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Denim Jeans Market

Global Denim Jeans Market Size, Share, Analysis, Forecast: By Fitting Type: Slim Fit, Regular Fit, Skinny Fit, Relaxed Fit, Others; By End-User: Men, Women, Children; By Distribution Channel: Online, Offline; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032

Global Denim Jeans Market Outlook

The global denim jeans market size was approximately USD 72.90 billion in 2023. The market is assessed to grow at a CAGR of 4.7% between 2024 and 2032, reaching a value of USD 111.40 billion by 2032.

 

Key Trends in the Market

Denim jeans is one of the most popular clothing items in the world. It is made up of cotton with indigo, grey or mottled white yarn. It gives a stylish appearance to men and women and is very comfortable to wear. It transcends all national and cultural boundaries because of its versatility, and it is quite easy to maintain.

 

  • Circular design innovation in the fashion and apparel industry is one of the key denim jeans market trends. Due to the rising environmental consciousness around the world, many clothing brands are launching denim jeans made from recycled post-consumer denim. This marks their move towards sustainability, enabling them to reduce their carbon footprint and prevent plastic leakages into the ocean.
  • Evolving consumer choices and changing fashion trends have made distressed and patched jeans popular among teenagers and young adults who prefer a more casual approach. On the other hand, baggy jeans are becoming increasingly popular among men and women because of their loose fit and more relaxed silhouette which makes them comfortable to wear. The demand for two-toned jeans, boyfriend jeans, and skinny jeans is also rising to suit different occasions and due to the increasing desire of consumers to fill their wardrobe with versatile pieces.
  • The rising urbanisation, improving living standards, increasing disposable incomes, and the expansion of retail chains in various countries are providing lucrative growth opportunities to the market. Improvements in the manufacturing process are also supporting the market growth.
  • The growing research and development activities, such as the introduction of antimicrobial denims, are expected to favour the denim jeans market growth. In November 2023, Mack Weldon, a modern menswear brand headquartered in New York, United States, launched its first line of antimicrobial denim jeans that offers protection from bacteria and other hazardous microbes and requires fewer washes.

 

Market Segmentation

Based on fitting type, the market is segregated into slim fit, regular fit, skinny fit, and relaxed fit, among others. On the basis of end user, the market is divided into men, women, and children.

 

By distribution channel, the denim jeans market segmentation includes online and offline. The major regional markets for denim jeans include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global denim jeans market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

 

  • Levi Strauss & Co.
  • VF Corp.
  • Georgio Armani S.p.A
  • The Gap, Inc.
  • H&M Hennes & Mauritz 
  • PVH Corp. 
  • Pepe Jeans S.L. 
  • Kering S.A 
  • Inditex, S.A
  • Guess, Inc. 
  • Others

 

Market Share by Distribution Channel

As per the denim jeans market analysis, online distribution channels are expected to grow significantly over the forecast period. This is because e-commerce websites offer more brand varieties at a lower cost and save customers from the hassle of visiting a store to buy apparels and physically trying them on. Meanwhile, these websites display customer reviews about each product, helping buyers make informed decisions. These platforms also have flexible return and exchange options. To ensure that goods reach the customers safely, various online retailers follow an OTP-based approach, under which products are delivered only after verifying the identity of customers through SMS or email.

 

Market Share by Region

Europe accounts for a significant denim jeans market share, as Europeans spend a hefty amount on buying premium clothing items that can elevate their look. As denim jeans are comfortable, practical, and versatile, they have become a staple piece of clothing for people of all ages and backgrounds. Straight leg jeans are a classic style in Europe. They have a straight cut through the legs and are often worn in mid-rise or high-rise style, imparting a relaxed look.

 

Meanwhile, North America is another major market for denim jeans. Denim is a durable, versatile, and inexpensive fibre which can make highly functional workwear, which supports the denim jeans market demand. They look natural, hide stains well, are highly breathable, and last longer than any other types of pants. This has contributed to their growing popularity in countries like the United States and Canada.

