The Europe perfume market was valued at USD 20.36 Billion in 2025. The industry is expected to grow at a CAGR of 3.80% during the forecast period of 2026-2035 to attain a valuation of USD 29.56 Billion by 2035.
Base Year
Historical Period
Forecast Period
As per the Italian National Institute of Statistics, in 2022, the industrial production volume of perfumes was worth EUR 110 million.
As per the UK Government, in 2022, value of the manufacturing volume of perfumes was GBP 93.3 million.
As per the Office for National Statistics, in 2020, average annual gross income for all individuals in the top percentile was GBP 655,553 in UK.
Compound Annual Growth Rate
3.8%
Value in USD Billion
2026-2035
*this image is indicative*
The Europe perfume market growth is boosted by the different types of perfumes that cater to the changing needs of consumers.
Parfum is also referred to as perfume extract and has a rather high percentage of perfume oils in its formulation. Parfums often offer a long-lasting smell due to their high concentration, they can last from anywhere between several hours to several days. It may be the most luxurious and expensive option among all the perfume types, appealing to people who prioritize longevity over intensity.
Brands in the European perfume industry are segmented into mass brands and premium brands as they compete to capture more market share. As of April 2024, a leading player in the Spanish beauty and fragrance industry Puig Brands SA decided to go public at a valuation of USD 14.9 billion.
Eau de colognes are a lighter fragrance and have only a fraction of the concentration of perfume oil that is present in parfum. Eau de colognes are known for their freshness and citrusy notes which makes them a rather popular choice as daytime perfumes. Their concentration allows for them to be applied more liberally, users often have to spritz the fragrance onto skin or clothing.
Europe Perfume Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Product Type
Market Breakup by End User
Market Breakup by Distribution Channel
Market Breakup by Region
In the perfume market in Europe the segment targeting men comprises a diverse range of perfumes which are often specifically formulated to appeal to a masculine cohort. Men's perfumes tend to feature woody and spicy notes, however, there is a growing trend towards more niche scents catering to different tastes.
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and the latest developments like mergers and acquisitions, investments, and capacity expansion.
Major market players are expanding their outreach through investments in sustainability and use of ethically sourced materials along with the rising popularity of niche and indie perfume brands offering artisanal and unique fragrances.
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The market is projected to grow at a CAGR of 3.80% between 2026 and 2035.
The luxury goods market is categorised into mass product types and premium product types.
The key players are Estee Lauder Companies Inc., Chanel SA, LVMH Moet Hennessy Louis Vuitton SE, Hermès International S.A., Shiseido Co., Ltd., Burberry Group PLC, Dolce & Gabbana S.r.l., Kering SA, PVH Corp., Ralph Lauren Corporation, and Natura &Co. among others.
Based on the end use, the market is divided into offline and online modes of distribution.
The market is broken down into Germany, the United Kingdom, France, Italy, and others.
In 2025, the market attained a value of nearly USD 20.36 Billion.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 29.56 Billion by 2035.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Product Type |
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| Breakup by End User |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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