The India air freshener market size reached around USD 384.64 Million in 2025. The market is projected to grow at a CAGR of 4.90% between 2026 and 2035 to reach nearly USD 620.60 Million by 2035.The market growth can be attributed to the growth of production capacities by existing air freshener manufacturers and rising consumer concerns regarding air pollution. Besides, the rising vehicle ownership rates are also driving air freshener sales in the nation.
Base Year
Historical Period
Forecast Period
The growing focus on sustainability is prompting manufacturers to develop eco-friendly air fresheners made using natural, chemical-free, and biodegradable ingredients. Manufacturers are also increasingly introducing air fresheners that use organic and plant-based ingredients like herbs, essential oils, and flowers. In the forecast period, the development of refillable air fresheners which reduce the need for single-use plastics is anticipated to drive the market.
There is an increasing awareness regarding the detrimental effects of air pollution on health, leading to allergies and respiratory issues. Each 10 µg per m3 increase in short-term PM2.5 can increase daily mortality rates by 1.42%. Growing concerns regarding air pollution are expected to increase the demand for smart air fresheners, which can filter impurities from the air and diffuse a long-lasting fragrance while elevating mood levels and reducing health-related problems.
With customers increasingly becoming more health-conscious, the demand for air fresheners that can maintain clean indoor air and eliminate bacteria, allergens, and pollutants is surging. As consumers prefer more effective air care products, manufacturers in the India air freshener market are investing in advanced technologies and innovations like ozone generation and UV light sterilisation to improve the functionality of their products.
| India Air Freshener Market Report Summary | Description | Value |
| Base Year | USD Million | 2025 |
| Historical Period | USD Million | 2019-2025 |
| Forecast Period | USD Million | 2026-2035 |
| Market Size 2025 | USD Million | 384.64 |
| Market Size 2035 | USD Million | 620.60 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 4.90% |
| 2025 Market Share by Region | West and Central India | 5.4% |
| 2025 Market Share by Region | East India | 5.1% |
| CAGR 2026-2035 - Market by Product Type | Electric Air Fresheners | 6.1% |
| CAGR 2026-2035 - Market by Application | Car | 5.6% |
| Market Share by Region 2025 | South India | 21.3% |
The steady decrease in the air quality index (ADI) in India’s metropolitan cities has increased public alarm regarding air pollution. Around 33,000 people residing across 10 major Indian cities die each year from exposure to excessive air pollution. Nearly 7.2% of these fatalities can be entirely attributed to exposure to PM 2.5 above 40 µg per m3 daily, which is much higher than the global average of 5 µg per m3 considered to be hazardous. This is boosting the demand for air fresheners to combat air pollution by releasing chemicals that neutralise unwanted odours and pollutants in indoor spaces. Moreover, air fresheners equipped with HEPA filters and air purifiers to trap harmful particles such as smoke, pollen, and dust are gaining popularity.
Major companies are focusing on introducing air fresheners incorporating essential oils for their therapeutic benefits. For instance, air fresheners incorporating rosemary oils are becoming extremely popular, as they have antimicrobial properties and can facilitate reduction in indoor air pollution. They also enhance cognitive function and ease breathing in confined spaces by clearing respiratory passageways. This is expected to fuel the rate of India air freshener market development. As per the Air Quality Life Index 2021, stringent implementation of government initiatives to reduce air pollution levels to WHO standards can increase the average lifespan of Indians by 5 years. This is expected to increase the adoption of smart air fresheners in the coming years, thereby leading to market growth.
The incorporation of essential oils in air fresheners; growth of e-commerce channels; innovations in packaging; and growing preference for air fresheners incorporating natural ingredients are the major factors favouring the India air freshener market growth.
Essential oils provide numerous therapeutic benefits to air freshener users. For example, the active chemical components of tea tree oil are found to address common consumer problems like migraines, pains, and stress. The market is also witnessing an increasing demand for air fresheners infused with essential oils like lavender and rosemary.
Large-scale manufacturers are expanding their customer base by marketing their products through digital channels, which provide an engaging and user-friendly product ordering experience. This is creating a favourable India air freshener market outlook.
Consumers are increasingly preferring air fresheners made with natural ingredients, essential oils, and plant-based extracts due to growing health and environmental awareness. This trend aligns with the broader shift toward eco-friendly and chemical-free products across household care categories.
