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Europe Media Monitoring Tools Market Size, Share, Growth: By Component: Software, Services; By Enterprise Size: Small and Medium Enterprises, Large Enterprises; By Industry Vertical: IT and Telecom, Hospitality, BFSI, Healthcare, Retail and E-commerce, Media and Entertainment, Others; Regional Analysis; Competitive Landscape; 2024-2032
Europe Media Monitoring Tools Market Size
The Europe media monitoring tools market is projected to grow at a CAGR of 12.31% between 2024 and 2032.
Europe Media Monitoring Tools Market Outlook
- As per the industry reports, the hotel occupancy rate in Europe in January 2024 was 54.4 per cent, fuelling the demand for online reputation management tools in the region.
- The turnover for the B2C e-commerce sector increased from €849 billion to €899 billion in 2022, aiding the growth of media monitoring tools in businesses to reach target audiences.
- As per the data from Eurostat, SMEs constitute about 99 per cent of the EU companies, fuelling the usage of media monitoring applications in these enterprises.
Europe Media Monitoring Tools Market Growth
Rising focus on brand management, growing usage of competitive analysis to enhance the service and product quality, and growth of social media platforms are some of the major market drivers. Several enterprises in the region leverage the capabilities of monitoring tools to analyse their advertising strategies, observe the actions of their competitors, and gauge public perception. This valuable data empowers them to make informed decisions and sustain a competitive advantage in the market.
Furthermore, media monitoring tools are essential for collecting consumer intelligence, including their product preferences and interests, to help companies tailor their offerings to meet the specific demands of their target customers.
Early identification and resolution of potential crises are also necessary for the proper functioning of organisations. These tools offer timely alerts and thorough evaluations, empowering organisations to proactively handle and minimise the impact of potential PR crises in due time.
Europe Media Monitoring Tools Industry Segmentation
“Europe Media Monitoring Tools Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Component
- Software
- Services
Market Breakup by Enterprise Size
- Small and Medium Enterprises
- Large Enterprises
Market Breakup by Industry Vertical
- IT and Telecom
- Hospitality
- BFSI
- Healthcare
- Retail and E-Commerce
- Media and Entertainment
- Manufacturing
Market Breakup by Country
- United Kingdom
- Germany
- France
- Italy
- Others
Europe Media Monitoring Tools Market Share
Based on industry vertical, the market is divided into IT and telecom, hospitality, BFSI, healthcare, retail and e-commerce, media and entertainment, and manufacturing, among others. The retail and e-commerce sector holds the majority share as European retailers are increasingly utilising these intelligence and monitoring tools to enhance communication with their target audience, promote their content to the appropriate demographic, and identify the competitive advantages to stay ahead in the market.
Leading Companies in the Europe Media Monitoring Tools Market
The market players are harnessing the capabilities of AI and machine learning in their tools to meet the evolving regulatory landscape.
- Brandwatch
- Meltwater NV
- Synthesio Group
- Hootsuite Inc.
- Talkwalker Inc.
- Onclusive, Inc.
- TechFusion Ltd
- Agorapulse SAS
- Agility PR Solutions LLC
- Mynewsdesk AB
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Component |
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| Breakup by Enterprise Size |
|
| Breakup by Industry Vertical |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Media Monitoring Tools Market Overview
8.1 Key Industry Highlights
8.2 Global Media Monitoring Tools Historical Market (2018-2023)
8.3 Global Media Monitoring Tools Market Forecast (2024-2032)
8.4 Global Media Monitoring Tools Market Breakup by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Europe Media Monitoring Tools Market Overview
9.1 Key Industry Highlights
9.2 Europe Media Monitoring Tools Historical Market (2018-2023)
9.3 Europe Media Monitoring Tools Market Forecast (2024-2032)
10 Europe Media Monitoring Tools Market by Component
10.1 Software
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Services
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Europe Media Monitoring Tools Market by Enterprise Size
11.1 Small and Medium Enterprises
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Large Enterprises
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 Europe Media Monitoring Tools Market by Industry Vertical
12.1 IT and Telecom
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Hospitality
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 BFSI
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Healthcare
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Retail and E-Commerce
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Media and Entertainment
12.6.1 Historical Trend (2018-2023)
12.6.2 Forecast Trend (2024-2032)
12.7 Manufacturing
12.7.1 Historical Trend (2018-2023)
12.7.2 Forecast Trend (2024-2032)
13 Europe Media Monitoring Tools Market by Country
13.1 United Kingdom
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Germany
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 France
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Italy
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Brandwatch
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Meltwater NV
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Synthesio Group
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Hootsuite Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Talkwalker Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Onclusive, Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 TechFusion Ltd
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Agorapulse SAS
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Agility PR Solutions LLC
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Mynewsdesk AB
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Media Monitoring Tools Market: Key Industry Highlights, 2018 and 2032
2. Europe Media Monitoring Tools Market: Key Industry Highlights, 2018 and 2032
3. Europe Media Monitoring Tools Historical Market: Breakup by Component (USD Billion), 2018-2023
4. Europe Media Monitoring Tools Market Forecast: Breakup by Component (USD Billion), 2024-2032
5. Europe Media Monitoring Tools Historical Market: Breakup by Enterprise Size (USD Billion), 2018-2023
6. Europe Media Monitoring Tools Market Forecast: Breakup by Enterprise Size (USD Billion), 2024-2032
7. Europe Media Monitoring Tools Historical Market: Breakup by Industry Vertical (USD Billion), 2018-2023
8. Europe Media Monitoring Tools Market Forecast: Breakup by Industry Vertical (USD Billion), 2024-2032
9. Europe Media Monitoring Tools Historical Market: Breakup by Country (USD Billion), 2018-2023
10. Europe Media Monitoring Tools Market Forecast: Breakup by Country (USD Billion), 2024-2032
11. Europe Media Monitoring Tools Market Structure
Key Questions Answered in the Report
The market is estimated to grow at a CAGR of 12.31% between 2024 and 2032.
The market is being driven due to rising focus on brand management, growing usage of competitive analysis to enhance the service and product quality, and growth of social media platforms.
The key trends aiding the market include the identification of potential crises, providing tailor-made offerings, and growing requirement of automated insights.
Countries considered in the market are Germany, the United Kingdom, France, and Italy, among others.
Based on component, market segmentations include software and services.
Different enterprise sizes are small and medium enterprises and large enterprises.
SMEs hold the majority share in the region.
The major players in the market are Brandwatch, Meltwater NV, Synthesio Group, Hootsuite Inc., Talkwalker Inc., Onclusive, Inc., TechFusion Ltd, Agorapulse SAS, Agility PR Solutions LLC, and Mynewsdesk AB, among others.
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