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Global Fruit Juice Market Size, Share, Trends, Growth: By Product: 100% Fruit Juice, Nectars, Concentrates, Powdered Juice, Others; By Flavour: Orange, Apple, Grape, Pineapple, Mango, Mixed Fruit, Others; By Packaging: Bottle, Cans, Paper Carton, Others; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032
Global Fruit Juice Market Outlook
The global fruit juice market size reached a value of about USD 150.52 billion in 2023. It is assessed to grow at a CAGR of 5.2% in the forecast period of 2024-2032 to reach a value of around USD 237.54 billion.
Key Takeaways
| Information | Data |
| Global average daily cost of a healthy diet (2021) | USD 3.66 |
| High cost of a healthy diet in upper-middle-income countries (2021) | USD 3.91 |
| Most widely consumed fruit juice in the world | Orange juice |
| Orange juice record high price (November 2023) | $4.17/lb on the Intercontinental Exchange (ICE) |
| Reason for orange juice price increase | Limited production forecasts in the US, Brazil, and Mexico |
Fruit juice refers to the liquid content found in the tissues of fruits. The product is prepared by either mechanically squeezing the fruit or macerating the flesh of the fruit. The process is usually carried out without the application of heat or solvents. Freshly squeezed fruit juice is widely consumed worldwide owing to its taste and nutritional benefits. It is a rich source of vitamins (such as vitamin C, in oranges), minerals, and antioxidants, although the nutritional content can vary significantly between different types of juice and production methods.
The rising health awareness among consumers and their changing lifestyles play a crucial role in propelling the global fruit juice market growth. Customers around the world are increasingly focusing on health and wellness, which has significantly surged the global expenditure on healthy food products. Another major factor aiding the market is the increasing demand for organic fruit juices, propelling the development of products that are free from artificial additives, preservatives, and sweeteners.
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Key Trends and Developments
Increasing product and packaging innovation; growing emphasis on sustainability and ethical sourcing; expanding e-commerce businesses; and the rising disposable income of people are positively impacting the market growth
| Date | Company | Action | Details |
| Nov 15th 2023 | Ocean Spray | Introduced Zero Sugar Juice Drinks | sweetened with stevia, in cranberry and mixed berry flavours, boasting real fruit juice and rich in vitamin C |
| Sep 6th 2023 | RYNA Juice | Launched organic, cold-pressed fruit juices | in Poland, Europe, and India, promising a refreshment experience rooted in the authentic taste of Indian fruits |
| Jul 21st 2023 | Berry Global | Partnered with Gat Foods | to supply freezer-safe packaging for premium fruit juice concentrates, showcasing innovation in global plastic packaging solutions |
| Mar 6th 2023 | Dole Packaged Foods, LLC | Revealed its lineup of eight new fruit-forward products | including snacks, beverages, ingredients, and frozen treats – at Natural Products Expo West |
| Trend | Description |
| Increasing product and packaging innovations | Companies are increasingly focusing on the production of natural and 100% fruit concentrate juices while providing convenient packaging to consumers. |
| Rising disposable income around the world | With the growth in disposable income, consumers are willing to pay for premium fruit juice products such as cold-pressed, fully organic juices, and exotic fruit blends. |
| Sustainability and ethical sourcing | There is a growing demand for fruit juices that are produced in an environmentally friendly and socially responsible manner. |
| Rapidly expanding e-commerce businesses | The rise of e-commerce has significantly impacted the fruit juice market expansion, making it easier for consumers to access a wide variety of juice products from around the world. |
Global Fruit Juice Market Trends
The market is primarily driven by the introduction of a wide range of flavours to cater to local tastes and expand their consumer base. Multinational companies are innovating their product lines by introducing a variety of new flavours. This trend not only responds to the global palate but also helps in penetrating markets with specific cultural preferences.
In addition, the demand for functional beverages is significantly rising as they support cholesterol management, weight management, and immunity support. Companies have been increasingly emphasising the inclusion of biologically active chemicals that offer health benefits beyond basic nutrition. This aligns with the broader functional food movement, where consumers seek out products that can support health in specific ways.
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Market Segmentation
“Global Fruit Juice Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
| Market Breakup | Categories |
| Product | 100% Fruit Juice, Nectars, Concentrates, Powdered Juice, Others |
| Flavour | Orange, Apple, Grape, Pineapple, Mango, Mixed Fruit, Others |
| Packaging | Bottles, Cans, Paper Carton, Others |
| Distribution Channel | Supermarkets and Hypermarkets, Convenience Stores, Speciality Food Stores, Online, Others |
| Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
Growing health concerns are driving the demand for 100% fruit juices without additional flavours and sugar
100% fruit juice is highly sought-after for consumers who are health-conscious and aware of the benefits of consuming products without added sugars, artificial flavours, or preservatives. This category is often marketed as the healthiest option among fruit juice products as it is made from pure fruit with no added ingredients.
