The global household care market attained a value of USD 116.7 billion in 2019. The industry is expected to be driven by the healthy growth of the laundry detergent market. The laundry detergent market witnessed an increase of nearly 20% between 2015-2019 and is expected to see a further growth of 26% in the forecast period of 2020-2025. Buoyed by the projected robust growth of the global laundry detergents industry, the global household care market is expected to grow at a CAGR of 1.5% between 2020 and 2025. In 2025, the global household care market is estimated to be valued at almost USD 128 billion.
The household care industry is dominated by the laundry detergent segment, which accounts for over half the industry. Regionally, North America, Europe, and the Asia Pacific are the leading consumers of household care products. In the coming years, emerging economies are expected to grow faster than developed economies. Thus, developing nations like India and China are projected to be major markets for the industry in the coming years. The two countries are the leading consumers of household care products within the Asia Pacific region driven by the growing penetration of detergents. The Asia Pacific region accounts for 50% of the total detergent industry, globally.
Properties and Applications
The household care segment encompasses products related to the cleaning and upkeep of hygiene of a household. The products may relate to the cleanliness of surfaces, laundry, or utensils, among other household items. Household care products might also work to enhance the aesthetics of household items by intensifying their brightness and shine. Based on product types, the industry can be segmented into:
The report covers the regional markets like North America, Latin America, Middle East and Africa, Europe, and Asia Pacific.
The global household care market is expected to be driven by the growing demand and penetration of the products in emerging economies. The higher disposable incomes and increasing standards of living are aiding the industry growth due to the rising demand for washing machines. The growing economies and rising disposable incomes are also driving the demand for premium household care products. The industry is being further propelled forward by the rising population of millennials who are witnessing an increase in spending power and are more health-conscious. The growing emphasis on hygiene and health care, globally, is driving the household care industry. The increasing population, combined with the rise of nuclear families, especially in emerging economies like India, are furthering the industry growth.
With consumers looking for more sustainable and natural products, major players in the industry are introducing more eco-friendly and natural products. Additionally, the key players in the industry are seeking to make their production and packaging more environmentally friendly. The expansion of e-retailers, especially in developing countries, is providing further impetus to the industry growth. The growing innovation taking place in the market, globally, is expected to drive the industry growth in the coming five years. The rising number of women participating in the workforce is also projected to aid the industry growth with a rising number of consumers seeking effective and time-efficient cleaning products. The robust marketing campaigns by the leading players in the industry with a special focus on social messages in emerging economies are proving to be effective catalysts for the industry growth.
The report gives a detailed analysis of the following key players in the global household care market, covering their market share, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive report covers the macro and micro aspects of the market and gives an assessment of the market based on the Porter's Five Forces model. A SWOT as well as a value chain analysis have also been offered within the report.
2 Research Methodology
3 Executive Summary
3.1 Household Care Market Outlook
3.2 Market Drivers and Restraints
3.3 Key Players
3.4 Supply Market Changes
3.5 Market Trends
4 Global Household Care Market Overview
4.1 Global Household Care Market Historical Trends 2015-2019: By Value
4.2 Global Household Care Market Forecast 2020-2025: By Value
4.3 Chart: Global Household Care Market Breakup by Products
4.3.1 Laundry Detergents
4.3.2 Laundry Additives
4.3.4 Hard Surface Cleaners
4.3.5 Toilet Care
4.4 Figure: Global Household Care Market Breakup by Products: Historical Trends and Forecast (2015-2025): By Value
4.4.1 Laundry Detergents
4.4.2 Laundry Additives
4.4.4 Hard Surface Cleaners
4.4.5 Toilet Care
4.5 Chart: Global Household Care Market Breakup by Region
4.5.1 North America
184.108.40.206 United States of America
220.127.116.11 United Kingdom
4.5.3 Asia Pacific
4.5.4 Latin America
4.5.5 Middle East & Africa
18.104.22.168 Saudi Arabia
22.214.171.124 United Arab Emirates
126.96.36.199 South Africa
4.6 Figure: Global Household Care Market Breakup by Region: Historical Trends and Forecast (2015-2025): By Value
4.6.1 North America
188.8.131.52 United States of America
184.108.40.206 United Kingdom
4.6.3 Asia Pacific
4.6.4 Latin America
4.6.5 Middle East & Africa
220.127.116.11 Saudi Arabia
18.104.22.168 United Arab Emirates
22.214.171.124 South Africa
4.7 SWOT Analysis
4.8 Value Chain Analysis
4.9 Porter’s Five Forces Analysis
4.9.2 Buyer’s Power
4.9.3 Supplier’s Power
4.9.4 New Entrants
4.9.5 Degree of Rivalry
5 Competitive Landscape
5.2 Reckitt Benckiser
5.3 Kao Corporation
5.4 The Procter & Gamble Company
5.5 Henkel AG & Co. KGaA
5.6 The Clorox Company
5.7 SC Johnson
5.8 Church & Dwight Co., Inc.
5.9 Colgate-Palmolive Company
6 News and Developments
Additional Customisation Available:
7 Manufacturing Process
7.1 Detailed Process Flow
7.2 Operations Involved
7.3 Mass Balance
8 Cost Analysis
8.1 Land, Location and Site Development
8.3 Plant Machinery
8.4 Cost of Raw Material
8.9 Other Capital Investment
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