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India Ayurvedic Products Market: By Product Type: Healthcare Products, Personal Care Products; By Sector: Organized, Unorganized; Regional Analysis; Historical Market and Forecast (2015-2025); Market Dynamics; Trade Analysis; Government Regulations; Strategic Recommendations; Competitive Landscape; Industry Events and Developments

India Ayurvedic Products Market Outlook

The India ayurvedic products market size is expected to grow at a CAGR of 15% between 2020 and 2025. 

The India ayurvedic products market is driven by the variety of the products available in the healthcare and personal care industry. For the personal care range, the market is segregated into skincare, oral care, make-up, hair care, and fragrances. Whereas, for the healthcare range, the market is segmented into ayurvedic medicines, ayurvedic nutraceuticals, and dietary supplements. Corporations throughout the country are emphasising on developing innovative products and creating awareness among consumers, which are expected to aid the growth of the market.

 

Properties and Applications

Ayurveda is well known as an ancient science and healthcare system that has been adopted by cultures globally. There are various methods and treatments in the ayurvedic system to resolve ailments through the use of herbs, exercise, plants, diet, and changes in lifestyle.

The market is segmented on the basis of product type into:

  • Healthcare 

The healthcare products segment is further divided into ayurvedic nutraceuticals and dietary supplements and ayurvedic medicines, whereas the personal care products segment is further divided into skin care, oral care, and hair care and fragrances. 

On the basis of sector, the market is segregated into:

  • Organised
  • Unorganised

The report also covers the regional markets in India like North, West and Central, South, and East India.

 

Market Analysis 

The India ayurvedic products market is driven by the rising popularity of natural and organic medicines, in confluence with the growing awareness regarding the benefits of these medicines among the consumers. The market is aided by the rising health issues and awareness regarding the side-effects of consuming western medicines, which has resulted in a significant shift in the consumer preference for ayurvedic products in the country. In addition to this, due to the economic growth and inflating disposable incomes, the healthcare products have witnessed a considerable increase over the last few years in the per capita expenditures, thereby propelling the market growth in India. Moreover, the accessibility of ayurvedic products in both urban, as well as rural regions, has increased a lot in recent years, owing to the considerable improvement in the distribution network in the country; thus, invigorating the industry growth in India. The government of India is further encouraging the use of ayurvedic products by creating awareness about these products through programmes and subsidies, which is also aiding the market growth.

 

Competitive Landscape 

The report gives a detailed analysis of the following key players in the India ayurvedic products market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Dabur India Limited
  • Forest Essentials
  • Patanjali Ayurved Limited
  • The Himalaya Drug Company
  • Emami Group
  • Hamdard Laboratories
  • Others 

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis. 

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Market Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Indian Ayurvedic Products Market Snapshot
7    Industry Opportunities and Challenges 
8    India Ayurvedic Products Market Analysis

    8.1    Key Industry Highlights
    8.2    India Ayurvedic Products Historical Market (2015-2019) 
    8.3    India Ayurvedic Products Market Forecast (2020-2025)
    8.4    India Ayurvedic Products Market by Product Type
        8.4.1    Healthcare Products
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2015-2019)
            8.4.1.3    Forecast Trend (2020-2025)
            8.4.1.4    Breakup by Type
                8.4.1.4.1    Ayurvedic Nutraceuticals and Dietary Supplements
                8.4.1.4.2    Ayurvedic Medicines
        8.4.2    Personal Care Products
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2015-2019)
            8.4.2.3    Forecast Trend (2020-2025)
            8.4.2.4    Breakup by Type
                8.4.2.4.1    Skin Care
                8.4.2.4.2    Oral Care
                8.4.2.4.3    Hair Care and Fragrances
    8.5    India Ayurvedic Products Market by Sector
        8.5.1    Organized
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2015-2019)
            8.5.1.3    Forecast Trend (2020-2025)
        8.5.2    Unorganized
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2015-2019)
            8.5.2.3    Forecast Trend (2020-2025)
    8.6    India Ayurvedic Products Market by Region
        8.6.1    Market Share
            8.6.1.1    North India
            8.6.1.2    West and Central India
            8.6.1.3    South India
            8.6.1.4    East India
9    Regional Analysis
    9.1    North India
        9.1.1    Historical Trend (2015-2019)
        9.1.2    Forecast Trend (2020-2025)
    9.2    West and Central India
        9.2.1    Historical Trend (2015-2019)
        9.2.2    Forecast Trend (2020-2025
    9.3    South India
        9.3.1    Historical Trend (2015-2019)
        9.3.2    Forecast Trend (2020-2025)
    9.4    East India
        9.4.1    Historical Trend (2015-2019)
        9.4.2    Forecast Trend (2020-2025)
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyers Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    PESTEL Analysis
        10.3.1    Political
        10.3.2    Economic
        10.3.3    Social
        10.3.4    Legal
        10.3.5    Environmental
        10.3.6    Technological
    10.4    EMR’s Key Indicators for Demand
    10.5    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Trade Analysis 