Meanwhile, nectars and concentrates continue to hold a significant share in the fruit juice market due to their affordability and convenience. Nectars, which are fruit juices diluted with water and may contain added sugars and flavours, occupy a substantial share of the market, especially in regions where consumers are looking for cheaper alternatives to 100% fruit juice.
Concentrates are highly popular in both developing and developed markets due to their convenience and cost-effectiveness. Concentrated fruit juices require reconstitution with water before consumption, making them a more economical and storage-friendly option.
Paper cartons are expected to account for a major portion of the global fruit juice market share in the forecast period
Paper cartons are the most widely utilised packaging for fruit juices owing to their eco-friendliness compared to plastic bottles and cans. They are made from renewable resources (wood pulp) and are often easier to recycle, contributing to their popularity among eco-conscious consumers and brands seeking to reduce their environmental footprint.
While bottles offer certain advantages, such as reusability (in the case of glass) and visibility of the product, they tend to be heavier and more fragile than paper cartons. Aluminium cans also hold a substantial position in the fruit juice market as they provide excellent protection from light and air, preserving the juice's quality. They are also recyclable. However, cans are not typically associated with premium juice products, and there's a growing consumer concern about the environmental impact of single-use packaging.
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Competitive Landscape
Some of the major players in the fruit juice market are increasingly innovating to expand their portfolios to include exotic flavours:
| Company | Location | Founded | Known For |
| Del Monte Food, Inc. | California, United States | 1886 | Canned fruits and vegetables, fruit cups, snacks, and beverages |
| Parle Agro Private Limited | Maharashtra, India | 1929 | Fruit drinks, carbonated soft drinks, and packaged drinking water |
| Ocean Spray Cranberries, Inc. | Massachusetts, United States | 1930 | Cranberry-based products, including fruit juices, cranberry sauce, and dried cranberries |
| Apple & Eve, LLC | New York, United States | 1975 | 100% juice products, including apple juice, fruit punch, and a range of organic and blended juice options |
Other key players in the global fruit juice market are Langer Juice Company, Pioneer Foods (Pty) Ltd, Campbell Soup Company, The Coca-Cola Company, Tropicana Products, Inc., Prodalim B.V, Citrofrut, The Archer-Daniels-Midland Company, Döhler GmbH, Ventura Coastal, LLC, Rauch Fruchtsäfte GmbH & Co OG, Eckes-Granini Group GmbH, and Dabur Ltd, among others.
Companies in the fruit juice market are increasingly introducing products that cater to health-conscious consumers. This includes low-sugar options, juices fortified with vitamins and minerals, and functional beverages that offer additional health benefits such as improved immunity or digestive health. To appeal to a broader audience, companies are expanding their flavour portfolios to include a mix of exotic, traditional, and superfruit ingredients. This diversification helps cater to local tastes and global curiosity about new flavour profiles.
Fruit Juice Market Analysis by Region
Europe accounts for a significant portion of the global market share. Europe has traditionally been a strong player in the market, often leading in terms of innovation, consumption, and regulatory standards for quality and sustainability. European consumers tend to prefer natural and organic products, and there is a high demand for 100% fruit juice and nectar.
Meanwhile, North America fruit juice market is growing due to a large consumer base and high per capita consumption, particularly in the United States. The region is known for its diverse range of products, from 100% fruit juices to fruit-flavored drinks and functional beverages.
