Reports
Sale
Europe Mayonnaise Market Size, Share, Trends, Forecast: By Type: Egg Mayonnaise, Eggless Mayonnaise; By Flavour Type: Plain, Flavoured; By End Use: Retail, Institutional, Others; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Online, Others; Regional Analysis; Competitive Landscape; 2024-2032
Europe Mayonnaise Market Outlook
The Europe mayonnaise market size reached approximately USD 3.71 billion in 2023. The market is further projected to grow at a CAGR of 3.9% between 2024 and 2032, reaching a value of USD 5.23 billion by 2032.
Key Trends in the Market
Mayonnaise refers to a creamy and thick dressing or sauce that is made from vinegar or lemon juice, oil, and seasonings. Some mayonnaise also contains eggs while other contain plant-based alternatives. Mayonnaise, an oil and water emulsion, is added on different food products prior to consumption to enhance their palatability and flavour.
- The expansion of the food service sector owing to rising disposable incomes, convenient nature of fast foods, and increasing population of working women is aiding the Europe mayonnaise market growth. Moreover, the increasing popularity of ordering in due to fast delivery and availability of discounts is further boosting the utilisation of mayonnaise in the region.
- The rising consumption of eggless mayonnaise due to increasing adoption of vegan and vegetarian diets is supporting the market expansion. The growing awareness about animal welfare and increasing awareness about the various health benefits associated with the consumption of eggless products is supporting this shift.
- The increasing availability of mayonnaise across different distribution channels including hypermarkets and supermarkets, online retail stores, and convenience stores, among others is further offering lucrative growth opportunities to the market. Online retail channels provide a wide range of brands and flavour varieties while offering fast delivery and easy return and exchange, enhancing consumer experience.
Europe Mayonnaise Market Analysis
On the basis of type, the market is bifurcated into egg mayonnaise and eggless mayonnaise. Based on flavour type, the market is divided into plain and flavoured. On the basis of end use, the market is classified into retail and institutional, among others.
Based on distribution channel, the market is categorised into supermarkets and hypermarkets, convenience stores, and online, among others. On the basis of country, the Europe mayonnaise market segmentation includes United Kingdom, Germany, France, and Italy, among others.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Unilever Plc
- Nestlé SA
- Kraft-Heinz, Inc.
- ALDI Inc.
- Lidl Stiftung & Co. KG
- Tesco plc
- Creative Foods Europe Limited
- Zafron Foods Ltd.
- Hiltfields Ltd.
- Sasco Sauces Ltd.
- Others
Market Share by Type
Eggless mayonnaise is anticipated to account for a significant Europe mayonnaise market share. This growth can be attributed to the increasing adoption of veganism and vegetarianism in the region owing to the rising awareness about animal welfare. The lower calorie content of eggless mayonnaise as opposed to egg-based mayonnaise is further boosting its popularity in Europe. Increased consumption of plant-based food products due to rising health concerns and growing awareness about the various advantages associated with the consumption of plant-based products are further supporting the segment growth.
Market Share by Flavour Type
Plain mayonnaise is expected to account for a significant share of the market over the forecast period. This growth can be attributed to the rapid expansion of the food service sector in the region. The thick creamy spread is used in various dishes including sandwiches, wraps, rolls, and burgers and is also consumed as a sauce alongside various dishes. The increasing consumption of sandwiches during breakfast is further boosting the Europe mayonnaise market demand. It is used in quiches and cheese sandwiches to increase their creaminess as well as for coating chicken before baking, so as to lock in the moisture.
Competitive Landscape
Unilever Plc, headquartered in London, United Kingdom, is a consumer-packaged goods company that provides breakfast cereals, mayonnaise, bottled water, cleaning agents, soft drinks, instant coffee, and healthcare and hygiene products to consumers around the globe.
Nestlé S.A. is a food and beverage manufacturing company that was founded in 1866 and is headquartered in Vaud, Switzerland. The company specialises in production of mayonnaise, soft drinks, non-fat dry milk, frozen food, and infant nutrition, among others.
The Kraft Heinz Company is co-headquartered in Illinois and Pennsylvania, United States and was founded in 2015. The food and beverage manufacturing company provides mayonnaise, convenience foods, low calorie snacks, and beverages, among others to its global customers.
