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Global Eye Shadow Market Size, Share, Trends, Forecast: By Form: Liquid, Powder, Others; By Price Range: Premium, Mass; By Distribution Channel: Supermarkets and Hypermarkets, Departmental Stores, Speciality Stores, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
Global Eye Shadow Market Outlook
The global eye shadow market size reached approximately USD 3.47 billion in 2023. The market is projected to grow at a CAGR of 6.5% between 2024 and 2032, reaching a value of around USD 6.13 billion by 2032.
Key Takeaways
- There is a growing demand for eye shadows made from natural, organic, and cruelty-free ingredients.
- Consumers are readily looking for eye shadows with added benefits such as long-lasting wear, easy application, and skincare properties.
- Social media platforms and influencers play a significant role in shaping trends and driving demand in the market.
Eye shadow is a cosmetic powder or cream that is available in various colours and is applied on the eyelids to accentuate the features of the eyes and form an essential part of the makeup. They are available in shimmery, matte, and sparkly finishes and enhance the shape, size, and colour of the eyes.
The rising disposable incomes and increasing population of working women coupled with growing emphasis on personal care and physical appearance are boosting the eye shadow market growth. Furthermore, the increasing availability of eye shadows with customised shades and personalised applicators is also fuelling the product demand. The growing adoption of aggressive promotional and marketing strategies by various eye shadow distributors and manufacturers is also bolstering market growth. The key players in the market are investing in social media campaigns and collaborating with beauty influencers and content creators as these platforms aid the brands in generating and maintaining brand loyalty and enhancing customer-brand relationships.
Key Trends and Developments
Natural and minimalist looks; sustainable and clean beauty; multi-functional products; and innovative formulations are the major trends impacting the eye shadow market expansion
April, 2023
Joah Beauty announced that it is expanding its product offerings for eye makeup with three new product launches. These include the Color Haul Eyeshadow Palette, Simplifeyed Power Quad, and Super Sidekick Eyeshadow Primer.
April, 2023
Milani announced the launch of the Gilded Eyeshadow Sticks which offer versatile application options as they can be smudged, blended, or applied with precision to achieve a seamless or a defined liner look.
August, 2023
MERIT, the clean beauty brand, announced the launch of its one-pot pigments, called “solo shadows” which is available in eight matte shades.
January, 2024
Prada announced its new line of colour cosmetics and skincare products in the US. The product range spans from eyeshadow palettes to cleansers, all of which are available in sustainable packaging.
Natural and minimalist looks
There is a growing demand for neutral and earth-toned eye shadows that create natural, subtle looks as consumers are increasingly interested in "no-makeup" makeup look.
Sustainable and clean beauty
There is an increasing demand for vegan, non-toxic, and organic eye shadows due to the growing awareness about the potential health risks associated with chemical-filled cosmetics.
Multi-functional products
Consumers are looking for eye shadows that offer additional benefits, such as long-lasting wear, waterproof properties, or even skincare benefits like hydration.
Innovative formulations
Creams, liquids, and stick formulations are becoming more popular for their ease of application and ability to create different effects.
Eye Shadow Market Trends
Consumers are becoming more conscious of the ingredients in their makeup products and their potential impact on health. Natural and organic eye shadows are perceived as safer options because they are often free from harmful chemicals like parabens, sulfates, and synthetic fragrances. Moreover, consumers in the eye shadow market are also opting for products made from sustainable and biodegradable ingredients to reduce their ecological footprint.
For instance, MERIT, a brand known for its clean beauty products, has recently introduced a new line of eye makeup called "solo shadows" in August 2023. The launch signifies MERIT's expansion into the eye makeup category, offering consumers a range of matte eyeshadows that align with the brand's clean beauty ethos.
Market Segmentation
“Eye Shadow Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Form
- Liquid
- Powder
- Others
Market Breakup by Price Range
- Premium
- Mass
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Departmental Stores
- Speciality Stores
- Online
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
The powder eyeshadow segment accounts for a major eye shadow market share as it offers better ease of application compared to its contemporaries
Powder eye shadows typically hold the highest share in the market. They are the traditional form of eye shadow and are favoured for their versatility, ease of application, and ability to blend colours seamlessly. Powder eye shadows are available in a wide range of colours and finishes, from matte to shimmery, making them suitable for various occasions and preferences.
As per the eye shadow market analysis, liquid eye shadows have gained popularity in recent years and are expected to continue their sizeable growth in the market as liquid formulas can provide a more intense and dramatic look compared to powder eye shadows. They are appreciated for their ease of application, long-lasting wear, and vibrant colour payoff.
