The global educational tourism market size was valued at USD 525.51 Billion in 2025. The industry is expected to grow at a CAGR of 11.45% during the forecast period of 2026-2035 to reach a value of USD 1553.75 Billion by 2035. The market growth is mainly attributed to companies and institutions focusing on immersive, experiential educational programs that blend cultural exposure, practical learning for real-world challenges.
Companies and institutions are developing programs that go beyond traditional classroom learning to engage students in real-world challenges, particularly sustainability and conservation. In line with this trend, Sentosa Development Corporation (SDC) and STIC Travel Group launched the “Unchartered Sentosa” program for Indian students in November 2024, following their MoU signed in October 2024. The program offers hands-on activities such as intertidal exploration of Southern Shores, guided nature walks along Serapong and Imbiah Trail, eco-tours of Siloso Beach Resort, and workshops on marine conservation and responsible consumption.
By leveraging unique ecosystems and sustainable infrastructure, such companies are providing students with experiential learning opportunities that enhance environmental awareness, promote sustainability principles aligned with UN SDGs, further contributing to the global educational tourism market development.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
11.45%
Value in USD Billion
2026-2035
*this image is indicative*
The global educational tourism market is gaining momentum as countries blend academic learning with cultural exploration to attract global students. For instance, in October 2024, Malaysia launched its Edu+ program, targeting students under 16 to pursue short-term courses while exploring the country’s rich heritage. Developed with the National Association of Private Educational Institutions (NAPEI), the initiative integrates English learning, eco-tours, homestays, and heritage experiences. 19 private institutions and 8 travel agencies already rolled in Edu+ packages, demonstrating a coordinated push toward educational tourism and reinforcing Malaysia’s ambition to emerge as a leading hub for edutourism in Asia.
Corporate partnerships are increasingly driving the growth of educational tourism by enabling platforms to deliver tailored programs that meet global demand. In October 2025, HCL Guvi, an ed-tech startup recently acquired by HCL, expanded into Vietnam and Ivory Coast, with plans to launch services in six new languages and four additional countries across Latin America and South Asia over the next three years. The company is shifting from a B2C model to B2B collaborations with corporations, institutions, and governments, capitalizing on rising demand for coding and technical education amid AI adoption.
Corporate social responsibility and global partnerships are boosting the educational tourism market trends by supporting programs that enhance access to quality education and cross-cultural learning. For example, in October 2025, Chery Group renewed its USD 6 million partnership with UNICEF, extending its three-year collaboration to empower children worldwide, including in China, Mexico, South Africa, Türkiye, Indonesia, and Vietnam. By investing in inclusive education initiatives, creating equitable learning opportunities, and fostering international collaboration, Chery Group is contributing to global educational development through cross-border academic and cultural exchanges, further expanding the market scope.
Companies are increasingly expanding their offerings to tap into the growing international study tourism segment, providing students with seamless, end-to-end education and travel services. EaseMyTrip strategically acquired a 49% stake in Planet Education Australia, in November 2024, leveraging its partner’s expertise in university placements, visa assistance, pre-departure workshops, and post-landing support. By integrating its technology platform, extensive customer base, and travel infrastructure with Planet Education’s operational capabilities, EaseMyTrip is enabling students to navigate international education more efficiently, while strengthening its position as a comprehensive provider in the global educational tourism market.
The market is being driven by companies offering curriculum-integrated, experiential learning opportunities for students. In July 2025, China Expedition Tours launched its “China, a Living Classroom” program for university groups from Europe and America, providing tailored itineraries, expert-guided workshops, and cultural immersion. By enabling students to directly engage with academic subjects such as history, art, and business in real-world settings, the company addresses the demand for intellectually enriching and practical learning experiences, positioning immersive, subject-focused programs driving the market expansion.
