Global Household Care Market: By Products: Laundry Detergents, Laundry Additives, Dishwashing, Hard Surface Cleaners, Toilet Care; By Region: North America, Europe, Asia Pacific, Latin America, Middle East and Africa; Historical Production and Consumption (2014-2018); Production and Consumption Forecast (2019-2024); SWOT Analysis; Value Chain Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Manufacturing Process, Cost Analysis

Global Household Care Market Key Insight:

Market Outlook

The global household care market attained a value of USD 115 billion in 2018. The industry is expected to be driven by the healthy growth of the laundry detergent market. The laundry detergent market witnessed an increase of nearly 20% between 2014-2018 and is expected to see a further growth of 26% in the forecast period of 2019-2024. Buoyed by the projected robust growth of the global laundry detergents industry, the global household care market is expected to grow at a CAGR of 1.5% between 2019 and 2024. In 2024, the global household care market is estimated to be valued at almost USD 126 billion.

The household care industry is dominated by the laundry detergent segment, which accounts for over half the industry. Regionally, North America, Europe, and the Asia Pacific are the leading consumers of household care products. In the coming years, emerging economies are expected to grow faster than developed economies. Thus, developing nations like India and China are projected to be major markets for the industry in the coming years. The two countries are the leading consumers of household care products within the Asia Pacific region driven by the growing penetration of detergents. The Asia Pacific region accounts for 50% of the total detergent industry, globally.

Properties and Applications

The household care segment encompasses products related to the cleaning and upkeep of hygiene of a household. The products may relate to the cleanliness of surfaces, laundry, or utensils, among other household items. Household care products might also work to enhance the aesthetics of household items by intensifying their brightness and shine. Based on product types, the industry can be segmented into:

• Laundry Detergents
• Laundry Additives
• Dishwashing
• Hard Surface Cleaners
• Toilet Care 
• Others

The report covers the regional markets like North America, Latin America, Middle East and Africa, Europe, and Asia Pacific.

Market Analysis

The global household care market is expected to be driven by the growing demand and penetration of the products in emerging economies. The higher disposable incomes and increasing standards of living are aiding the industry growth due to the rising demand for washing machines. The growing economies and rising disposable incomes are also driving the demand for premium household care products. The industry is being further propelled forward by the rising population of millennials who are witnessing an increase in spending power and are more health-conscious. The growing emphasis on hygiene and health care, globally, is driving the household care industry. The increasing population, combined with the rise of nuclear families, especially in emerging economies like India, are furthering the industry growth.

With consumers looking for more sustainable and natural products, major players in the industry are introducing more eco-friendly and natural products. Additionally, the key players in the industry are seeking to make their production and packaging more environmentally friendly. The expansion of e-retailers, especially in developing countries, is providing further impetus to the industry growth. The growing innovation taking place in the market, globally, is expected to drive the industry growth in the coming five years. The rising number of women participating in the workforce is also projected to aid the industry growth with a rising number of consumers seeking effective and time-efficient cleaning products. The robust marketing campaigns by the leading players in the industry with a special focus on social messages in emerging economies are proving to be effective catalysts for the industry growth.

Competitive Landscape

• March 2019 - The Procter & Gamble Company's Home Made Simple™ launched a new plant-based product line, which includes household care products like multi-purpose cleaner, laundry detergent, and fabric softener.
• January 2019 - Unilever announced its acquisition of New York-based eco-friendly line of home cleaning products, detergent, and fabric care, The Laundress.
• October 2018 - The Clorox Company launched Clorox® Disinfecting Bio Stain & Odor Remover. The product cleans, disinfects, and deodorizes surfaces and is effective on bio-stains like blood, faeces, vomit, and urine on hard and soft surfaces.
• March 2018 - Unilever completed its acquisition of Quala's beauty and personal care and home care brands.

The report gives a detailed analysis of the following key players in the global household care market, covering their market share, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• Unilever
• Reckitt Benckiser
• Kao Corporation
• The Procter & Gamble Company
• Henkel AG & Co. KGaA
• The Clorox Company
• SC Johnson
• Church & Dwight Co., Inc.
• Colgate-Palmolive Company
• Others

The comprehensive report covers the macro and micro aspects of the market and gives an assessment of the market based on the Porter's Five Forces model. A SWOT as well as a value chain analysis have also been offered within the report.

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