The India ayurvedic products market was valued at USD 959.14 Million in 2025 and is expected to grow at a CAGR of 13.20%, reaching USD 3313.95 Million by 2035. The market is experiencing growth due to rising awareness of traditional medicine and increasing domestic and export demand.
Base Year
Historical Period
Forecast Period
Ayurvedic wellness tourism and lifestyle integration are likely to drive long-term domestic and international demand for holistic products.
The market growth is driven by rising product innovation across personal and healthcare segments is expected to sustain consumer engagement and brand differentiation.
Major market trends include strategic retail expansion into general trade and online channels will likely boost accessibility and nationwide market penetration.
Compound Annual Growth Rate
13.2%
Value in USD Million
2026-2035
*this image is indicative*
The market is experiencing rapid expansion, driven by rising consumer demand for natural and preventive healthcare solutions. With deep cultural roots and growing institutional support, Ayurveda continues to gain mainstream acceptance across wellness, personal care, and therapeutic segments. According to Voice of Healthcare , the market is projected to reach ₹1.2 trillion by FY28, nearly doubling from ₹600 billion. This growth reflects increasing investments, government initiatives, and evolving consumer preferences that collectively position Ayurveda as a cornerstone of India’s holistic health and wellness ecosystem.
Retail Expansion and Domestic Accessibility Accelerating Market Development
Brand-led distribution scaling and Tier-II/III accessibility are key enablers of market expansion across India. For instance, in January 2024, The Ayurveda Co. (T.A.C) launched its general trade initiative T.A.C Bharat, expanding into 18 states and over 10,000 outlets nationwide to penetrate underserved retail markets. This strategic shift enhances product accessibility in non-metro regions, supporting rural and semi-urban demand. By democratizing access to Ayurvedic wellness, such initiatives reinforce brand loyalty and drive inclusive, pan-India growth across the traditional medicine landscape.
Major market trends include increasing investments by the government as well as an emphasis on personalization of products.
Government Investments and Initiatives to Fuel Market Value
Policy support and infrastructure investment are driving trust and legitimacy in India’s Ayurvedic market. For instance, in June 2024, the Ministry of Ayush announced the development of a Global Centre for Traditional Medicine in Gujarat, as part of a broader vision to elevate India as a global leader in Ayurveda and holistic health. This national-level endorsement strengthens clinical validation, encourages public-private partnerships, and boosts the international appeal of Indian Ayurvedic products, laying a strong institutional foundation for long-term market competitiveness.
Product Personalization and Skin-Focused Innovation Bolstering India Ayurvedic Products Market Reach
Age-specific product design and organic self-care innovation are becoming key differentiators in India’s Ayurvedic beauty sector. For instance, in January 2025, Jivada launched India’s first Ayurvedic skin-care range specifically formulated for maturing skin, emphasizing organic ingredients and personalized wellness rituals. This product diversification reflects a shift toward targeted, demographically segmented offerings, catering to diverse consumer needs and enhancing brand value through deeper engagement and lifestyle integration.
Healthcare Products Lead the Segmentation by Application
The healthcare products segment, particularly Ayurvedic medicines, are expected to hold the largest share in market due to increasing adoption for chronic and lifestyle-related conditions. With growing awareness of natural alternatives and rising preference for preventive care, consumers are shifting toward herbal remedies for issues such as diabetes, stress, and joint health. Additionally, government-led wellness programs and wider practitioner integration into public health systems are reinforcing this trend. Compared to personal care, healthcare products offer broader therapeutic value and deeper medical relevance across urban and rural populations.
North Region Poised to Lead the Market
The North and South regions are expected to lead the market due to infrastructure strength and brand penetration. Northern India, in particular, is advancing as a wellness hub. For instance, in December 2024, Rise Wellness Pvt. Ltd. launched Nivam Ayurvedic Wellness, a tourism-focused integrative care center, reinforcing North India’s leadership in experiential Ayurveda. Meanwhile, Southern India benefits from a deeply rooted Ayurvedic culture and growing urban demand, with leading states like Kerala and Tamil Nadu driving both product innovation and long-term consumer trust.
The key features of the market report comprise funding and investment analysis and strategic initiatives by the leading players. The major companies in the market are as follows:
Founded in 1884 and headquartered in Ghaziabad, Uttar Pradesh, Dabur India Limited is a leading Ayurvedic and natural health care company. With a portfolio spanning Ayurvedic health supplements, personal care, and home care, the company recently announced a ₹135 crore investment in January 2024 to set up a new state-of-the-art manufacturing facility in South India, enhancing production capacity and local market reach. Dabur also strengthened its oral care credentials by partnering with the Indian Dental Association at the 2025 conference, earning clinical endorsements for its Ayurvedic toothpaste.
Founded in 2000, Forest Essentials is headquartered in New Delhi and specializes in luxury Ayurvedic skincare, body care, and cosmetics. The brand experienced significant expansion in February 2024 by relaunching its natural cosmetics line with 20 skin-centric ingredients, 14 new variants, and two subcategories, reinforcing its herbal beauty positioning. Supported part by a minority investment from Estée Lauder and a network of over 130 stores in India plus exports to 120 countries, Forest Essentials blends tradition with premium skincare innovation.
Patanjali Ayurved Limited was founded in 2006 and is based in Haridwar. It offers a wide range of Ayurvedic products, including herbal medicines, food items, and personal care essentials. The brand is known for promoting traditional Indian wellness practices and aims to make Ayurveda accessible to every household. Patanjali has a strong national presence through its retail network and brand influence.
Founded in 1930 and headquartered in Bengaluru, The Himalaya Drug Company manufactures a variety of Ayurvedic and herbal products. Its offerings include pharmaceuticals, baby care, personal care, and wellness products. Himalaya is known for blending traditional Ayurvedic knowledge with modern research and operates in over 100 countries. The company emphasizes holistic well-being and plant-based solutions for everyday health needs.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players in the market include Emami Group, Hamdard Laboratories, Vicco Laboratories, Kerala Ayurveda Ltd., Baidyanath, and Amrutanjan Health Care Limited.
"India Ayurvedic Products Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Application
Market Breakup by Category
Market Breakup by Indication
Market Breakup by End User
Market Breakup by Distribution Channel
Market Breakup by Region
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Application |
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| Breakup by Category |
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| Breakup by Indication |
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| Breakup by End User |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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