The India aesthetic services market size was valued at USD 866.08 Million in 2025. The industry is expected to grow at a CAGR of 15.40% during the forecast period of 2026-2035 to reach a value of USD 3627.57 Million by 2035. The market is witnessing strong growth, fueled by rising consumer interest in minimally invasive treatments, advanced technologies, and enhanced self-care awareness.
In 2024, Indians underwent 1.29 million cosmetic and beauty procedures, the highest volume ever, indicating the rapid growth in the sector and raising red flags about the safety associated with all the unregulated services and procedures. The growth presents an opportunity and puts pressure on providers to demonstrate trustworthiness with trained specialists.
Premium clinics are expanding their footprint and testing the waters with innovative and advanced procedures. Avanza Clinic opened its fourth clinic, in October 2024, and is providing cosmetic solutions for hair restoration services using its Hairodynamic Technique, PRP, and scalp micropigmentation designed to produce natural-looking and lasting outcomes.
These changes reflect the growing sophistication in the market regarding clinician accuracy, innovation, and to provide a highly positive patient journey experience. Much of what we are seeing is further supported by the knowledge of a growth in clinical aesthetic procedures and an increase in regulatory oversight of the delivery of aesthetic services, as emerging trends in India aesthetic services market mature, drives the demand for quality, safety, and efficacy of services.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
15.4%
Value in USD Million
2026-2035
*this image is indicative*
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India Aesthetic Services Market Report Summary |
Description |
Value |
|
Base Year |
USD Million |
2025 |
|
Historical Period |
USD Million |
2019-2025 |
|
Forecast Period |
USD Million |
2026-2035 |
|
Market Size 2025 |
USD Million |
866.08 |
|
Market Size 2035 |
USD Million |
3627.57 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
15.40% |
|
CAGR 2026-2035 - Market by Region |
South India |
16.9% |
|
CAGR 2026-2035 - Market by Region |
North India |
16.3% |
|
CAGR 2026-2035 - Market by Type |
Facial Aesthetic Services |
17.2% |
|
2025 Market Share by Region |
North India |
32.1% |
The high-quality aesthetic services demand in India is fueled by increasing international interest and cross-border patient inflow. This trend is exemplified by The Esthetic Clinics® revealed in December 2024, that it attracts over 15% of its clientele from abroad by offering advanced cosmetic procedures at competitive costs. With internationally recognized experts delivering transformative treatments, from facial feminization to body contouring, the clinic is turning medical journeys into life-changing experiences, reinforcing India’s position as a preferred destination for cosmetic and plastic surgery.
As urban lifestyles grow busier and disposable incomes rise, consumers are actively seeking aesthetic solutions that combine effectiveness with convenience. Sculpt Clinics responded to this demand in September 2024 by launching laser hair removal technology that cuts treatment time in half, allowing clients to achieve faster results without disruption to their routines. By embracing such innovations, clinics are not only attracting a larger, time-conscious clientele but also setting new benchmarks for efficiency and excellence in the India aesthetic services market landscape.
The rising popularity of Korean beauty trends is transforming India’s aesthetic services market, as consumers increasingly seek multi-step, technology-driven skincare routines for healthy, radiant skin. This shift is exemplified by KorinMi’s 2024 launch of its first Korean beauty clinic in Delhi NCR, offering advanced 3D skin analysis and personalised treatments tailored to Indian skin types. By bringing global K-beauty expertise to India, the clinic is meeting growing demand for innovative, results-oriented, and confidence-boosting skincare experiences.
The India aesthetic services market value is fueled by the surge in demand for advanced, results-oriented skin treatments. This is spurring aesthetic clinics to bring cutting-edge solutions to consumers. Responding to this surge, Kaya Clinics partnered with Aerolase in 2025 to roll out the Neo Elite laser nationwide, delivering high-precision treatments for acne and pigmentation. By combining innovation with accessibility, this collaboration is redefining patient expectations, expanding service offerings, and fueling momentum across India’s rapidly evolving aesthetic industry.
The India aesthetic services market expansion is witnessing strong momentum as global brands introduce next-generation dermal technologies that elevate non-surgical treatment outcomes. A growing preference for defined facial contours and minimally invasive enhancements has accelerated the adoption of advanced filler solutions. In January 2023, Allergan Aesthetics (AbbVie) launched JUVÉDERM® VOLUX™ XC nationwide, a hyaluronic acid-based filler engineered to improve jawline definition. The launch underscores a market shift toward precision-driven facial sculpting, where technological innovation meets clinical expertise to deliver safe, long-lasting, and natural aesthetic results.
The EMR’s report titled “India Aesthetic Services Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Service Type
Key Insight: Facial aesthetic treatments and dermal filler treatments continue to appeal widely, as they are part of the increasing interest in more discreet treatment options that enhance confidence. Body contouring, as well as more advanced skin care services, are growing in popularity; a sign of this trend was Kosmoderma's 2024 release of the LPG Endermologie device in India, showcasing a growing consumer preference for innovative non-surgical approaches across a variety of service categories. In addition, complementary procedures such as Botox injectables and laser hair removal in the India aesthetic service market further add to the appeal for patients.
