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Europe Pet Tech Market: By Technology: RFID, GPS, Sensors, Others; By Application: Identification and Tracking, Behaviour Monitoring and Control, Safety and Security, Others; By End Use; Regional Analysis; Historical Market and Forecast (2017-2027); Market Dynamics: SWOT Analysis; Competitive Landscape; Industry Events and Developments

Europe Pet Tech Market Outlook

The Europe pet tech market is estimated to grow at a CAGR of 20.7% during the forecast period of 2022-2027 owing to the increased spending on pet animals.

 

Growing Demand for Pet Tech in Germany to Aid the Market Growth

Germany is poised to hold a significant share of the Europe market for pet tech. The country witnessed a surge in the adoption of pets amid the COVID-19 pandemic, with the number of pet dogs witnessing an exponential growth compared to 2019. Medical diagnosis and health and well-being of pets are among the leading trends that encourage owners to adopt advanced solutions like pet wearables in the country. As a result, the leading market players are increasingly investing in the research and development of advanced products to meet the demands of tech-savvy customers and enhance their product range. For example, in October 2021, Halo Collar unveiled its latest innovation, the Halo 2 collar which is suitable for rough environments and can withstand dog bites and much more with the help of its pro-case. The advancements in technology are leading to the improved customer experience, which is likely to drive the Europe pet tech market further. Additionally, private "Tierheim" shelters are built in Germany to house abandoned animals. Grants, endowments, governmental agencies, and others help fund these shelters. The increased awareness of animal welfare and health is further anticipated to stimulate the adoption of innovative technology such as the smart leash and harness, thereby aiding the overall market growth.

 

Market Segmentation

A pet is an animal that is kept primarily for the company or pleasure of its owner, rather than as a working animal. Pet owners consider their pets to be members of their family and are eager to invest in their health, fitness, and well-being. Companies whose core business is employing tech-enabled solutions to service the pet owner market are characterised as pet tech companies.

Based on technology, the market can be broadly categorised into:

  • RFID
  • GPS
  • Sensors
  • Others

By applications, the Europe pet tech market is divided into:

  • Identification and Tracking
  • Behaviour Monitoring and Control
  • Safety and Security
  • Medical Diagnosis and Treatment
  • Others

On the basis of end uses, the market is bifurcated into:

  • Household
  • Commercial

The regional markets for pet tech can be divided into the United Kingdom, Germany, Italy, and France, among others.

 

Rising Consumer Disposable Incomes Augmenting the Market Growth of Pet Tech in Europe

Rising disposable incomes of consumers and increasing awareness about pets’ physical and mental health are supporting the growth of the pet tech market in Europe. Consumer disposable incomes are likely to increase further as the country's economy continues to improve. This is expected to influence consumer buying habits, allowing pet owners to spend more money on smart pet products, including smart cameras, collars, and toys. The technology allows pet owners to ensure the safety of pets while tracking and monitoring their daily activities. Pet owners are focusing on health monitoring equipment to keep their animals healthy, which is driving the growth of the Europe pet tech market. Additionally, the growing prevalence of obesity among pets is further contributing to the demand for products to monitor health parameters like breathing and heart rate, among others. Moreover, the use of IoT enabled pet tech devices simplifies the process of collecting vital signs and location information. These devices are generally connected to smartphones or tablets via IoT connection and utilise wireless technologies like Bluetooth and Wireless LAN (WLAN) to make data available to pet owners via interactive dashboards. Over the forecast period, the rising number of pet owners is expected to further propel the market growth.

 

Key Players in the Europe Market for Pet Tech

The report gives a detailed analysis of the major players in the Europe pet tech market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2021
Historical Period 2017-2021
Forecast Period 2022-2027
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Technology
  • Application
  • End Use
  • Region
Breakup by Technology
  • RFID
  • GPS
  • Sensors
  • Others
Breakup by Application
  • Identification and Tracking
  • Behaviour Monitoring and Control
  • Safety and Security
  • Medical Diagnosis and Treatment
  • Others
Breakup by End Use
  • Household
  • Commercial
Breakup by Region
  • United Kingdom
  • Germany
  • France
  • Italy
Market Dynamics
  • SWOT
  • Porter's Five Forces
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Europe
7    Opportunities and Challenges in the Market
8    Europe Pet Tech Market Analysis

