The global functional food for elderly market was valued at USD 7.79 Billion in 2025 and is expected to grow at a CAGR of 6.30%, reaching USD 14.35 Billion by 2035. The market growth is supported by the growing elderly population and increasing awareness of nutrition-based health management. Advancements in functional ingredients that support immunity, bone, and cognitive health are fueling demand. Expanding product innovation with fortified foods and personalized nutrition solutions is projected to boost market growth during the forecast period.
Base Year
Historical Period
Forecast Period
The market is propelled by an expanding elderly population, rising health consciousness, and increasing demand for nutrient-dense diets, fostering innovation and driving robust growth in the global functional food sector for seniors.
Some of the emerging trends in the market, such as personalized nutrition, fortified immunity-boosting products, and convenient ready-to-consume offerings, are shaping market dynamics, enhancing adoption, and broadening the consumer base for functional foods among the elderly.
Strategic innovations, targeted product development, and efficient distribution initiatives by leading market players are accelerating growth by improving product accessibility, consumer awareness, and acceptance within the elderly demographic.
Compound Annual Growth Rate
6.3%
Value in USD Billion
2026-2035
*this image is indicative*
Functional foods for the elderly focus on enhancing health, supporting immunity, and managing age-related conditions through targeted nutrition and bioactive compounds. These products cater to the unique physiological needs of aging populations, promoting vitality, bone health, cognitive function, and digestive wellness. The market is witnessing steady growth due to increasing health awareness, rising geriatric populations, and advancements in food technology. The market was valued at USD 7.79 Billion in 2025, with demand driven by preventive healthcare trends, higher disposable incomes, and a growing preference for nutrient-enriched products that support healthy aging and improve overall quality of life.
Rising Elderly Population to Drive the Growth in the Market
The rapid increase in the elderly population is a key driver for the market. According to the World Health Organization (WHO), in 2020, the number of people aged 60 years and older surpassed the number of children under five years of age. Furthermore, WHO projections indicate that by 2050, approximately 80% of older adults will reside in low- and middle-income countries, with the global population over 60 years expected to nearly double from 12% in 2015 to 22% by 2050. This demographic shift is expected to significantly boost demand for functional foods catering to the nutritional and health needs of older adults, thereby supporting sustained market growth.
The market is experiencing notable trends, such as a growing emphasis on targeted nutritional solutions for healthy aging and an increasing adoption of polyphenol-rich functional foods.
Increasing Focus on Targeted Nutritional Solutions for Healthy Aging to Boost Market Value
The market for the elderly is witnessing a growing trend toward science-backed nutritional solutions that address age-related muscle decline and fatigue. In December 2024, Nestlé highlighted advancements in bioactive nutrients such as Nicotinamide, Pyridoxine, and Oleuropein, which have been shown to enhance muscle regeneration, cellular energy, and overall physical performance in older adults. By translating these scientific insights into specialized products like nutritional supplements and functional beverages, companies are catering to the rising demand for healthy longevity. This trend is expected to significantly drive market growth in the coming years.
Rising Adoption of Polyphenol-Rich Functional Foods to Drive the Functional Food for Elderly Market
The growing interest in polyphenol-rich functional foods is significantly shaping the market. Recent research highlights anthocyanin-rich elderberry juice as a promising dietary intervention to enhance gut health, improve glucose regulation, and support fat oxidation in overweight adults. For instance, a study published in Nutrients in January 2025 demonstrated that daily consumption of elderberry juice positively modulated gut microbiota and improved metabolic outcomes in adults aged 22 to 75. This trend reflects a broader consumer shift toward bioactive-rich foods targeting age-related metabolic health, likely boosting market growth in the coming years.
Cardiovascular Health Segment Expected to Lead the Market by Application
The market includes various applications such as immune health, energy and metabolism, weight management, sports and performance nutrition, digestive and gut health, cognitive and brain health, bone and joint health, cardiovascular health, and others. Among these, the cardiovascular health segment is expected to lead due to the rising prevalence of cardiovascular diseases. According to the American College of Cardiology, global deaths from cardiovascular disease increased from 12.4 million in 1990 to 19.8 million in 2022, highlighting a growing need for nutrition solutions supporting heart health. This trend is likely to drive substantial demand for related products.
The market is divided into regions such as North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Among all regions, North America is expected to lead the global functional food market for the elderly. According to the Centers for Disease Control and Prevention, 42% of adults in the United States are obese, and 19% of children aged 2 to 19 years are overweight. This high prevalence of obesity, coupled with increasing health awareness and a growing aging population, is driving significant demand. These factors are encouraging innovation and increased consumption of functional food products specifically designed to support the health and well-being of older adults.
The key features of the market report comprise patent analysis, funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Herbalife Nutrition Ltd., a global leader in nutrition, focuses on developing science-backed products that support healthy aging and overall wellbeing. Recognized as the world’s number one brand in weight management and wellbeing by Euromonitor International, the company offers a diverse range of meal replacements, protein supplements, and functional food products. Its offerings, such as the Tri-Blend Select and High Protein Iced Coffee, promote balanced nutrition and vitality—key aspects for elderly consumers seeking improved health and energy. Herbalife’s strong commitment to quality, supported by global awards and consumer trust, reinforces its active role in the market
Amway Corp. is a global leader in health, wellness, and lifestyle products, focusing on empowering healthier living through its renowned brands such as Nutrilite and Artistry. Within the functional food for elderly market, Amway’s Nutrilite range provides plant-based nutritional supplements that support vitality, immunity, and overall wellness among aging adults. Manufactured in its LEED Gold Certified facility in Tamil Nadu, the company emphasizes quality, sustainability, and science-backed nutrition. Through continuous innovation and its extensive distributor network, Amway plays a significant role in promoting functional nutrition solutions tailored to the elderly population.
Abbott is a leading global healthcare company actively contributing to the market through its nutritional innovations. The company emphasizes healthy aging with products such as Ensure® Life StrengthPro™ Vanilla, designed to support everyday strength and immunity among seniors. Abbott’s initiatives highlight the importance of balanced nutrition, promoting muscle health, immune function, and overall well-being for the elderly population worldwide.
Bayer AG is a global life sciences company focused on healthcare and nutrition solutions. In the market, Bayer promotes products that support healthy aging by addressing age-related nutritional needs and physiological decline. Through its acquisition of a majority stake in Care/Of, Bayer provides personalized nutritional supplements designed to help older adults proactively manage their health and enhance quality of life.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include DSM, Glanbia Plc, Nature’s Way Products, LLC, and Nestlé SA.
The market report offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Dosage Form
Market Breakup by Application
Market Breakup by Distribution Channel
Market Breakup by Region
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Dosage Form |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Supplier Landscape |
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