Mass eye shadow segment maintains its dominance in the market due to its widespread availability and cost-effective pricing
Mass or drugstore eye shadows typically hold the highest share of the eye shadow market. This is because they are more affordable and accessible to a broader range of consumers. Mass brands offer a wide variety of colours and formulas, making them appealing to those who are looking for budget-friendly options or are just starting to experiment with makeup. The high volume of sales in this segment contributes to its larger market share.
Premium eye shadows are expected to account for a significant share of the eye shadow market over the forecast period. Premium eye shadows alter, enhance, and beautify the features of the eyes and help individuals look more attractive and healthier. Due to the increasing consciousness and awareness among consumers regarding the ingredients in eye shadows, they are willing to pay premium prices in order to obtain products derived from organic and natural sources. The increasing celebrity collaborations by various brands are also supporting the segment growth.
Competitive Landscape
The market players are launching innovative products to gain a competitive edge in the eye shadow market
Revlon Consumer Products LLC, founded in 1932, is one of the leading providers of high-quality eye shadow, perfumes, skincare, and personal care products, among others.
Chanel Limited, founded in 1910 and headquartered in London, England, is involved in the manufacture, creation, and distribution of luxury products including eye shadow.
L'Oreal Group, headquartered in Paris, France, is one of the world’s largest cosmetic companies specialising in eye shadows, hair colour, skincare, and hair care, among others.
The Estée Lauder Companies Inc. is a prominent American multinational manufacturer and marketer of prestige skincare, makeup, fragrance, and hair care products.
Other eye shadow market key players include Sheever Cosmetics Ulc (Inglot), Amway Corporation, Shiseido Company, Limited, LA BOUCHE ROUGE, AVEDA CORP., and Clarins Group, among others.
Eye Shadow Market Analysis by Region
North America is anticipated to witness significant growth in the market in the coming years. This growth can be attributed to the rising disposable incomes and increasing emphasis on physical appearance. Due to growing environmental consciousness, consumers are opting for sustainably sourced, manufactured, and packaged cosmetics in order to minimise the utilisation of environmentally harmful chemicals and reduce packaging waste, supporting the market expansion. The increasing frequency of product launches is also aiding the market growth in the region.
The demand for eye shadow in the Asia Pacific region has been steadily increasing over the years, driven by various factors such as evolving beauty standards, rising disposable incomes, and the influence of social media and beauty influencers. Cosmetic brands in the Asia Pacific region are constantly innovating and introducing new eye shadow formulations, textures, and colours to cater to diverse consumer preferences.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Form |
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| Breakup by Price Range |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Eye Shadow Market Analysis
8.1 Key Industry Highlights
8.2 Global Eye Shadow Historical Market (2018-2023)
8.3 Global Eye Shadow Market Forecast (2024-2032)
8.4 Global Eye Shadow Market by Form
8.4.1 Liquid
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Powder
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Others
8.5 Global Eye Shadow Market by Price Range
8.5.1 Premium
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Mass
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Eye Shadow Market by Distribution Channel
8.6.1 Supermarkets and Hypermarkets
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Departmental Stores
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Speciality Stores
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Online
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Others
8.7 Global Eye Shadow Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Eye Shadow Market Analysis
9.1 Market by Form
9.2 Market by Price Range
9.3 Market by Distribution Channel
9.4 Market by Country
9.4.1 United States of America
9.4.1.1 Historical Trend (2018-2023)
9.4.1.2 Forecast Trend (2024-2032)
9.4.2 Canada
9.4.2.1 Historical Trend (2018-2023)
9.4.2.2 Forecast Trend (2024-2032)
10 Europe Eye Shadow Market Analysis
10.1 Market by Form
10.2 Market by Price Range
10.3 Market by Distribution Channel
10.4 Market by Country
10.4.1 United Kingdom
10.4.1.1 Historical Trend (2018-2023)
10.4.1.2 Forecast Trend (2024-2032)
10.4.2 Germany
10.4.2.1 Historical Trend (2018-2023)
10.4.2.2 Forecast Trend (2024-2032)
10.4.3 France
10.4.3.1 Historical Trend (2018-2023)
10.4.3.2 Forecast Trend (2024-2032)
10.4.4 Italy
10.4.4.1 Historical Trend (2018-2023)
10.4.4.2 Forecast Trend (2024-2032)
