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Global Household Appliances Market Size, Share, Forecast: By Type: Major Appliances, Small Appliances; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Speciality Stores, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032
Global Household Appliances Market Outlook
The global household appliances market size was approximately USD 670.98 billion in 2023. The market is projected to grow at a CAGR of 5.2% between 2024 and 2032, reaching a value of nearly USD 1,059.20 billion by 2032.
Key Trends in the Market
A household appliance refers to an equipment or device that is created for a particular function or task. Such appliances are aimed at reducing the time and labour required for homemaking and housekeeping. Some common household appliances include air conditioners, televisions, vacuum cleaners, irons, washing machines, refrigerators, air purifiers, and blenders, among others.
- One of the key household appliances market trends includes the growing economies and evolving lifestyles of the global population, which is increasing the number of working individuals and nuclear households. In addition to this, rapid urbanisation has led customers to seek convenience and accessibility in their day-to-day lives, encouraging them to adopt products such as household appliances that can significantly reduce the effort and time needed for daily errands.
- The household appliances market growth is characterised by improved connectivity and automation. Technological developments such as artificial intelligence are increasingly being incorporated into home appliances to drive automation, thereby reducing the burden of housekeeping.
- Rising environmental concerns are leading to an increased adoption of eco-friendly appliances in households. Eco-friendly appliances are energy efficient, use a lesser amount of water, and reduce environmental footprint while saving money. The selection of appliances with high energy star ratings helps in reducing greenhouse gas emissions and energy consumption of households.
Market Analysis
Based on type, the household appliances market segmentation includes major appliances and small appliances. On the basis of distribution channel, the market can be divided into supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others. The major regional markets for household appliances market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global household appliances market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
- Robert Bosch GmbH
- LG Corporation
- Samsung Electronics Co., Ltd
- Sony Group Corporation
- Whirlpool Corporation
- Hitachi, Ltd.
- Panasonic Corporation
- Toshiba Corporation
- Midea Group
- Electrolux AB
- Haier Inc.
- Westinghouse Electric Corporation
- De' Longhi Group
- Nikai Group
- Others
Market Share by Distribution Channel
Online channels account for a substantial portion of the household appliances market share. The growing digitisation across the globe has led to the widespread adoption of e-commerce channels for the purchase of household appliances. Online channels offer a distinct shopping experience aligning strictly with the customers’ requirements.
Meanwhile, speciality stores provide a wide range of products and brands under a single roof. In order to gain a competitive edge, speciality stores provide additional benefits such as consultations, increasing their customer retention rate.
Moreover, supermarkets and hypermarkets are increasingly expanding their offerings of household appliances due to their aim to become a one-stop store for all household items. Supermarkets and hypermarkets also launch attractive promotions, thereby attracting more customers and sales.
Market Share by Region
As per the household appliances market analysis, the demand for household appliances in the Asia Pacific is expected to grow significantly in the upcoming years, primarily driven by growing economies such as China and India. China is considered the largest manufacturing base for household appliances in the world, constituting about 60-70% of the global production capacity.
Favourable initiatives laid out by the Chinese government for the renovation of old residential areas, housing for the elderly, and the development of convenient living communities are collectively aiding the consumption of household appliances. Moreover, the rising middle-class population, growing disposable incomes, and changing consumer preferences in the region are further contributing to greater demand for household appliances.
Competitive Landscape
Robert Bosch GmbH is a German company engaged in providing technology and services through its business segments, including mobility solutions, industrial technology, consumer goods, and energy and building technology. Through its consumer goods company, BSH Hausgeräte GmbH, the company offers a wide portfolio of household appliances such as washing machines and tumble dryers, refrigerators and freezers, ovens, cooktops, extractor hoods, dishwashers, vacuum cleaners, automatic coffee makers, and food processors.
LG Corporation, a South Korean company, developed its first domestic refrigerator in 1965. The company is a globally renowned manufacturer of a variety of household appliances, including refrigerators, televisions, dishwashers, microwave ovens etc.
Samsung Electronics Co., Ltd, established in 1969, is a global electronics company headquartered in South Korea. The company conducts its business through four divisions- DX, DS, SDC and Harman. Samsung provides a wide range of household appliances through its DX division. Through its Smart Home and Digital Health initiatives, the company has emerged a leader in the Internet of things sector.
