The Europe cosmetics market reached USD 78.43 Billion in 2025. The market is expected to grow at a CAGR of 3.98% between 2026 and 2035, reaching USD 115.87 Billion by 2035.
Base Year
Historical Period
Forecast Period
According to Eurostat, there were about 4.6% more women than men in Europe in 2022, with a population of 228 million.
According to the World Bank, the GDP per capita of the European Union was about 37,433 US dollars in 2022.
Data from the Eurostat revealed that annual disposable income was at 18,706 PPS per inhabitant in Europe in 2022.
Compound Annual Growth Rate
3.98%
Value in USD Billion
2026-2035
*this image is indicative*
Supermarkets and hypermarkets boost the Europe cosmetics market due to high disposable income, changing aspirational needs, the influence of social media, and rapid urbanisation.
Supermarkets and hypermarkets are major distribution channels for cosmetics products, along with groceries and household items. They leverage their excessive space to showcase a range of brands and products under the same roof, providing a variety of choices for consumers. Suitable for those seeking variety and convenience. With dedicated shelf space supermarkets are playing a pivotal role in capturing the cosmetic market in Europe.
In September 2023, Haus Labs by Lady Gaga expanded its operation through 12 European Union countries, exclusively through Sephora, following its successful UK launch. Available across both stores and online sales channels, the brand offers a diverse range of products including its best-selling HausTech Powered Triclone Skin Tech Foundation and the newly launched PhD Hybrid Nourishing Lip Oil.
Speciality stores are used to specifically target a customer through their branding and personalized shopping experience, conveying their brand story to have an emotional connection with customers. These outlets prioritise overall customer perception and satisfaction. Usually visited by those consumers who prefer quality, innovation, and expert guidance while making their beauty purchases. Also, consumers get the authenticity that they purchased original products, and it usually targets high-income individuals.
Europe Cosmetics Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Gender
Market Breakup by Price Range
Market Breakup by Distribution Channel
Market Breakup by Region
Mass cosmetics, affordable and widely available in supermarkets and drugstores, foster customer loyalty with effective formulations for diverse skin types. Premium cosmetics, using top-tier ingredients and advanced formulas, offer luxury and exclusivity, targeting specific needs and yielding higher profit margins.
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and the latest developments like mergers and acquisitions, investments, and capacity expansion.
The companies offer a varied range of skincare items like cleansers, moisturizers, serums, and anti-ageing treatments, incorporating advanced technology and ingredients. Substantial R&D investments are made to develop pioneering skincare solutions addressing diverse skin concerns and promoting skin wellness. Moreover, a strong commitment to sustainability is evident through eco-friendly practices implemented in product development, packaging, and operations.
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The market was valued at USD 78.43 Billion in 2025.
The market is projected to grow at a CAGR of 3.98% between 2026 and 2035.
The revenue generated from the cosmetics market is expected to reach USD 115.87 Billion in 2035.
Based on gender, the market is divided into male, female and unisex.
The key players in the market are L'Oreal S.A., Estée Lauder Companies Inc., Procter & Gamble Co., Beiersdorf AG, Groupe Clarins, Unilever Plc, Kao Corp., Shiseido Co. Ltd., Center 7, and Natura & Co., among other.
The cosmetic market is categorised based on distribution channels, which include supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.
Based on the price range, the market is divided into mass and premium categories.
The market based on the product is divided into hair care, skin and sun care, makeup and colour cosmetics, fragrances, and deodorants, among others.
The market is broken down into Germany, the United Kingdom, France, and Italy, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Gender |
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| Breakup by Price Range |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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