The Europe snacks market reached around USD 356.55 Billion in 2025. The market is projected to grow at a CAGR of 3.20% between 2026 and 2035 to reach nearly USD 488.56 Billion by 2035.
Base Year
Historical Period
Forecast Period
Around 42% of Europeans consume snacks post strenuous activities to refuel their physical performance.
Around 26% of Europeans consume snacks throughout the day for enhancing mental agility and alertness.
Nearly 33% of all European consumers eat snacks to manage their weight.
Compound Annual Growth Rate
3.2%
Value in USD Billion
2026-2035
*this image is indicative*
| Europe Snacks Market Report Summary | Description | Value |
| Base Year | USD Billion | 2025 |
| Historical Period | USD Billion | 2019-2025 |
| Forecast Period | USD Billion | 2026-2035 |
| Market Size 2025 | USD Billion | 356.55 |
| Market Size 2035 | USD Billion | 488.56 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 3.20% |
| CAGR 2026-2035 - Market by Region | United Kingdom | 3.6% |
| CAGR 2026-2035 - Market by Region | Germany | 3.4% |
| CAGR 2026-2035 - Market by Type | Fruit Snacks | 3.8% |
| CAGR 2026-2035 - Market by Distribution Channel | Online Channels | 5.4% |
| 2025 Market Share by Region | Germany | 22.5% |
Evolving consumer attitudes towards snacking are playing a favourable role in shaping the market dynamics. Nearly 33% of UK consumers eat snacks when distracted, and 49% of British snack eaters are likely to choose a healthy product at home as compared to their workplace (10%), or when outside of home (10%). Nearly 49% of all hybrid workers in the United Kingdom are reportedly more conscious of what they eat, while a quarter of them regularly consume snacks as meal replacements. With the increasing shift towards hectic lifestyles, 31% of British consumers have started to prefer nutritious on-the-go snacks.
French consumers across different generations attach great importance to healthy eating and prefer snacks with no added sugar content (27%), low sugar content (25%), and low calories (26%). Protein-rich snacks are preferred by nearly 15% of all consumers aged between 25-34 years and 35-44 years. Nearly 55% of all French women view snacks as a way to reward themselves, with cookies and cakes being their most popular choice. Nearly 53% of those who snack frequently show an increased preference for healthy snacks within their homes, as compared to their workplaces (10%). This is expected to increase the demand for healthy snacks among French consumers, thereby driving the market growth.
| CAGR 2026-2035 - Market by | Region |
| United Kingdom | 3.6% |
| Germany | 3.4% |
| France | XX% |
| Italy | XX% |
| Others | XX% |
Shift towards balanced snacking; soaring demand for snack bars in the UK and Ireland; growing trend of sustainability; and high appeal for supermarkets are expected to favour the Europe snacks market expansion
Nearly 32% of all European consumers have become highly conscious of the snacks they consume post the COVID-19 pandemic. Looking ahead, nearly 33% of them are expected to continue snacking on nutritious choices, while choosing pastries and chocolates as small rewards.
Rising environmental consciousness among consumers is expected to prompt customers to use recyclable packaging for snacking products. Moreover, the rising demand for functional ingredients, sustainability, and clean label claims on food products are expected to bolster the market expansion in the coming years.
The consumption of protein bars has increased by 26% in the UK and Ireland, followed by canola/cereal/snack and candy bars (25%). This can be attributed to the increasing demand for on-the-go snacks in the countries.
Supermarkets are expected to retain a major portion of the market share since they offer a wide range of protein bars at affordable rates. In 2021, over 70% of all consumers purchased snack bars at supermarkets.
The consumption of candy bars and granola/cereal/snack bars is pervasive among bar enthusiasts in Europe, with over 90% of them consuming such products. While 8% of bar consumers prefer convenience stores for snacking on sweet or nutritious bars, nearly 54% of consumers prefer supermarkets for purchasing protein bars. Over the forecast period, online distribution channels are expected to dominate the market due to their growing convenience and affordability. Presently, they account for 8% of snacking bar sales.
The EMR’s report titled “Europe snacks Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Distribution Channel
Market Breakup by Country
Based on the country, the market is segmented into the United Kingdom, Germany, France, and Italy, among others. Germany dominated the market, representing 23% of the overall market share in 2023. Over the forecast period of 2026-2035, the United Kingdom is expected to grow at a CAGR of 3.6% as the consumer appeal for private label brands soars.
| 2025 Market Share by | Region |
| Germany | 22.5% |
| United Kingdom | XX% |
| France | XX% |
| Italy | XX% |
| Others | XX% |
Major market players are expected to introduce limited edition snacks to experiment with new functional ingredients and flavours and build their brand image.
KP (Keynon Produce) Snacks Limited belongs to the Intersnack Group, which was founded in 1968 in Germany. The company is headquartered in the UK and is popular for its iconic snacking brands such as Hula Hoops, KP Nuts, and Pom-Bear, among others.
The J.M. Smucker Company was founded in 1897 and is headquartered in Orrville, Ohio (USA). It is engaged in the manufacturing and marketing of various consumer packaged goods and pet food products while driving product innovation and ensuring customer satisfaction.
Mars Incorporated, Inc. is a privately held company which is headquartered in McLean, Virginia (USA). It is engaged in manufacturing a wide range of snacking products, such as Milkybar chocolates and Snickers energy bars, among other pet food products.
General Mills, Inc. was established in 1866 and is based in Minneapolis, Minnesota (USA). It is engaged in producing and marketing various consumer-packaged goods, including food products worldwide.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other major market players are Pepsico, Inc., Mondelez International Inc., Kellanova, Grupo Bimbo S.A.B. de C.V., and Tyson Foods, Inc., among others.
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In 2025, the market reached an approximate value of USD 356.55 Billion.
The market is projected to grow at a CAGR of 3.20% between 2026 and 2035.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around USD 488.56 Billion by 2035.
The major countries in the market include the United Kingdom, Germany, France, and Italy, among others.
The different types of snacks in the market are bakery snacks, confectionery snacks, frozen snacks, and fruit snacks, among others.
The different distribution channels in the market are hypermarkets/supermarkets, convenience stores, and online channels, among others.
The key market players are Pepsico, Inc., Mondelez International Inc., Kellanova, General Mills, Inc., Nestle S.A., KP Snacks Limited, Grupo Bimbo S.A.B. de C.V., The J.M. Smucker Company, Tyson Foods, Inc., and Mars Incorporated, Inc., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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