 

Other regions like the Asia Pacific, Latin America, and the Middle East and Africa are also witnessing a rise in demand for jeans. This is because of the increasing western influence in these regions and the rising fashion consciousness among both men and women.

 

Competitive Landscape

Levi Strauss & Co. was found in 1853 and is headquartered in California, the United States. Standing as one of the world’s leading apparel companies, Levi Strauss is also a global leader in jeanswear. The company is home to brands like Levi's, Dockers, and Denizen. They design and market jeans and related accessories for men, women, and children.

 

VF Corp. was found in 1899 in Pennsylvania, United States. It is one of the world’s largest apparel, footwear, and accessory companies. It has 1265 retail stores in over a hundred countries across the world. Some of its most famous brands include Timberland, Nautica, Vans, Icebreaker, Eastpak, and Eagle Creek, among others.

 

Giorgio Armani S.p.A was found in 1975 and is headquartered in Milan, Italy. It designs and manufactures women’s and men’s clothing and accessories collections, along with exclusive jewellery and fragrances. It also provides sunglasses, underwear, shoes, and leather goods, among others. In 2023, it announced Apulia Regeneratice Cotton Project which aimed at the development of agroforestry-based cotton production in Pugalia, Italy. This was in collaboration with Circular Bioeconomy Alliance and SMI Fashion Taskforce (both founded by King Charles III).

 

