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Global Fitness Tracker Market: By Type: Smart Watches, Fitness Bands, Smart Clothing, Others; By Application: Heart Rate Tracking, Sleep Monitoring, Glucose Monitoring, Others; By Distribution Channel; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics; Competitive Landscape; Industry Events and Developments
Global Fitness Tracker Market Outlook
The global fitness tracker market attained a value of about USD 35.13 billion in 2020. The market is further expected to grow in the forecast period of 2023-2028 at a CAGR of 18.80% to reach nearly USD 98.75 billion by 2026.
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Growing Health-Consciousness Propelling the Market for Fitness Tracker
The market for fitness tracker is being aided by the growing health-consciousness, especially among the millennial and Gen-Z population. As consumers are increasingly becoming oriented towards healthy and active lifestyles, the demand for fitness trackers to monitor overall health is increasing.
Moreover, fitness trackers sync with smartphones to provide meaningful insights regarding heart rates, pace, and calories burnt to enhance the overall understanding of consumers’ health and wellbeing. The deployment of innovative displays, such as AMOLED and organic light-emitting diode (OLED), is increasing the quality of the display of fitness trackers. This, in turn, is increasing their use in outdoor workouts, which is augmenting the growth of the market.
North America Holds a Significant Share of the Fitness Tracker Industry
North America accounts for a significant share of the fitness tracker industry owing to the growing health concerns in the region. As the prevalence of various health-related issues, ranging from obesity to cancer, is surging in the United States and Canada, the demand for fitness trackers to bolster healthy lifestyles is increasing. The growing adoption of the latest technologies in the region is also increasing the demand for fitness trackers, thus driving the industry growth. Meanwhile, the Asia Pacific region is witnessing rapid growth due to the growing demand for fitness trackers in countries like China, Japan, and South Korea, among others. In addition, the development of affordable fitness trackers is surging their demand in developing economies such as India, hence propelling the market growth.
Fitness Tracker: Market Segmentation
A fitness tracker, variously known as an activity tracker, is an electronic device or an application that monitors and record the physical activity of the wearer. It collects data to measure various activities, such as calories burnt, sleep records, and heart rate, among others. It is typically used in several applications, such as sports, medical sciences, security, among others.
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The major types of fitness tracker are:
- Smart Watches
- Fitness Bands
- Smart Clothing
- Others
The market can be broadly categorised on the basis of its applications into:
- Heart Rate Tracking
- Sleep Monitoring
- Glucose Monitoring
- Sports
- Running
- Cycling Tracking
By distribution channels, the market is bifurcated into:
- Online
- Offline
The EMR report looks into the regional markets of fitness tracker like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Advancements in Sensor Technology to Drive the Market for Fitness Tracker
Advancements in sensor technology of fitness trackers to bolster the accuracy of diagnosis of potential health-related issues are anticipated to augment the market growth. The initiation of various research activities to monitor metabolites and electrolytes in sweat to detect fatigue-related issues is also predicted to augment the market growth. As fitness trackers provide valuable insights into the overall wellbeing, they are likely to be used in the healthcare industry, which is expected to provide impetus to the market growth. Moreover, the potential of fitness trackers to maintain comprehensive health records is expected to increase their demand in the management of chronic conditions like hyperthermia and diabetes, which is anticipated to aid the market growth.
The increasing development of textile-based wearables is expected to revolutionise the fitness tracker industry. As such sensors can be integrated into textiles to monitor health and fitness, their demand is poised to grow. The growing demand for smart clothing to aid in the identification of potential health issues, such as pneumonia, chronic lung disorders, and sleep irregularities, among others, is expected to drive the growth of the market for fitness tracker. In addition, various research and development activities to enhance the functionality and cost-effectiveness of smart clothing is anticipated to surge their demand, which is predicted to provide further impetus to the industry growth in the forecast period.
Key Industry Players in the Global Fitness Tracker Market
The report presents a detailed analysis of the following key players in the global fitness tracker market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Ambiotex GmbH
- Apple Inc.
- Fitbit Inc.
- NURVV Ltd.
- Garmin Ltd.
