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Europe Mayonnaise Market

Europe Mayonnaise Market Size, Share, Trends, Forecast: By Type: Egg Mayonnaise, Eggless Mayonnaise; By Flavour Type: Plain, Flavoured; By End Use: Retail, Institutional, Others; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Online, Others; Regional Analysis; Competitive Landscape; 2024-2032

Europe Mayonnaise Market Outlook

The Europe mayonnaise market size reached approximately USD 3.71 billion in 2023. The market is further projected to grow at a CAGR of 3.9% between 2024 and 2032, reaching a value of USD 5.23 billion by 2032.

 

Key Trends in the Market

Mayonnaise refers to a creamy and thick dressing or sauce that is made from vinegar or lemon juice, oil, and seasonings. Some mayonnaise also contains eggs while other contain plant-based alternatives. Mayonnaise, an oil and water emulsion, is added on different food products prior to consumption to enhance their palatability and flavour.

 

  • The expansion of the food service sector owing to rising disposable incomes, convenient nature of fast foods, and increasing population of working women is aiding the Europe mayonnaise market growth. Moreover, the increasing popularity of ordering in due to fast delivery and availability of discounts is further boosting the utilisation of mayonnaise in the region.
  • The rising consumption of eggless mayonnaise due to increasing adoption of vegan and vegetarian diets is supporting the market expansion. The growing awareness about animal welfare and increasing awareness about the various health benefits associated with the consumption of eggless products is supporting this shift.
  • The increasing availability of mayonnaise across different distribution channels including hypermarkets and supermarkets, online retail stores, and convenience stores, among others is further offering lucrative growth opportunities to the market. Online retail channels provide a wide range of brands and flavour varieties while offering fast delivery and easy return and exchange, enhancing consumer experience.

 

Europe Mayonnaise Market Analysis

On the basis of type, the market is bifurcated into egg mayonnaise and eggless mayonnaise. Based on flavour type, the market is divided into plain and flavoured. On the basis of end use, the market is classified into retail and institutional, among others.

 

Based on distribution channel, the market is categorised into supermarkets and hypermarkets, convenience stores, and online, among others. On the basis of country, the Europe mayonnaise market segmentation includes United Kingdom, Germany, France, and Italy, among others.

 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

 

  • Unilever Plc
  • Nestlé SA
  • Kraft-Heinz, Inc.
  • ALDI Inc.
  • Lidl Stiftung & Co. KG
  • Tesco plc
  • Creative Foods Europe Limited 
  • Zafron Foods Ltd. 
  • Hiltfields Ltd. 
  • Sasco Sauces Ltd. 
  • Others

 

Market Share by Type

Eggless mayonnaise is anticipated to account for a significant Europe mayonnaise market share. This growth can be attributed to the increasing adoption of veganism and vegetarianism in the region owing to the rising awareness about animal welfare. The lower calorie content of eggless mayonnaise as opposed to egg-based mayonnaise is further boosting its popularity in Europe. Increased consumption of plant-based food products due to rising health concerns and growing awareness about the various advantages associated with the consumption of plant-based products are further supporting the segment growth.

 

Market Share by Flavour Type

Plain mayonnaise is expected to account for a significant share of the market over the forecast period. This growth can be attributed to the rapid expansion of the food service sector in the region. The thick creamy spread is used in various dishes including sandwiches, wraps, rolls, and burgers and is also consumed as a sauce alongside various dishes. The increasing consumption of sandwiches during breakfast is further boosting the Europe mayonnaise market demand. It is used in quiches and cheese sandwiches to increase their creaminess as well as for coating chicken before baking, so as to lock in the moisture.

 

Competitive Landscape

Unilever Plc, headquartered in London, United Kingdom, is a consumer-packaged goods company that provides breakfast cereals, mayonnaise, bottled water, cleaning agents, soft drinks, instant coffee, and healthcare and hygiene products to consumers around the globe.

 

Nestlé S.A. is a food and beverage manufacturing company that was founded in 1866 and is headquartered in Vaud, Switzerland. The company specialises in production of mayonnaise, soft drinks, non-fat dry milk, frozen food, and infant nutrition, among others.

 

The Kraft Heinz Company is co-headquartered in Illinois and Pennsylvania, United States and was founded in 2015. The food and beverage manufacturing company provides mayonnaise, convenience foods, low calorie snacks, and beverages, among others to its global customers.

