The global gummy market was valued at USD 30.97 Billion in 2025, driven by the growing consumption of nutritional supplements and the expansion of confectionery production across the globe. The market is anticipated to grow at a CAGR of 12.20% during the forecast period of 2026-2035 to achieve a value of USD 97.92 Billion by 2035.
Base Year
Historical Period
Forecast Period
The market is expected to witness robust growth driven by rising consumer preference for convenient, tasty, and chewable supplement formats across all age groups.
Increasing demand for plant-based and sugar-free gummies is reshaping product innovation, with manufacturers focusing on clean-label ingredients and sustainable packaging solutions.
Expansion in emerging markets, coupled with rising health awareness and e-commerce accessibility, is creating new opportunities for gummy supplement manufacturers globally.
Compound Annual Growth Rate
12.2%
Value in USD Billion
2026-2035
*this image is indicative*
Gummies are chewable supplements or confectioneries known for their soft, gel-like texture and appealing flavours. Initially popular as a sweet treat, they have evolved into a preferred delivery format for vitamins, minerals, and other health-enhancing ingredients. Available in various shapes, colours, and formulations, gummies cater to both children and adults. Their convenience, palatability, and ease of consumption make them ideal for daily use, especially among those who dislike traditional pills or capsules. As health awareness grows, the global demand for functional gummies continues to rise, promoting innovation in nutritional content and formulation.
Plant-Based Innovations to Drive Market Growth
Rising consumer demand for plant-based wellness products and the growing preference for convenient supplement formats are key drivers in the global gummy market. For instance, in April 2025, VIVAZEN launched its new Botanical Gummies, chewable supplements that support energy, focus, relaxation, and mood. These gummies offer the same plant-powered benefits VIVAZEN users trust, now in a more accessible and enjoyable format. This launch aligns with shifting consumer preferences towards natural ingredients and functional benefits, positioning the product to significantly boost market engagement, appeal to lifestyle-oriented users, and expand the global functional gummy segment during the forecast period.
Next-Generation Technologies to Enhance Gummy Market Value
Consumers increasingly seek innovative, fast-acting, and efficient supplement delivery systems, driving research and development in the gummy segment. For instance, in November 2024, Organigram Holdings Inc. unveiled Edison Sonics gummies, its first gummy product incorporating FAST™, a fast-acting nanoemulsion technology. This patent-pending solution enables quicker and more effective delivery of cannabinoids, offering consumers an enhanced experience. The launch marks Organigram’s first commercialised output from its Product Development Collaboration (PDC) and highlights a new phase of cannabis innovation. As such, these technological advances are expected to elevate consumer expectations, fuel demand for next-gen gummies, and drive strong market growth globally in the coming years.
The market is witnessing several trends and developments to improve the current scenario. Some of the notable trends are as follows:
The EMR’s report titled Global Gummy Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Ingredient
Market Breakup by End Use
Market Breakup by Distribution Channel
Market Breakup by Region
Vitamins to Lead the Segmentation by Product
The vitamins segment is poised to hold the largest market share by product, owing to rising health awareness and increasing demand for convenient dietary supplementation. Consumers across all age groups are seeking vitamin-rich gummies for immunity, energy, and overall wellness. The ease of consumption and palatable format of vitamin gummies, particularly for children and adults, is driving uptake. Innovations in multivitamin formulations tailored to specific health needs, such as skin, bones, and immunity, are further enhancing market penetration. With personalised nutrition on the rise, vitamin-based gummies are expected to dominate due to their versatility, preventive health benefits, and wide consumer appeal.
Gelatin Segment to Hold a Substantial Gummy Market Value for Segmentation by Ingredient
Gelatine continues to dominate the gummy market by ingredient due to its superior texture, binding properties, and cost-effectiveness. As per the analysis by Expert Market Research, the global gelatine market is expected to grow at a CAGR of 5.50% during the forecast period of 2025-2034. Despite the growing interest in plant-based alternatives, gelatine remains the preferred base for mainstream formulations, especially in vitamins and melatonin-based gummies. It ensures structural integrity and chewability, meeting high consumer expectations for sensory appeal. The consistency and scalability of gelatine production also support large-scale manufacturing. While plant-based options are gaining traction among vegans, gelatine-based gummies are likely to retain their lead due to widespread consumer acceptance, especially in emerging economies where cost and familiarity play key roles in purchasing behaviour.
