The Europe sports nutrition market is poised to grow at a CAGR of 8.40% during the forecast period of 2026-2035. The market benefits from advanced research in functional ingredients and regulatory support for health supplements. The rising demand for plant-based proteins and fortified nutrition products among fitness enthusiasts is expected to drive market expansion. Additionally, collaborations between sports nutrition brands and professional athletes are enhancing product credibility and fueling growth during the forecast period.
Base Year
Historical Period
Forecast Period
In May 2025, Warrior launched its multifunctional Creatine+ sports nutrition range targeting performance, recovery, and wellness benefits, driving higher consumer demand and significantly boosting the market growth.
Increasing gym memberships, expanding sports participation among youth and adults, rising vegan and plant-based supplement adoption, and heightened awareness of muscle recovery and weight management are major factors driving market growth.
Leading companies are boosting market growth through product innovation, clean-label formulations, strategic partnerships, extensive marketing campaigns, and wider distribution networks, improving consumer accessibility and enhancing brand trust and product adoption.
Compound Annual Growth Rate
8.4%
2026-2035
*this image is indicative*
Sports nutrition focuses on fueling active populations with specialized nutritional support that helps improve performance and overall wellness. The market is anticipated to grow at a CAGR of 8.40% during the forecast period of 2026 to 2035, due to a strong athletic culture and consumer preference for scientifically supported products. In Europe, the market is driven by premium innovations, clean-label trends, and sustainability-focused formulations. Regulatory standards enhance product credibility, while partnerships with fitness clubs and sporting institutions boost visibility. High participation in recreational sports and established retail networks further contribute to widespread market growth.
Surging Clean-Label Demand to Accelerate the Market Expansion
The growing demand for clean-label and transparent nutrition is expected to be a key driver in the market. For instance, in May 2025, Naked Nutrition officially launched in the United Kingdom and European Union, introducing its flagship 100% grass-fed Naked Whey protein powder to European consumers. This product aligns directly with the sports nutrition segment, as whey protein is widely used to support muscle recovery, strength building, and overall athletic performance. It exemplifies the clean-label trend, containing only pure whey protein, free from artificial additives, and non-GMO, meeting the growing demand among athletes and fitness enthusiasts for high-quality, minimally processed supplements that enhance training outcomes and overall health.
The market is experiencing notable trends, such as increasing science-driven collaborations and a growing emphasis on gut-focused sports nutrition.
Rising Science-Backed Collaborations are Likely to Elevate the Market Value
The market in Europe is witnessing a rising trend of science-driven collaborations between elite sports teams and nutrition innovators to develop performance-focused products. In July 2025, Team Picnic PostNL and dsm-firmenich launched the up4™ sports nutrition range, previously exclusive to professional athletes, now available to the public. Leveraging science-based formulations, optimized energy blends, and recovery-focused supplements, such partnerships enhance product efficacy and consumer trust. This trend of elite-endorsed, research-backed nutrition solutions is expected to significantly propel market growth across Europe, catering to both professional athletes and health-conscious consumers.
Growing Emphasis on Gut Health is Likely to Boost the Europe Sports Nutrition Market Demand
The integration of gut health into sports nutrition is emerging as a key trend in the industry, driven by consumer demand for holistic wellness solutions. In October 2024, FrieslandCampina Ingredients highlighted innovations at Fi Europe 2024, including Biotis® Fermentis bars and high-protein ready-to-drink concepts, combining proteins, prebiotics, and probiotics to support the gut-muscle axis. These developments reflect a rising interest in fermented and functional products that support both performance and overall health. This focus on gut-targeted nutrition is expected to accelerate product innovation and significantly contribute to the market growth.
Market Breakup by Ingredients
Market Breakup by Formulation
Market Breakup by Source
Market Breakup by End User
Market Breakup by Distribution Channel
Market Breakup by Country
Liquids Expected to Lead the Market Share by Formulation
The market is segmented by formulation into powders, liquids, tablets/capsules, gummies, and others. Among these, liquid formulations are expected to lead due to their convenience, rapid absorption, and enhanced hydration benefits. A key growth driver is the rising popularity of low-calorie, performance-focused beverages, exemplified by the Ready® Light Sports Drink launch in March 2023. This product features a proprietary electrolyte blend, superfruit carbohydrates, and only 20 calories, appealing to health-conscious athletes. Such innovations reinforce liquid formulations as the preferred choice, supporting sustained market expansion in the coming years.