10.4.5 Others
11 Asia Pacific Eye Shadow Market Analysis
11.1 Market by Form
11.2 Market by Price Range
11.3 Market by Distribution Channel
11.4 Market by Country
11.4.1 China
11.4.1.1 Historical Trend (2018-2023)
11.4.1.2 Forecast Trend (2024-2032)
11.4.2 Japan
11.4.2.1 Historical Trend (2018-2023)
11.4.2.2 Forecast Trend (2024-2032)
11.4.3 India
11.4.3.1 Historical Trend (2018-2023)
11.4.3.2 Forecast Trend (2024-2032)
11.4.4 ASEAN
11.4.4.1 Historical Trend (2018-2023)
11.4.4.2 Forecast Trend (2024-2032)
11.4.5 Australia
11.4.5.1 Historical Trend (2018-2023)
11.4.5.2 Forecast Trend (2024-2032)
11.4.6 Others
12 Latin America Eye Shadow Market Analysis
12.1 Market by Form
12.2 Market by Price Range
12.3 Market by Distribution Channel
12.4 Market by Country
12.4.1 Brazil
12.4.1.1 Historical Trend (2018-2023)
12.4.1.2 Forecast Trend (2024-2032)
12.4.2 Argentina
12.4.2.1 Historical Trend (2018-2023)
12.4.2.2 Forecast Trend (2024-2032)
12.4.3 Mexico
12.4.3.1 Historical Trend (2018-2023)
12.4.3.2 Forecast Trend (2024-2032)
12.4.4 Others
13 Middle East and Africa Eye Shadow Market Analysis
13.1 Market by Form
13.2 Market by Price Range
13.3 Market by Distribution Channel
13.4 Market by Country
13.4.1 Saudi Arabia
13.4.1.1 Historical Trend (2018-2023)
13.4.1.2 Forecast Trend (2024-2032)
13.4.2 United Arab Emirates
13.4.2.1 Historical Trend (2018-2023)
13.4.2.2 Forecast Trend (2024-2032)
13.4.3 Nigeria
13.4.3.1 Historical Trend (2018-2023)
13.4.3.2 Forecast Trend (2024-2032)
13.4.4 South Africa
13.4.4.1 Historical Trend (2018-2023)
13.4.4.2 Forecast Trend (2024-2032)
13.4.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Revlon Consumer Products LLC
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Chanel Limited
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 The Estée Lauder Companies Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 L'Oreal Group
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Sheever Cosmetics Ulc (Inglot)
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Amway Corporation
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Shiseido Company, Limited
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 LA BOUCHE ROUGE
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 AVEDA CORP.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Clarins Group
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Eye Shadow Market: Key Industry Highlights, 2018 and 2032
2. Global Eye Shadow Historical Market: Breakup by Form (USD Billion), 2018-2023
3. Global Eye Shadow Market Forecast: Breakup by Form (USD Billion), 2024-2032
4. Global Eye Shadow Historical Market: Breakup by Price Range (USD Billion), 2018-2023
5. Global Eye Shadow Market Forecast: Breakup by Price Range (USD Billion), 2024-2032
6. Global Eye Shadow Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
7. Global Eye Shadow Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
8. Global Eye Shadow Historical Market: Breakup by Region (USD Billion), 2018-2023
9. Global Eye Shadow Market Forecast: Breakup by Region (USD Billion), 2024-2032
10. North America Eye Shadow Historical Market: Breakup by Country (USD Billion), 2018-2023
11. North America Eye Shadow Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Europe Eye Shadow Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Europe Eye Shadow Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Asia Pacific Eye Shadow Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Asia Pacific Eye Shadow Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Latin America Eye Shadow Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Latin America Eye Shadow Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Middle East and Africa Eye Shadow Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Middle East and Africa Eye Shadow Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Global Eye Shadow Market Structure
Key Questions Answered in the Report
The market reached a value of approximately USD 3.47 billion in 2023.
The market is projected to grow at a CAGR of 6.5% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 6.13 billion by 2032.
The major market drivers include increasing population of working women and growing demand for vegan, non-toxic, and organic eye shadows due to rising health and environmental awareness.
The key trends fuelling the growth of the market include increasing availability of eye shadows with customised shades and adoption of aggressive promotional and marketing strategies by key market players.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The distribution channels include supermarkets and hypermarkets, departmental stores, speciality stores, and online, among others.
The major players in the market are Revlon Consumer Products LLC, Chanel Limited, The Estee Lauder Companies Inc., L'Oreal Group, Sheever Cosmetics Ulc (Inglot), Amway Corporation, Shiseido Company, Limited, LA BOUCHE ROUGE, AVEDA CORP., and Clarins Group, among others.
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