Other key players in the denim jeans market are The Gap, Inc., H&M Hennes & Mauritz, PVH Corp., Pepe Jeans S.L., Kering S.A, Inditex, S.A, and Guess, Inc., among others.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Fitting Type
  • End-User
  • Distribution Channel
  • Region
Breakup by Fitting Type
  • Slim Fit
  • Regular Fit
  • Skinny Fit
  • Relaxed Fit
  • Others
Breakup by End-User
  • Men
  • Women
  • Children
Breakup by Distribution Channel
  • Online
  • Offline
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Levi Strauss & Co.
  • VF Corp.
  • Georgio Armani S.p.A
  • The Gap, Inc.
  • H&M Hennes & Mauritz
  • PVH Corp.
  • Pepe Jeans S.L.
  • Kering S.A
  • Inditex, S.A
  • Guess, Inc.
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description   
    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary
    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Denim Jeans Market Analysis
    8.1    Key Industry Highlights
    8.2    Global Denim Jeans Historical Market (2018-2023) 
    8.3    Global Denim Jeans Market Forecast (2024-2032)
    8.4    Global Denim Jeans Market by Fitting Type
        8.4.1    Slim Fit
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Regular Fit
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
        8.4.3    Skinny Fit
            8.4.3.1    Historical Trend (2018-2023)
            8.4.3.2    Forecast Trend (2024-2032)
        8.4.4    Relaxed Fit
            8.4.4.1    Historical Trend (2018-2023)
            8.4.4.2    Forecast Trend (2024-2032)
        8.4.5    Others
    8.5    Global Denim Jeans Market by End-User
        8.5.1    Men
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Women
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    Children
            8.5.3.1    Historical Trend (2018-2023)
            8.5.3.2    Forecast Trend (2024-2032)
    8.6    Global Denim Jeans Market by Distribution Channel
        8.6.1    Online
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Offline
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
    8.7    Global Denim Jeans Market by Region
        8.7.1    North America
            8.7.1.1    Historical Trend (2018-2023)
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    Europe
            8.7.2.1    Historical Trend (2018-2023)
            8.7.2.2    Forecast Trend (2024-2032)
        8.7.3    Asia Pacific
            8.7.3.1    Historical Trend (2018-2023)
            8.7.3.2    Forecast Trend (2024-2032)
        8.7.4    Latin America
            8.7.4.1    Historical Trend (2018-2023)
            8.7.4.2    Forecast Trend (2024-2032)
        8.7.5    Middle East and Africa
            8.7.5.1    Historical Trend (2018-2023)
            8.7.5.2    Forecast Trend (2024-2032)
9    North America Denim Jeans Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023)
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023)
        9.2.2    Forecast Trend (2024-2032)
10    Europe Denim Jeans Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023)
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Denim Jeans Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023)
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023)
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023)
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Denim Jeans Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Denim Jeans Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023)
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023)
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023)
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023)
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price  
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Levi Strauss & Co. 
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    VF Corp.
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Georgio Armani S.p.A 
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    The Gap, Inc. 
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    H&M Hennes & Mauritz 
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    PVH Corp. 
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Pepe Jeans S.L. 
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Kering S.A 
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    Inditex, S.A 
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    Guess, Inc. 
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    Others
16    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global Denim Jeans Market: Key Industry Highlights, 2018 and 2032
2.    Global Denim Jeans Historical Market: Breakup by Fitting Type (USD Billion), 2018-2023
3.    Global Denim Jeans Market Forecast: Breakup by Fitting Type (USD Billion), 2024-2032
4.    Global Denim Jeans Historical Market: Breakup by End-User (USD Billion), 2018-2023
5.    Global Denim Jeans Market Forecast: Breakup by End-User (USD Billion), 2024-2032
6.    Global Denim Jeans Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
7.    Global Denim Jeans Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
8.    Global Denim Jeans Historical Market: Breakup by Region (USD Billion), 2018-2023
9.    Global Denim Jeans Market Forecast: Breakup by Region (USD Billion), 2024-2032
10.    North America Denim Jeans Historical Market: Breakup by Country (USD Billion), 2018-2023
11.    North America Denim Jeans Market Forecast: Breakup by Country (USD Billion), 2024-2032
12.    Europe Denim Jeans Historical Market: Breakup by Country (USD Billion), 2018-2023
13.    Europe Denim Jeans Market Forecast: Breakup by Country (USD Billion), 2024-2032
14.    Asia Pacific Denim Jeans Historical Market: Breakup by Country (USD Billion), 2018-2023
15.    Asia Pacific Denim Jeans Market Forecast: Breakup by Country (USD Billion), 2024-2032
16.    Latin America Denim Jeans Historical Market: Breakup by Country (USD Billion), 2018-2023
17.    Latin America Denim Jeans Market Forecast: Breakup by Country (USD Billion), 2024-2032
18.    Middle East and Africa Denim Jeans Historical Market: Breakup by Country (USD Billion), 2018-2023
19.    Middle East and Africa Denim Jeans Market Forecast: Breakup by Country (USD Billion), 2024-2032
20.    Global Denim Jeans Market Structure

Key Questions Answered in the Report

What was the denim jeans market value in 2023?

In 2023, the market reached an approximate value of USD 72.90 billion.

What is the growth rate of the global denim jeans market?

The market is estimated to grow at a CAGR of 4.7% between 2024 and 2032.

What is the denim jeans market forecast for 2024-2032?

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of around USD 111.40 billion by 2032.

What are the major market drivers?

The market is being driven by the growth of the e-commerce sector, rising demand for superior-quality clothing in different countries, and increasing promotion of denim jeans by celebrities.

What are the key trends of the market?

The key trends aiding the market expansion include the increasing popularity of relaxed or loose fit jeans, growing shift towards sustainability and the production of jeans made from recycled post-consumer denim, and design innovations and new launches like anti-microbial jeans.

What are the major regional markets for denim jeans, according to the EMR report?

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

Who are the significant end-users of denim jeans?

Men, women, and children are the main end-users of denim jeans.

Who are the key market players, according to the denim jeans market report?

The major players in the market are Levi Strauss & Co., VF Corp., Georgio Armani S.p.A, The Gap, Inc., H&M Hennes & Mauritz, PVH Corp., Pepe Jeans S.L., Kering S.A, Inditex, S.A, and Guess, Inc., among others.

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