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Global Geofencing Market: By Component: Solution, Services; By Service; By Type: Fixed, Mobile; By Connectivity Technology: Active, Passive; By Organisation Type; Regional Analysis; Historical Market and Forecast (2016-2026); Market Dynamics; Competitive Landscape; Industry Events and Developments

Global Geofencing Market Outlook

The global geofencing market is expected to grow in the forecast period of 2021-2026 at a CAGR of 25%.

 

Rising Use of Location-Based Marketing Boosting the Growth of the Geofencing Industry

Smartphone ownership and internet penetration have risen significantly in recent years. The rising popularity of smart, GPS-enabled, and location-aware smartphones is aiding the market growth. Geofencing offers an opportunity to target consumers individually by personalising their advertisements and alerts by sending them at a relevant and real time, hence increasing consumer engagement, which is propelling the industry growth. It also increases the click-rate of notifications if they are location-based and relevant. Geofencing is a cost-effective marketing tool that offers a wide range of options in accordance with financial capacity. Hence, it is increasingly used by various companies, which is propelling the market growth.

 

Global Geofencing Market

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Moreover, geofencing campaigns are easy to create and accessible as they do not require technical skills, hence augmenting the industry growth. It also aids in addressing issues and queries of a consumer within a targeted geofence. As geofencing can create a virtual geofence, it can display advertisements on digital and social media to increase awareness. In addition, it can track real-time data and allow businesses to analyse their marketing behaviour, which is further fuelling the market growth. Small and medium enterprises are increasingly using geofencing marketing to retain more consumers and expand their presence. As geofencing can enable marketing for a precise audience, it increases the chances of sales. This is also invigorating the market growth.

 

Geofencing: Industry Definition and Segmentation

Geofencing is a location-based service that is used to trigger a marketing action using radio frequency identification (RFID) from an advertisement or other software program. It can be used to track a consumer’s location through Bluetooth, GPS, and beacons, which can be used by marketers to individualise consumer’s advertisements.

The major components of geofencing are:

  • Services
  • Solution

Based on service, the market is divided into:

  • Deployment and Integration Services
  • Support and Maintenance Services
  • Consulting and Advisory Services
  • API Management and Testing Services

The market can be broadly categorised on the basis of its types into:

  • Fixed
  • Mobile

By connectivity technology, the market is bifurcated into:

  • Active
  • Passive

On the basis of organisation type, the industry is segmented into:

  • Small and Medium Enterprises
  • Large Enterprises

The EMR report looks into the regional markets of geofencing like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Rising Demand for Employee Monitoring in Remote Working to Bolster the Market Growth for Geofencing

The demand for geofencing has increased considerably owing to the surge of the coronavirus pandemic. As work from home is becoming the new normal, various companies are switching to long-term remote work. This is increasing the demand for geofencing applications to allow employees to clock in and clock out electronically. It also allows employees to manage their time effectively and aids them in increasing productivity. This is expected to augment the market growth. Due to technological advancements, geofencing is increasingly used for recruitment and employee training. It is used to set up a geofence to search for potential candidates effectively. It also increases the number of applications to allow businesses to choose the best candidate. Moreover, geofencing applications can be designed to send out a push notification with a reminder to check for compliance or safety updates for employee training on remote locations. Geofencing can also be used in the healthcare industry to set for patient updates to doctors and nurses in small areas. This is augmenting the industry growth.

 

Key Industry Players in the Global Geofencing Market

The report presents a detailed analysis of the following key players in the global geofencing market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Google LLC
  • Apple Inc
  • IBM Corporation
  • Microsoft Corporation
  • Bluedot Industries Pty. Ltd.
  • Others

The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

 