Other players operating in the household appliances market include Sony Group Corporation, Whirlpool Corporation, Hitachi, Ltd., Panasonic Corporation, Toshiba Corporation, Midea Group, Electrolux AB, Haier Inc., Westinghouse Electric Corporation, De' Longhi Group, and Nikai Group, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Household Appliances Market Analysis
8.1 Key Industry Highlights
8.2 Global Household Appliances Historical Market (2018-2022)
8.3 Global Household Appliances Market Forecast (2023-2028)
8.4 Global Household Appliances Market by Type
8.4.1 Major Appliances
8.4.1.1 Historical Trend (2018-2022)
8.4.1.2 Forecast Trend (2023-2028)
8.4.1.3 Breakup by Type
8.4.1.3.1 Air Conditioners
8.4.1.3.2 Refrigerators
8.4.1.3.3 Washing Machines
8.4.1.3.4 Dishwashing Machines
8.4.1.3.5 Freezers
8.4.1.3.6 Ovens
8.4.1.3.7 Others
8.4.2 Small Appliances
8.4.2.1 Historical Trend (2018-2022)
8.4.2.2 Forecast Trend (2023-2028)
8.4.2.3 Breakup by Type
8.4.2.3.1 Vacuum Cleaners
8.4.2.3.2 Grills and Roasters
8.4.2.3.3 Food Processors
8.4.2.3.4 Coffee/Tea Makers
8.4.2.3.5 Others
8.5 Global Household Appliances Market by Distribution Channel
8.5.1 Supermarkets and Hypermarkets
8.5.1.1 Historical Trend (2018-2022)
8.5.1.2 Forecast Trend (2023-2028)
8.5.2 Convenience Stores
8.5.2.1 Historical Trend (2018-2022)
8.5.2.2 Forecast Trend (2023-2028)
8.5.3 Speciality Stores
8.5.3.1 Historical Trend (2018-2022)
8.5.3.2 Forecast Trend (2023-2028)
8.5.4 Online
8.5.4.1 Historical Trend (2018-2022)
8.5.4.2 Forecast Trend (2023-2028)
8.5.5 Others
8.6 Global Household Appliances Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2022)
8.6.1.2 Forecast Trend (2023-2028)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2022)
8.6.2.2 Forecast Trend (2023-2028)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2022)
8.6.3.2 Forecast Trend (2023-2028)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2022)
8.6.4.2 Forecast Trend (2023-2028)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2022)
8.6.5.2 Forecast Trend (2023-2028)
9 North America Household Appliances Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
10 Europe Household Appliances Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 France
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Historical Trend (2018-2022)
10.4.2 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Household Appliances Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 India
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Historical Trend (2018-2022)
11.4.2 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Historical Trend (2018-2022)
11.5.2 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Household Appliances Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Household Appliances Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Trade Data Analysis (HS Code – 8509)
15.1 Major Exporting Countries
15.1.1 By Value
15.1.2 By Volume
15.2 Major Importing Countries
15.2.1 By Value
15.2.2 By Volume
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Robert Bosch GmbH
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 LG Corporation
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Samsung Electronics Co., Ltd
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Sony Group Corporation
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Whirlpool Corporation
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Hitachi, Ltd.
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Panasonic Corporation
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Toshiba Corporation
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Midea Group
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Electrolux AB
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Haier Inc.
16.2.11.1 Company Overview
16.2.11.2 Product Portfolio
16.2.11.3 Demographic Reach and Achievements
16.2.11.4 Certifications
16.2.12 Westinghouse Electric Corporation
16.2.12.1 Company Overview
16.2.12.2 Product Portfolio
16.2.12.3 Demographic Reach and Achievements
16.2.12.4 Certifications
16.2.13 De' Longhi Group
16.2.13.1 Company Overview
16.2.13.2 Product Portfolio
16.2.13.3 Demographic Reach and Achievements
16.2.13.4 Certifications
16.2.14 Nikai Group
16.2.14.1 Company Overview
16.2.14.2 Product Portfolio
16.2.14.3 Demographic Reach and Achievements
16.2.14.4 Certifications
16.2.15 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Household Appliances Market: Key Industry Highlights, 2018 and 2028
2. Global Household Appliances Historical Market: Breakup by Type (USD Billion), 2018-2022
3. Global Household Appliances Market Forecast: Breakup by Type (USD Billion), 2023-2028
4. Global Household Appliances Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2022
5. Global Household Appliances Market Forecast: Breakup by Distribution Channel (USD Billion), 2023-2028
6. Global Household Appliances Historical Market: Breakup by Region (USD Billion), 2018-2022
7. Global Household Appliances Market Forecast: Breakup by Region (USD Billion), 2023-2028
8. North America Household Appliances Historical Market: Breakup by Country (USD Billion), 2018-2022
9. North America Household Appliances Market Forecast: Breakup by Country (USD Billion), 2023-2028
10. Europe Household Appliances Historical Market: Breakup by Country (USD Billion), 2018-2022
11. Europe Household Appliances Market Forecast: Breakup by Country (USD Billion), 2023-2028
12. Asia Pacific Household Appliances Historical Market: Breakup by Country (USD Billion), 2018-2022
13. Asia Pacific Household Appliances Market Forecast: Breakup by Country (USD Billion), 2023-2028
14. Latin America Household Appliances Historical Market: Breakup by Country (USD Billion), 2018-2022
15. Latin America Household Appliances Market Forecast: Breakup by Country (USD Billion), 2023-2028
16. Middle East and Africa Household Appliances Historical Market: Breakup by Country (USD Billion), 2018-2022
17. Middle East and Africa Household Appliances Market Forecast: Breakup by Country (USD Billion), 2023-2028
18. Major Exporting Countries by Value
19. Major Importing Countries by Value
20. Major Exporting Countries by Volume
21. Major Importing Countries by Volume
22. Global Household Appliances Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 670.98 billion.
The market is projected to grow at a CAGR of 5.2% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach around USD 1,059.20 billion by 2032.
The market is being driven by growing consumer disposable incomes, an emerging middle-class population, growing urbanisation, and a rising number of companies launching a wide variety of home appliances.
The key trends aiding the market expansion include the growing inclination towards energy-efficient household appliances, technological advancements, and increasing sales of household appliances through online platforms.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The different distribution channels include supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.
The major players in the market are Robert Bosch GmbH, LG Corporation, Samsung Electronics Co., Ltd, Sony Group Corporation, Whirlpool Corporation, Hitachi, Ltd., Panasonic Corporation, Toshiba Corporation, Midea Group, Electrolux AB, Haier Inc., Westinghouse Electric Corporation, De' Longhi Group, and Nikai Group, among others.
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