 

Other Europe mayonnaise market key players include ALDI Inc., Lidl Stiftung & Co. KG, Tesco plc, Creative Foods Europe Limited, Zafron Foods Ltd., Hiltfields Ltd., and Sasco Sauces Ltd., among others.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Flavour Type
  • End Use
  • Distribution Channel
  • Region
Breakup by Type
  • Egg Mayonnaise
  • Eggless Mayonnaise
Breakup by Flavour Type
  • Plain
  • Flavoured
Breakup by End Use
  • Retail
  • Institutional
  • Others
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online
  • Others
Breakup by Region
  • United Kingdom
  • Germany
  • France
  • Italy
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Unilever Plc
  • Nestlé SA
  • Kraft-Heinz, Inc.
  • ALDI Inc.
  • Lidl Stiftung & Co. KG
  • Tesco plc
  • Creative Foods Europe Limited 
  • Zafron Foods Ltd. 
  • Hiltfields Ltd. 
  • Sasco Sauces Ltd. 
  • Others

 

Europe Mayonnaise Market Report Snapshots

Europe Mayonnaise Market Size

Europe Mayonnaise Market Share

Europe Mayonnaise Market Analysis

Europe Mayonnaise Companies

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface  
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    Europe Mayonnaise Market Overview

    8.1    Key Industry Highlights
    8.2    Europe Mayonnaise Historical Market (2018-2023) 
    8.3    Europe Mayonnaise Market Forecast (2024-2032)
9    Europe Mayonnaise Market by Type
    9.1    Egg Mayonnaise
        9.1.1    Historical Trend (2018-2023)
        9.1.2    Forecast Trend (2024-2032)
    9.2    Eggless Mayonnaise
        9.2.1    Historical Trend (2018-2023)
        9.2.2    Forecast Trend (2024-2032)
10    Europe Mayonnaise Market by Flavour Type
    10.1    Plain
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Flavoured
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
11    Europe Mayonnaise Market by End Use
    11.1    Retail
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Institutional
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
    11.3    Others
12    Europe Mayonnaise Market by Distribution Channel
    12.1    Supermarkets and Hypermarkets
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Convenience Stores
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    Online
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Europe Mayonnaise Market by Country
    13.1    United Kingdom
        13.1.1    Historical Trend (2018-2023)
        13.1.2    Forecast Trend (2024-2032)
    13.2    Germany
        13.2.1    Historical Trend (2018-2023)
        13.2.2    Forecast Trend (2024-2032)
    13.3    France
        13.3.1    Historical Trend (2018-2023)
        13.3.2    Forecast Trend (2024-2032)
    13.4    Italy
        13.4.1    Historical Trend (2018-2023)
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Unilever Plc
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Nestlé SA
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Kraft-Heinz, Inc.
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    ALDI Inc.
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Lidl Stiftung & Co. KG
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Tesco plc
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    Creative Foods Europe Limited 
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Zafron Foods Ltd. 
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    Hiltfields Ltd. 
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    Sasco Sauces Ltd. 
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    Others
16    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Europe Mayonnaise Market: Key Industry Highlights, 2018 and 2032
2.    Europe Mayonnaise Historical Market: Breakup by Type (USD Billion), 2018-2023
3.    Europe Mayonnaise Market Forecast: Breakup by Type (USD Billion), 2024-2032
4.    Europe Mayonnaise Historical Market: Breakup by Flavour Type (USD Billion), 2018-2023
5.    Europe Mayonnaise Market Forecast: Breakup by Flavour Type (USD Billion), 2024-2032
6.    Europe Mayonnaise Historical Market: Breakup by End Use (USD Billion), 2018-2023
7.    Europe Mayonnaise Market Forecast: Breakup by End Use (USD Billion), 2024-2032
8.    Europe Mayonnaise Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
9.    Europe Mayonnaise Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
10.    Europe Mayonnaise Historical Market: Breakup by Country (USD Billion), 2018-2023
11.    Europe Mayonnaise Market Forecast: Breakup by Country (USD Billion), 2024-2032
12.    Europe Mayonnaise Market Structure

Key Questions Answered in the Report

The market reached a value of approximately USD 3.71 billion in 2023.

The market is projected to grow at a CAGR of 3.9% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 5.23 billion by 2032.

The major market drivers include increasing availability of mayonnaise across different distribution channels and expansion of the food service sector.

The key trends fuelling the growth of the market include rising consumption of eggless mayonnaise due to increasing adoption of vegan and vegetarian diets and increasing popularity of ordering in due to added convenience.

The major countries in the market are United Kingdom, Germany, France, and Italy, among others.

The distribution channels for mayonnaise include supermarkets and hypermarkets, convenience stores, and online, among others.

The key players in the market are Unilever Plc, Nestlé SA, Kraft-Heinz, Inc., ALDI Inc., Lidl Stiftung & Co. KG, Tesco plc, Creative Foods Europe Limited, Zafron Foods Ltd., Hiltfields Ltd., and Sasco Sauces Ltd., among others.

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