The Asia Pacific region is the fastest-growing market for fruit juices, driven by rising incomes, rapid urbanisation, and changing lifestyles, especially in countries like China and India. The region's vast population offers a significant consumer base, and there is increasing awareness and demand for healthier beverage options.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Flavour |
|
| Breakup by Packaging |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Fruit Juice Market Analysis
8.1 Key Industry Highlights
8.2 Global Fruit Juice Historical Market (2018-2023)
8.3 Global Fruit Juice Market Forecast (2024-2032)
8.4 Global Fruit Juice Market by Product
8.4.1 100% Fruit Juice
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Nectars
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Concentrates
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Powdered Juice
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.5 Others
8.5 Global Fruit Juice Market by Flavour
8.5.1 Orange
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Apple
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Grape
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Pineapple
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Mango
8.5.5.1 Historical Trend (2018-2023)
8.5.5.2 Forecast Trend (2024-2032)
8.5.6 Mixed Fruit
8.5.6.1 Historical Trend (2018-2023)
8.5.6.2 Forecast Trend (2024-2032)
8.5.7 Others
8.6 Global Fruit Juice Market by Packaging
8.6.1 Bottle
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Cans
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Paper Carton
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Others
8.7 Global Fruit Juice Market by Distribution Channel
8.7.1 Supermarkets and Hypermarkets
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Convenience Stores
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Speciality Food Stores
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Online
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Others
8.8 Global Fruit Juice Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Fruit Juice Market Analysis
9.1 Market by Product
9.2 Market by Flavour
9.3 Market by Packaging
9.4 Market by Distribution Channel
9.5 Market by Country
9.5.1 United States of America
9.5.1.1 Historical Trend (2018-2023)
9.5.1.2 Forecast Trend (2024-2032)
9.5.2 Canada
9.5.2.1 Historical Trend (2018-2023)
9.5.2.2 Forecast Trend (2024-2032)
10 Europe Fruit Juice Market Analysis
10.1 Market by Product
10.2 Market by Flavour
10.3 Market by Packaging
10.4 Market by Distribution Channel
10.5 Market by Country
10.5.1 United Kingdom
10.5.1.1 Historical Trend (2018-2023)
10.5.1.2 Forecast Trend (2024-2032)
10.5.2 Germany
10.5.2.1 Historical Trend (2018-2023)
10.5.2.2 Forecast Trend (2024-2032)
10.5.3 France
10.5.3.1 Historical Trend (2018-2023)
10.5.3.2 Forecast Trend (2024-2032)
10.5.4 Italy
10.5.4.1 Historical Trend (2018-2023)
10.5.4.2 Forecast Trend (2024-2032)
10.5.5 Others
11 Asia Pacific Fruit Juice Market Analysis
11.1 Market by Product
11.2 Market by Flavour
11.3 Market by Packaging
11.4 Market by Distribution Channel
11.5 Market by Country
11.5.1 China
11.5.1.1 Historical Trend (2018-2023)
11.5.1.2 Forecast Trend (2024-2032)
11.5.2 Japan
11.5.2.1 Historical Trend (2018-2023)
11.5.2.2 Forecast Trend (2024-2032)
11.5.3 India
11.5.3.1 Historical Trend (2018-2023)
11.5.3.2 Forecast Trend (2024-2032)
11.5.4 ASEAN
11.5.4.1 Historical Trend (2018-2023)
11.5.4.2 Forecast Trend (2024-2032)
11.5.5 South Korea
11.5.5.1 Historical Trend (2018-2023)
11.5.5.2 Forecast Trend (2024-2032)
11.5.6 Australia
11.5.6.1 Historical Trend (2018-2023)
11.5.6.2 Forecast Trend (2024-2032)
11.5.7 Others
12 Latin America Fruit Juice Market Analysis
12.1 Market by Product
12.2 Market by Flavour
12.3 Market by Packaging
12.4 Market by Distribution Channel
12.5 Market by Country
12.5.1 Brazil
12.5.1.1 Historical Trend (2018-2023)
12.5.1.2 Forecast Trend (2024-2032)
12.5.2 Argentina
12.5.2.1 Historical Trend (2018-2023)
12.5.2.2 Forecast Trend (2024-2032)
12.5.3 Mexico
12.5.3.1 Historical Trend (2018-2023)
12.5.3.2 Forecast Trend (2024-2032)
12.5.4 Others
13 Middle East and Africa Fruit Juice Market Analysis
13.1 Market by Product
13.2 Market by Flavour
13.3 Market by Packaging
13.4 Market by Distribution Channel
13.5 Market by Country
13.5.1 Saudi Arabia
13.5.1.1 Historical Trend (2018-2023)
13.5.1.2 Forecast Trend (2024-2032)
13.5.2 United Arab Emirates
13.5.2.1 Historical Trend (2018-2023)
13.5.2.2 Forecast Trend (2024-2032)
13.5.3 Nigeria
13.5.3.1 Historical Trend (2018-2023)
13.5.3.2 Forecast Trend (2024-2032)
13.5.4 South Africa
13.5.4.1 Historical Trend (2018-2023)
13.5.4.2 Forecast Trend (2024-2032)
13.5.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Del Monte Food, Inc.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Parle Agro Private Limited
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Ocean Spray Cranberries, Inc.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Apple & Eve, LLC
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Langer Juice Company
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Pioneer Foods (Pty) Ltd
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Campbell Soup Company
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 The Coca-Cola Company
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Tropicana Products, Inc.
