The Germany ceramic tiles market size was valued at USD 2.47 Billion in 2025. The industry is expected to grow at a CAGR of 3.80% during the forecast period of 2026-2035 to reach a value of USD 3.59 Billion by 2035. The market is gaining momentum as the rising energy costs and strict environmental expectations are pushing manufacturers and suppliers to create sustainable, low-impact products that not only meet the market requirements but also help in managing production economics.
The industry’s high energy consumption, especially the firing of kilns and the use of a large amount of gas contributes significantly to the production costs which limits local producers and importers. High energy prices in Germany and their volatility have been the main reasons for the continuous downward pressure on margins, which in turn, has led to the need for improvements in efficiency and cost mitigation measures throughout the Germany ceramic tiles market value chain.
Meanwhile, VitrA Tiles unveiled a “100% Recycled Porcelain Tile” at Cersaie 2025 in October 2025, thus presenting a fully circular ceramic product that is made from recycled materials only and consumes less energy during the manufacture. The introduction of such a product is in line with the sustainability frameworks of the EU and Germany and is helpful for German specifiers to get materials that comply with low-carbon building criteria. By using recycled raw materials and implementing energy-efficient production technologies, market players are not only meeting environmental regulations and cost challenges but also gaining an advantage in the competitive landscape of the Germany ceramic tiles market, thereby contributing to the continuation of demand in the renovation and new-build sectors.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
3.8%
Value in USD Billion
2026-2035
*this image is indicative*
The upturn in residential renovation activities in Germany is significantly boosting demand in the Germany ceramic tiles market for interior replacements and façade upgrades. The renovation programs are largely funded through Germany’s Bundesförderung für effiziente Gebäude (BEG) scheme. In 2023, this federal fund supported residential renovations worth over EUR 9.4 billion, enabling tens of thousands of retrofit projects across the country. This funding and subsidies allow more house owners to have the means to carry out the refurbishment works, which in turn expands the opportunity for the tile suppliers and distributors to cater their products for the retrofit and refurbishment segments.
Design innovation is prompting significant growth in Germany ceramic tiles market as architects and end consumers prefer contemporary styles and bigger formats. Many global tile brands that participated in Cersaie 2023 used the opportunity to attract the attention of the German specifiers towards the trends they derive from the natural style of the stone, the timber-finish style, and large-format porcelain slabs that are rapidly being accepted as the most suitable for easy, modern, and seamless finishes. Manufacturers who are serving the German market and have been motivated by this trend are seeking to diversify their offerings by introducing high-definition surfaces and visually homogeneous big slabs specified for open spaces, façades, and minimal-grout applications.
The implementation of the digital concept throughout the Germany ceramic tiles market value chain provides better quick customer experiences and specification cycles significantly shortened. Local design centers and digital tools embracing both physical and virtual product exploration are some of the investments made by the manufacturers. In April 2025, RAK Ceramics, for instance, debuted its 650 m² Design Hub in Gernsheim, Germany, turning showroom into an immersive experience place for architects and designers with premium tiles, slabs, and curated collections. Facilities of this type help brands to solidify their presence, supply project planning workflows, and attract product usage in residential and commercial sectors.
With ongoing consolidation efforts, the Germany ceramic tiles market dynamics are changing and the product portfolios for German projects are getting bigger. One of the prominent transactions was the acquisition of Ideal Standard by Villeroy & Boch that was finalized in February 2024, thus creating a new bigger player in Europe in the sector of bathroom products. This tactical step enabled Villeroy & Boch to expand complementary product areas and thus strengthen its combined offerings across ceramics and sanitary products. The amplified scale and the merged distribution channels facilitate the company being more resilient in terms of supply and easier accessible to the project market all over Germany.
The Germany ceramic tiles market is being propelled by the rising investments in commercial and industrial infrastructure, where factors like durability, design versatility, and ease of maintenance are among the most important material requirements. To create and maintain modern, high-traffic environments, corporate headquarters, offices, and industrial facilities are turning to ceramic tiles increasingly for flooring and wall applications. For instance, Modula opened its 2,200 m² headquarters in Gersthofen, Bavaria, in November 2025 because of corporate expansion and the rise of modern architectural design. Such endeavours not only deepen the call for top-quality ceramic tiles but also beautify Germany's non-residential construction sector.
The EMR’s report titled “Germany Ceramic Tiles Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Key Insights: The Germany ceramic tiles market scope comprises a range of products such as glazed tiles, porcelain tiles, scratch-free tiles, and other specialized formats, each of which is backed by specific demand drivers. Porcelain tiles are the major factor that is led by the reason of the durability, resistance to frost, and the suitability for large-format applications and by that, the players such as Porcelanosa Group and Marazzi Group are extending the slab and premium offerings. Glazed tiles still retain their popularity in residential renovations due to the design flexibility that they offer, whereas scratch-free tiles are gaining more specification in commercial and hospitality areas. Other segments such as decorative and technical ceramics are being handled by companies like AGROB BUCHTAL GmbH by way of portfolio diversification and innovation.
