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Global e-Book Reader Market Size, Share, Growth, Forecast: By Screen: E-ink, LCD; By Connectivity: Wi-Fi, 3G/4G/5G and Wi-Fi, 3G/4G/5G, Others; By Screen Size: Less than 6 inches, 6-8 inches, Above 8 inches; By Distribution Channel; By Price Range; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
Global e-Book Reader Market Outlook
The global e-book reader market reached a value of approximately USD 546.16 million in 2023. The market is projected to grow at a CAGR of 2.1% between 2024 and 2032, reaching a value of around USD 659.15 million by 2032.
Key Trends in the Market
E-book readers are portable electronic devices designed for reading digital books, magazines, newspapers, and other text content. They provide a convenient way to access and read digital publications, offering several advantages over traditional printed books such as customisation of size, margins, and brightness. They are compact and can be easily carried in a bag or pocket.
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- The e-book reader market is being driven by technological advancements and the increasing popularity of digital reading. E-book readers have become more sophisticated, offering features such as high-resolution displays, improved battery life, and enhanced storage capacities. The introduction of e-ink technology, which closely replicates the experience of reading a physical book, has been a game-changer, making e-books more appealing to readers.
- The rising availability of a diverse range of e-books and digital content has significantly contributed to the growth of the e-book reader market. E-book libraries and platforms have expanded their offerings, catering to various genres and languages. In addition, the rising popularity of e-book subscription services provides further opportunities to increase sales.
- The education sector has embraced e-book readers as valuable educational tools. E-book readers offer features like note-taking, highlighting, and dictionary lookup, which enhance the learning experience of students. The e-book reader market value is expanding due to increasing utilisation in education as it eliminates the need for physical textbooks and reduces the burden of carrying heavy bags.
Market Analysis
Based on screen, the market is segmented into e-ink and LCD. On the basis of connectivity, the market is categorised into Wi-Fi, 3G/4G/5G and Wi-Fi, and 3G/4G/5G. The market, based on screen size, is segmented into less than 6 inches, 6-8 inches, and above 8 inches.
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Based on distribution channels, the market is divided into hypermarkets and supermarkets, speciality stores, and e-commerce, among others. The market, based on price range, can be divided into economy, mid-range, and premium. The major regional markets for e-book readers include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global e-book readers market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments and expansion plans.
- Hanvon Technology Co. Ltd.
- Amazon.com, Inc.
- Pocketbook International SA
- Bookeen SAS
- Onyx International Inc
- Barnes & Noble Booksellers, Inc.
- Rakuten Kobo Inc.
- tolino media GmbH & Co. KG
- inkBOOK EUROPE LTD
- Ectaco Inc
- Others
Market Share by Screen
The e-ink segment is anticipated to hold a major share of the e-book reader market as this technology minimises eye strain and allows for glare-free reading. E-ink displays imitate the appearance of ink on paper, are reflective and unlike LCDs, they do not require to be backlit to make the content visible. They also consume very little power, resulting in extended battery life of e-book readers.
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Market Share by Distribution Channel
The e-commerce segment is likely to experience a rapid growth during the forecast period owing to the increasing network penetration and hectic lifestyle of people. People nowadays are more inclined to order e-book readers from online platforms at their convenience. Moreover, e-commerce platforms such as Amazon offer rapid delivery of products and other services to improve the customer experience, which further propels the sales of e-book readers.
Competitive Landscape
Hanvon Technology Co. Ltd. is a Chinese company that specialises in the development and manufacturing of electronic products, particularly in the field of biometric recognition technology and e-book readers. The company was founded in 1998 and is headquartered in Beijing, China. Hanvon initially focused on developing handwriting recognition technology and digital writing devices. It later expanded their product portfolio to include other biometric recognition technologies such as fingerprint and facial recognition systems.
Amazon.com, Inc. is one of the largest and most influential companies in the world, with its headquarters in Washington, D.C., the United States. Initially starting as an online marketplace for books, Amazon has expanded its product range to include virtually every consumer product category, including electronics, clothing, home goods, groceries, and much more. Amazon Kindle, its flagship e-book reader, enjoys substantial global popularity.
Pocketbook International SA is an e-ink technology-based e-book reader company based in Switzerland. The company was established in the year 2007, and its products are sold in over 40 countries. Its devices feature eye-friendly screens, have an interface of 35 languages, and offer customisable settings.