Market Breakup by Method
Key Insight: Aesthetic care is experiencing a strong shift to provide effectiveness with minimal recovery, reflecting changing consumer preferences. Non-surgical treatment options are gaining considerable interest, fueled by innovations in injectables, laser procedures, and skin rejuvenation procedures. The Meta Cell Plasma Treatment that Kaya Clinics will be introducing in 2025 will demonstrate the priority given to non-surgical procedures that can add to existing offerings and drive market growth given changing consumer comfort-level expectations. Surgical procedures will still be emphasized to patients looking for greater transformative outcomes; however, the non-invasive treatment space will continue to reshape the India aesthetic care services market dynamics.
Market Breakup by Gender
Key Insight: The female consumer base is actively embracing dermal fillers, facial aesthetics, and skin rejuvenation, demonstrating a longstanding demand for appearance-enhancing services. While male consumers are exploring body contouring, hair restoration, and non-surgical services more than they historically have, showing a relatively new progression in their sociocultural comfort level and willingness to pay for aesthetic services. The growing acceptance from both the genders is driving overall market growth.
Market Breakup by Region
Key Insight: North India aesthetic services market growth is attributed to the strong utilization of both facial and body contouring procedures, showing a rise in people's awareness of wellness among urban working professionals. Although the South of India is seeing the fastest growth in the adoption of innovations in skin and hair procedures and increased access in the high-end clinic space, these rising demographics acceptance and availability in increased access is exemplified by Oliva Skin & Hair Clinic's rapid expansion from 4 to 23 center's since 2023 across multiple regions without pointing to changing primary urban centers. Although both East and West India have maintained their utilization rates of both traditional and innovative procedures.
By type of service, dermal fillers see high market demand
Increased consumer desire for well-defined facial contours is driving the uptake of dermal fillers in India. The introduction of Allergan Aesthetics' JUVÉDERM® VOLUX™ XC in January 2023 is a good example of this trend, providing a less invasive option for enhancing the jawline. As there is increasing focus on precision-based facial sculpting, consumers are looking for treatments that deliver natural, long-lasting outcomes with less downtime. This transition underlines the growing significance of specialized aesthetic remedies that address changing desires for greater facial definition.
Laser hair removal treatments are seeing strong demand in the India aesthetic services market as urban consumers increasingly expect fast, accurate and painless hair removal remedies, forcing aesthetic providers to continuously innovate. Derma-Care Skin and Cosmetology Centre responded with the introduction of its world-class laser technology in February 2025, delivering sophisticated hair removal and vascular lesion treatments with unmatched precision and minimal pain. In reshaping the patient experience, the technology not only raises standards of service but also initiates more widespread use of non-invasive hair removal treatments, driving growth and setting new standards in India's aesthetic services market.
By method, non-surgical cosmetic procedures experience high market demand
The non-invasive aesthetic treatment keeps building steam as consumers increasingly look for effective treatments with less downtime. Innovations like Spectra Medical’s 2025 release of EndoliftX in India, created with the collaboration of Italy's Eufoton, are a prime example of this movement. With the advanced use of optical microfibers and laser technology, EndoliftX firms up skin, reshapes the face and body, and naturally stimulates collagen, providing outcomes as good as traditional facelifts without undergoing surgery. Those innovations are spurring broader adoption of non-surgical procedures.
Surgical treatments illustrate consistent growth in India aesthetic services market, fueled by growing demand for cutting-edge, minimally invasive, and custom treatments. Aestiva Plastic Surgery in Delhi launched its scarless facial contouring procedure in June 2025, providing defined jawlines and chin definition with no apparent marks and minimal downtime. Clincs are now starting to offer such cutting-edge procedures, such as mommy makeovers and body sculpting, to address time-sensitive, quality-oriented consumers who want transformative outcomes that enhance confidence without compromising natural aesthetics.
By gender, women contribute most to market expansion
Increased awareness for women's health, personal empowerment, and autonomy of the body are driving demand for niche aesthetic procedures beyond the traditional. Women increasingly seek treatments that enhance confidence while addressing intimate concerns, creating a need for accessible and safe services. Responding to this trend, in 2025, Mumbai’s Cama Hospital announced the launch of a low-cost gyno-cosmetic unit, offering procedures such as vaginoplasty, labiaplasty, and vaginal rejuvenation at highly subsidized rates, making intimate aesthetic care inclusive for all.