Market Breakup by Construction Type
Key Insights: The growth of the Germany ceramic tiles market is significantly driven by the rising demand for high-performance tiles from construction works of new buildings in residential, commercial, and infrastructure sectors, where companies like Villeroy & Boch and Porcelanosa Group are providing large-format and durable porcelain collections for modern builds. Replacement and renovation projects are creating good demand for aesthetically pleasing and easy-to-install glazed tiles, which are especially used in kitchens, bathrooms, and façades. As an example, AGROB BUCHTAL unveiled the updated renovation-focused collections in 2024 to meet the retrofitting trend requirements. These segments together ensure balanced growth and portfolio diversification.
Market Breakup by Application
Key Insights: The Germany ceramic tiles market is categorized based on application such as floor tiles, wall tiles, and other speciality applications, with each segment driven by specific usage needs. Floor tiles continue to witness steady demand due to their durability and design versatility, and VitrA Tiles is introducing its large-format slip-resistant collections for 2024, both for residential and commercial spaces. Wall tiles continue to be used mainly in kitchens and bathrooms, while other applications such as façades and outdoor tiles are becoming more popular through technical innovation and decorative designs.
Market Breakup by End Use
Key Insights: For residential end-use, demand in the Germany ceramic tiles market is fostered through the construction of new buildings and the undertaking of renovation projects. Companies like VitrA Tiles are introducing large-format, slip-resistant, and decorative collections that are suitable for kitchens, bathrooms, and living spaces. Commercial demand has its source in offices, hospitality, and retail environments, and the players such as AGROB BUCHTAL GmbH are launching durable, high-performance tiles that are efficient and aesthetically appealing, thus making the areas that are subject to heavy foot traffic both functional and attractive.
By material, porcelain tiles significantly gain traction
Porcelain tiles are gaining popularity in the Germany ceramic tiles market as consumers emphasize durability, sustainable production, and large-format design. By optimizing aesthetic and technical performance, producers are launching sophisticated collections made of the same material for both residential and commercial projects. At Cersaie 2025, one of the most renowned brands, Porcelanosa Group, presented new tile lines with innovation and environment-friendliness being their main features that were spread over nine different themes across their exhibition space. This reflects strategic product development and design leadership that European specifiers highly value. Additionally, the wide range of unique products helps the brands to capture the demand for high-quality porcelain finishes.
The glazed category of the Germany ceramic tiles market is witnessing notable demand, mainly due to design-orientated product recognition that drives the preference of architects and high-end renovation projects. In addition, manufacturers are turning the spotlight on the collections that merge the beauty of the object with its technical use. To illustrate, Villeroy & Boch Tiles’ METALCRAFT glazed collection was awarded the Red Dot Design Award 2025 in May 2025, which is a testimony to design excellence and market differentiation. The brand visibility is brought to a higher level by such awards.
By construction type, new construction largely boosts product demand
The new construction accounts for a larger share of the Germany ceramic tiles market and remains the major target of strategic interest from market players who are eager to strengthen the supply chains and ensure capacity for their project pipelines of the future. Consolidation is evident in Meta Wolf AG’s acquisition of strategic assets from the Deutsche Steinzeug Group, confirmed in June 2024, including production plants and the Agrob Buchtal brand. This move expands manufacturing capacity and strengthens readiness for large construction contracts, enabling manufacturers to compete more effectively in infrastructure and urban development projects across Germany.
As a result of the renovation cycle mainly revolving around the aesthetic uplift and long life of finishes, demand for tiles in the replacement and renovation segment has hit a high note. While manufacturers in the Germany ceramic tiles market are focused on designing new products for retrofit projects, they are equally concerned with balancing the ease of installation with the innovation in design. For example, Steuler Tile Group announced in January 2025, the launch of their new “EasyFit” glazed tiles that feature enhanced installation characteristics and a variety of contemporary finishes for residential kitchens and bathrooms that are going through renovation. The introduction of such products facilitates the works of homeowners and renovation agents who are in search of high-performance surfaces to refresh their existing spaces.
By application, floor tiles draw significant demand
Floor tiles are creating a positive growth trend in the Germany ceramic tiles market as manufacturers are implementing innovative product and installation technologies that have resulted in the enhancement of the functionality and the broadening of the applications. To cite an instance, a strategic industrial partnership that stands for this trend is the collaboration announced in April 2024 between i4F and Akgün Group Duratiles that led to the launch of a “clickable” ceramic tile system (DuraClick). The tiles facilitate installation while allowing for use cases to be expanded in both commercial and residential flooring applications.
The wall tiles contribute substantially to the Germany ceramic tiles market revenue, attributed to the increasing demand for hygienic and high-performing surfaces, mainly in the healthcare industry, luxury hotels, and public buildings. One of the major players in the industry, RAK Ceramics responded by expanding the RAK Sanit line that offers porcelain as well as ceramic tiles with the integrated antibacterial feature that supports the inhibition of microbial growth on both walls and floors, thus creating healthier interior environments. Such products are attractive to specifiers who focus on hygiene standards without giving up the visual aspect.