Other e-book reader market players include Bookeen SAS, Onyx International Inc, Barnes & Noble Booksellers, Inc., Rakuten Kobo Inc., tolino media GmbH & Co. KG, inkBOOK EUROPE LTD, and Ectaco Inc, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Screen |
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| Breakup by Connectivity |
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| Breakup by Screen Size |
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| Breakup by Distribution Channel |
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| Breakup by Price Range |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global e-Book Reader Market Analysis
8.1 Key Industry Highlights
8.2 Global e-Book Reader Historical Market (2018-2023)
8.3 Global e-Book Reader Market Forecast (2024-2032)
8.4 Global e-Book Reader Market by Screen
8.4.1 E-ink
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 LCD
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global e-Book Reader Market by Connectivity
8.5.1 Wi-Fi
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 3G/4G/5G and Wi-Fi
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 3G/4G/5G
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Others
8.6 Global e-Book Reader Market by Screen Size
8.6.1 Less than 6 inches
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 6-8 inches
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Above 8 inches
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.7 Global e-Book Reader Market by Distribution Channel
8.7.1 Hypermarkets and Supermarkets
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Specialty Stores
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 E-Commerce
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Others
8.8 Global e-Book Reader Market by Price Range
8.8.1 Economy
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Mid-Range
8.8.2.1 Market Share
8.8.2.2 Historical Trend (2018-2023)
8.8.2.3 Forecast Trend (2024-2032)
8.8.3 Premium
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
9 North America e-Book Reader Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe e-Book Reader Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific e-Book Reader Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America e-Book Reader Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa e-Book Reader Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Hanvon Technology Co. Ltd
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Amazon.com, Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Pocketbook International SA
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Bookeen SAS
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Onyx International Inc
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Barnes & Noble Booksellers, Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Rakuten Kobo Inc.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 tolino media GmbH & Co. KG
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 inkBOOK EUROPE LTD
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Ectaco Inc.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global e-Book Reader Market: Key Industry Highlights, 2018 and 2032
2. Global e-Book Reader Historical Market: Breakup by Screen (USD Million), 2018-2023
3. Global e-Book Reader Market Forecast: Breakup by Screen (USD Million), 2024-2032
4. Global e-Book Reader Historical Market: Breakup by Connectivity (USD Million), 2018-2023
5. Global e-Book Reader Market Forecast: Breakup by Connectivity (USD Million), 2024-2032
6. Global e-Book Reader Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
7. Global e-Book Reader Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
8. Global e-Book Reader Historical Market: Breakup by Price Range (USD Million), 2018-2023
9. Global e-Book Reader Market Forecast: Breakup by Price Range (USD Million), 2024-2032
10. North America e-Book Reader Historical Market: Breakup by Country (USD Million), 2018-2023
11. North America e-Book Reader Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Europe e-Book Reader Historical Market: Breakup by Country (USD Million), 2018-2023
13. Europe e-Book Reader Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Asia Pacific e-Book Reader Historical Market: Breakup by Country (USD Million), 2018-2023
15. Asia Pacific e-Book Reader Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Latin America e-Book Reader Historical Market: Breakup by Country (USD Million), 2018-2023
17. Latin America e-Book Reader Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Middle East and Africa e-Book Reader Historical Market: Breakup by Country (USD Million), 2018-2023
19. Middle East and Africa e-Book Reader Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Global e-Book Reader Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 546.16 million.
The market is projected to grow at a CAGR of 2.1% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach around USD 659.15 million by 2032.
The market is being driven by technological advancements and the growing availability of a wide variety of e-book readers on e-commerce platforms.
The key trends guiding the market growth include the increasing implementation of e-book readers in the education sector and the rising adoption of subscriptions for e-books.
The major regional markets for e-book readers include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The major segments based on the connectivity of the product are Wi-Fi, 3G/4G/5G and Wi-Fi, and 3G/4G/5G.
The key players in the global e-book reader market include Hanvon Technology Co. Ltd, Amazon.com, Inc, Pocketbook International SA, Bookeen SAS, Onyx International Inc, Barnes & Noble Booksellers, Inc., Rakuten Kobo Inc., tolino media GmbH & Co. KG, inkBOOK EUROPE LTD, and Ectaco Inc.
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