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Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Global Home and Personal Care Preservatives Market Outlook

The global home and personal care preservatives market is expected to grow at a CAGR of 4.2% between 2024 and 2032.

Global Home and Personal Care Preservatives Market Report and Forecast 2024-2032

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Preservatives find the majority of their application in the water treatment industry. The water treatment sector accounts for nearly 38% of the preservative market. The home and personal care industry is also a significant application sector for preservatives, accounting for nearly 13% of the application. As more manufacturers experiment with innovative variations on formulations that integrate more advanced preservatives, the growing popularity of multi-functional phenol derivatives will continue to assist in the overall preservative market growth. Currently, phenoxyethanol is the most commonly consumed preservative in the global home and personal care industry. Phenoxyethanol is a safe preservative, which finds extensive application in skincare products, foundations, fragrances, blushers, eye makeup, detergents, and bath soaps. It prevents these products from the growth of bacteria, yeast, and fungi.

North America, a leading regional market for home care, also represents the largest market for preservatives. The industry in the region is being aided by the increasing consumption of processed products and the growing population of the high-income class. In the coming years, the rising demand for natural preservatives is likely to drive the growth of the home and personal care preservative market in the region. The Asia Pacific is also a significant market in the home and personal care preservative industry due to the rising sales of sunscreens, lotions, and anti-ageing creams in the region. The rising household care industry is also aiding the industry growth in the region as, along with Europe and North America, the Asia Pacific is also a leading home care market. China and India are the leading markets in the region, with India expected to witness a healthier growth in the coming years. Currently, India accounts for 3.1% of the global home and personal care preservatives industry.

Market Segmentation

Preservative refers to a natural or synthetic material that is applied to items such as foods, pharmaceuticals, or products for personal care to prevent spoilage, whether due to microbial growth or unnecessary chemical changes. A preservative might also be applied to a material to protect it from oxygen exposure damage and deterioration, and in this case, these additives are also referred to as antioxidants. Based on types, the market can be segmented into:

Global Home and Personal Care Preservatives Market By Application

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  • Phenoxyethanol
  • Parabens
  • DMDM Hydantoins
  • Benzoates/Benzoic Acid
  • CMIT/MIT
  • Capryl Glycol
  • Others

The application sectors for home and personal care preservatives can be divided into leave-on products and rinse-off products.

The report also covers the regional markets like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Global Home and Personal Care Preservatives Market By Region

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Market Analysis

The healthy home and personal care industry in developed nations is driving the market. The robustly growing personal care market in emerging regions like the Asia Pacific due to the increased awareness of hygiene and beautification rituals is providing further impetus to the industry growth. The growth in the use of phenol derivatives, which work as an effective agent against bacterial and microbial growth in personal care products, is a major driver propelling the market growth. New products having ingredients that fulfil product expectations while retaining good quality are driving the growth further.

With urbanisation and globalisation, the competition between key players is increasing. This has led to a wide range of products becoming available for consumers. These varieties of products are garnering a huge number of consumers to the market. The growing consumer interest in purchasing green and natural personal care products is also acting as a driver for the industry growth. The industry is beneficial for the producers who are venturing to prepare products that can meet the sustained green product demand in the market.

Competitive Landscape

The report gives a detailed analysis of the following key players in the global home and personal care preservatives industry, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • The Dow Chemical Company (NYSE: DD)
  • BASF SE
  • Emerald Kalama LLC
  • Thor GmBH
  • Ashland LLC
  • Lanxess
  • Troy Corporation
  • Arkema S.r.l
  • Minasolve
  • Others

The primary consumers in the industry are:

  • The Procter & Gamble Company
  • Unilever PLC
  • L’Oréal S.A.
  • Johnson & Johnson
  • Reckitt Benckiser Group Plc
  • Colgate Palmolive Company
  • Henkel AG & Co. KGaA
  • Estee Lauder Companies Inc.

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter’s five forces model along with giving a SWOT analysis.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Applications
  • Region
Breakup by Type
  • Phenoxyethanol
  • Parabens
  • DMDM Hydantoins
  • Benzoates/Benzoic Acid
  • CMIT/MIT
  • Capryl Glycol
  • Others
Breakup by Applications
  • Leave-On Products
  • Rinse-Off Products
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • The Dow Chemical Company
  • BASF SE
  • Emerald Kalama LLC
  • Thor GmBH
  • Ashland LLC
  • Lanxess
  • Troy Corporation
  • Arkema S.r.l
  • Minasolve
  • Others
Consumer Analysis
  • The Procter & Gamble Company
  • Unilever PLC
  • L’Oréal S.A.
  • Johnson & Johnson
  • Reckitt Benckiser Group Plc
  • Colgate Palmolive Company
  • Henkel AG & Co. KGaA
  • Estee Lauder Companies Inc.
  • Others
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The global home and personal care preservatives market has been driven by the global preservative market, which reached a volume of almost 737 kilo metric tons in 2020.

The market is expected to be driven by the global preservative industry, which is expected to grow at a CAGR of about 3.7% in the forecast period of 2024 and 2032.

The market is expected to be driven by the global preservative industry, which is expected to reach a volume of about 1 million metric tons by 2027.

The major drivers of the industry such as rising disposable incomes, increasing population, and the rising household care industry.

China and India are the leading markets in the region, with India expected to witness a healthier growth in the coming years. The rising demand for home and personal care preservatives in China and India is expected to be a key trend guiding the growth of the industry.

North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa are the leading regions in the market.

Phenoxyethanol is the dominant type of the product in the market.

The leading application segments of the market are leave-on products and rinse-off products.

The leading players in the global home and personal care preservatives market are The Dow Chemical Company, BASF SE, Emerald Kalama LLC, Thor GmBH, Ashland LLC, Lanxess, Troy Corporation, Arkema S.r.l, and Minasolve, among others.

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C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63 287899028, +63 967 048 3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

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