The global fresh strawberry market reached a value of around USD 21.60 Billion in 2025. During the forecast period of 2026 to 2035, the market is expected to grow at a CAGR of 4.40% to reach around USD 33.22 Billion by 2035.
Base Year
Historical Period
Forecast Period
In 2022, the USDA-NASS reported total strawberry production of 27.82 million hundredweight (cwt, 100 pounds) with California producing 89.1% and Florida producing 10.9%.
According to the latest data from the National Horticulture Board (NHB), India's total strawberry production in 2021-22 was 13.52 thousand tonnes. Haryana was the top producing state, contributing 31.50% or 4.26 thousand tonnes to the national output.
In 2022, Maharashtra was the second largest producer of strawberries, accounted for 24.25% or 3.28 thousand tonnes, where Mahabaleshwar was responsible for about 85% of total strawberry production.
Compound Annual Growth Rate
4.4%
Value in USD Billion
2026-2035
*this image is indicative*
A strawberry is a small, juicy red fruit with small brown seeds on its surface, which comes from the strawberry plant (genus Fragaria) in the rose family (Rosaceae). The fruit is widely appreciated for its characteristic aroma, bright red colour, juicy texture, and sweetness. Fresh strawberries are very high in water, so their total carb content is fewer than 8 grams of carbs per 3.5 ounces. They are an excellent source of vitamin C and manganese and contain decent amounts of folate (vitamin B9) and potassium.
Factors that positively impact fresh strawberry market outlook include the increasing demand for superfoods, the rising popularity of organic and locally sourced strawberries, and the growing consumption of functional foods and beverages. Consumers are increasingly seeking nutritious and natural products like fresh strawberries, which are rich in vitamins, fiber, and antioxidants, to support their health and well-being. Also, the trend towards organic and locally sourced produce aligns with environmental sustainability goals and further drives the market’s growth. Additionally, the market benefits from the innovation in incorporating fresh strawberries into functional drinks to enhance nutritional content and flavor, catering to the changing dietary preferences of consumers.
Incorporation of fresh strawberries in functional foods, popularity of organic strawberries, and advancements in production technology are factors boosting the fresh strawberry market growth
The growing popularity of functional foods and beverages has bolstered the fresh strawberry market development as manufacturers are incorporating fresh strawberries into different food items. Chobani, a leading yogurt brand, offers a line of real strawberry-flavoured Greek yoghurts that are high in protein.
Consumers are becoming more conscious of their health and the environmental impact of their food choices, driving the demand for organic and locally sourced fresh strawberries. Organic strawberries, grown without synthetic pesticides and chemicals, are perceived as a healthier option. Driscoll's, a leading berry company, offers a range of organic strawberries that are grown using sustainable farming practices.
The fresh strawberry market offers a diverse range of cultivars, including June Bearing, Ever Bearing, and Day Neutral strawberries, each with its unique flavour profile, characteristics, and growing patterns. This diversification allows consumers to choose from a wide selection of fresh strawberries.
Technological advancements in areas such as protected horticulture, plastic tunnels, and glass greenhouses have enabled strawberry growers to increase their production capacity and extend the availability of fresh strawberries throughout the year.
Additionally, improvements in transportation and storage technologies have allowed for the distribution of fresh strawberries to a wider geographic reach, making them accessible to consumers year-round. For example, Driscoll's utilises advanced greenhouse technologies to grow strawberries, which ensures a consistent supply of high-quality berries. These advancements have contributed to the fresh strawberry market expansion.
Additionally, the availability of different strawberry types throughout the year also enhances the market's resilience and appeal to consumers. For instance, June Bearing strawberries are known for their intense sweetness and are typically harvested in early summer; while Ever Bearing and Day Neutral varieties produce fruit throughout the growing season.
The EMR’s report titled “Fresh Strawberry Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Plant Type
Market Breakup by Application
Market Breakup by Sales Channel
Market Breakup by Region
Organic strawberries lead the market due to their perceived health benefits and environmental sustainability
Organic strawberries are leading the market due to the increasing consumer preference for clean-label and organic products free from synthetic pesticides and fertilisers. The demand for organic strawberries is driven by the perception of them being healthier and more environmentally friendly. Organic strawberries are rich in antioxidants, vitamins, and beneficial compounds, making them a desirable ingredient in various food and beverage products, cosmetics, and personal care items.
Conventional strawberries, while still prominent in the market, face competition from the organic segment due to the rising demand for healthier and cleaner food options. Conventional strawberries are widely used in processed foods, confectionery, dairy products, and condiments, which contributes to the overall fresh strawberry market growth. The segment benefits also from its broad availability, cost-effectiveness, and established market presence.
