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Europe Media Monitoring Tools Market

Europe Media Monitoring Tools Market Size, Share, Growth: By Component: Software, Services; By Enterprise Size: Small and Medium Enterprises, Large Enterprises; By Industry Vertical: IT and Telecom, Hospitality, BFSI, Healthcare, Retail and E-commerce, Media and Entertainment, Others; Regional Analysis; Competitive Landscape; 2024-2032

Europe Media Monitoring Tools Market Size

The Europe media monitoring tools market is projected to grow at a CAGR of 12.31% between 2024 and 2032.

 

Europe Media Monitoring Tools Market Outlook

  • As per the industry reports, the hotel occupancy rate in Europe in January 2024 was 54.4 per cent, fuelling the demand for online reputation management tools in the region.
  • The turnover for the B2C e-commerce sector increased from €849 billion to €899 billion in 2022, aiding the growth of media monitoring tools in businesses to reach target audiences.
  • As per the data from Eurostat, SMEs constitute about 99 per cent of the EU companies, fuelling the usage of media monitoring applications in these enterprises.

 

Europe Media Monitoring Tools Market Growth

Rising focus on brand management, growing usage of competitive analysis to enhance the service and product quality, and growth of social media platforms are some of the major market drivers. Several enterprises in the region leverage the capabilities of monitoring tools to analyse their advertising strategies, observe the actions of their competitors, and gauge public perception. This valuable data empowers them to make informed decisions and sustain a competitive advantage in the market.

 

Furthermore, media monitoring tools are essential for collecting consumer intelligence, including their product preferences and interests, to help companies tailor their offerings to meet the specific demands of their target customers.

 

Early identification and resolution of potential crises are also necessary for the proper functioning of organisations. These tools offer timely alerts and thorough evaluations, empowering organisations to proactively handle and minimise the impact of potential PR crises in due time.

 

Europe Media Monitoring Tools Market

 

Europe Media Monitoring Tools Industry Segmentation

“Europe Media Monitoring Tools Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

 

Market Breakup by Component

  • Software 
  • Services

 

Market Breakup by Enterprise Size

  • Small and Medium Enterprises 
  • Large Enterprises

 

Market Breakup by Industry Vertical

  • IT and Telecom 
  • Hospitality 
  • BFSI 
  • Healthcare 
  • Retail and E-Commerce 
  • Media and Entertainment 
  • Manufacturing

 

Market Breakup by Country

  • United Kingdom
  • Germany
  • France
  • Italy
  • Others

 

Europe Media Monitoring Tools Market Share

Based on industry vertical, the market is divided into IT and telecom, hospitality, BFSI, healthcare, retail and e-commerce, media and entertainment, and manufacturing, among others. The retail and e-commerce sector holds the majority share as European retailers are increasingly utilising these intelligence and monitoring tools to enhance communication with their target audience, promote their content to the appropriate demographic, and identify the competitive advantages to stay ahead in the market.

 

Leading Companies in the Europe Media Monitoring Tools Market

The market players are harnessing the capabilities of AI and machine learning in their tools to meet the evolving regulatory landscape.

 

  • Brandwatch
  • Meltwater NV
  • Synthesio Group
  • Hootsuite Inc.
  • Talkwalker Inc.
  • Onclusive, Inc.
  • TechFusion Ltd
  • Agorapulse SAS
  • Agility PR Solutions LLC
  • Mynewsdesk AB
  • Others

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Component
  • Enterprise Size
  • Industry Vertical
  • Region
Breakup by Component
  • Software 
  • Services
Breakup by Enterprise Size
  • Small and Medium Enterprises 
  • Large Enterprises
Breakup by Industry Vertical
  • IT and Telecom 
  • Hospitality 
  • BFSI 
  • Healthcare 
  • Retail and E-Commerce 
  • Media and Entertainment 
  • Manufacturing
Breakup by Region
  • United Kingdom
  • Germany
  • France
  • Italy
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Brandwatch
  • Meltwater NV
  • Synthesio Group
  • Hootsuite Inc.
  • Talkwalker Inc.
  • Onclusive, Inc.
  • TechFusion Ltd
  • Agorapulse SAS
  • Agility PR Solutions LLC
  • Mynewsdesk AB
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface  
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    Global Media Monitoring Tools Market Overview

