Global Denim Jeans Market Report and Forecast 2024-2032

Global Denim Jeans Market Outlook

The global denim jeans market size was approximately USD 72.90 billion in 2023. The market is assessed to grow at a CAGR of 4.7% between 2024 and 2032, reaching a value of USD 111.40 billion by 2032.

Key Trends in the Market

Denim jeans is one of the most popular clothing items in the world. It is made up of cotton with indigo, grey or mottled white yarn. It gives a stylish appearance to men and women and is very comfortable to wear. It transcends all national and cultural boundaries because of its versatility, and it is quite easy to maintain.

• Circular design innovation in the fashion and apparel industry is one of the key denim jeans market trends. Due to the rising environmental consciousness around the world, many clothing brands are launching denim jeans made from recycled post-consumer denim. This marks their move towards sustainability, enabling them to reduce their carbon footprint and prevent plastic leakages into the ocean.

• Evolving consumer choices and changing fashion trends have made distressed and patched jeans popular among teenagers and young adults who prefer a more casual approach. On the other hand, baggy jeans are becoming increasingly popular among men and women because of their loose fit and more relaxed silhouette which makes them comfortable to wear. The demand for two-toned jeans, boyfriend jeans, and skinny jeans is also rising to suit different occasions and due to the increasing desire of consumers to fill their wardrobe with versatile pieces.

• The rising urbanisation, improving living standards, increasing disposable incomes, and the expansion of retail chains in various countries are providing lucrative growth opportunities to the market. Improvements in the manufacturing process are also supporting the market growth.

• The growing research and development activities, such as the introduction of antimicrobial denims, are expected to favour the denim jeans market growth. In November 2023, Mack Weldon, a modern menswear brand headquartered in New York, United States, launched its first line of antimicrobial denim jeans that offers protection from bacteria and other hazardous microbes and requires fewer washes.

Market Segmentation

Based on fitting type, the market is segregated into slim fit, regular fit, skinny fit, and relaxed fit, among others. On the basis of end user, the market is divided into men, women, and children.

By distribution channel, the denim jeans market segmentation includes online and offline. The major regional markets for denim jeans include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global denim jeans market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Levi Strauss & Co.

• VF Corp.

• Georgio Armani S.p.A

• The Gap, Inc.

• H&M Hennes & Mauritz 

• PVH Corp. 

• Pepe Jeans S.L. 

• Kering S.A 

• Inditex, S.A

• Guess, Inc. 

• Others

Market Share by Distribution Channel

As per the denim jeans market analysis, online distribution channels are expected to grow significantly over the forecast period. This is because e-commerce websites offer more brand varieties at a lower cost and save customers from the hassle of visiting a store to buy apparels and physically trying them on. Meanwhile, these websites display customer reviews about each product, helping buyers make informed decisions. These platforms also have flexible return and exchange options. To ensure that goods reach the customers safely, various online retailers follow an OTP-based approach, under which products are delivered only after verifying the identity of customers through SMS or email.

Market Share by Region

Europe accounts for a significant denim jeans market share, as Europeans spend a hefty amount on buying premium clothing items that can elevate their look. As denim jeans are comfortable, practical, and versatile, they have become a staple piece of clothing for people of all ages and backgrounds. Straight leg jeans are a classic style in Europe. They have a straight cut through the legs and are often worn in mid-rise or high-rise style, imparting a relaxed look.

Meanwhile, North America is another major market for denim jeans. Denim is a durable, versatile, and inexpensive fibre which can make highly functional workwear, which supports the denim jeans market demand. They look natural, hide stains well, are highly breathable, and last longer than any other types of pants. This has contributed to their growing popularity in countries like the United States and Canada.

Other regions like the Asia Pacific, Latin America, and the Middle East and Africa are also witnessing a rise in demand for jeans. This is because of the increasing western influence in these regions and the rising fashion consciousness among both men and women.

Competitive Landscape

Levi Strauss & Co. was found in 1853 and is headquartered in California, the United States. Standing as one of the world’s leading apparel companies, Levi Strauss is also a global leader in jeanswear. The company is home to brands like Levi's, Dockers, and Denizen. They design and market jeans and related accessories for men, women, and children.

VF Corp. was found in 1899 in Pennsylvania, United States. It is one of the world’s largest apparel, footwear, and accessory companies. It has 1265 retail stores in over a hundred countries across the world. Some of its most famous brands include Timberland, Nautica, Vans, Icebreaker, Eastpak, and Eagle Creek, among others.

Giorgio Armani S.p.A was found in 1975 and is headquartered in Milan, Italy. It designs and manufactures women’s and men’s clothing and accessories collections, along with exclusive jewellery and fragrances. It also provides sunglasses, underwear, shoes, and leather goods, among others. In 2023, it announced Apulia Regeneratice Cotton Project which aimed at the development of agroforestry-based cotton production in Pugalia, Italy. This was in collaboration with Circular Bioeconomy Alliance and SMI Fashion Taskforce (both founded by King Charles III).

Other key players in the denim jeans market are The Gap, Inc., H&M Hennes & Mauritz, PVH Corp., Pepe Jeans S.L., Kering S.A, Inditex, S.A, and Guess, Inc., among others.

Key Highlights of the Report