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Prodalim B.V
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Citrofrut
16.2.11.1 Company Overview
16.2.11.2 Product Portfolio
16.2.11.3 Demographic Reach and Achievements
16.2.11.4 Certifications
16.2.12 The Archer-Daniels-Midland Company
16.2.12.1 Company Overview
16.2.12.2 Product Portfolio
16.2.12.3 Demographic Reach and Achievements
16.2.12.4 Certifications
16.2.13 Döhler GmbH
16.2.13.1 Company Overview
16.2.13.2 Product Portfolio
16.2.13.3 Demographic Reach and Achievements
16.2.13.4 Certifications
16.2.14 Ventura Coastal, LLC
16.2.14.1 Company Overview
16.2.14.2 Product Portfolio
16.2.14.3 Demographic Reach and Achievements
16.2.14.4 Certifications
16.2.15 Rauch Fruchtsäfte GmbH & Co OG
16.2.15.1 Company Overview
16.2.15.2 Product Portfolio
16.2.15.3 Demographic Reach and Achievements
16.2.15.4 Certifications
16.2.16 Eckes-Granini Group GmbH
16.2.16.1 Company Overview
16.2.16.2 Product Portfolio
16.2.16.3 Demographic Reach and Achievements
16.2.16.4 Certifications
16.2.17 Dabur Ltd
16.2.17.1 Company Overview
16.2.17.2 Product Portfolio
16.2.17.3 Demographic Reach and Achievements
16.2.17.4 Certifications
16.2.18 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Fruit Juice Market: Key Industry Highlights, 2018 and 2032
2. Global Fruit Juice Historical Market: Breakup by Product (USD Million), 2018-2023
3. Global Fruit Juice Market Forecast: Breakup by Product (USD Million), 2024-2032
4. Global Fruit Juice Historical Market: Breakup by Flavour (USD Million), 2018-2023
5. Global Fruit Juice Market Forecast: Breakup by Flavour (USD Million), 2024-2032
6. Global Fruit Juice Historical Market: Breakup by Packaging (USD Million), 2018-2023
7. Global Fruit Juice Market Forecast: Breakup by Packaging (USD Million), 2024-2032
8. Global Fruit Juice Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
9. Global Fruit Juice Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
10. Global Fruit Juice Historical Market: Breakup by Region (USD Million), 2018-2023
11. Global Fruit Juice Market Forecast: Breakup by Region (USD Million), 2024-2032
12. North America Fruit Juice Historical Market: Breakup by Country (USD Million), 2018-2023
13. North America Fruit Juice Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Europe Fruit Juice Historical Market: Breakup by Country (USD Million), 2018-2023
15. Europe Fruit Juice Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Asia Pacific Fruit Juice Historical Market: Breakup by Country (USD Million), 2018-2023
17. Asia Pacific Fruit Juice Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Latin America Fruit Juice Historical Market: Breakup by Country (USD Million), 2018-2023
19. Latin America Fruit Juice Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Middle East and Africa Fruit Juice Historical Market: Breakup by Country (USD Million), 2018-2023
21. Middle East and Africa Fruit Juice Market Forecast: Breakup by Country (USD Million), 2024-2032
22. Global Fruit Juice Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 150.52 billion.
The market is estimated to grow at a CAGR of 5.2% between 2024 and 2032.
The market is estimated to witness healthy growth during the forecast period to reach around USD 237.54 billion by 2032.
The growth of the market is propelled by the increasing focus on sustainability and ethical sourcing and the expanding e-commerce businesses.
The key trends aiding the market expansion include growing health awareness, improving food production capabilities, and growing demand for natural products.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The different products in the market report include 100% fruit juice, nectars, concentrates, and powdered juice, among others.
The major players in the market are Del Monte Food, Inc., Parle Agro Private Limited, Ocean Spray Cranberries, Inc., Apple & Eve, LLC, Langer Juice Company, Pioneer Foods (Pty) Ltd, Campbell Soup Company, The Coca-Cola Company, Tropicana Products, Inc., Prodalim B.V, Citrofrut, The Archer-Daniels-Midland Company, Döhler GmbH, Ventura Coastal, LLC, Rauch Fruchtsäfte GmbH & Co OG, Eckes-Granini Group GmbH, and Dabur Ltd, among others.
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