    8.1    Key Industry Highlights
    8.2    Europe Pet Tech Historical Market (2017-2021) 
    8.3    Europe Pet Tech Market Forecast (2022-2027)
    8.4    Europe Pet Tech Market by Technology
        8.4.1    RFID
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2017-2021)
            8.4.1.3    Forecast Trend (2022-2027)
        8.4.2    GPS
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2017-2021)
            8.4.2.3    Forecast Trend (2022-2027)
        8.4.3    Sensors
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2017-2021)
            8.4.3.3    Forecast Trend (2022-2027)
        8.4.4    Others
    8.5    Europe Pet Tech Market by Application
        8.5.1    Identification and Tracking
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2017-2021)
            8.5.1.3    Forecast Trend (2022-2027)
        8.5.2    Behaviour Monitoring and Control
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2017-2021)
            8.5.2.3    Forecast Trend (2022-2027)
        8.5.3    Safety and Security
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2017-2021)
            8.5.3.3    Forecast Trend (2022-2027)
        8.5.4    Medical Diagnosis and Treatment
            8.5.4.1    Market Share
            8.5.4.2    Historical Trend (2017-2021)
            8.5.4.3    Forecast Trend (2022-2027)
        8.5.5    Others
    8.6    Europe Pet Tech Market by End Use
        8.6.1    Household
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2017-2021)
            8.6.1.3    Forecast Trend (2022-2027)
        8.6.2    Commercial
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2017-2021)
            8.6.2.3    Forecast Trend (2022-2027)
    8.7    Europe Pet Tech Market by Country
        8.7.1    Market Share
            8.7.1.1    United Kingdom
            8.7.1.2    Germany
            8.7.1.3    France
            8.7.1.4    Italy
            8.7.1.5    Others
9    Regional Analysis
    9.1    United Kingdom
        9.1.1    Historical Trend (2017-2021)
        9.1.2    Forecast Trend (2022-2027)
    9.2    Germany
        9.2.1    Historical Trend (2017-2021)
        9.2.2    Forecast Trend (2022-2027)
    9.3    France
        9.3.1    Historical Trend (2017-2021)
        9.3.2    Forecast Trend (2022-2027)
    9.4    Italy
        9.4.1    Historical Trend (2017-2021)
        9.4.2    Forecast Trend (2022-2027)
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
11    Competitive Landscape
    11.1    Market Structure
    11.2    Company Profiles
12    Key Trends and Developments in the Market

 

List of Figures and Tables

1.    Europe Pet Tech Market: Key Industry Highlights, 2017 and 2027
2.    Europe Pet Tech Historical Market: Breakup by Technology (USD Million), 2017-2021
3.    Europe Pet Tech Market Forecast: Breakup by Technology (USD Million), 2022-2027
4.    Europe Pet Tech Historical Market: Breakup by Application (USD Million), 2017-2021
5.    Europe Pet Tech Market Forecast: Breakup by Application (USD Million), 2022-2027
6.    Europe Pet Tech Historical Market: Breakup by End Use (USD Million), 2017-2021
7.    Europe Pet Tech Market Forecast: Breakup by End Use (USD Million), 2022-2027
8.    Europe Pet Tech Historical Market: Breakup by Country (USD Million), 2017-2021
9.    Europe Pet Tech Market Forecast: Breakup by Country (USD Million), 2022-2027
10.    Europe Pet Tech Market Structure.

Key Questions Answered in the Report

The Europe pet tech market is projected to grow at a CAGR of 20.7% between 2022 and 2027.

The major drivers of the market include the investment in research and development activities, adoption of innovative technology, growing use of IoT devices, rising number of pet owners, and increasing demand for remote tracking.

Rising consumer disposable incomes and increasing awareness about pets’ physical and mental health are the key industry trends propelling the growth of the market.

The major regions in the industry are the United Kingdom, Germany, Italy, and France, among others.

Based on technology, the industry can be broadly categorised into RFID, GPS, and sensors, among others.

The major applications considered in the market report are identification and tracking, behaviour monitoring and control, safety and security, and medical diagnosis and treatment, among others.

The significant end uses of pet tech are household and commercial.

Analyst Review

The Europe pet tech market was driven by the increasing awareness about pets’ physical and mental health in the historical period. Aided by the rising number of pet owners and rising consumer disposable incomes, the market is expected to witness a further growth in the forecast period of 2022-2027, growing at a CAGR of 20.7%.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on technology, the market can be broadly categorised into RFID, GPS, and sensors, among others. The major applications of pet tech are identification and tracking, behaviour monitoring and control, safety and security, and medical diagnosis and treatment, among others. By end use, the market is divided into household and commercial. The major regional markets for pet tech are the United Kingdom, Germany, Italy, and France, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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