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Germany Media Monitoring Tools Market Size, Share, Growth: By Component: Software, Services; By Enterprise Size: Small and Medium Enterprises, Large Enterprises; By Industry Vertical: IT and Telecom, Hospitality, BFSI, Healthcare, Retail and E-commerce, Media and Entertainment, Others; Regional Analysis; Competitive Landscape; 2024-2032
Germany Media Monitoring Tools Market Size
The Germany media monitoring tools market is projected to grow at a CAGR of 9.55% between 2024 and 2032.
Germany Media Monitoring Tools Market Outlook
- As per the industry reports, the e-commerce sector in Germany reached an estimated sales of USD 141.2 billion in 2022, boosting the demand for media monitoring tools in e-commerce companies to communicate with the target audience.
- Germany is renowned as the world's third-largest medical technology market, providing a lucrative landscape for healthcare monitoring tools.
- InterContinental Hotels Group (IHG) announced in April 2024 that they have signed a deal with Novum Hospitality, to add around 119 properties in Germany in coming years, which can boost the demand for online reputation management tools.
Germany Media Monitoring Tools Market Growth
Rising demand for competitive analysis to improve the quality of one's service and products, keeping up-to-date with the latest market trends, and building the best strategy to get out of a market crisis are some of the crucial market drivers. By researching the latest market trends, companies can enhance their social media strategy and the quality of their products to stay ahead of their competitors.
The media monitoring tools prove to be valuable in gathering consumer intelligence such as the types of products they prefer, their interests, and so on, which can aid the company in providing product offerings that cater to their specific demands. Moreover, the integration of real-time translation features in these tools can allow German companies to communicate globally about their brand in real time.
Germany Media Monitoring Tools Industry Segmentation
“Germany Media Monitoring Tools Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Component
- Software
- Services
Market Breakup by Enterprise Size
- Small and Medium Enterprises
- Large Enterprises
Market Breakup by Industry Vertical
- IT and Telecom
- Hospitality
- BFSI
- Healthcare
- Retail and E-Commerce
- Media and Entertainment
- Manufacturing
Market Breakup by Region
- North Rhine-Westphalia
- Bavaria
- Baden-Württemberg
Germany Media Monitoring Tools Market Share
Based on industry vertical, the market is divided into IT and telecom, hospitality, BFSI, healthcare, retail and e-commerce, media and entertainment, and manufacturing, among others. The retail and e-commerce sector accounts for a substantial market share due to the growing adoption of social intelligence tools by German retailers for effective communication with their target audience, promotion of their content, and identifying the parameters that can give them an edge over the other competitors.
Leading Companies in the Germany Media Monitoring Tools Market
The market participants are deploying AI and machine learning technologies in their tools to meet the evolving regulatory landscape.
- Brandwatch
- Meltwater NV
- Synthesio Group
- Hootsuite Inc.
- Talkwalker Inc.
- Onclusive, Inc.
- TechFusion Ltd
- Agorapulse SAS
- Mynewsdesk AB
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Component |
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| Breakup by Enterprise Size |
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| Breakup by Industry Vertical |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Europe Media Monitoring Tools Market Overview
8.1 Key Industry Highlights
8.2 Europe Media Monitoring Tools Historical Market (2018-2023)
8.3 Europe Media Monitoring Tools Market Forecast (2024-2032)
9 Germany Media Monitoring Tools Market Overview
9.1 Key Industry Highlights
9.2 Germany Media Monitoring Tools Historical Market (2018-2023)
9.3 Germany Media Monitoring Tools Market Forecast (2024-2032)
10 Germany Media Monitoring Tools Market by Component
10.1 Software
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Services
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Germany Media Monitoring Tools Market by Enterprise Size
11.1 Small and Medium Enterprises
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Large Enterprises
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 Germany Media Monitoring Tools Market by Industry Vertical
12.1 IT and Telecom
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Hospitality
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 BFSI
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Healthcare
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Retail and E-Commerce
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Media and Entertainment
12.6.1 Historical Trend (2018-2023)
12.6.2 Forecast Trend (2024-2032)
12.7 Manufacturing
12.7.1 Historical Trend (2018-2023)
12.7.2 Forecast Trend (2024-2032)
13 Germany Media Monitoring Tools Market by Region
13.1 North Rhine-Westphalia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Bavaria
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Baden-Württemberg
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Brandwatch
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Meltwater NV
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Synthesio Group
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Hootsuite Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Talkwalker Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Onclusive, Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 TechFusion Ltd
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Agorapulse SAS
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Mynewsdesk AB
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Europe Media Monitoring Tools Market: Key Industry Highlights, 2018 and 2032
2. Germany Media Monitoring Tools Market: Key Industry Highlights, 2018 and 2032
3. Germany Media Monitoring Tools Historical Market: Breakup by Component (USD Billion), 2018-2023
4. Germany Media Monitoring Tools Market Forecast: Breakup by Component (USD Billion), 2024-2032
5. Germany Media Monitoring Tools Historical Market: Breakup by Enterprise Size (USD Billion), 2018-2023
6. Germany Media Monitoring Tools Market Forecast: Breakup by Enterprise Size (USD Billion), 2024-2032
7. Germany Media Monitoring Tools Historical Market: Breakup by Industry Vertical (USD Billion), 2018-2023
8. Germany Media Monitoring Tools Market Forecast: Breakup by Industry Vertical (USD Billion), 2024-2032
9. Germany Media Monitoring Tools Historical Market: Breakup by Region (USD Billion), 2018-2023
10. Germany Media Monitoring Tools Market Forecast: Breakup by Region (USD Billion), 2024-2032
11. Germany Media Monitoring Tools Market Structure
Key Questions Answered in the Report
The market is estimated to grow at a CAGR of 9.55% between 2024 and 2032.
The market is being driven due to rising demand for competitive analysis to improve the quality of one's service and products, keeping up-to-date with the latest market trends, and building the best strategy to get out of a market crisis.
The key trends aiding the market include rising demand for gathering consumer intelligence, integration of real-time translation features, and focus on strategic acquisitions by market players.
Regions considered in the market are North Rhine-Westphalia, Bavaria, and Baden-Württemberg.
Based on component, market segmentations include software and services.
Different enterprise sizes are small and medium enterprises and large enterprises.
The retail and e-commerce sector holds the highest share of the market.
The major players in the market are Brandwatch, Meltwater NV, Synthesio Group, Hootsuite Inc., Talkwalker Inc., Onclusive, Inc., TechFusion Ltd, Agorapulse SAS, and Mynewsdesk AB, among others.
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