By end-use, residential category retains consistent upward trend
Residential end-use contributes significantly to the rising demand in Germany ceramic tiles market, mainly influenced by the homeowners who are in search of visually refined and functional surface solutions for their kitchens, bathrooms, and living spaces. To attract such customers, manufacturers are launching trendy collections that are specifically designed for the interiors of modern residential buildings. As an example, RAKO, the Lasselsberger Group member, presented its ceramic tile collections under the title “RAKO NEWS 2025”, in which a lot of new indoor and indoor-outdoor series with bigger formats and sophisticated aesthetics were introduced in February 2025.
The Germany ceramic tiles market witness notable growth from the commercial end-use category, owing to the rising institutional and corporate projects with increased focus on sustainability and lifecycle performance in the selection of surfaces. The manufacturers are involved in marketing products that are environmentally friendly and are actively implementing the most advanced production strategies. For example, at BAU 2025, which was held in January 2025, Agrob Buchtal emphasized its “Road to Net Zero” campaign, a climate-neutral production plan concentrating mainly on renewable energy and digital efficiency as a way of lessening CO₂ emissions throughout its tile-producing operations. These kinds of investments in sustainability are in tune with the needs of commercial developers who are in search of such building materials.
Major Germany ceramic tiles market players are actively upgrading their product portfolios and widening their distribution networks to meet the changing demand for design innovation and sustainability. Companies are incorporating advanced manufacturing technologies, producing low-carbon and recycled-content products, and conforming to green building standards. The branding strategy through flagship showrooms, digital tools, and partnerships with architects and designers is the main vehicle to increase the market presence and customer engagement.
Many companies in the Germany ceramic tiles market are equally committed to operational excellence and scale by means of investment and consolidation plans to supply resilience and cost competitiveness. Manufacturers are expanding localized capacity and upgrading omnichannel sales capabilities to shorten lead times and facilitate project specifications. The cooperation throughout the value chain, combined with the targeted promotion of luxury and large-format collections, is indicative of a wider strategy to seize the growth potential in the renovation and new construction sectors in Germany.
AGROB BUCHTAL GmbH is a German manufacturer of ceramic tiles which was established in 1992. The company is known for its architectural ceramics, technical tile solutions, and a persistent focus on quality, design innovation, and eco-friendly production.
Cerámica Saloni S.A.U. is a ceramic tile manufacturer located in Spain and established in 1971. The company is a one-stop-shop for ceramic and porcelain tiles and is actively present in the European markets by offering design-driven and technologically advanced products.
Porcelanosa Group is a global ceramic and building materials group that was established in 1973, headquartered in Vila-real, Spain. The group has several specialised brands under its umbrella and is associated with the luxury porcelain tiles, surface solutions, and the ability to produce vertically integrated. It has also emerged to be a leading name in the Germany ceramic tiles market.
Dune Cerámica S.L. is a ceramic tile company from Spain which was established in 1993. The firm is a leading supplier of decorative ceramics and uniquely designed residential and commercial collections and is a major supplier of Europe and several other regions of the world.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players in the market include Marazzi Group S.r.l., Emilceramica S.r.l., GAIL Ceramics International GmbH, Villeroy & Boch AG, Steuler Tile Group AG, and Argelith Bodenkeramik H. Bitter GmbH, among others.
Explore the latest trends shaping the Germany Ceramic Tiles Market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Download a free sample report or contact our team for customized consultation on Germany ceramic tiles market trends 2026.
Upto 15% Off
USD
$2499 $2249
$3999 $3599
$4999 $4249
$5999 $5099
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
In 2025, the Germany ceramic tiles market reached an approximate value of USD 2.47 Billion.
The market is projected to grow at a CAGR of 3.80% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach around USD 3.59 Billion by 2035.
Key strategies driving the market include design-led product innovation, investment in sustainable and energy-efficient manufacturing, expansion of premium and large-format tile offerings, strategic collaborations with architects and designers, and strengthening distribution through digital platforms and specialized retail networks.
Supportive government policies aimed at boosting new construction and the robust growth of the construction sector are the key trends of the market.
Different types of ceramic tiles available in the market include glazed tiles, porcelain tiles, and scratch-free tiles, among others.
The different end uses of ceramic tiles are commercial and residential.
The key players in the market include AGROB BUCHTAL GmbH, Cerámica Saloni S.A.U., Porcelanosa Group, Dune Cerámica S.L., Marazzi Group S.r.l., Emilceramica S.r.l., GAIL Ceramics International GmbH, Villeroy & Boch AG, Steuler Tile Group AG, Argelith Bodenkeramik H. Bitter GmbH and others.
Major challenges faced by the Germany ceramic tiles market include high energy and raw material costs, intense competition from low-cost imports, strict environmental and regulatory compliance requirements, price sensitivity in mass-market segments, and cyclical demand linked to construction and renovation activity.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Construction Type |
|
| Breakup by Application |
|
| Breakup by End Use |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
Datasheet
One User
USD 2,499
USD 2,249
tax inclusive*
Single User License
One User
USD 3,999
USD 3,599
tax inclusive*
Five User License
Five User
USD 4,999
USD 4,249
tax inclusive*
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Small Business Bundle
Growth Bundle
Enterprise Bundle
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
How To Order
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Share