The global disposable incontinence products market was valued at USD 10.23 Billion in 2025, driven by the rising geriatric population and growing awareness and acceptance of incontinence products among consumers across the globe. The market is anticipated to grow at a CAGR of 6.30% during the forecast period of 2026-2035, with the values likely to reach USD 18.85 Billion by 2035.
The market is supported by increasing healthcare expenditure and expanding reimbursement policies. Technological innovations, such as skin-friendly and biodegradable products, are anticipated to fuel significant growth in the forecast period.
Base Year
Historical Period
Forecast Period
The market is experiencing significant growth due to the rising geriatric population and increasing prevalence of chronic conditions such as diabetes and urological disorders, which are driving the demand for disposable incontinence products globally.
Increasing preference for eco-friendly disposable incontinence products and the growing adoption of smart adult diapers with moisture sensors are emerging trends boosting product innovation and positively influencing market expansion.
Market growth is further accelerated by the efforts of major manufacturers investing in R&D, expanding distribution networks, and launching product lines targeting diverse needs across home care, hospitals, and long-term care facilities.
Compound Annual Growth Rate
6.3%
Value in USD Billion
2026-2035
*this image is indicative*
Disposable incontinence products are single-use items such as adult diapers, pads, and liners used to manage urinary or fecal incontinence in various care settings. The market is expanding due to the growing geriatric population, rising cases of chronic illnesses, and increased awareness of hygiene. It was valued at USD 10.23 Billion in 2025. Demand is further driven by innovations in product design, such as improved absorbent technologies and skin-friendly materials. The shift toward home healthcare and long-term care facilities also contributes to market growth. Additionally, the increasing availability of these products through e-commerce platforms supports wider consumer access.
Youth-Focused Innovation to Accelerate Market Growth
The rising incidence of light incontinence among younger demographics is driving innovation in the disposable incontinence products market. In October 2023, Nobel Hygiene Pvt Ltd launched Friends UltraThinz, India’s first slim disposable absorbent underpants tailored for men and women under 40. Designed to address comfort, discretion, and style, this product repositions incontinence wear for younger consumers. Such product innovations are expected to accelerate market growth and broaden consumer reach.
Some of the notable trends in the market are rising geriatric population and an increasing focus on boosting quality standards in the healthcare domain.
Rising Geriatric Population is Likely to Enhance Market Value
The growing aging population is significantly influencing the demand for disposable incontinence products. As highlighted in the September 2024 report by the Population Reference Bureau, 10% of the global population is now aged 65 and older. This demographic shift increases the prevalence of age-related conditions, including incontinence, thereby driving greater need for reliable personal care solutions. This trend is expected to enhance overall market growth.
Rising Emphasis on Quality Standards to Boost Disposable Incontinence Products Market Demand
The market is witnessing a rising focus on regulatory quality assurance to improve product reliability and user safety. In line with this trend, in July 2022, Paramount Surgimed Ltd., a Rajasthan-based manufacturer, received the first-ever BIS license to produce disposable incontinence adult diapers in compliance with national standards. This move reflects the sector’s shift toward standardized, high-quality production, supporting long-term market growth and consumer confidence.
Urinary Incontinence Segment is Poised to Lead Market Expansion
In the application-based segmentation of the market comprises urinary incontinence, fecal incontinence, and dual incontinence. The urinary incontinence segment is projected to dominate the market due to its widespread prevalence across age groups and genders. As highlighted by Stephen W. Leslie et al., 2024, an estimated 423 million adults globally are affected by urinary incontinence, driving increased demand for discreet, effective, and comfortable disposable solutions tailored to this condition.
The regions included in the report are North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, with notable regional variations. Among these, North America is expected to dominate due to its well-established healthcare systems, high healthcare spending, greater access to advanced incontinence products, and a rapidly aging population. According to Stephen W. Lesli et al., 2024, over 13 million Americans are affected by urinary incontinence, with prevalence surpassing 75% among long-term care residents. Growing awareness, supportive reimbursement policies, and the presence of key market players further strengthen regional growth.
The key features of the market report comprise patent analysis, funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Attends Healthcare Products, Inc., a pioneer in the disposable incontinence products market for many years, is known for introducing the first disposable incontinence brief. Now part of Attindas Hygiene Partners, the company offers a wide range of solutions including the Attends Premier line, designed for managing heavy to severe incontinence. Attends continues to advance product innovation to provide reliable, high-absorbency protection.
Ontex Group NV, a prominent global producer of personal hygiene solutions, plays a significant role in the market through its established adult care brand, Serenity. With years of experience, Serenity offers innovative, practical , and eco-certified incontinence products in Italy, addressing various levels of incontinence. Ontex collaborates with healthcare providers and retailers, supporting over 35 million users worldwide.
Medline Industries, LP is a prominent healthcare manufacturer offering a wide range of disposable incontinence products tailored to diverse patient needs. Its portfolio includes FitRight OptiFit Disposable Briefs for heavy incontinence, Protection Plus Disposable Underwear for moderate protection, ContourPlus Bladder Control Pads for light leakage, and ultra-absorbent underpads and cleansing wipes. Medline’s continued innovation strengthens its position in the global disposable incontinence products market.
Unicharm Corporation, a leading Japanese hygiene products manufacturer, actively contributes to the market through its adult care brand, Lifree. Lifree offers a wide range of incontinence solutions , including Slim Absorb Pants for mild cases and Extra Absorb Pants for higher absorption needs. With its focus on promoting independence and worry-free living, Unicharm reinforces its position in the global adult incontinence segment.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market are Kimberly Clark Corporation, B. Braun Melsungen AG, Cardinal Health, Inc., Procter & Gamble, Attindas Hygiene Partners Group, and Domtar Corporation.
Incontinence refers to loss of control over defecation or fluids such as urine due to underlying disorders or with growing age. Disposable incontinence products refer to single use garments, bags, or catheters that assist in the collection and disposal of the body excreta.
Market Breakup by Product Type
Market Breakup by Application
Market Breakup by Indication
Market Breakup by Gender
Market Breakup by End Use
Market Breakup by Distribution Channel
Market Breakup by Region
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Incontinence Type |
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| Breakup by Disease |
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| Breakup by Application |
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| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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