The Europe sleepwear market reached approximately USD 3.35 Billion in 2025. The market is projected to grow at a CAGR of 8.30% between 2026 and 2035, reaching a value of around USD 7.44 Billion by 2035.
Base Year
Historical Period
Forecast Period
According to a study, the online fashion market in Europe is projected to experience a 50% increase by the end of 2025.
In 2022, the European Union's trade in textiles and clothing surpassed the €200 billion milestone for the first time in history.
The primary textile and clothing producers in the EU are focused in Germany, Spain, France, Italy, and Portugal.
Compound Annual Growth Rate
8.3%
Value in USD Billion
2026-2035
*this image is indicative*
| Europe Sleepwear Market Report Summary | Description | Value |
| Base Year | USD Billion | 2025 |
| Historical Period | USD Billion | 2019-2025 |
| Forecast Period | USD Billion | 2026-2035 |
| Market Size 2025 | USD Billion | 3.35 |
| Market Size 2035 | USD Billion | 7.44 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 8.30% |
| CAGR 2026-2035 - Market by Country | United Kingdom | 9.5% |
| CAGR 2026-2035 - Market by Country | Germany | 8.9% |
| CAGR 2026-2035 - Market by End Use | Women | 9.3% |
| CAGR 2026-2035 - Market by Distribution Channel | Online Channels | 12.1% |
| 2025 Market Share by Country | Germany | 16.7% |
The percentage of online shoppers increased from 55% in 2012 to 75% in 2022, marking a 20% rise. The countries with the highest rates of internet users purchasing goods or services online in 2022 were the Netherlands (92%), Denmark (90%), and Ireland (89%). In 2022, the most popular online purchases were clothing, footwear, or accessories, which were ordered by 42% of internet users. The expansion of e-commerce and online retail platforms has simplified the process for consumers to access a wide array of sleepwear options. Online shopping provides convenience, diversity, and the ability to compare prices and reviews, all of which have contributed to increased sales of sleepwear.
Europe houses some of the most prominent and largest apparel companies globally, boasting a thriving apparel sector. As per the 2022 World Trade Statistical Review report by the World Trade Organisation, the EU stands as the largest importer of apparel and textiles worldwide. In 2021, with a population of 447 million, the EU accounted for 34.1% of the global apparel and textile imports in terms of value, making it the second top importer. In 2022, Europe imported EUR 191.4 billion worth of apparel, equivalent to 32.2 billion units of clothing. This is anticipated to surge the imports of sleepwear, propelling the market expansion.
“Europe Sleepwear Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by End Use
Market Breakup by Distribution Channel
Market Breakup by Country
| CAGR 2026-2035 - Market by | Country |
| United Kingdom | 9.5% |
| Germany | 8.9% |
| France | XX% |
| Italy | XX% |
| Others | XX% |
Based on end use, the market is segmented into men, women, and kids. The women segment is projected to grow at a CAGR of 9.3% during the forecast period of 2026-2035. There is a growing emphasis on comfort and self-care among women. As more women prioritise this, the desire for comfortable and stylish sleepwear has surged.
| 2025 Market Share by | Country |
| Germany | 16.7% |
| United Kingdom | XX% |
| France | XX% |
| Italy | XX% |
| Others | XX% |
Major players are focusing on the use of sustainable materials to gain a competitive edge in the market.
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In 2025, the market reached an approximate value of USD 3.35 Billion.
The market is estimated to grow at a CAGR of 8.30% between 2026 and 2035.
The market is estimated to witness a healthy growth during 2026-2035 to reach around USD 7.44 Billion by 2035.
The market is being driven by rising disposable income and the robust growth of the e-commerce sector.
The key trends aiding the market expansion include the rising use of sustainable production practices and growth of social media influencing.
The major countries considered in the market are the United Kingdom, Germany, France, and Italy, among others.
The different end uses of sleepwear include men, women, and kids.
The major players in the market are Maison Dormans, Lalide in Paris, Le Slip Français, ETAM LINGERIE SA, Pour Les Femmes, LLC, LE TEXTILE INDEMAILLABLE, OLIVIA VON HALLE, DESMOND & DEMPSEY Ltd., Marks and Spencer plc, and HONNA, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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