Adult Segment to Hold the Significant Share by End User
The adult segment leads the market by end user, driven by rising lifestyle-related health concerns and increasing preventive healthcare practices. Adults are increasingly turning to gummy supplements to support immunity, sleep, energy, and digestive health. The convenience and flavourful delivery format make them an attractive alternative to traditional tablets or capsules. Additionally, brands are launching adult-specific formulations with added functional ingredients such as adaptogens and probiotics. With growing disposable incomes and wellness awareness, particularly among millennials, the adult demographic is expected to sustain its dominance. This segment is set to accelerate market value through high adoption and frequent consumption.
Pharmacies/Drug Stores to Lead the Distribution Channel Segment
Online channels are expected to dominate the distributional channel segment due to the increasing preference for digital shopping, especially post-pandemic. E-commerce platforms offer product variety, convenience, discounts, and access to global brands, making them popular among tech-savvy and health-conscious consumers. Subscription services and direct-to-consumer strategies further boost engagement and repeat purchases. The ability to personalise orders and access user reviews enhances buyer confidence. With improved logistics, digital marketing, and mobile commerce, online sales are rapidly expanding. As brands prioritise digital presence and consumer outreach, online platforms are poised to drive substantial market growth in the coming years.
North America is likely to retain the largest market share due to a well-established nutraceuticals industry, high consumer health awareness, and the early adoption of functional gummies. The region’s leadership is bolstered by innovation in ingredients like CBD, melatonin, and probiotics, with major players launching new, targeted formulations. Moreover, regulatory clarity and widespread online retail contribute to consistent market growth. Europe is gaining traction due to the rising demand for vegan and plant-based gummies. Meanwhile, the Asia Pacific market is expanding rapidly, driven by urbanisation and rising disposable incomes, especially in China and India. Latin America and the Middle East & Africa show steady growth, propelled by increasing wellness awareness and improving retail infrastructure.
The key features of the market report comprise patent analysis, grants analysis, funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Amapharm GmbH, a prominent German manufacturer of nutritional gummies, specializes in high-quality, innovative formulations for global markets. The company delivers vitamins and dietary supplements in chewable gummy forms, catering to both children and adults. In January 2024, the company acquired F. Hunziker + Co AG, a Swiss manufacturer and developer of functional products. This acquisition strengthens Amapharm's position in the market and will help integrate Hunziker's expertise in dietary supplements, medical devices, and over-the-counter drugs, enhancing their product range and capabilities by the end of 2024.
Based in Canada, Herbaland Gummies is a leading producer of plant-based, sugar-free nutritional gummies. Known for sustainable and inclusive health solutions, the company offers a wide range of products, including multivitamins, sleep aids, and sports nutrition. Herbaland emphasises clean-label ingredients, environmentally friendly packaging, and accessibility, making it a key player in the global functional gummy supplement market. In July 2024, the company introduced Vegan Collagen Booster Gummies, designed to naturally boost collagen formation. These gummies cater to vegan and vegetarian diets, offering an alternative to traditional bovine and marine-based collagen supplements.
Prime Health Ltd. is a UK-based company known for manufacturing high-quality health supplements, including a growing line of functional gummies. The company focuses on combining traditional wellness knowledge with modern nutritional science. Its gummy offerings target various health areas, including immunity, digestion, and bone health, contributing to its reputation for reliable, consumer-friendly supplement solutions.
AJES Pharmaceuticals LLC is a US-based pharmaceutical and nutraceutical company offering a wide array of over-the-counter and dietary supplement products. Its gummy vitamins line caters to adults and children, with formulations aimed at boosting immunity, energy, and overall wellness. The company’s commitment to quality and affordability helps it maintain a competitive position in the expanding global gummy market.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include Superior Supplement Manufacturing, Lactonova Nutripharm Pvt Ltd., SMPNutra.com, Lexicare Pharma Pvt. Ltd., Santa Cruz Nutritionals, and Well Aliments.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the market reached an approximate value of USD 30.97 Billion.
The market is projected to grow at a CAGR of 12.20% between 2026 and 2035.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around USD 97.92 Billion by 2035.
The different regions considered in the market report include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The different ingredients in the market are gelatin and plant-based gelatin substitutes.
The different distribution channels in the market are online and offline.
The different products in the market are vitamins, minerals, carbohydrates, omega fatty acids, proteins and amino acids, probiotics and prebiotics, dietary fibres, CBD/CBN, psilocybin/psychedelic mushroom, and melatonin, among others
Key players in the market are Superior Supplement Manufacturing, Amapharm GmbH, Herbaland Gummies, BOSCOGEN®, Inc., Prime Health Ltd., AJES Pharmaceuticals LLC, Lactonova Nutripharm Pvt Ltd., SMPNutra.com, Lexicare Pharma Pvt. Ltd., and Amway Corporation, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Ingredient |
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| Breakup by End User |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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