- Others
The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Type, Application, Distribution Channel, Region |
| Breakup by Type | Smart Watches, Fitness Bands, Smart Clothing, Others |
| Breakup by Application | Heart Rate Tracking, Sleep Monitoring, Glucose Monitoring, Sports, Running, Cycling Tracking |
| Breakup by Distribution Channel | Online, Offline |
| Breakup by Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Ambiotex GmbH, Apple Inc., Fitbit Inc.., NURVV Ltd., Garmin Ltd., Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Fitness Tracker Market Analysis
8.1 Key Industry Highlights
8.2 Global Fitness Tracker Historical Market (2018-2022)
8.3 Global Fitness Tracker Market Forecast (2023-2028)
8.4 Global Fitness Tracker Market by Type
8.4.1 Smart Watches
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Fitness Bands
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.3 Smart Clothing
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2022)
8.4.3.3 Forecast Trend (2023-2028)
8.4.4 Others
8.5 Global Fitness Tracker Market by Application
8.5.1 Heart Rate Tracking
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Sleep Monitoring
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Glucose Monitoring
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2022)
8.5.3.3 Forecast Trend (2023-2028)
8.5.4 Sports
8.5.4.1 Market Share
8.5.4.2 Historical Trend (2018-2022)
8.5.4.3 Forecast Trend (2023-2028)
8.5.5 Running
8.5.5.1 Market Share
8.5.5.2 Historical Trend (2018-2022)
8.5.5.3 Forecast Trend (2023-2028)
8.5.6 Cycling Tracking
8.5.6.1 Market Share
8.5.6.2 Historical Trend (2018-2022)
8.5.6.3 Forecast Trend (2023-2028)
8.6 Global Fitness Tracker Market by Distribution Channel
8.6.1 Online
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Offline
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.7 Global Fitness Tracker Market by Region
8.7.1 North America
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2022)
8.7.1.3 Forecast Trend (2023-2028)
8.7.2 Europe
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2022)
8.7.2.3 Forecast Trend (2023-2028)
8.7.3 Asia Pacific
8.7.3.1 Market Share
8.7.3.2 Historical Trend (2018-2022)
8.7.3.3 Forecast Trend (2023-2028)
8.7.4 Latin America
8.7.4.1 Market Share
8.7.4.2 Historical Trend (2018-2022)
8.7.4.3 Forecast Trend (2023-2028)
8.7.5 Middle East and Africa
8.7.5.1 Market Share
8.7.5.2 Historical Trend (2018-2022)
8.7.5.3 Forecast Trend (2023-2028)
9 North America Fitness Tracker Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2022)
9.1.3 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2022)
9.2.3 Forecast Trend (2023-2028)
10 Europe Fitness Tracker Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2022)
10.1.3 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2022)
10.2.3 Forecast Trend (2023-2028)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2022)
10.3.3 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2022)
10.4.3 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Fitness Tracker Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2022)
11.1.3 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2022)
11.2.3 Forecast Trend (2023-2028)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2022)
11.3.3 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2022)
11.4.3 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2022)
11.5.3 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Fitness Tracker Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2022)
12.1.3 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2022)
12.2.3 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2022)
12.3.3 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Fitness Tracker Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2022)
13.1.3 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2022)
13.2.3 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2022)
13.3.3 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2022)
13.4.3 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Ambiotex GmbH
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Apple Inc.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Fitbit Inc.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 NURVV Ltd.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Garmin Ltd.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Fitness Tracker Market: Key Industry Highlights, 2018 and 2028
2. Global Fitness Tracker Historical Market: Breakup by Type (USD Billion), 2018-2022
3. Global Fitness Tracker Market Forecast: Breakup by Type (USD Billion), 2023-2028
4. Global Fitness Tracker Historical Market: Breakup by Application (USD Billion), 2018-2022
5. Global Fitness Tracker Market Forecast: Breakup by Application (USD Billion), 2023-2028
6. Global Fitness Tracker Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2022
7. Global Fitness Tracker Market Forecast: Breakup by Distribution Channel (USD Billion), 2023-2028
8. Global Fitness Tracker Historical Market: Breakup by Region (USD Billion), 2018-2022
9. Global Fitness Tracker Market Forecast: Breakup by Region (USD Billion), 2023-2028
10. North America Fitness Tracker Historical Market: Breakup by Country (USD Billion), 2018-2022
11. North America Fitness Tracker Market Forecast: Breakup by Country (USD Billion), 2023-2028
12. Europe Fitness Tracker Historical Market: Breakup by Country (USD Billion), 2018-2022
13. Europe Fitness Tracker Market Forecast: Breakup by Country (USD Billion), 2023-2028
14. Asia Pacific Fitness Tracker Historical Market: Breakup by Country (USD Billion), 2018-2022
15. Asia Pacific Fitness Tracker Market Forecast: Breakup by Country (USD Billion), 2023-2028
16. Latin America Fitness Tracker Historical Market: Breakup by Country (USD Billion), 2018-2022
17. Latin America Fitness Tracker Market Forecast: Breakup by Country (USD Billion), 2023-2028
18. Middle East and Africa Fitness Tracker Historical Market: Breakup by Country (USD Billion), 2018-2022
19. Middle East and Africa Fitness Tracker Market Forecast: Breakup by Country (USD Billion), 2023-2028
20. Global Fitness Tracker Market Structure
Key Questions Answered in the Report
In 2020, the global fitness tracker market attained a value of nearly USD 35.13 billion.
The market is projected to grow at a CAGR of 18.80% between 2021 and 2026.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach about USD 98.75 billion by 2026.
The market is being aided by the increasing health-consciousness, the development of innovative displays, and the growing prevalence of various health-related issues.
The industry is expected to be driven by the increasing advancements in sensor technology, the rising use of fitness trackers in the healthcare sector, and the growing development of textile-based wearables.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The major types of fitness tracker in the industry are smart watches, fitness bands, and smart clothing, among others.
The various applications of fitness trackers are heart rate tracking, sleep monitoring, glucose monitoring, sports, running, and cycling tracking.
The significant distribution channels in the market are online and offline.
The major players in the industry are Ambiotex GmbH, Apple Inc., Fitbit Inc., NURVV Ltd., and Garmin Ltd., among others.
Analyst Review
The global fitness tracker market attained a value of nearly USD 35.13 billion in 2020, driven by the increasing health-consciousness. Aided by the increasing advancements in sensor technology, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 18.80%. The market is projected to reach about USD 98.75 billion by 2026.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its types, the fitness tracker industry can be segmented into smart watches, fitness bands, and smart clothing, among others. By application, the market is divided into heart rate tracking, sleep monitoring, glucose monitoring, sports, running, and cycling tracking. On the basis of distribution channels, the industry is divided into online and offline. The major regional markets for fitness tracker are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Ambiotex GmbH, Apple Inc., Fitbit Inc., NURVV Ltd., and Garmin Ltd., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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