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Report Overview

The global horizontal directional drilling market attained a value of USD 10.61 Billion in 2025 and is projected to expand at a CAGR of 6.80% through 2035. The market is further expected to achieve USD 20.48 Billion by 2035.  Rising investments in last-mile fiber connectivity and cross-country gas pipeline upgrades are accelerating demand for HDD rigs capable of long bores, high pulling forces, and real-time geological monitoring for safer underground deployment.

The global market is gaining renewed momentum as equipment manufacturers prioritize automation, better torque control, and precision guidance systems to support large-scale underground utility expansion. A notable development occurred in September 2022 when Vermeer introduced its next-gen D550 HDD rig equipped with an intelligent bore-planning engine and remote-assist diagnostics. This launch is well-timed, considering that fiber deployment hit a record level in 2023 with nine million newly connected homes, reflecting a 13% year-over-year growth, according to the horizontal directional drilling market analysis, a figure that directly amplifies the need for high-capacity HDD rigs equipped with digital monitoring.

Operators are shifting toward machines that reduce downtime and enhance job-site predictability. Drilling system providers are integrating telemetry modules, rig-health monitoring, hybrid hydraulic systems, and bore-path automation that help contractors manage geological complexity with less manual intervention. In November 2024, SLB launched Stream high-speed intelligent telemetry that increases drilling confidence and performance for complex wells. These updates also reflect growing demand from telecom, energy, and water authorities seeking faster project turnaround without compromising environmental standards, accelerating the horizontal directional drilling market value. HDD is also being positioned as the preferred method for urban infrastructure upgrades because it reduces surface disruption and aligns better with stringent municipal permitting norms.

2025

Base Year

2019-2025

Historical Period

2026-2035

Forecast Period

  • Wells drilled horizontally into tight oil and shale gas formations have seen substantial growth in the United States.

  • In 2018, horizontal wells made up about 96% of U.S. tight oil production.

  • The use of horizontal drilling and hydraulic fracturing has increased production of crude oil, lease condensate, and natural gas in United States.

Compound Annual Growth Rate

6.8%

Value in USD Billion

2026-2035


*this image is indicative*

Key Trends and Recent Developments

Global Horizontal Directional Drilling Market

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Global Horizontal Directional Drilling Industry Segmentation

The EMR’s report titled “Global Horizontal Directional Drilling Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:

Market Breakup by Technique Type

  • Conventional
  • Rotary Steerable System

Key Insight: Technique categorization as considered in the horizontal directional drilling market report shows conventional rigs retaining dominance because of cost-effectiveness, service networks, and regulatory comfort. At the same time, rotary steerable systems are expanding quickly as their automation, gyro guidance, and accuracy solve modern project pain points, particularly in congested urban and environmentally sensitive corridors.

Market Breakup by Component

  • Rigs
  • Pipes
  • Bits
  • Reamers
  • Others

Key Insight: Components analyzed in the market report include rigs, pipes, bits, reamers and ancillary tooling, each driven by durability, material science, and integration with fluid management and guidance technologies. Rigs dominate the horizontal directional drilling market with a huge margin, by delivering power and mobility, while high-performance reamers and bits are becoming revenue engines due to improved uptime and fewer rework cycles. Pipes and couplings are evolving with corrosion-resistant alloys and quick-join systems for faster assembly.

Market Breakup by Application

  • Onshore
  • Offshore

Key Insight: The onshore sector currently leads the market owing to tender volume and straightforward logistics, while offshore application is growing rapidly because of renewable energy, subsea fiber, and coastal pipeline needs. Technology suppliers are responding with quieter, low-emission rigs for urban onshore work and marine-capable packages for offshore tasks, driving the horizontal directional drilling market revenue growth. Contractors are forming hybrid fleets and cross-discipline partnerships combining civil, marine, and telecom expertise to win multi-modal projects.

Market Breakup by End Use

  • Telecommunication
  • Utility
  • Others

Key Insight: The report highlights telecom’s dominance in the horizontal directional drilling market due to widespread fiber rollout needs and predictable shallow-bore profiles, while utilities are accelerating HDD adoption for pipeline and duct replacement work demanding higher capacities and certified installation standards. Other uses such as oil and gas, power distribution, and remediation require specialty tooling and often project-specific certifications. Buyers are favoring suppliers that bundle equipment with training, QA, and validated installation procedures to reduce client liability and speed permit approvals.

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Key Insight: Regional segmentation demonstrates how North America’s mature procurement and funding frameworks drive volume and technology adoption, making it the dominant horizontal directional drilling market. While Asia Pacific’s rapid urbanization and infrastructure programs are fueling growth. Europe is driven by environmental compliance and sophisticated utility tenders. Latin America is adopting HDD for pipelines and fiber where road disruption risk is high. Middle East and Africa are selectively deploying HDD for oilfield, infrastructure, and strategic fiber projects.