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The EMR’s report titled “Global Educational Tourism Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Key Insights: The market landscape is characterized by diverse segments that cater to distinct learner needs. Youth travel thrives with innovative, social programs like Juvigo’s experiential European camps, attracting adventurous younger travelers. Study abroad programs continue expanding, driven by students seeking deep academic and cultural immersion, especially in the college and postgraduate categories that dominate market share. Study tours and culturally rich excursions enhance hands-on learning, addressing demand for curriculum-linked experiences. Other niche offerings like voluntourism and language immersion adapt dynamically to emerging preferences.
Market Breakup by Destination
Key Insights: International destinations captivate learners with world-class universities, diverse cultures, and enriched academic experiences, drawing a broad base of travelers seeking global exposure. In parallel, domestic educational tourism benefits from rising local infrastructure investments and cultural heritage promotion, appealing to those who prefer accessible, culturally immersive learning close to home. This dual destination strategy increases the educational tourism market value, allowing providers to diversify offerings and attract a wider demographic through both global prestige and intimate local engagement.
Market Breakup by Region
Key Insights: Regionally, Asia Pacific leverages its vast youth population and government-backed academic exchanges, dominating competitive positioning. North America's education tourism remains robust through prestigious institutions and cultural diversity, while Europe courts learners with historic academic excellence and rich cultural attractions. Latin America and Middle East and Africa are intensifying efforts, guided by infrastructure investments and strategic partnerships; notably, Saudi Arabia’s October 2025 launch of a specialized tourism educator training program highlights efforts to strengthen workforce skills aligned with Vision 2030, enhancing its appeal in the educational tourism market growth.
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By type, strong demand is observed for study abroad programs
Growing student aspirations for global education are prompting institutions to design structured international study support programs. For instance, in July 2025, the Amity Group of Schools launched the “Study@Abroad” initiative, connecting students with government representatives from leading destinations such as the United States, the United Kingdom, Germany, Australia, New Zealand, and Japan. The program offers personalized counseling, guidance on international assessments, and pre-departure orientations. Such initiatives empower students with informed choices and holistic preparation, driving segment growth.
Educational tourism market players, specializing in the tour segment are actively designing curated programs to bridge knowledge gaps and foster innovation leadership. In May 2024, Emeritus conducted its Silicon Valley AI Study Tour, enabling CXOs and senior executives to interact directly with AI pioneers, venture capitalists, and tech founders. Participants visited Stanford, Berkeley, and leading tech campuses to gain practical insights into AI applications, innovation strategies, and cross-industry collaboration. By offering immersive, hands-on experiences, providers are helping organizations upskill leaders, implement advanced technologies, and strengthen competitive positioning in global markets.
By destination, international destinations continue to lead market growth
The growing emphasis on global collaboration in higher education is encouraging universities to establish structured student exchange programs that enhance academic exposure and cultural understanding. Reflecting this trend, in August 2025, Pondicherry University launched its Student Exchange Program in partnership with leading European institutions such as the University of Pavia, University of Tours, and Pantheon Sorbonne University. The initiative enables students to study a semester abroad with transferable credits and Erasmus scholarship support, fostering international cooperation and enriching educational tourism opportunities.
On the other hand, domestic educational tourism industry is being promoted by organizing structured outreach and learning programs that engage students, faculty, and researchers across the country. Citing a prime instance, in October 2025, Springer Nature collaborated with India’s Ministry of Education and Ministry of Women and Child Development, to launch the India Research Tour 2025, visiting 29 institutions across 15 cities. The program conducts workshops on open access, research ethics, AI in publishing, and gender inclusion, while strengthening the domestic research ecosystem.
By region, North America holds the largest market share
North America’s educational tourism and experiential learning market is expanding as institutions and foundations increasingly integrate hands-on STEM/STEAM programs. In October 2025, the Alcoa Foundation supported Pittsburgh initiatives, funding the Rivers of Steel Heritage Corporation’s Full STEAM Ahead program and the Pittsburgh Penguins Foundation’s Science Champions prototype. These programs immerse K–12 students in industrial heritage, environmental science, and core STEM concepts, using innovative approaches like hockey-themed curriculum kits. By blending education with interactive experiences, such initiatives enhance student engagement, inspire career pathways, and strengthen community connections, fueling growth in North America.
