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Global Household Care Market: By Products: Laundry Detergents, Laundry Additives, Dishwashing, Hard Surface Cleaners, Toilet Care, Others; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics: SWOT Analysis; Porter’s Five Forces Analysis; Competitive Landscape; Industry Events and Developments
Global Household Care Market Outlook
The global household care market attained a value of USD 116.73 billion in 2020. The industry is expected to be driven by the healthy growth of the laundry detergent market.
The laundry detergent market witnessed an increase of nearly 20% between 2018-2022 and is expected to see a further growth of 26% in the forecast period of 2023-2028. Buoyed by the projected robust growth of the global laundry detergents industry, the global household care market is expected to grow at a CAGR of 1.5% between 2021 and 2026. In 2026, the global household care market is estimated to be valued at almost USD 127.63 billion.
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The household care industry is dominated by the laundry detergent segment, which accounts for over half the industry. Regionally, North America, Europe, and the Asia Pacific are the leading consumers of household care products. In the coming years, emerging economies are expected to grow faster than developed economies. Thus, developing nations like India and China are projected to be major markets for the industry in the coming years. The two countries are the leading consumers of household care products within the Asia Pacific region driven by the growing penetration of detergents. The Asia Pacific region accounts for 50% of the total detergent industry, globally.
Market Segmentation
The household care segment encompasses products related to the cleaning and upkeep of hygiene of a household. The products may relate to the cleanliness of surfaces, laundry, or utensils, among other household items. Household care products might also work to enhance the aesthetics of household items by intensifying their brightness and shine. Based on product types, the industry can be segmented into:
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- Laundry Detergents
- Laundry Additives
- Dishwashing
- Hard Surface Cleaners
- Toilet Care
- Others
The report covers the regional markets like North America, Latin America, Middle East and Africa, Europe, and Asia Pacific.
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Market Analysis
The global household care market is expected to be driven by the growing demand and penetration of the products in emerging economies. The higher disposable incomes and increasing standards of living are aiding the industry growth due to the rising demand for washing machines. The growing economies and rising disposable incomes are also driving the demand for premium household care products. The industry is being further propelled forward by the rising population of millennials who are witnessing an increase in spending power and are more health-conscious. The growing emphasis on hygiene and health care, globally, is driving the household care industry. The increasing population, combined with the rise of nuclear families, especially in emerging economies like India, are furthering the industry growth.
With consumers looking for more sustainable and natural products, major players in the industry are introducing more eco-friendly and natural products. Additionally, the key players in the industry are seeking to make their production and packaging more environmentally friendly. The expansion of e-retailers, especially in developing countries, is providing further impetus to the industry growth. The growing innovation taking place in the market, globally, is expected to drive the industry growth in the coming five years. The rising number of women participating in the workforce is also projected to aid the industry growth with a rising number of consumers seeking effective and time-efficient cleaning products. The robust marketing campaigns by the leading players in the industry with a special focus on social messages in emerging economies are proving to be effective catalysts for the industry growth.
Competitive Landscape
- March 2020 - The Procter & Gamble Company's Home Made Simple™ launched a new plant-based product line, which includes household care products like multi-purpose cleaner, laundry detergent, and fabric softener.
- January 2020 - Unilever announced its acquisition of New York-based eco-friendly line of home cleaning products, detergent, and fabric care, The Laundress.
- October 2018 - The Clorox Company launched Clorox® Disinfecting Bio Stain & Odor Remover. The product cleans, disinfects, and deodorizes surfaces and is effective on bio-stains like blood, faeces, vomit, and urine on hard and soft surfaces.
- March 2018 - Unilever completed its acquisition of Quala's beauty and personal care and home care brands.
The report gives a detailed analysis of the following key players in the global household care market, covering their market share, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Unilever
- Reckitt Benckiser
- Kao Corporation
- The Procter & Gamble Company
- Henkel AG & Co. KGaA
- The Clorox Company
- SC Johnson
- Church & Dwight Co., Inc.
- Colgate-Palmolive Company
- Others
The comprehensive report covers the macro and micro aspects of the market and gives an assessment of the market based on the Porter's Five Forces model. A SWOT as well as a value chain analysis have also been offered within the report.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Products, Region |
| Breakup by Products | Laundry Detergents, Laundry Additives, Dishwashing, Hard Surface Cleaners, Toilet Care, Others |
| Breakup by Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Unilever, Reckitt Benckiser, Kao Corporation, The Procter & Gamble Company, Henkel AG & Co. KGaA, The Clorox Company, SC Johnson, Church & Dwight Co., Inc., Colgate-Palmolive Company, Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Industry Opportunities and Challenges
8 Global Household Care Market Analysis
8.1 Key Industry Highlights
8.2 Global Household Care Historical Market (2018-2022)
8.3 Global Household Care Market Forecast (2023-2028)
8.4 Global Household Care Market by Products
8.4.1 Laundry Detergents
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Laundry Additives
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.3 Dishwashing
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2022)
8.4.3.3 Forecast Trend (2023-2028)
8.4.4 Hard Surface Cleaners
8.4.4.1 Market Share
8.4.4.2 Historical Trend (2018-2022)
8.4.4.3 Forecast Trend (2023-2028)
8.4.5 Toilet Care
8.4.5.1 Market Share
8.4.5.2 Historical Trend (2018-2022)
8.4.5.3 Forecast Trend (2023-2028)
8.4.6 Others
8.5 Global Household Care Market by Region
8.5.1 Market Share
8.5.1.1 North America
8.5.1.2 Europe
8.5.1.3 Asia Pacific
8.5.1.4 Latin America
8.5.1.5 Middle East and Africa
9 Regional Analysis
9.1 North America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.1.3 Breakup by Country
9.1.3.1 United States of America
9.1.3.2 Canada
9.2 Europe
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.2.3 Breakup by Country
9.2.3.1 United Kingdom
9.2.3.2 Germany
9.2.3.3 France
9.2.3.4 Italy
9.2.3.5 Spain
9.2.3.6 Others
9.3 Asia Pacific
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
9.3.3 Breakup by Country
9.3.3.1 China
9.3.3.2 Japan
9.3.3.3 India
9.3.3.4 ASEAN
9.3.3.5 Australia
9.3.3.6 Others
9.4 Latin America
9.4.1 Historical Trend (2018-2022)
9.4.2 Forecast Trend (2023-2028)
9.4.3 Breakup by Country
9.4.3.1 Brazil
9.4.3.2 Argentina
9.4.3.3 Mexico
9.4.3.4 Others
9.5 Middle East and Africa
9.5.1 Historical Trend (2018-2022)
9.5.2 Forecast Trend (2023-2028)
9.5.3 Breakup by Country
9.5.3.1 Saudi Arabia
9.5.3.2 United Arab Emirates
9.5.3.3 Nigeria
9.5.3.4 South Africa
9.5.3.5 Others
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 Church & Dwight Co., Inc.
