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Global Household Care Market Share, Size, Analysis, Growth, Forecast: By Product: Laundry Detergents, Laundry Additives, Dishwashing, Hard Surface Cleaners, Toilet Care, Air Care, Others; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Store, Online Store, Others; Regional Analysis; Competitive Landscape; 2023-2028
Global Household Care Market Outlook
The global household care market attained a value of USD 102.5 billion in 2022. The market is further expected to grow at a CAGR of 3.8% in the forecast period of 2023-2028 to attain a value of around USD 127.5 billion by 2028.
The household care market is dominated by the laundry detergent segment, which accounts for over half the industry. Regionally, North America, Europe, and the Asia Pacific are the leading consumers of household care products. In the coming years, emerging economies are expected to grow faster than developed economies. Thus, developing nations like India and China are projected to be major markets for the industry in the coming years. The two countries are the leading consumers of household care products within the Asia Pacific region driven by the growing penetration of detergents. The Asia Pacific region accounts for 50% of the total detergent industry, globally.
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The household care industry is dominated by the laundry detergent segment, which accounts for over half the industry. Regionally, North America, Europe, and the Asia Pacific are the leading consumers of household care products. In the coming years, emerging economies are expected to grow faster than developed economies. Thus, developing nations like India and China are projected to be major markets for the industry in the coming years. The two countries are the leading consumers of household care products within the Asia Pacific region driven by the growing penetration of detergents. The Asia Pacific region accounts for 50% of the total detergent industry, globally.
Market Segmentation
The household care segment encompasses products related to the cleaning and upkeep of hygiene of a household. The products may relate to the cleanliness of surfaces, laundry, or utensils, among other household items. Household care products might also work to enhance the aesthetics of household items by intensifying their brightness and shine. Based on product types, the industry can be segmented into:
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Based on product, the market can be segmented into:
- Laundry Detergents
- Laundry Additives
- Dishwashing
- Hard Surface Cleaners
- Toilet Care
- Air Care
- Others
By distribution channel, the market is divided into:
- Supermarkets and hypermarkets
- Convenience Store
- Online Store
- Others
The report covers the regional markets like North America, Latin America, Middle East and Africa, Europe, and Asia Pacific.
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Market Analysis
The global household care market is expected to be driven by the growing demand and penetration of the products in emerging economies. The higher disposable incomes and increasing standards of living are aiding the industry growth due to the rising demand for washing machines. The growing economies and rising disposable incomes are also driving the demand for premium household care products. The industry is being further propelled forward by the rising population of millennials who are witnessing an increase in spending power and are more health-conscious. The growing emphasis on hygiene and health care, globally, is driving the household care industry. The increasing population, combined with the rise of nuclear families, especially in emerging economies like India, are furthering the industry growth.
With consumers looking for more sustainable and natural products, major players in the industry are introducing more eco-friendly and natural products. Additionally, the key players in the industry are seeking to make their production and packaging more environmentally friendly. The expansion of e-retailers, especially in developing countries, is providing further impetus to the industry growth. The growing innovation taking place in the market, globally, is expected to drive the industry growth in the coming five years. The rising number of women participating in the workforce is also projected to aid the industry growth with a rising number of consumers seeking effective and time-efficient cleaning products. The robust marketing campaigns by the leading players in the industry with a special focus on social messages in emerging economies are proving to be effective catalysts for the industry growth.
Competitive Landscape
- March 2020 - The Procter & Gamble Company's Home Made Simple™ launched a new plant-based product line, which includes household care products like multi-purpose cleaner, laundry detergent, and fabric softener.
- January 2020 - Unilever announced its acquisition of New York-based eco-friendly line of home cleaning products, detergent, and fabric care, The Laundress.
- October 2018 - The Clorox Company launched Clorox® Disinfecting Bio Stain & Odor Remover. The product cleans, disinfects, and deodorizes surfaces and is effective on bio-stains like blood, faeces, vomit, and urine on hard and soft surfaces.
- March 2018 - Unilever completed its acquisition of Quala's beauty and personal care and home care brands.
The report gives a detailed analysis of the following key players in the global household care market, covering their market share, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- The Proctor & Gamble Company
- S.C. Johnson & Son Inc.
- Church & Dwight Co., Inc.
- Reckitt Benckiser Group plc
- Henkel AG & Co. KGaA
- The Clorox Company
- Unilever plc
- Colgate-Palmolive Company
- Saraya Goodmaid Sdn. Bhd.
- Elixir Home Care Pvt. Ltd.