Other Europe mayonnaise market key players include ALDI Inc., Lidl Stiftung & Co. KG, Tesco plc, Creative Foods Europe Limited, Zafron Foods Ltd., Hiltfields Ltd., and Sasco Sauces Ltd., among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Flavour Type |
|
| Breakup by End Use |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Europe Mayonnaise Market Overview
8.1 Key Industry Highlights
8.2 Europe Mayonnaise Historical Market (2018-2023)
8.3 Europe Mayonnaise Market Forecast (2024-2032)
9 Europe Mayonnaise Market by Type
9.1 Egg Mayonnaise
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Eggless Mayonnaise
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Mayonnaise Market by Flavour Type
10.1 Plain
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Flavoured
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Europe Mayonnaise Market by End Use
11.1 Retail
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Institutional
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Others
12 Europe Mayonnaise Market by Distribution Channel
12.1 Supermarkets and Hypermarkets
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Convenience Stores
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Online
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Europe Mayonnaise Market by Country
13.1 United Kingdom
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Germany
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 France
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Italy
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Unilever Plc
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Nestlé SA
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Kraft-Heinz, Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 ALDI Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Lidl Stiftung & Co. KG
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Tesco plc
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Creative Foods Europe Limited
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Zafron Foods Ltd.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Hiltfields Ltd.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Sasco Sauces Ltd.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Europe Mayonnaise Market: Key Industry Highlights, 2018 and 2032
2. Europe Mayonnaise Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Europe Mayonnaise Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Europe Mayonnaise Historical Market: Breakup by Flavour Type (USD Billion), 2018-2023
5. Europe Mayonnaise Market Forecast: Breakup by Flavour Type (USD Billion), 2024-2032
6. Europe Mayonnaise Historical Market: Breakup by End Use (USD Billion), 2018-2023
7. Europe Mayonnaise Market Forecast: Breakup by End Use (USD Billion), 2024-2032
8. Europe Mayonnaise Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
9. Europe Mayonnaise Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
10. Europe Mayonnaise Historical Market: Breakup by Country (USD Billion), 2018-2023
11. Europe Mayonnaise Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Europe Mayonnaise Market Structure
Key Questions Answered in the Report
The market reached a value of approximately USD 3.71 billion in 2023.
The market is projected to grow at a CAGR of 3.9% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 5.23 billion by 2032.
The major market drivers include increasing availability of mayonnaise across different distribution channels and expansion of the food service sector.
The key trends fuelling the growth of the market include rising consumption of eggless mayonnaise due to increasing adoption of vegan and vegetarian diets and increasing popularity of ordering in due to added convenience.
The major countries in the market are United Kingdom, Germany, France, and Italy, among others.
The distribution channels for mayonnaise include supermarkets and hypermarkets, convenience stores, and online, among others.
The key players in the market are Unilever Plc, Nestlé SA, Kraft-Heinz, Inc., ALDI Inc., Lidl Stiftung & Co. KG, Tesco plc, Creative Foods Europe Limited, Zafron Foods Ltd., Hiltfields Ltd., and Sasco Sauces Ltd., among others.
Purchase Options 10% off
Call us
Purchase Full Report
Mini Report
$ 2199
$1999
-
Selected Sections, One User
-
Printing Not Allowed
-
Email Delivery in PDF
-
Free Limited Customisation -
Post Sales Analyst Support -
50% Discount on Next Update
Single User License
$ 3299
$2999
-
All Sections, One User
-
One Print Allowed
-
Email Delivery in PDF
-
Free Limited Customisation -
Post Sales Analyst Support -
50% Discount on Next Update
Five User License
$ 4399
$3999
-
All Sections, Five Users
-
Five Prints Allowed
-
Email Delivery in PDF
-
Free Limited Customisation
-
Post Sales Analyst Support
-
50% Discount on Next Update
Corporate License
$ 5499
$4999
-
All Sections, Unlimited Users
-
Unlimited Prints Allowed
-
Email Delivery in PDF + Excel
-
Free Limited Customisation
-
Post Sales Analyst Support
-
50% Discount on Next Update
Any Question? Speak With An Analyst
View A Sample
Did You Miss Anything, Ask Now
Why Expert Market Research?
Right People
We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.
Right Methodology
We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.
Right Price
We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.
Right Support
Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.
NEWSLETTER