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Global Domestic Tourism Market Size, Share, Growth, Trends, Forecast: By Location: Local Travel, Interstate Travel; By Mode of Booking: OTA, Direct Booking; By Tour Type: Conferences/Meetings, Weekend Getaways, Adventure Tours, Spiritual/Cultural, Sports, Others; By Age Group; Regional Analysis; Competitive Landscape; 2024-2032
Global Domestic Tourism Market Outlook
The global domestic tourism market size reached approximately USD 1.87 billion in 2023. The market is projected to grow at a CAGR of 15.2% between 2024 and 2032, reaching a value of around USD 6.67 billion by 2032.
Key Trends in the Market
Domestic tourism can be defined as the act of individuals or groups travelling and exploring within their own country, rather than venturing abroad. This form of tourism encompasses leisure, recreation, and cultural activities undertaken by residents within their national boundaries.
- One of the primary factors driving the domestic tourism market growth is the changing preferences of travellers. Many individuals are seeking more authentic and immersive travel experiences, desiring to explore the hidden gems and cultural diversity within their own country. Domestic travel allows for a deeper connection to local communities, traditions, and heritage, fostering a sense of pride and appreciation for one's own nation.
- Marketing and promotional campaigns stand as some of the most influential domestic tourism market trends. Tourism boards, travel agencies, and destination marketing organisations have been actively promoting domestic travel through strategic advertisements, social media campaigns, and targeted promotions. Through these advertising efforts, organisations aim to spread awareness about the diverse tourist attractions within a country.
- According to the domestic tourism market analysis, changing working dynamics have contributed to the rise of microcations and short getaways. Individuals are increasingly seeking ways to balance their professional commitments with leisure time, leading to a growing demand for shorter, more frequent trips. Domestic travel offers the convenience of easy accessibility, reduced travel time, and flexibility in planning. This trend is further fuelled by remote work arrangements, allowing individuals to work from anywhere and combine work and leisure in a single trip, which enhances the domestic tourism market demand.
Market Analysis
Based on location, the market is bifurcated into local travel and interstate travel. On the basis of the mode of booking, the market can be divided into OTA and direct booking. The market, based on tour type, is categorised into conferences/meetings, weekend gateways, adventure tours, spiritual/cultural, and sports, among others.
The domestic tourism market segmentation, based on age group, includes those below 30 years, 30-49 years, and 50 years and above. The major regional markets for domestic tourism are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global domestic tourism market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.
- Cox & Kings Ltd.
- Thomas Cook Tourism
- Kensington Tours Ltd.
- Micato Safaris, Inc.
- Abercrombie & Kent USA, LLC
- Wyndham Destinations, Inc
- TUI Group
- La Vacanza Travel
- Butterfield & Robinson Inc
- Scott Dunn Limited
- Others
Market Share by Tour Type
Adventure travel accounts for a significant portion of the global domestic tourism market share. This form of leisure entails engaging in outdoor activities and immersing oneself in unique surroundings. Adventurers actively seek out opportunities that entail a certain level of risk and excitement, as well as personal growth. They are drawn to remote and exotic corners of the globe, eager to embrace challenges and discover tranquillity in unfamiliar territories.
Market Share by Regions
During the forecast period, Europe is expected to significantly enhance the domestic tourism market value. Renowned for its captivating blend of historical significance, diverse cultures, and awe-inspiring natural landscapes, Europe boasts some of the world's most celebrated cities and nations. With a wide range of destinations to choose from, travellers can immerse themselves in a tapestry of rich histories, explore varied traditions, and indulge in the breathtaking beauty of Europe's natural wonders.
Competitive Landscape
Cox & Kings Ltd, established in 1758, is a renowned travel and tourism company with an extensive legacy. As one of the world's oldest travel companies, Cox & Kings holds a distinguished position in the tourism sector. Headquartered in Maharashtra, India, the company offers a comprehensive suite of travel services encompassing domestic and international holiday packages, corporate travel solutions, trade fair arrangements, foreign exchange services, and visa processing.
Thomas Cook (India) Limited is a leading travel and tourism company based in India. It is a subsidiary of Fairfax Financial Holdings, a global investment and insurance holding company. Thomas Cook (India) Limited, since its acquisition in August 2012, acts as a separate entity from the original Thomas Cook Group, which faced liquidation in 2019.