- Others
The comprehensive report covers the macro and micro aspects of the market and gives an assessment of the market based on the Porter's Five Forces model. A SWOT as well as a value chain analysis have also been offered within the report.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Household Care Market Analysis
8.1 Key Industry Highlights
8.2 Global Household Care Historical Market (2018-2022)
8.3 Global Household Care Market Forecast (2023-2028)
8.4 Global Household Care Market by Product
8.4.1 Laundry Detergents
8.4.1.1 Historical Trend (2018-2022)
8.4.1.2 Forecast Trend (2023-2028)
8.4.2 Laundry Additives
8.4.2.1 Historical Trend (2018-2022)
8.4.2.2 Forecast Trend (2023-2028)
8.4.3 Dishwashing
8.4.3.1 Historical Trend (2018-2022)
8.4.3.2 Forecast Trend (2023-2028)
8.4.4 Hard Surface Cleaners
8.4.4.1 Historical Trend (2018-2022)
8.4.4.2 Forecast Trend (2023-2028)
8.4.5 Toilet Care
8.4.5.1 Historical Trend (2018-2022)
8.4.5.2 Forecast Trend (2023-2028)
8.4.6 Air Care
8.4.6.1 Historical Trend (2018-2022)
8.4.6.2 Forecast Trend (2023-2028)
8.4.7 Others
8.5 Global Household Care Market by Distribution Channel
8.5.1 Supermarkets and Hypermarkets
8.5.1.1 Historical Trend (2018-2022)
8.5.1.2 Forecast Trend (2023-2028)
8.5.2 Convenience Store
8.5.2.1 Historical Trend (2018-2022)
8.5.2.2 Forecast Trend (2023-2028)
8.5.3 Online Store
8.5.3.1 Historical Trend (2018-2022)
8.5.3.2 Forecast Trend (2023-2028)
8.5.4 Others
8.6 Global Household Care Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2022)
8.6.1.2 Forecast Trend (2023-2028)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2022)
8.6.2.2 Forecast Trend (2023-2028)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2022)
8.6.3.2 Forecast Trend (2023-2028)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2022)
8.6.4.2 Forecast Trend (2023-2028)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2022)
8.6.5.2 Forecast Trend (2023-2028)
9 North America Household Care Market Analysis
9.1 Market by Product
9.2 Market by Distribution Channel
9.3 Market by Country
9.3.1 United States of America
9.3.1.1 Historical Trend (2018-2022)
9.3.1.2 Forecast Trend (2023-2028)
9.3.2 Canada
9.3.2.1 Historical Trend (2018-2022)
9.3.2.2 Forecast Trend (2023-2028)
10 Europe Household Care Market Analysis
10.1 Market by Product
10.2 Market by Distribution Channel
10.3 Market by Country
10.3.1 United Kingdom
10.3.1.1 Historical Trend (2018-2022)
10.3.1.2 Forecast Trend (2023-2028)
10.3.2 Germany
10.3.2.1 Historical Trend (2018-2022)
10.3.2.2 Forecast Trend (2023-2028)
10.3.3 France
10.3.3.1 Historical Trend (2018-2022)
10.3.3.2 Forecast Trend (2023-2028)
10.3.4 Italy
10.3.4.1 Historical Trend (2018-2022)
10.3.4.2 Forecast Trend (2023-2028)
10.3.5 Others
11 Asia Pacific Household Care Market Analysis
11.1 Market by Product
11.2 Market by Distribution Channel
11.3 Market by Country
11.3.1 China
11.3.1.1 Historical Trend (2018-2022)
11.3.1.2 Forecast Trend (2023-2028)
11.3.2 Japan
11.3.2.1 Historical Trend (2018-2022)
11.3.2.2 Forecast Trend (2023-2028)
11.3.3 India
11.3.3.1 Historical Trend (2018-2022)
11.3.3.2 Forecast Trend (2023-2028)
11.3.4 ASEAN
11.3.4.1 Historical Trend (2018-2022)
11.3.4.2 Forecast Trend (2023-2028)
11.3.5 South Korea
11.3.5.1 Historical Trend (2018-2022)
11.3.5.2 Forecast Trend (2023-2028)
11.3.6 Australia
11.3.6.1 Historical Trend (2018-2022)
11.3.6.2 Forecast Trend (2023-2028)
11.3.7 Others
12 Latin America Household Care Market Analysis
12.1 Market by Product
12.2 Market by Distribution Channel
12.3 Market by Country
12.3.1 Brazil
12.3.1.1 Historical Trend (2018-2022)
12.3.1.2 Forecast Trend (2023-2028)
12.3.2 Argentina
12.3.2.1 Historical Trend (2018-2022)
12.3.2.2 Forecast Trend (2023-2028)
12.3.3 Mexico
12.3.3.1 Historical Trend (2018-2022)
12.3.3.2 Forecast Trend (2023-2028)
12.3.4 Others
13 Middle East and Africa Household Care Market Analysis
13.1 Market by Product
13.2 Market by Distribution Channel
13.3 Market by Country
13.3.1 Saudi Arabia
13.3.1.1 Historical Trend (2018-2022)
13.3.1.2 Forecast Trend (2023-2028)
13.3.2 United Arab Emirates
13.3.2.1 Historical Trend (2018-2022)
13.3.2.2 Forecast Trend (2023-2028)
13.3.3 Nigeria
13.3.3.1 Historical Trend (2018-2022)
13.3.3.2 Forecast Trend (2023-2028)
13.3.4 South Africa
13.3.4.1 Historical Trend (2018-2022)
13.3.4.2 Forecast Trend (2023-2028)
13.3.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 The Procter & Gamble Company
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 S.C. Johnson & Son Inc.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Church & Dwight Co., Inc.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Reckitt Benckiser Group plc
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Henkel AG & Co. KGaA
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 The Clorox Company
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Unilever plc
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Colgate-Palmolive Company
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Saraya Goodmaid Sdn. Bhd.
