asia Pacific Customer Data Platform Historical Market: Breakup by Country (USD Billion), 2018-2022
19.    Asia Pacific Customer Data Platform Market Forecast: Breakup by Country (USD Billion), 2023-2028
20.    Latin America Customer Data Platform Historical Market: Breakup by Country (USD Billion), 2018-2022
21.    Latin America Customer Data Platform Market Forecast: Breakup by Country (USD Billion), 2023-2028
22.    Middle East and Africa Customer Data Platform Historical Market: Breakup by Country (USD Billion), 2018-2022
23.    Middle East and Africa Customer Data Platform Market Forecast: Breakup by Country (USD Billion), 2023-2028
24.    Global Customer Data Platform Market Structure

Key Questions Answered in the Report

In 2021, the global customer data platform market attained a value of nearly USD 1.91 billion.

The market is projected to grow at a CAGR of 21.6% between 2023 and 2028.

The market is estimated to witness healthy growth in the forecast period of 2023-2028 to reach USD 6.17 billion by 2027.

The major drivers of the market include the increasing technological advancements, presence of significant market players, growing utilisation of the big data technology, growing inclination toward customer satisfaction, real-time and personalised data analysis offered by the customer data platform, growing adoption of account-based marketing, and increasing funding and investments by significant organisations.

Increasing expenditure on marketing and advertising activities by organisations and growing demand for determining consumer buying behaviour across different industries are the key industry trends propelling the market growth.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The components in the market include platforms and services.

Based on the deployment model, the market is divided into on-premises and cloud.

Based on organisation size, the market is segmented into large enterprises and small and medium enterprises (SMEs).

The significant market applications include personalised recommendations, predictive analytics, marketing data segmentation, customer retention and engagement, and security management, among others.

The major verticals of the market are BFSI, retail and eCommerce, media and entertainment, travel and hospitality, telecom and IT, and healthcare, among others.

The major players in the industry are Oracle Corporation, SAP SE, Adobe Inc., Microsoft Corporation, and SAS Institute Inc, among others.

Analyst Review

The global customer data platform market attained a value of nearly USD 1.91 billion, driven by organisations' increasing expenditure on marketing and advertising activities. Aided by the real-time and personalised data analysis offered by the customer data platform and the growing demand for determining consumer buying behaviour across different industries, the market is expected to grow at a CAGR of 21.6% in the forecast period of 2023-2028. The market is estimated to reach USD 6.17 billion by 2027.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The various components in the market are platforms and services. Based on the deployment model, the market is divided into on-premises and cloud. Based on organisation size, the market is segmented into large enterprises and small and medium enterprises (SMEs). The significant market applications are personalised recommendations, predictive analytics, marketing data segmentation, customer retention and engagement, and security management, among others. The major verticals of the market are BFSI, retail and eCommerce, media and entertainment, travel and hospitality, telecom and IT, and healthcare, among others. The major regional markets for customer data platforms are North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa. The key players in the above market are Oracle Corporation, SAP SE, Adobe Inc., Microsoft Corporation, and SAS Institute Inc, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

Purchase Full Report

Mini Report

$1499
  • Selected Sections, One User
  • Printing Not Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Single User License

$2699
  • All Sections, One User
  • One Print Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Five User License

$3699
  • All Sections, Five Users
  • Five Prints Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Corporate License

$4699
  • All Sections, Unlimited Users
  • Unlimited Prints Allowed
  • Email Delivery in PDF + Excel
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Any Question? Speak With An Analyst

Contact Analyst

View A Sample

Request Sample

Did You Miss Anything, Ask Now

Request Customisation
Why Expert Market Research?

Right People

We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.

Right Methodology

We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.

Right Price

We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.

Right Support

Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.

NEWSLETTER