Food and beverage industry holds a significant market share due to its diverse range of applications for fresh strawberries
The food and beverage industry showcases a diverse range of applications for fresh strawberries. In the dairy segment, products like strawberry-flavored yogurt, smoothies, milkshakes, and cottage cheese prominently feature fresh strawberries to enhance both taste and nutritional value. Yoplait offers a popular line of strawberry yogurt enriched with real fruit pieces. Additionally, the beverage industry incorporates fresh strawberries into juices, smoothies, and fruit-based drinks to provide a natural sweetness and refreshing taste. Brands like Naked Juice offer strawberry-flavored smoothies that highlight the freshness of the fruit.
As per fresh strawberry market analysis, strawberries, renowned for their rich antioxidant content, vitamins, and beneficial compounds, are also used in cosmetics and personal care products. In skincare, brands like Tata Harper and Drunk Elephant utilise strawberry extracts in their formulations to capitalise on the fruit's skin-brightening properties and protective antioxidants. Additionally, the sweet and fruity aroma of strawberries is a popular choice in fragrances, with perfumes like Jo Malone's "Strawberry and Mint" and body mists like Bath & Body Works' "Strawberry Pound Cake" featuring fresh strawberry notes.
North America holds the largest share in the market due to vast production of strawberries in the United States
North America holds the largest share in the market due to the vast production of strawberries in the United States, which is a significant producer worldwide. As per industry reports, the U.S. strawberry market primarily thrives in southern and coastal areas, with California leading in production volume. Moreover, the growing improvement of the supply chain facilitates the easy availability of raw materials to end-user application industries for manufacturing diverse processed food items is a fundamental factor driving the regional fresh strawberry market share.
The Asia Pacific region is a rapidly growing market for fresh strawberries, driven by countries such as China, Japan, India, and South Korea. The region is likely to see significant development in the coming years as per capita consumption of fresh strawberries rises. Moreover, several processed food producers are establishing production bases in the region due to the availability of raw materials and labour, which further propels regional market expansion.
Market players are focused on introducing new varieties of fresh strawberries with improved flavour, texture, and shelf-life
Naturipe Farms, LLC, established in 1917 and headquartered in California, United States, specialises in a wide range of fresh berries, including strawberries, blueberries, blackberries, and raspberries. The company also offers frozen berries, value-added berry products, concentrates, and purees.
Carlsbad Strawberry Company, located in California, United States, provides a unique experience for visitors with its U-Pick strawberry and pumpkin fields. The company was founded in 1950 and is known for its fresh strawberries and seasonal pumpkin offerings.
Keelings was founded in 1926 and is based in Dublin, Ireland. It is Ireland's largest fruit and vegetable distributor and specialises in a wide range of berries, including strawberries, blueberries, raspberries and blackberries, with a growing capacity of 100 million strawberries annually. The company also grows apples, pears, pineapples, and cherries.
Wish Farms, Inc. was founded in 1922 and based in Florida, United States. It is a leading supplier of strawberries, blueberries, blackberries, and raspberries. With growing regions spanning across the USA, Canada, and South America, the company ensures a diverse and consistent supply of flavourful berries.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the global fresh strawberry market include Dole PLC, GÖKNUR GIDA, Berry Gardens Growers Limited, Fresgarrido, S.L., Driscoll's, Inc., and Strawberry Hill U.S.A., among others.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the fresh strawberry market reached an approximate value of USD 21.60 Billion.
The market is expected to grow at a CAGR of 4.40% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to USD 33.22 Billion by 2035.
Factors influencing the market growth include rising health consciousness, increasing disposable incomes, and the versatility of strawberries in various applications.
Key trends aiding market expansion include the improvements in strawberry transportation and storage technologies, the availability of different strawberry types, and growing popularity of functional foods and beverages.
Regionally, the market is categorised into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
Based on application, the market is divided into food and beverage (dairy, confectionery, beverages, bakery, condiments) and cosmetics and personal care.
The market can be segmented by type into organic and conventional.
Plant types include June bearing, ever bearing, and day neutral.
Key players in this market include Naturipe Farms, LLC, Dole PLC, Carlsbad Strawberry Company, Keelings, Wish Farms, Inc., GÖKNUR GIDA, Berry Gardens Growers Limited, Fresgarrido, S.L., Driscoll's, Inc., and Strawberry Hill U.S.A., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Plant Type |
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| Breakup by Application |
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| Breakup by Sales Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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