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Elixir Home Care Pvt. Ltd.
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Household Care Market: Key Industry Highlights, 2018 and 2028
2. Global Household Care Historical Market: Breakup by Product (USD Billion), 2018-2022
3. Global Household Care Market Forecast: Breakup by Product (USD Billion), 2023-2028
4. Global Household Care Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2022
5. Global Household Care Market Forecast: Breakup by Distribution Channel (USD Billion), 2023-2028
6. Global Household Care Historical Market: Breakup by Region (USD Billion), 2018-2022
7. Global Household Care Market Forecast: Breakup by Region (USD Billion), 2023-2028
8. North America Household Care Historical Market: Breakup by Country (USD Billion), 2018-2022
9. North America Household Care Market Forecast: Breakup by Country (USD Billion), 2023-2028
10. Europe Household Care Historical Market: Breakup by Country (USD Billion), 2018-2022
11. Europe Household Care Market Forecast: Breakup by Country (USD Billion), 2023-2028
12. Asia Pacific Household Care Historical Market: Breakup by Country (USD Billion), 2018-2022
13. Asia Pacific Household Care Market Forecast: Breakup by Country (USD Billion), 2023-2028
14. Latin America Household Care Historical Market: Breakup by Country (USD Billion), 2018-2022
15. Latin America Household Care Market Forecast: Breakup by Country (USD Billion), 2023-2028
16. Middle East and Africa Household Care Historical Market: Breakup by Country (USD Billion), 2018-2022
17. Middle East and Africa Household Care Market Forecast: Breakup by Country (USD Billion), 2023-2028
18. Global Household Care Market Structure
Key Questions Answered in the Report
In 2022, the global household care market attained a value of about USD 102.5 billion.
The market is projected to grow at a CAGR of 3.8% between 2023 and 2028.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach USD 127.5 billion by 2028.
The market is being driven by the rising demand for household care products such as laundry detergents, the rising penetration of washing machines, and the growing emphasis of hygiene and health care.
The market growth is anticipated to be led by the introduction of eco-friendly and natural products and the growing focus on sustainable development of innovative household care products.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The various products of household care include laundry detergents, laundry additives, dishwashing, hard surface cleaners, air care, and toilet care, among others.
The major players in the market include The Proctor & Gamble Company, S.C. Johnson & Son Inc., Church & Dwight Co., Inc., Reckitt Benckiser Group plc, Henkel AG & Co. KGaA, The Clorox Company, Unilever plc, Colgate-Palmolive Company, Saraya Goodmaid Sdn. Bhd., and Elixir Home Care Pvt. Ltd., among others.
Analyst Review
The global household care market attained a value of approximately USD 102.5 billion in 2022, driven by rising market ownership of washing machines. Aided by production of climate neutral products, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 3.8%, reaching a value of around USD 127.5 billion by 2028.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on product, the household care market can be categorised into laundry detergents, laundry additives, dishwashing, hard surface cleaners, air care, and toilet care, among others. On the basis of distribution channel, the market is divided into supermarkets and hypermarkets, convenience store, and online store, among others. The major regional markets for household care are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include The Proctor & Gamble Company, S.C. Johnson & Son Inc., Church & Dwight Co., Inc., Reckitt Benckiser Group plc, Henkel AG & Co. KGaA, The Clorox Company, Unilever plc, Colgate-Palmolive Company, Saraya Goodmaid Sdn. Bhd., and Elixir Home Care Pvt. Ltd., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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