The global eyelash serum market size reached approximately USD 923.80 Million in 2025. The market is further projected to grow at a CAGR of 6.00% between 2026 and 2035, reaching a value of USD 1654.39 Million by 2035.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate 6% Value in USD Million 2026-2035 *this image is indicative*
Eyelash serum refers to a beauty product used on eyelashes to stimulate hair follicles for promoting growth and making natural lashes longer and thicker. They are a popular alternative to eyelash extensions and contain castor oil, peptides, biotin, pumpkin seed extract, panthenol, and hyaluronic acid, among other ingredients.
The EMR’s report titled “Eyelash Serum Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Distribution Channel
Market Breakup by Region
Online distribution channels are anticipated to account for a significant eyelash serum market share over the forecast period. This growth can be attributed to the availability of multiple products and brands across online retail platforms. The easy checkout and hassle-free shopping experience offered by online distribution channels combined with lucrative discounts and schemes are bolstering the popularity of online shopping. Moreover, while shopping online consumers also get the benefit of privacy and time while the ingredient list allows them to select the eyelash serum most suitable to their skin type.
The Asia Pacific is anticipated to witness significant growth in the coming years owing to the growing spending power of the consumers in the region and prominent presence of various eyelash serum manufacturers and distributors such as Shiseido. The changing beauty and fashion trends and increasing product promotion by beauty and lifestyle influencers and content creators is bolstering the eyelash serum market demand in the Asia Pacific. Increasing celebrity endorsements in the region are further supporting the market expansion.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
L'Oréal S.A., headquartered in Clichy, France, is one of the largest cosmetic companies involved in the development of skin care products, makeup, perfume, sun protection, and eyelash serum, among others. The company’s brand portfolio includes Maybelline New York, Ralph Lauren, and Garnier, among others.
Shiseido Co Ltd., headquartered in Tokyo, Japan, is a multinational cosmetic company involved in the manufacture and distribution of perfumes, hair care, skin care, makeup, and eyelash serums, among others. Their distinctive products are developed using both innovation and history.
Christian Dior SE, headquartered in Paris, France, is involved in the distribution and production of consumer goods jewellery, cosmetics, perfume, clothing, wines, and watches, among others. The company distributes their products through licensed distributors and company owned shops across Japan, Europe, the United States, and the Asia Pacific.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other eyelash serum market players include ROCASUBA, Inc., Grande Cosmetics LLC, e.l.f. Cosmetics, Inc., Pacifica Beauty LLC, Harpar Grace International Limited, Olaplex, Inc, and Skin Research Laboratories, among others.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market reached a value of approximately USD 923.80 Million in 2025.
The market is projected to grow at a CAGR of 6.00% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach USD 1654.39 Million by 2035.
The major market drivers include increasing product availability across different distribution channels and economical nature of eyelash serums.
The key trends fuelling the growth of the market include rising investments towards marketing and promotional activities and product enhancement and growing influence of content creators and influencers.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Several eyelash thickening and growing agents are considered safe for usage.
The key players in the market are L'Oréal S.A., Shiseido Co Ltd., Christian Dior SE, ROCASUBA, Inc., Grande Cosmetics LLC, e.l.f. Cosmetics, Inc., Pacifica Beauty LLC, Harpar Grace International Limited, Olaplex, Inc, and Skin Research Laboratories, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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