Global Horizontal Directional Drilling Market

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Global Horizontal Directional Drilling Market Share

By technique type, conventional technique holds the dominant market share due to cost-effectiveness and operator familiarity advantages

Conventional HDD techniques remain dominant in the market because they combine proven reliability with broad operator familiarity, lower capital cost per unit, and compatibility with diverse utility projects across municipal, telecom, and pipeline sectors. Contractors favor conventional rotary-percussive and mud-rotary rigs since aftermarket parts and field-service networks are mature. These rigs help reduce repair lead times and improve fleet utilization, widening the horizontal directional drilling market scope.

Rotary steerable systems (RSS) are gaining traction because they materially improve bore-path accuracy, reduce doglegs, and accelerate penetration rates in difficult geology. Telecom and pipeline contractors prize such attributes when avoiding existing utilities. RSS vendors are integrating high-fidelity gyro steering, automated course-correction algorithms, and real-time downhole telemetry to shrink pilot-hole time and cut reamer passes. In March 2021, Wolverine Oilfield Technologies announced a commercial launch of its proprietary rotary steerable system Zenith 4 ¾. This precision reduces inadvertent returns and rework in urban corridors where utility strikes carry severe penalties.

By component, rigs register the dominant market share because of durability, power and versatility

Rigs remain the dominant component because they deliver the core mechanical capacity for HDD, required for long bores and large-diameter reaming. Manufacturers are differentiating through hybrid propulsion, predictive maintenance telematics, and modular designs that let operators configure rigs for telecom or pipeline demands. In August 2025, with the HDD20-E, Streicher presented the first fully electric horizontal drilling rig in its performance class, propelling demand in the horizontal directional drilling market. Fleet owners prioritize rigs that reduce fuel spend, simplify transport, and lower time-to-bore through automated rod handling and remote diagnostics.

Reamers are emerging as the fastest-growing component category since improved metallurgy, advanced cutters, and flow-optimized designs are enabling longer, cleaner reams with less torque and fewer passes. Suppliers are launching matched-package solutions such as reamer geometries tuned to specific drilling fluids, cutters designed for mixed-face conditions, and enhanced centralizers that reduce wandering. These improvements lower the risk of stuck reamers, directly improving job economics by reducing rig-hours and drilling fluid consumption.

By application, onshore projects secure the leading position in the market due to lower logistics costs and accessibility

Onshore HDD continues to dominate the industry because most telecom, water, sewage, and utility projects occur on land where mobilization and staging are simpler. Contractors benefit from direct site access, readily available crane or trailer support, and faster supply-chain turnaround for consumables. In October 2024, PKN Orlen confirmed that the first onshore connection was completed for the 1200MW Baltic Power wind farm in Poland.  Many municipal programs and rural broadband grants explicitly specify HDD-friendly installation corridors, favoring proven onshore techniques.

Offshore applications are observing fast growth in the horizontal directional drilling market for specialized shore-crossings, subsea cable pulls, and pipeline tie-ins that demand horizontal pre-drilling from shallow marine platforms or beach-based launcher systems. Growth is driven by rising offshore wind, subsea fiber, and coastal pipeline projects that cannot tolerate shallow water trenching due to environmental or navigational restrictions.

By end use, telecommunication projects register the largest market share owing to rapid fiber optic deployment requirements

Telecommunication remains the largest end-use category as global fiber expansion programs generate vast volumes of shallow, high-frequency bores. Fiber contractors demand rigs and guidance suites optimized for shallow depth control, fast pilot-hole cycles, and minimal surface restoration. OEMs are producing lighter rigs and rapid-attach tooling specifically tuned for fiber contracts, as well as turnkey packages that include guidance systems and micro-trenching backups for last-mile connection, broadening the chances of horizontal directional drilling market expansion.

Utility projects are the fastest-growing end use as water, gas, and electricity networks require upgrades without surface disruption. Aging pipeline replacement, river and highway crossings, and urban densification place a premium on trenchless technologies for safe, rapid installations. In July 2025, CST Utilities announced the acquisition of Indiana-based underground drilling firm Daystar Directional Drilling, expanding its Midwest presence to Indiana. Utilities prefer certified procedures, third-party QA, and larger-diameter bores for future-proofing networks, prompting demand for higher-capacity rigs and specially certified connections.

Global Horizontal Directional Drilling Market Regional Analysis

North America secures the leading market position because of heavy infrastructure spend and procurement

North America leads the market because of substantial public and private investments in broadband expansion, pipeline replacement, and urban utility upgrades. Large federal and state programs, including broadband grant schemes and pipeline safety initiatives, are creating consistent demand for HDD-capable fleets. OEMs and service providers maintain dense dealer networks and rapid field service, making procurement and warranty support attractive to contractors.

The horizontal directional drilling market in Asia Pacific is growing rapidly as urbanization, national broadband programs, and energy infrastructure expansions accelerate demand across the region. Governments are promoting domestic manufacturing and local content, prompting OEMs to establish regional assembly and service hubs. Dense urban centers encourage compact rigs and low-noise, low-emission powertrains tailored to strict permitting, while rural connectivity pushes demand for long-reach rigs that can cross varied terrain.