    8.1    Key Industry Highlights
    8.2    Global Media Monitoring Tools Historical Market (2018-2023) 
    8.3    Global Media Monitoring Tools Market Forecast (2024-2032)
    8.4    Global Media Monitoring Tools Market Breakup by Region
        8.4.1    North America
        8.4.2    Europe
        8.4.3    Asia Pacific 
        8.4.4    Latin America
        8.4.5    Middle East and Africa
9    Europe Media Monitoring Tools Market Overview
    9.1    Key Industry Highlights
    9.2    Europe Media Monitoring Tools Historical Market (2018-2023) 
    9.3    Europe Media Monitoring Tools Market Forecast (2024-2032)
10    Europe Media Monitoring Tools Market by Component
    10.1    Software
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Services
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
11    Europe Media Monitoring Tools Market by Enterprise Size
    11.1    Small and Medium Enterprises
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Large Enterprises
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
12    Europe Media Monitoring Tools Market by Industry Vertical
    12.1    IT and Telecom
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Hospitality
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    BFSI
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    Healthcare
        12.4.1    Historical Trend (2018-2023)
        12.4.2    Forecast Trend (2024-2032)
    12.5    Retail and E-Commerce
        12.5.1    Historical Trend (2018-2023)
        12.5.2    Forecast Trend (2024-2032)
    12.6    Media and Entertainment
        12.6.1    Historical Trend (2018-2023)
        12.6.2    Forecast Trend (2024-2032)
    12.7    Manufacturing
        12.7.1    Historical Trend (2018-2023)
        12.7.2    Forecast Trend (2024-2032)
13    Europe Media Monitoring Tools Market by Country 
    13.1    United Kingdom
        13.1.1    Historical Trend (2018-2023)
        13.1.2    Forecast Trend (2024-2032)
    13.2    Germany
        13.2.1    Historical Trend (2018-2023)
        13.2.2    Forecast Trend (2024-2032)
    13.3    France
        13.3.1    Historical Trend (2018-2023)
        13.3.2    Forecast Trend (2024-2032)
    13.4    Italy
        13.4.1    Historical Trend (2018-2023)
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Brandwatch 
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Meltwater NV 
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Synthesio Group 
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Hootsuite Inc.
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Talkwalker Inc.  
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Onclusive, Inc. 
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    TechFusion Ltd 
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Agorapulse SAS 
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    Agility PR Solutions LLC   
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    Mynewsdesk AB 
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    Others
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Media Monitoring Tools Market: Key Industry Highlights, 2018 and 2032
2.    Europe Media Monitoring Tools Market: Key Industry Highlights, 2018 and 2032
3.    Europe Media Monitoring Tools Historical Market: Breakup by Component (USD Billion), 2018-2023
4.    Europe Media Monitoring Tools Market Forecast: Breakup by Component (USD Billion), 2024-2032
5.    Europe Media Monitoring Tools Historical Market: Breakup by Enterprise Size (USD Billion), 2018-2023
6.    Europe Media Monitoring Tools Market Forecast: Breakup by Enterprise Size (USD Billion), 2024-2032
7.    Europe Media Monitoring Tools Historical Market: Breakup by Industry Vertical (USD Billion), 2018-2023
8.    Europe Media Monitoring Tools Market Forecast: Breakup by Industry Vertical (USD Billion), 2024-2032
9.    Europe Media Monitoring Tools Historical Market: Breakup by Country (USD Billion), 2018-2023
10.    Europe Media Monitoring Tools Market Forecast: Breakup by Country (USD Billion), 2024-2032
11.    Europe Media Monitoring Tools Market Structure

Key Questions Answered in the Report

The market is estimated to grow at a CAGR of 12.31% between 2024 and 2032.

The market is being driven due to rising focus on brand management, growing usage of competitive analysis to enhance the service and product quality, and growth of social media platforms.

The key trends aiding the market include the identification of potential crises, providing tailor-made offerings, and growing requirement of automated insights.

Countries considered in the market are Germany, the United Kingdom, France, and Italy, among others.

Based on component, market segmentations include software and services.

Different enterprise sizes are small and medium enterprises and large enterprises.

SMEs hold the majority share in the region.

The major players in the market are Brandwatch, Meltwater NV, Synthesio Group, Hootsuite Inc., Talkwalker Inc., Onclusive, Inc., TechFusion Ltd, Agorapulse SAS, Agility PR Solutions LLC, and Mynewsdesk AB, among others.

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