Easily installable air freshener packaging solutions, including refillable dispensers and hanging designs, are expected to witness widespread consumer appeal as they can quickly enhance the ambience of confined spaces without requiring frequent replacements. This makes them a practical and cost-effective solution for residential and commercial applications.
Soaring demand for air fresheners from online distribution channels
Major air freshener brands are providing consumers access to a wide range of products, quality reviews, and promotional offers, through online channels. By sending personalised advertisements to different consumers, digital platforms have become a popular destination for shopping common household items, leading to the India air freshener market expansion. The option of home delivery and guaranteed returns of defective products enables consumers to save money and time, which is expected to sustain the consumer appeal for these marketplaces in the coming years.
Rising demand for automotive air fresheners
The introduction of Godrej aer O underpins the burgeoning demand for cost-effective yet high-quality car fresheners in India. Over the forecast period, car ownership rates in India are expected to significantly surge, with affordable vehicles accounting for a major portion of the automotive demand. This is expected to favourably impact the India air freshener market dynamics. Car fresheners create an invigorated and sophisticated environment for passengers and drivers which enhances their travelling experience. The introduction of unique fragrances in this category is expected to propel the market development in the upcoming years.
The EMR’s report titled “India Air Freshener Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Breakup by Product Type
Breakup by Application
Breakup by Distribution Channels
Breakup by Region
| 2025 Market Share by | Region |
| West and Central India | 5.4% |
| East India | 5.1% |
| North India | XX% |
| South India | XX% |
Based on region, the market is segmented into East India, West and Central India, North India, and South India. Over the forecast period of 2026-2035, the demand for air fresheners in West and Central India is expected to grow at a CAGR of 5.4% due to the rising impact of air pollution on individuals’ health. Moreover, East India is expected to grow at a CAGR of 5.1% between 2026 and 2035, due to increasing consumers’ disposable incomes and the introduction of new product models.
Based on product type, the market is segmented into spray/aerosols, electric air fresheners, and gel air freshener, among others. The India air freshener market analysis suggests that the market for electric air fresheners is expected to grow at the highest CAGR of 6.1% during the forecast period of 2026-2035, followed by spray/aerosols at 5.7%. This can be attributed to their ease of application and long-lasting effects.
Major players are introducing VOC-free air fresheners to cater to the rising demand for sustainable household care products, thereby boosting the India air freshener market revenue. Besides, companies are expanding their digital market presence to cater to tech-savvy consumers and build brand awareness among young customers with high disposable income.
Godrej Consumer Products Ltd. was founded in 1987 and is headquartered in Mumbai, Maharashtra. It is a leading household insecticide manufacturer in India and is also renowned for its hair care and fragrance products.
Reckitt Benckiser Group PLC was founded in 1840 and is headquartered in Berkshire, United Kingdom. It is engaged in manufacturing a wide range of consumer goods and household care products. It aims to expand its product offerings to 50% of the population in the upcoming years.
Hem Corporation was founded in 1983 and is headquartered in Maharashtra, India. It specialises in manufacturing incense sticks, and aromatic oils, and exports its products to nearly 70 different countries.
Dabur India Ltd. was founded in 1884 and is headquartered in Uttar Pradesh, India. It specialises in manufacturing home care products, packaged juices, health supplements, and ayurvedic medicines.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players included in the India air freshener market report are Procter & Gamble Co., S. C. Johnson & Son, Inc., Freedom Fragrances, AEROZEL, Luxmi Perfumes Pvt. Ltd., and Vanesa Cosmetics Pvt. Ltd., among others.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the market reached an approximate value of USD 384.64 Million.
The market is projected to grow at a CAGR of 4.90% between 2026 and 2035.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around USD 620.60 Million by 2035.
The different regions considered in the market report include East India, West and Central India, North India, and South India.
The different product types in the market are spray/aerosols, electric air fresheners, and gel air freshener, among others.
The different applications of air fresheners are households, offices, and cars, among others.
The distribution channels for air fresheners in the market supermarkets/hypermarkets, convenience stores, and online channel, among others.
Key players in the market are Dabur India Ltd., Godrej Consumer Products Ltd., Procter & Gamble Co., Reckitt Benckiser Group PLC, S. C. Johnson & Son, Inc., Hem Corporation, Freedom Fragrances, AEROZEL, Luxmi Perfumes Pvt. Ltd., and Vanesa Cosmetics Pvt. Ltd., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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