Competitive Landscape

Leading horizontal directional drilling market players are heavily investing in telemetry-enabled rigs, recyclable drilling fluids, and compact urban fleets as municipalities tighten reinstatement and environmental rules. The shift toward multi-utility corridors, large-scale fiber programs, and renewable-related pipeline crossings is creating strong opportunities for vendors offering end-to-end solutions including rigs, fluids, guidance systems, and training under a unified contract.

Partnerships between horizontal directional drilling companies, GIS software providers, and fluid recyclers are also expanding because owners increasingly expect documented bore-path accuracy and reduced waste volumes. This environment favors companies capable of combining robust engineering with advanced data capture, automated steering, and rapid service support. Mid-tier contractors are upgrading older fleets, opening space for vendors delivering retrofit kits, predictive maintenance tools, and flexible financing models aligned with long-term framework contracts.

American Augers, Inc.

American Augers, Inc., established in 1970 and headquartered in West Salem, Ohio, provides large-rig HDD systems designed for long crossings, pipeline installations, and heavy civil programs. The company focuses on rugged rigs, advanced mud pump technology, and high-capacity cleaning systems that support high-torque drilling in complex geology.

Ellingson Companies

Ellingson Companies, founded in 1970 and based in Minnesota, United States, operates as a full-service HDD contractor specializing in telecommunications, water, and energy infrastructure. The company combines geospatial modeling, subsurface risk analysis, and precision-guided drilling to deliver low-impact installations across environmentally sensitive corridors.

Herrenknecht AG

Herrenknecht AG, founded in 1975 and headquartered in Germany, offers premium HDD systems engineered for long-distance pipelines, shore crossings, and technically demanding bores. Known for its high-power rigs and automated drill-string handling, the company integrates advanced downhole tools, gyro-guided navigation, and condition-monitoring systems that enhance accuracy and reduce rework.

Ferguson Michiana Inc.

Ferguson Michiana Inc., established in 1979 and located in Michigan, United States, supplies HDD contractors with drilling tools, mud systems, cutters, and reamers engineered for durability and optimized bore efficiency. The company focuses on high-performance consumables tailored for telecom, municipal, and utility projects requiring frequent, shallow bores.

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other key players in the market include Creighton Rock Drill Ltd., among others.

Key Highlights of the Global Horizontal Directional Drilling Market Report

  • Technological evolution mapped with detailed performance trends across rig classes.
  • Insights into automation-led steering systems and precision-driven downhole tools.
  • Competitive profiling of leading HDD manufacturers, contractors, and integrated solution providers.
  • Regional analysis highlighting micro-trenching synergies and multi-utility corridor adoption.
  • Forward-looking investment outlook focusing on digital HDD workflows and fluid recycling infrastructure.

Why Rely on Expert Market Research?

  • Deep specialization in construction equipment, trenchless technologies, and subsurface engineering markets.
  • Tailored intelligence that aligns with contractor bidding cycles and procurement frameworks.
  • Rigorous methodology combining OEM interviews, distributor insights, and project-level data.
  • Decision-ready analytics supported by modeling tools that reflect real-world HDD operational constraints.

Call to Action

Unlock the latest insights with our horizontal directional drilling market trends 2026 report. Discover regional growth patterns, consumer preferences, and key industry players. Stay ahead of competition with trusted data and expert analysis. Download your free sample report today and drive informed decisions in the market.

Horizontal Directional Drilling Market Report Snapshots

Horizontal Directional Drilling Companies

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2025, the market reached an approximate value of USD 10.61 Billion.

The market is projected to grow at a CAGR of 6.80% between 2026 and 2035.

The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach USD 20.48 Billion by 2035.

Key strategies driving the market include investing in telemetry, expanding training programs, developing compact rigs for urban work, strengthening fluid recycling partnerships, and co-engineering project-specific tooling solutions to meet evolving utility, telecom, and municipal performance expectations.

Key trends aiding market expansion include rising emphasis on the adoption of eco-friendly drilling mechanisms as well as the increasing research and innovations by the key industry players.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The significant technique types of horizontal directional drilling include conventional and rotary steerable system.

The significant components include rigs, pipes, bits, and reamers, among others.

The significant applications of HDD are onshore and offshore.

The key players in the market include  American Augers, Inc., Ellingson Companies, Herrenknecht AG, Ferguson Michiana Inc., and Creighton Rock Drill Ltd., among others.

Equipment downtime, fluctuating drilling-fluid regulations, and increasing urban permitting delays pressure project efficiency and margins. Companies also face rising compliance costs, labor shortages, difficult geology risks, and higher expectations for bore-path documentation.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2025
Historical Period 2019-2025
Forecast Period 2026-2035
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Technique Type
  • Component
  • Application
  • End Use
  • Region
Breakup by Technique Type
  • Conventional
  • Rotary Steerable System
Breakup by Component
  • Rigs
  • Pipes
  • Bits
  • Reamers
  • Others
Breakup by Application
  • Onshore
  • Offshore
Breakup by End Use
  • Telecommunication
  • Utility
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • American Augers, Inc.
  • Ellingson Companies
  • Herrenknecht AG
  • Ferguson Michiana Inc.
  • Creighton Rock Drill Ltd.
  • Others

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