The regions included in the report are United Kingdom, Germany, France, Italy, Spain, and others. Among these, the United Kingdom stands out as a key market due to strong consumer preference for clean-label and plant-based formulations, coupled with innovative product launches that cater to health-conscious trends. For instance, in July 2025, Myprotein reinforced this trend with the launch of Clear Whey ‘Splash Of’. As a clear protein product, the first in the UK and EU to combine Monk Fruit and Stevia as natural sweeteners, it delivers 20 grams of protein per serving, under 90 calories, and a low-acidity, low-sugar formula, directly supporting muscle recovery and sports performance. Such innovations in clear protein are enhancing athletic nutrition adoption and driving overall market expansion across the region.
The key features of the market report comprise strategic initiatives by the leading players. The major companies in the market are as follows:
Glanbia plc maintains a strong position in the market, driven by its innovation capabilities and strategic partnerships. The company recently highlighted advancements in creatine supplementation and launched initiatives such as Optimum Insiders, enhancing consumer engagement and product education. Its collaboration with the Irish Rugby Football Union reinforces its role in supporting professional athletic performance. With dedicated R&D facilities and a portfolio of performance-focused formulations, Glanbia continues to influence market trends in Europe, particularly in high-performance nutrition and functional dietary support.
DSM maintains a strong presence in the through its extensive portfolio of vitamins, nutritional lipids, carotenoids, and micronutrient premixes used in protein powders and ready-to-drink formulations. The company’s ALL-Q™ CoQ10 nutraceutical solutions support cardiovascular health and recovery, aligning with growing consumer demand for holistic performance products. By offering customized health benefit solutions and advanced ingredient technologies, DSM supports manufacturers in developing innovative sports nutrition products that target endurance, weight management, and overall wellness.
BASF SE has strengthened its presence in the European Sports Nutrition Market by commercializing PeptAIde, a plant-based sports nutrition ingredient developed using artificial intelligence to modulate inflammation and support recovery after exercise. Produced at industrial scale in Germany, PeptAIde offers immune-modulating benefits and a natural taste profile suitable for multiple sports nutrition formats. BASF’s exclusive commercialization rights and advanced technological capabilities position the company as a key contributor to Europe’s expanding demand for science-driven, vegan, and performance-focused nutrition solutions, reinforcing its influence within the regional market.
Pristine Premixes is a leading provider of micronutrient solutions, specializing in vitamins and supplements designed to support athletes and active individuals. The company offers a range of products, including B vitamins, iron, calcium, vitamin D, coenzyme Q10, creatine, and ashwagandha, all of which are formulated to enhance energy, endurance, and overall performance. These premixes are incorporated into sports nutrition products, energy drinks, and protein supplements, helping manufacturers create fortified solutions for athletes. While their European presence is not explicitly detailed, Pristine Premixes plays a significant role in the broader sports nutrition market by enabling nutrient-enriched formulations for optimal athletic performance.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market are Cargill, Inc., Jubilant Life Sciences, Barentz International, Vitablend Nederland B.V., Hexagon Nutrition Ltd, and Archer Daniels Midland (ADM).
Upto 15% Off
USD
$3099 $2789
$1999 $1799
$4599 $3909
$5999 $5099
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Ingredients |
|
| Breakup by Formulation |
|
| Breakup by Source |
|
| Breakup by End User |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Supplier Landscape |
|
| Companies Covered |
|
Single User License
One User
USD 3,099
USD 2,789
tax inclusive*
Datasheet
One User
USD 1,999
USD 1,799
tax inclusive*
Five User License
Five User
USD 4,599
USD 3,909
tax inclusive*
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Small Business Bundle
Growth Bundle
Enterprise Bundle
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
How To Order
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Share