Changing attitudes toward male grooming and pampering are fuelling the uptake of services and solutions specifically designed for men, propelling India aesthetic services market growth. Urban males are now looking for hair loss solutions, skin rejuvenation, and anti-aging, as lifestyle desires and confidence-led decisions improve. As an example, The Esthetic Clinics in 2024 indicated a significant rise in male customers for hair restoration treatments. Through providing gender-specific treatments, clinics are broadening reach, tapping a rising segment, and driving overall growth in India's men-centric aesthetic services market.
|
CAGR 2026-2035 - Market by |
Region |
|
South India |
16.9% |
|
North India |
16.3% |
|
East India |
XX% |
|
West India |
XX% |
By Region, North India leads the market growth
North India cosmetic industry proves remarkable growth with increased demand for patient-friendly, innovative treatment speeding up. The trend is illustrated in the 2025 opening of Aestiva Plastic Surgery's New Delhi clinic, where VASER Liposuction, FDA-approved non-surgical anti-aging treatments, and scarless facial contouring now fall under one roof. With the integration of innovative technology and wellness-oriented consultations and customized care, these expansions not only satisfy increased expectations but redefine the region's strategy towards beauty, confidence, and affordable aesthetic solutions.
West India generates significant revenue in the India aesthetic services market, fueled by the emerging consumer preference towards high-end wellness and time-saving self-care solutions. Meghavi Wellness, in October 2025, rode this trend by unveiling its third Air SpaLounge at Mumbai T2, which provides services ranging from brief 20-minute massages to full three-hour treatments. Combining convenience with premium wellness experiences, such efforts serve busy travelers, drive engagement, and solidify West India's status as a growth hub of national importance in the country.
Key India aesthetic services market players are paying growing attention to building up their service offerings to address various consumer needs. They underscore incorporating the latest technologies, including non-surgical and minimally invasive treatments, to raise the treatment success rates and patient satisfaction. Personalization and customized treatment protocols have become central strategies, enabling practitioners to cater to individual skin types, age groups, and beauty objectives, improving client retention and establishing long-term trust in highly competitive marketplaces.
Aside from technological advancement, these companies invest significantly in staff training, certifications, and industry affiliation to ensure high-quality standards. Marketing efforts are centered around increasing visibility of the brand by way of online campaigns, influencer partnerships, and patient education programs. Clinic network expansion, embracing sophisticated treatment protocols, and ongoing quality assurance allow practitioners to build credibility, gain new patients, and sustain expansion while maintaining a position ahead of changing consumer expectations in the India aesthetic services market.
Master-Aesthetic Ltd, founded in 2022 and headquartered in Birmingham, England, is a company that deals in sophisticated cosmetic treatments. Master-Aesthetic Ltd provides a variety of services, such as non-surgical procedures to improve natural beauty. Focusing on quality and patient satisfaction, Master-Aesthetic Ltd has become well-known in the field of aesthetics in a short period of time.
Established in 2000 and based in Birmingham, Alabama, Rousso Adams Facial Plastic Surgery is headed by triple board-certified facial plastic surgeon Dr. Daniel Rousso. The clinic provides an extensive range of facial aesthetic treatment procedures, including their flagship SculptLift™. Known for its competence and individualized attention, the clinic has established itself as a reputable name for facial cosmetic surgery, contributing heavily to India aesthetic services market revenue.
Since its establishment in 2007, The Ottawa Skin Clinic has been a leader in skincare and cosmetic services in Ottawa, Ontario. Led by Dr. Alain Michon, the clinic provides comprehensive services such as state-of-the-art facial and body treatments. Through its groundbreaking strategies and patient-focused services, it has become well respected within the area.
Established by Dr. Rupert Crithley in Chelsea, London, in 2012, VIVA Skin Clinics provides subtle aesthetic enhancements. The clinic provides treatments like dermal fillers and skin rejuvenation with a focus on subtle changes. Focusing on quality and patient satisfaction, VIVA Skin Clinics has grown its presence.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other companies operating in the India aesthetic services industry include Mirror Mirror Beauty Boutique, Saltz Plastic Surgery, Mark L. Jewell, MD, NewImageMedicalSpas, Human Med AG, Alcon Vision LLC, Biosil Technologies, Inc., Cynosure, LLC, and Sanofi, among others.
Explore the latest trends shaping the India Aesthetic Services Market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Get a free sample report or contact our team for customized consultation on India aesthetic services market trends 2026.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the market reached an approximate value of USD 866.08 Million.
The market is projected to grow at a CAGR of 15.40% between 2026 and 2035.
The key players in the market include Master-Aesthetic, Rousso Facial Plastic Surgery, The Ottawa Skin Clinic, VIVA Skin Clinics, Mirror Mirror Beauty Boutique, Saltz Plastic Surgery, Mark L. Jewell, MD, NewImageMedicalSpas, Human Med AG, Alcon Vision LLC, Biosil Technologies, Inc., Cynosure, LLC, Sanofi, and other emerging companies.
Key strategies driving the market include clinic expansion, advanced non-surgical treatments, personalized services, staff training, and strategic partnerships.
South India holds the largest share of the market and is expected to grow at 16.9% CAGR through 2035.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Service Type |
|
| Breakup by Treatment Method |
|
| Breakup by Gender |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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