The Europe educational tourism market is expanding as universities increasingly blend academic learning with immersive international experiences. In May 2025, Rome Business School and the University of Vaasa launched their first joint study tour in Rome, themed “Managing in a Multicultural Environment.” Participants engaged in business case projects, mentoring, and company visits to organizations like the FAO and Radisson Blu, alongside cultural explorations of the Colosseum and MAXXI Museum. Such initiatives enhance cross-cultural understanding, strategic thinking, and leadership skills, strengthening institutional partnerships and positioning Europe as a prime destination for experiential educational tourism.
Leading educational tourism market players in the global educational travel segment are increasingly leveraging partnerships with schools, universities, and local organizations to enhance their offerings. By curating immersive experiences that blend academics, cultural exposure, and skill development, companies aim to differentiate themselves and meet evolving student expectations. Strategic investments in technology, online booking platforms, and mobile applications allow them to streamline trip planning, improve engagement, and offer personalized experiences to diverse learner groups.
Many companies are also emphasizing sustainability, inclusivity, and safety in their travel programs to align with global trends and educational priorities. By incorporating community-based learning, service projects, and experiential workshops, operators create impactful journeys that foster critical thinking and global awareness. Expanding into emerging markets and forging alliances with international educators enables these companies to tap into new student segments, strengthen brand credibility, and maintain a competitive edge in the growing educational tourism sector.
Founded in 1985 and headquartered in Guwahati, India, Capital Tours, Inc. is a leading travel agency focused on enhancing connectivity and experiences across Northeastern India. The company specialises in domestic tours while planning to expand its reach further.
Established in 1990 and based in Boston, the United States, Acis Educational Tours provides immersive international learning experiences for students, teachers, and individuals. Their meticulously designed 9–15 day group excursions span Europe, Asia, Latin America, and the Caribbean.
Founded in 2010 and headquartered in Vienna, Austria, TourRadar GmbH is a global adventure booking platform offering customised multi-day trips. The platform allows travellers to book individual and group experiences across more than 160 countries with ease.
Established in 1975 and headquartered in Sydney, Australia, World Expeditions Travel Group Pty Ltd delivers transformative educational and adventure travel experiences globally. The company emphasizes cultural immersion, sustainability, and skill-building, providing small-group journeys that combine learning with exploration across diverse international destinations.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players in the industry include Global Educational Travel, Brightspark Travel, WorldStrides, Inc., EF Education First, AAI EDUTOURZ, and Educational Tours, Inc., among others.
Explore the latest trends shaping the Global Educational Tourism Market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Get a free sample report or contact our team for customized consultation on global educational tourism market trends 2026.
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The market is projected to grow at a CAGR of 11.45% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach USD 1553.75 Billion by 2035.
Key strategies driving the market include curriculum-aligned programs, immersive cultural experiences, strategic corporate partnerships, global expansion, and technology-enabled booking and management platforms.
The increased affordability of domestic and international travel and favourable efforts by governments to encourage student visitors are the key industry trends propelling the growth of the market.
The key players in the market include Global Educational Travel, Brightspark Travel, World Expeditions Travel Group Pty Ltd, Capital Tours, Inc., Acis Educational Tours, TourRadar GmbH, WorldStrides, Inc., EF Education First, AAI EDUTOURZ, Educational Tours, Inc., and other notable players.
Educational tourism significantly aids in boosting the awareness and knowledge of students, increasing their exposure to different areas.
The primary types of educational tourism in the market are youth travel, study abroad programs, and study tours, among others.
Educational attractions are places that offer educationally oriented, extremely engaging, and entertaining learning opportunities to school groups. Educational attractions encourage and inspire students to become more interested in their studies by using a fun learning strategy.
In 2025, the market reached an approximate value of USD 525.51 Billion.
North America holds the largest share, driven by prestigious institutions, robust experiential learning programs, and strong international student inflows.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Destination |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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