REPORT FEATURES DETAILS
Base Year 2020
Historical Period 2016-2020
Forecast Period 2021-2026
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Component, Service, Type, Connectivity Technology, Organisation Type, Region
Breakup by Component Solution, Services
Breakup by Service Deployment and Integration Services, Support and Maintenance Services, Consulting and Advisory Services, API Management and Testing Services
Breakup by Type Fixed, Mobile
Breakup by Connectivity Technology Active, Passive
Breakup by Organisation Type Small and Medium Enterprises, Large Enterprises
Breakup by Region North America, Latin America, Europe, Middle East and Africa, Asia Pacific
Market Dynamics SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Google LLC, Apple Inc, IBM Corporation, Microsoft Corporation, Bluedot Industries Pty. Ltd., Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Geofencing Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Geofencing Historical Market (2016-2020) 
    8.3    Global Geofencing Market Forecast (2021-2026)
    8.4    Global Geofencing Market by Component
        8.4.1    Solution
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2016-2020)
            8.4.1.3    Forecast Trend (2021-2026)
        8.4.2    Services
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2016-2020)
            8.4.2.3    Forecast Trend (2021-2026)
    8.5    Global Geofencing Market by Service
        8.5.1    Deployment and Integration Services
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2016-2020)
            8.5.1.3    Forecast Trend (2021-2026)
        8.5.2    Support and Maintenance Services
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2016-2020)
            8.5.2.3    Forecast Trend (2021-2026)
        8.5.3    Consulting and Advisory Services
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2016-2020)
            8.5.3.3    Forecast Trend (2021-2026)
        8.5.4    API Management and Testing Services
            8.5.4.1    Market Share
            8.5.4.2    Historical Trend (2016-2020)
            8.5.4.3    Forecast Trend (2021-2026)
    8.6    Global Geofencing Market by Type
        8.6.1    Fixed
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2016-2020)
            8.6.1.3    Forecast Trend (2021-2026)
        8.6.2    Mobile
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2016-2020)
            8.6.2.3    Forecast Trend (2021-2026)
    8.7    Global Geofencing Market by Connectivity Technology
        8.7.1    Active
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2016-2020)
            8.7.1.3    Forecast Trend (2021-2026)
        8.7.2    Passive
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2016-2020)
            8.7.2.3    Forecast Trend (2021-2026)
    8.8    Global Geofencing Market by Organisation Type
        8.8.1    Small and Medium Enterprises
            8.8.1.1    Market Share
            8.8.1.2    Historical Trend (2016-2020)
            8.8.1.3    Forecast Trend (2021-2026)
        8.8.2    Large Enterprises
            8.8.2.1    Market Share
            8.8.2.2    Historical Trend (2016-2020)
            8.8.2.3    Forecast Trend (2021-2026)
    8.9    Global Geofencing Market by Region
        8.9.1    Market Share
            8.9.1.1    North America
            8.9.1.2    Europe
            8.9.1.3    Asia Pacific
            8.9.1.4    Latin America
            8.9.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2016-2020)
        9.1.2    Forecast Trend (2021-2026)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2016-2020)
        9.2.2    Forecast Trend (2021-2026)
        9.2.3    Breakup by Country
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2016-2020)
        9.3.2    Forecast Trend (2021-2026)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2016-2020)
        9.4.2    Forecast Trend (2021-2026)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2016-2020)
        9.5.2    Forecast Trend (2021-2026)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Competitive Landscape
    11.1    Market Structure
    11.2    Company Profiles
        11.2.1    Google LLC
            11.2.1.1    Company Overview
            11.2.1.2    Product Portfolio
            11.2.1.3    Demographic Reach and Achievements
            11.2.1.4    Certifications
        11.2.2    Apple Inc
            11.2.2.1    Company Overview
            11.2.2.2    Product Portfolio
            11.2.2.3    Demographic Reach and Achievements
            11.2.2.4    Certifications
        11.2.3    IBM Corporation
            11.2.3.1    Company Overview
            11.2.3.2    Product Portfolio
            11.2.3.3    Demographic Reach and Achievements
            11.2.3.4    Certifications
        11.2.4    Microsoft Corporation
            11.2.4.1    Company Overview
            11.2.4.2    Product Portfolio
            11.2.4.3    Demographic Reach and Achievements
            11.2.4.4    Certifications
        11.2.5    Bluedot Industries Pty. Ltd.
            11.2.5.1    Company Overview
            11.2.5.2    Product Portfolio
            11.2.5.3    Demographic Reach and Achievements
            11.2.5.4    Certifications
        11.2.6    Others
12    Industry Events and Developments

