Reports
Sale
Global Eyelash Serum Market Size, Share, Trends, Forecast: By Type: Lash Primer, Serum Containing Prostaglandins, Serums Containing Peptides; By Distribution Channel: Hypermarkets and Supermarkets, Speciality Stores, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
Global Eyelash Serum Market Outlook
The global eyelash serum market size reached approximately USD 871.51 million in 2023. The market is further projected to grow at a CAGR of 6.0% between 2024 and 2032, reaching a value of USD 1389.05 million by 2032.
Key Trends in the Market
Eyelash serum refers to a beauty product used on eyelashes to stimulate hair follicles for promoting growth and making natural lashes longer and thicker. They are a popular alternative to eyelash extensions and contain castor oil, peptides, biotin, pumpkin seed extract, panthenol, and hyaluronic acid, among other ingredients.
- The rising investments by the key players of the market towards promotion and product enhancement are bolstering the eyelash serum market growth. The expansion of the natural eyelash serum lines by various companies in order to meet the growing demands of the consumers allows them to maximise their market value and stay ahead of the competition.
- The growing awareness about the various advantages associated with the utilisation of eyelash serums is supporting the market expansion. The serum nourishes the lashes, allowing them to sprout again, providing darker and fuller eyelashes. Moreover, the simplicity of the application process allows the entire process to finish within seconds with a quick swipe.
- The increasing awareness about the relatively economical nature of eyelash serums as compared to getting eyelash extensions on a regular basis is bolstering the product demand in various regions across the globe. Additionally, eyelash serums eliminate the hassle of putting on fake eyelashes with glue.
Global Eyelash Serum Market Analysis
On the basis of type, the market is divided into lash primer, serum containing prostaglandins, and serums containing peptides. Based on distribution channel, the market is segregated into hypermarkets and supermarkets, speciality stores, and online, among others.
On the basis of region, the eyelash serum market segmentation includes North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- L'Oréal S.A.
- Shiseido Co Ltd.
- Christian Dior SE
- ROCASUBA, Inc.
- Grande Cosmetics LLC
- e.l.f. Cosmetics, Inc.
- Pacifica Beauty LLC
- Harpar Grace International Limited
- Olaplex, Inc
- Skin Research Laboratories
- Others
Market Share by Distribution Channels
Online distribution channels are anticipated to account for a significant eyelash serum market share over the forecast period. This growth can be attributed to the availability of multiple products and brands across online retail platforms. The easy checkout and hassle-free shopping experience offered by online distribution channels combined with lucrative discounts and schemes are bolstering the popularity of online shopping. Moreover, while shopping online consumers also get the benefit of privacy and time while the ingredient list allows them to select the eyelash serum most suitable to their skin type.
Market Share by Region
The Asia Pacific is anticipated to witness significant growth in the coming years owing to the growing spending power of the consumers in the region and prominent presence of various eyelash serum manufacturers and distributors such as Shiseido. The changing beauty and fashion trends and increasing product promotion by beauty and lifestyle influencers and content creators is bolstering the eyelash serum market demand in the Asia Pacific. Increasing celebrity endorsements in the region are further supporting the market expansion.
Competitive Landscape
L'Oréal S.A., headquartered in Clichy, France, is one of the largest cosmetic companies involved in the development of skin care products, makeup, perfume, sun protection, and eyelash serum, among others. The company’s brand portfolio includes Maybelline New York, Ralph Lauren, and Garnier, among others.
Shiseido Co Ltd., headquartered in Tokyo, Japan, is a multinational cosmetic company involved in the manufacture and distribution of perfumes, hair care, skin care, makeup, and eyelash serums, among others. Their distinctive products are developed using both innovation and history.
Christian Dior SE, headquartered in Paris, France, is involved in the distribution and production of consumer goods jewellery, cosmetics, perfume, clothing, wines, and watches, among others. The company distributes their products through licensed distributors and company owned shops across Japan, Europe, the United States, and the Asia Pacific.