Kensington Tours Ltd. is a distinguished luxury tour operator that specialises in providing tailor-made travel experiences. Founded in 1999 and headquartered in Toronto, Canada, Kensington Tours is dedicated to curating customised itineraries for discerning individual travellers and small groups. Its expertise lies in creating exceptional and immersive journeys to a variety of global destinations.
Other domestic tourism market players include Micato Safaris, Inc., Abercrombie & Kent USA, LLC, Wyndham Destinations, Inc, TUI Group, La Vacanza Travel, Butterfield & Robinson Inc, and Scott Dunn Limited, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Location |
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| Breakup by Mode of Booking |
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| Breakup by Tour Type |
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| Breakup by Age Group |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Domestic Tourism Market Analysis
8.1 Key Industry Highlights
8.2 Global Domestic Tourism Historical Market (2018-2023)
8.3 Global Domestic Tourism Market Forecast (2024-2032)
8.4 Global Domestic Tourism Market by Location
8.4.1 Local Travel
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Interstate Travel
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Domestic Tourism Market by Mode of Booking
8.5.1 OTA
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Direct Booking
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Domestic Tourism Market by Tour Type
8.6.1 Conferences/Meetings
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Weekend Getaways
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Adventure Tours
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Spiritual/Cultural
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Sports
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
8.6.6 Others
8.7 Global Domestic Tourism Market by Age Group
8.7.1 Below 30 Years
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 30-49 Years
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 50 Years and Above
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.8 Global Domestic Tourism Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Domestic Tourism Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Domestic Tourism Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Domestic Tourism Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Domestic Tourism Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Domestic Tourism Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirate
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Cox & Kings Ltd.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Thomas Cook (India) Limited
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Kensington Tours Ltd.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Micato Safaris, Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Abercrombie & Kent USA, LLC
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Wyndham Destinations, Inc
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 TUI Group
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 La Vacanza Travel
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Butterfield & Robinson Inc
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Scott Dunn Limited
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Domestic Tourism Market: Key Industry Highlights, 2018 and 2032
2. Global Domestic Tourism Historical Market: Breakup by Location (USD Billion), 2018-2023
3. Global Domestic Tourism Market Forecast: Breakup by Location (USD Billion), 2024-2032
4. Global Domestic Tourism Historical Market: Breakup by Mode of Booking (USD Billion), 2018-2023
5. Global Domestic Tourism Market Forecast: Breakup by Mode of Booking (USD Billion), 2024-2032
6. Global Domestic Tourism Historical Market: Breakup by Tour Type (USD Billion), 2018-2023
7. Global Domestic Tourism Market Forecast: Breakup by Tour Type (USD Billion), 2024-2032
8. Global Domestic Tourism Historical Market: Breakup by Age Group (USD Billion), 2018-2023
9. Global Domestic Tourism Market Forecast: Breakup by Age Group (USD Billion), 2024-2032
10. Global Domestic Tourism Historical Market: Breakup by Region (USD Billion), 2018-2023
11. Global Domestic Tourism Market Forecast: Breakup by Region (USD Billion), 2024-2032
12. North America Domestic Tourism Historical Market: Breakup by Country (USD Billion), 2018-2023
13. North America Domestic Tourism Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Europe Domestic Tourism Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Europe Domestic Tourism Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Asia Pacific Domestic Tourism Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Asia Pacific Domestic Tourism Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Latin America Domestic Tourism Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Latin America Domestic Tourism Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Middle East and Africa Domestic Tourism Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Middle East and Africa Domestic Tourism Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Global Domestic Tourism Market Structure
Key Questions Answered in the Report
In 2023, the market reached a value of about USD 1.87 billion.
The market is projected to grow at a CAGR of 15.2% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of around USD 6.67 billion by 2032.
The market for domestic tourism is being driven by the changing preferences of people to explore their own country and the increasing demand for affordable tourism packages.
The major trends propelling the market growth are the rising prevalence of promotional campaigns by governments and private organisations and the working demographic seeking short trips and leisure activities.
The major regional market includes North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The major tour types considered in the market report include conferences/meetings, weekend gateways, adventure tours, spiritual/cultural, and sports, among others.
The key players in the market are Cox & Kings Ltd., Thomas Cook (India) Tourism, Kensington Tours Ltd., Micato Safaris, Inc., Abercrombie & Kent USA, LLC, Wyndham Destinations, Inc, TUI Group, La Vacanza Travel, Butterfield & Robinson Inc, and Scott Dunn Limited, among others.
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