    12.1    Major Exporting Countries 
        12.1.1    By Volume
        12.1.2    By Value
    12.2    Major Importing Countries
        12.2.1    By Volume
        12.2.2    By Value
13    Price Analysis
14    Government Regulations
15    Strategic Recommendations
16    Competitive Landscape

    16.1    Market Structure
    16.2    Key Players’ Market Share
    16.3    Company Profiles
        16.3.1    Dabur India Limited
            16.3.1.1    Company Overview
            16.3.1.2    Product Portfolio
            16.3.1.3    Demographic Reach and Achievements
            16.3.1.4    Certifications
        16.3.2     Forest Essentials
            16.3.2.1    Company Overview
            16.3.2.2    Product Portfolio
            16.3.2.3    Demographic Reach and Achievements
            16.3.2.4    Certifications
        16.3.3    Patanjali Ayurved Limited,
            16.3.3.1    Company Overview
            16.3.3.2    Product Portfolio
            16.3.3.3    Demographic Reach and Achievements
            16.3.3.4    Certifications
        16.3.4    The Himalaya Drug Company
            16.3.4.1    Company Overview
            16.3.4.2    Product Portfolio
            16.3.4.3    Demographic Reach and Achievements
            16.3.4.4    Certifications
        16.3.5    Emami Group
            16.3.5.1    Company Overview
            16.3.5.2    Product Portfolio
            16.3.5.3    Demographic Reach and Achievements
            16.3.5.4    Certifications
        16.3.6    Hamdard Laboratories
            16.3.6.1    Company Overview
            16.3.6.2    Product Portfolio
            16.3.6.3    Demographic Reach and Achievements
            16.3.6.4    Certifications
        16.3.7    Others
17    Industry Events and Developments


List of Figures and Tables

1.    India Ayurvedic Products Market: Key Industry Highlights, 2015 and 2025
2.    India Ayurvedic Products Historical Market: Breakup by Product (USD Billion), 2015-2019
3.    India Ayurvedic Products Market Forecast: Breakup by Product (USD Billion), 2020-2025
4.    India Ayurvedic Products Historical Market: Breakup by Sector (USD Billion), 2015-2019
5.    India Ayurvedic Products Market Forecast: Breakup by Sector (USD Billion), 2020-2025
6.    India Ayurvedic Products Historical Market: Breakup by Region (USD Billion), 2015-2019
7.    India Ayurvedic Products Market Forecast: Breakup by Region (USD Billion), 2020-2025
8.    Major Importing Countries by Volume (2019)
9.    Major Exporting Countries by Volume (2019)
10.    Major Importing Countries by Value (2019)
11.    Major Exporting Countries by Value (2019)
12.    India Ayurvedic Products Market Structure

Key Questions Answered in the Report

The market is projected to witness a healthy growth in the forecast period of 2020-2025, growing at a CAGR of 15%.

The major drivers of the industry, such as the growing awareness among consumers regarding Ayurveda, rising disposable incomes, increasing population, shift towards organic and herbal products, and growing retail sector, are expected to aid the market growth.

The key trends guiding the growth of the market in India include the growing emphasis of manufacturers on developing innovative products and the adoption of aggressive marketing strategies.

The major regions in the industry are North, West and Central, South, and East India. 

Healthcare products and personal care products are the major products types in the industry.

The major sectors in the industry include organised and unorganised segments.

The major players in the industry are Dabur India Limited, Forest Essentials, Patanjali Ayurved Limited, The Himalaya Drug Company, Emami Group, and Hamdard Laboratories, among others.

Analyst Review

The India ayurvedic products market was driven by the growing consumer awareness regarding organic and herbal products and the growth of the retail industry. Aided by the development of innovative product range, the market is expected to witness a further growth in the forecast period of 2020-2025, growing at a CAGR of 15%. 

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on product types, the industry can be bifurcated into healthcare products and personal care products. On the basis of sectors, the industry is divided into organised and unorganised sectors. The major regional markets for ayurvedic products are North India, West and Central India, South India, and East India. The key players in the above market include Dabur India Limited, Forest Essentials, Patanjali Ayurved Limited, The Himalaya Drug Company, Emami Group, and Hamdard Laboratories, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.  

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