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Demographic Reach and Achievements
12.2.1.4 Certifications
12.2.2 Henkel AG & Co. KGaA
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Demographic Reach and Achievements
12.2.2.4 Certifications
12.2.3 The Clorox Company
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Demographic Reach and Achievements
12.2.3.4 Certifications
12.2.4 Kao Corporation
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
12.2.4.3 Demographic Reach and Achievements
12.2.4.4 Certifications
12.2.5 The Procter & Gamble Company
12.2.5.1 Company Overview
12.2.5.2 Product Portfolio
12.2.5.3 Demographic Reach and Achievements
12.2.5.4 Certifications
12.2.6 Unilever plc
12.2.6.1 Company Overview
12.2.6.2 Product Portfolio
12.2.6.3 Demographic Reach and Achievements
12.2.6.4 Certifications
12.2.7 Reckitt Benckiser
12.2.7.1 Company Overview
12.2.7.2 Product Portfolio
12.2.7.3 Demographic Reach and Achievements
12.2.7.4 Certifications
12.2.8 SC Johnson
12.2.8.1 Company Overview
12.2.8.2 Product Portfolio
12.2.8.3 Demographic Reach and Achievements
12.2.8.4 Certifications
12.2.9 Colgate-Palmolive Company
12.2.9.1 Company Overview
12.2.9.2 Product Portfolio
12.2.9.3 Demographic Reach and Achievements
12.2.9.4 Certifications
12.2.10 Others
13 Industry Events and Developments
List of Key Figures and Tables
1. Global Household Care Market: Key Industry Highlights, 2018 and 2028
2. Global Household Care Historical Market: Breakup by Products (USD Million), 2018-2022
3. Global Household Care Market Forecast: Breakup by Products (USD Million), 2023-2028
4. Global Household Care Historical Market: Breakup by Region (USD Million), 2018-2022
5. Global Household Care Market Forecast: Breakup by Region (USD Million), 2023-2028
6. North America Household Care Historical Market: Breakup by Country (USD Million), 2018-2022
7. North America Household Care Market Forecast: Breakup by Country (USD Million), 2023-2028
8. Europe Household Care Historical Market: Breakup by Country (USD Million), 2018-2022
9. Europe Household Care Market Forecast: Breakup by Country (USD Million), 2023-2028
10. Asia Pacific Household Care Historical Market: Breakup by Country (USD Million), 2018-2022
11. Asia Pacific Household Care Market Forecast: Breakup by Country (USD Million), 2023-2028
12. Latin America Household Care Historical Market: Breakup by Country (USD Million), 2018-2022
13. Latin America Household Care Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Middle East and Africa Household Care Historical Market: Breakup by Country (USD Million), 2018-2022
15. Middle East and Africa Household Care Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Global Household Care Market Structure
Key Questions Answered in the Report
In 2020, the global household care market attained a value of about USD 116.73 billion in 2020.
The market is projected to grow at a CAGR of 1.5% between 2021 and 2026.
The market is being driven by the rising demand for household care products such as laundry detergents, the rising penetration of washing machines, and the growing emphasis of hygiene and health care.
The market growth is anticipated to be led by the introduction of eco-friendly and natural products and the growing focus on sustainable development of innovative household care products.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The various products of household care include laundry detergents, laundry additives, dishwashing, hard surface cleaners, and toilet care, among others.
The major players in the industry are Church & Dwight Co., Inc., Henkel AG & Co. KGaA, The Clorox Company, Kao Corporation, The Procter & Gamble Company, Unilever plc, Reckitt Benckiser, SC Johnson, and Colgate-Palmolive Company, among others.
Analyst Review
The global household care market attained a value of nearly USD 116.73 billion in 2020, driven by rising market ownership of washing machines. Aided by production of climate neutral products, the market is expected to witness a further growth in the forecast period of 2021-2026, growing at a CAGR of 1.5%.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on product, the household care industry can be categorised into laundry detergents, laundry additives, dishwashing, hard surface cleaners, and toilet care, among others. The major regional markets for household care are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Church & Dwight Co., Inc., Henkel AG & Co. KGaA, The Clorox Company, Kao Corporation, The Procter & Gamble Company, Unilever plc, Reckitt Benckiser, SC Johnson, and Colgate-Palmolive Company, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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