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Global Graphic Film Market Size, Share, Trends, Forecast: By Film Type: Reflective, Opaque, Transparent, Translucent; By Polymer: Polyvinylchloride (PVC), Polypropylene (PP), Polyethylene (PE), Others; By Printing Technology: Flexography, Offset, Digital, Rotogravure; By End Use; Regional Analysis; Competitive Landscape; 2024-2032
Global Graphic Film Market Outlook
The global graphic film market size reached approximately USD 30.77 billion in 2023. The market is estimated to grow at a CAGR of 5.1% in the forecast period of 2024-2032, reaching a value of around USD 45.81 billion by 2032.
Key Trends in the Market
A graphic film refers to a polymeric sheet or a material which is used for printing an image or text on a surface to display visual information. It is easy to mount on surfaces and finds common applications in advertising and signage, among others.
- The growing usage of digital printing techniques such as inkjet and laser to create long-lasting graphic films is one of the crucial graphic film market trends. Such techniques offer a quicker printing process, editable digital images, and high-quality graphics for different surfaces.
- The rising trend of sustainability has fuelled the demand for eco-friendly graphic films which are recyclable, free from toxins and other harmful chemicals, and do not generate carbon emissions during the manufacturing process.
- Several businesses are seeking personalised and customisable graphic film solutions for vehicle wraps, window and building graphics, and promotional signs to advertise their brands, which further provides impetus to the graphic film market growth.
- Technological advancements such as anti-graffiti graphic films that protect surfaces from vandalisation by easing the cleaning process and removing the hassle of window replacement are also prominent market trends.
Market Analysis
Based on film type, the market is divided into reflective, opaque, transparent, and translucent. On the basis of polymer, the market is classified into polyvinylchloride (PVC), polypropylene (PP), and -polyethylene (PE), among others.
Based on printing technology, the market is categorised into flexography, offset, digital, and rotogravure. The graphic film market segmentation, on the basis of end use, includes promotional and advertisement, and automotive, among others. The major regional markets of graphic film are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the graphic film market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- 3M Company
- DuPont de Nemours, Inc.
- Avery Dennison Corporation
- Drytac Corporation
- HEXIS S.A.S
- FDC Graphic Films, Inc.
- Achilles Inc.
- ORAFOL Europe GmbH
- Dunmore Corporation
- LX HAUSYS
- Others
Market Share by End Use
The automotive sector occupies a significant portion of the graphic film market share owing to the increased usage of graphic films for vehicle wraps. These wraps are mainly used to improve the aesthetics of a vehicle and offer it protection.
Promotional advertisements on vehicles are a cheaper alternative to other forms of advertisement, which drives the growth of the segment. Furthermore, developmental efforts by market players such as the production of innovative graphic films with variable tint levels to improve passenger privacy offer lucrative opportunities for the market expansion.
Market Share by Region
As per the graphic film market analysis, the Asia Pacific accounts for a sizeable share of the global market due to the growth of the automotive sector in the region. Factors such as rapid industrialisation, urbanisation, and the rise of disposable in developing economies also create favourable opportunities for the market development.
The extensive usage of graphic films by retail stores and supermarkets for window displays and promotions further fuels the market. Meanwhile, North America is expected to witness substantial demand in the forecast period due to the rising usage of graphic films for advertising displays and vehicle wraps.
Competitive Landscape
3M Company, established in 1902, is a conglomerate of healthcare, consumer goods, and worker safety, among others. The company, headquartered in Minnesota, the United States, offers products such as adhesives and tapes, and abrasives, among others.
DuPont de Nemours, Inc. is a chemical company, founded in 2017 and based in Delaware, the United States. The company integrates smart technology to provide next-gen materials for the automotive, electronics, and industrial sectors.
Avery Dennison Corporation, incorporated in 1935, is best known for its innovative packaging materials. The company, with its headquarters in Ohio, the United States, also provides apparel solutions, graphic solutions, and performance polymers, among others.
Other graphic film market players include Drytac Corporation, HEXIS S.A.S, FDC Graphic Films, Inc., Achilles Inc., ORAFOL Europe GmbH, Dunmore Corporation, and LX HAUSYS, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Film Type |
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| Breakup by Polymer |
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| Breakup by Printing Technology |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Graphic Film Market Analysis
8.1 Key Industry Highlights
8.2 Global Graphic Film Historical Market (2018-2023)
8.3 Global Graphic Film Market Forecast (2024-2032)
8.4 Global Graphic Film Market by Film Type
8.4.1 Reflective
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Opaque
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Transparent
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Translucent
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.5 Global Graphic Film Market by Polymer
8.5.1 Polyvinylchloride (PVC)
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Polypropylene (PP)
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Polyethylene (PE)
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Others
8.6 Global Graphic Film Market by Printing Technology
8.6.1 Flexography
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Offset
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Digital
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Rotogravure
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.7 Global Graphic Film Market by End Use
8.7.1 Promotional and Advertisement
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Automotive
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Others
8.8 Global Graphic Film Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Graphic Film Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Graphic Film Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Graphic Film Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Graphic Film Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Graphic Film Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 3M Company
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 DuPont de Nemours, Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Avery Dennison Corporation
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Drytac Corporation
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 HEXIS S.A.S
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 FDC Graphic Films, Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Achilles Inc.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 ORAFOL Europe GmbH
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Dunmore Corporation
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 LX HAUSYS
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Graphic Film Market: Key Industry Highlights, 2018 and 2032
2. Global Graphic Film Historical Market: Breakup by Film Type (USD Billion), 2018-2023
3. Global Graphic Film Market Forecast: Breakup by Film Type (USD Billion), 2024-2032
4. Global Graphic Film Historical Market: Breakup by Polymer (USD Billion), 2018-2023
5. Global Graphic Film Market Forecast: Breakup by Polymer (USD Billion), 2024-2032
6. Global Graphic Film Historical Market: Breakup by Printing Technology (USD Billion), 2018-2023
7. Global Graphic Film Market Forecast: Breakup by Printing Technology (USD Billion), 2024-2032
8. Global Graphic Film Historical Market: Breakup by End Use (USD Billion), 2018-2023
9. Global Graphic Film Market Forecast: Breakup by End Use (USD Billion), 2024-2032
10. Global Graphic Film Historical Market: Breakup by Region (USD Billion), 2018-2023
11. Global Graphic Film Market Forecast: Breakup by Region (USD Billion), 2024-2032
12. North America Graphic Film Historical Market: Breakup by Country (USD Billion), 2018-2023
13. North America Graphic Film Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Europe Graphic Film Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Europe Graphic Film Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Asia Pacific Graphic Film Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Asia Pacific Graphic Film Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Latin America Graphic Film Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Latin America Graphic Film Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Middle East and Africa Graphic Film Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Middle East and Africa Graphic Film Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Global Graphic Film Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 30.77 billion.
The market is projected to grow at a CAGR of 5.1% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of around USD 45.81 billion by 2032.
The major market drivers are the rising usage of digital printing techniques and the growing demand for graphic films in the automotive and retail sectors for advertisement, promotional, and personalisation purposes.
The key trends of the market include the rising trend of sustainability, the surging demand for personalised and customisable graphic film solutions, and technological advancements such as anti-graffiti graphic films.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Various printing technologies are flexography, offset, digital, and rotogravure.
The key players in the market are 3M Company, DuPont de Nemours, Inc., Avery Dennison Corporation, Drytac Corporation, HEXIS S.A.S, FDC Graphic Films, Inc., Achilles Inc., ORAFOL Europe GmbH, Dunmore Corporation, and LX HAUSYS, among others.
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