Other eyelash serum market players include ROCASUBA, Inc., Grande Cosmetics LLC, e.l.f. Cosmetics, Inc., Pacifica Beauty LLC, Harpar Grace International Limited, Olaplex, Inc, and Skin Research Laboratories, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Eyelash Serum Market Analysis
8.1 Key Industry Highlights
8.2 Global Eyelash Serum Historical Market (2018-2023)
8.3 Global Eyelash Serum Market Forecast (2024-2032)
8.4 Global Eyelash Serum Market by Type
8.4.1 Lash Primer
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Serum Containing Prostaglandins
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Serums Containing Peptides
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.5 Global Eyelash Serum Market by Distribution Channel
8.5.1 Hypermarkets and Supermarkets
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Speciality Stores
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Online
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Others
8.6 Global Eyelash Serum Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
9 North America Eyelash Serum Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Eyelash Serum Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Eyelash Serum Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Eyelash Serum Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Eyelash Serum Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 L'Oréal S.A.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Shiseido Co Ltd.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Christian Dior SE
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 ROCASUBA, Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Grande Cosmetics LLC
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 e.l.f. Cosmetics, Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Pacifica Beauty LLC
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Harpar Grace International Limited
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Olaplex, Inc
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Skin Research Laboratories
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Eyelash Serum Market: Key Industry Highlights, 2018 and 2032
2. Global Eyelash Serum Historical Market: Breakup by Type (USD Million), 2018-2023
3. Global Eyelash Serum Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Global Eyelash Serum Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
5. Global Eyelash Serum Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
6. Global Eyelash Serum Historical Market: Breakup by Region (USD Million), 2018-2023
7. Global Eyelash Serum Market Forecast: Breakup by Region (USD Million), 2024-2032
8. North America Eyelash Serum Historical Market: Breakup by Country (USD Million), 2018-2023
9. North America Eyelash Serum Market Forecast: Breakup by Country (USD Million), 2024-2032
10. Europe Eyelash Serum Historical Market: Breakup by Country (USD Million), 2018-2023
11. Europe Eyelash Serum Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Asia Pacific Eyelash Serum Historical Market: Breakup by Country (USD Million), 2018-2023
13. Asia Pacific Eyelash Serum Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Latin America Eyelash Serum Historical Market: Breakup by Country (USD Million), 2018-2023
15. Latin America Eyelash Serum Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Middle East and Africa Eyelash Serum Historical Market: Breakup by Country (USD Million), 2018-2023
17. Middle East and Africa Eyelash Serum Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Global Eyelash Serum Market Structure
Key Questions Answered in the Report
The market reached a value of approximately USD 871.51 million in 2023.
The market is projected to grow at a CAGR of 6.0% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 1389.05 million by 2032.
The major market drivers include increasing product availability across different distribution channels and economical nature of eyelash serums.
The key trends fuelling the growth of the market include rising investments towards marketing and promotional activities and product enhancement and growing influence of content creators and influencers.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Several eyelash thickening and growing agents are considered safe for usage.
The key players in the market are L'Oréal S.A., Shiseido Co Ltd., Christian Dior SE, ROCASUBA, Inc., Grande Cosmetics LLC, e.l.f. Cosmetics, Inc., Pacifica Beauty LLC, Harpar Grace International Limited, Olaplex, Inc, and Skin Research Laboratories, among others.
Purchase Options 10% off
Call us
Purchase Full Report
Mini Report
$ 2199
$1999
-
Selected Sections, One User
-
Printing Not Allowed
-
Email Delivery in PDF
-
Free Limited Customisation -
Post Sales Analyst Support -
50% Discount on Next Update
Single User License
$ 3299
$2999
-
All Sections, One User
-
One Print Allowed
-
Email Delivery in PDF
-
Free Limited Customisation -
Post Sales Analyst Support -
50% Discount on Next Update
Five User License
$ 4399
$3999
-
All Sections, Five Users
-
Five Prints Allowed
-
Email Delivery in PDF
-
Free Limited Customisation
-
Post Sales Analyst Support
-
50% Discount on Next Update
Corporate License
$ 5499
$4999
-
All Sections, Unlimited Users
-
Unlimited Prints Allowed
-
Email Delivery in PDF + Excel
-
Free Limited Customisation
-
Post Sales Analyst Support
-
50% Discount on Next Update
Any Question? Speak With An Analyst
View A Sample
Did You Miss Anything, Ask Now
Why Expert Market Research?
Right People
We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.
Right Methodology
We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.
Right Price
We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.
Right Support
Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.
NEWSLETTER