 

List of Figures and Tables

1.    Global Geofencing Market: Key Industry Highlights, 2016 and 2026
2.    Global Geofencing Historical Market: Breakup by Component (USD Billion), 2016-2020
3.    Global Geofencing Market Forecast: Breakup by Component (USD Billion), 2021-2026
4.    Global Geofencing Historical Market: Breakup by Service (USD Billion), 2016-2020
5.    Global Geofencing Market Forecast: Breakup by Service (USD Billion), 2021-2026
6.    Global Geofencing Historical Market: Breakup by Type (USD Billion), 2016-2020
7.    Global Geofencing Market Forecast: Breakup by Type (USD Billion), 2021-2026
8.    Global Geofencing Historical Market: Breakup by Connectivity Technology (USD Billion), 2016-2020
9.    Global Geofencing Market Forecast: Breakup by Connectivity Technology (USD Billion), 2021-2026
10.    Global Geofencing Historical Market: Breakup by Organisation Size (USD Billion), 2016-2020
11.    Global Geofencing Market Forecast: Breakup by Organisation Size (USD Billion), 2021-2026
12.    Global Geofencing Historical Market: Breakup by Region (USD Billion), 2016-2020
13.    Global Geofencing Market Forecast: Breakup by Region (USD Billion), 2021-2026
14.    North America Global Geofencing Historical Market: Breakup by Country (USD Billion), 2016-2020
15.    North America Global Geofencing Market Forecast: Breakup by Country (USD Billion), 2021-2026
16.    Europe Global Geofencing Historical Market: Breakup by Country (USD Billion), 2016-2020
17.    Europe Global Geofencing Market Forecast: Breakup by Country (USD Billion), 2021-2026
18.    Asia Pacific Global Geofencing Historical Market: Breakup by Country (USD Billion), 2016-2020
19.    Asia Pacific Global Geofencing Market Forecast: Breakup by Country (USD Billion), 2021-2026
20.    Latin America Global Geofencing Historical Market: Breakup by Country (USD Billion), 2016-2020
21.    Latin America Global Geofencing Market Forecast: Breakup by Country (USD Billion), 2021-2026
22.    Middle East and Africa Global Geofencing Historical Market: Breakup by Country (USD Billion), 2016-2020
23.    Middle East and Africa Global Geofencing Market Forecast: Breakup by Country (USD Billion), 2021-2026
24.    Global Geofencing Market Structure

Key Questions Answered in the Report

The global geofencing market is projected to grow at a CAGR of 25% between 2021 and 2026.

The industry is being aided by rising location-based smartphone ownership and growing demand for personalised advertisements to boost marketing.

The market is expected to be driven by rising demand for employee monitoring, use of geofencing for employee training, and growing use of geofencing in the healthcare industry.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The different components of geofencing are service and solution.

The major services of geofencing are deployment and integration services, support and maintenance services, consulting and advisory services, and API management and testing services.

The different types of geofencing in the industry are fixed and mobile.

The various connectivity technologies are active and passive.

The significant organisation types in the market are small and medium enterprises and large enterprises.

The major players in the industry are Google LLC, Apple Inc, IBM Corporation, Microsoft Corporation, and Bluedot Industries Pty. Ltd., among others.

Analyst Review

The global geofencing market is driven by the rising location-based smartphone ownership. Aided by the growing demand for employees monitoring during remote work, the market is expected to witness a further growth in the forecast period of 2021-2026, growing at a CAGR of 25%.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. By components, the geofencing industry can be divided into services and solution. On the basis of service, the market can be classified into deployment and integration services, support and maintenance services, consulting and advisory services, and API management and testing services. Based on its types, the geofencing industry can be segmented into fixed and mobile. By connectivity technology, the market can be segmented into active and passive. On the basis of organisation types, the industry is bifurcated into small and medium enterprises and large enterprises. The major regional markets for geofencing are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Google LLC, Apple Inc, IBM Corporation, Microsoft Corporation, and Bluedot Industries Pty. Ltd., among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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