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India Ayurvedic Products Market Size, Share, Trends, Report: By Product Type: Healthcare Products, Personal Care Products; By Sector: Organized, Unorganized; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Competitive Landscape; 2024-2032
India Ayurvedic Products Market Outlook
The India ayurvedic products market size is expected to grow at a CAGR of 15% between 2024 and 2032.
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The India ayurvedic products market is driven by the variety of the products available in the healthcare and personal care industry. For the personal care range, the market is segregated into skincare, oral care, make-up, hair care, and fragrances. Whereas, for the healthcare range, the market is segmented into ayurvedic medicines, ayurvedic nutraceuticals, and dietary supplements. Corporations throughout the country are emphasising on developing innovative products and creating awareness among consumers, which are expected to aid the growth of the market.
Market Segmentation
Ayurveda is well known as an ancient science and healthcare system that has been adopted by cultures globally. There are various methods and treatments in the ayurvedic system to resolve ailments through the use of herbs, exercise, plants, diet, and changes in lifestyle.
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The market is segmented on the basis of product type into:
- Healthcare
The healthcare products segment is further divided into ayurvedic nutraceuticals and dietary supplements and ayurvedic medicines, whereas the personal care products segment is further divided into skin care, oral care, and hair care and fragrances.
On the basis of sector, the market is segregated into:
- Organised
- Unorganised
The report also covers the regional markets in India like North, West and Central, South, and East India.
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Market Analysis
The India ayurvedic products market is driven by the rising popularity of natural and organic medicines, in confluence with the growing awareness regarding the benefits of these medicines among the consumers. The market is aided by the rising health issues and awareness regarding the side-effects of consuming western medicines, which has resulted in a significant shift in the consumer preference for ayurvedic products in the country. In addition to this, due to the economic growth and inflating disposable incomes, the healthcare products have witnessed a considerable increase over the last few years in the per capita expenditures, thereby propelling the market growth in India. Moreover, the accessibility of ayurvedic products in both urban, as well as rural regions, has increased a lot in recent years, owing to the considerable improvement in the distribution network in the country; thus, invigorating the industry growth in India. The government of India is further encouraging the use of ayurvedic products by creating awareness about these products through programmes and subsidies, which is also aiding the market growth.
Competitive Landscape
The report gives a detailed analysis of the following key players in the India ayurvedic products market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Dabur India Limited
- Forest Essentials
- Patanjali Ayurved Limited
- The Himalaya Drug Company
- Emami Group
- Hamdard Laboratories
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Sector |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Market Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Indian Ayurvedic Products Market Snapshot
7 Opportunities and Challenges in the Market
8 India Ayurvedic Products Market Analysis
8.1 Key Industry Highlights
8.2 India Ayurvedic Products Historical Market (2018-2023)
8.3 India Ayurvedic Products Market Forecast (2024-2032)
8.4 India Ayurvedic Products Market by Product Type
8.4.1 Healthcare Products
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.1.3 Breakup by Type
8.4.1.3.1 Ayurvedic Nutraceuticals and Dietary Supplements
8.4.1.3.2 Ayurvedic Medicines
8.4.2 Personal Care Products
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.2.3 Breakup by Type
8.4.2.3.1 Skin Care
8.4.2.3.2 Oral Care
8.4.2.3.3 Hair Care and Fragrances
8.5 India Ayurvedic Products Market by Sector
8.5.1 Organized
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Unorganized
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 India Ayurvedic Products Market by Region
8.6.1 North India
8.6.2 West and Central India
8.6.3 South India
8.6.4 East India
9 Regional Analysis
9.1 North India
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 West and Central India
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032
9.3 South India
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 East India
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyers Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 PESTEL Analysis
10.3.1 Political
10.3.2 Economic
10.3.3 Social
10.3.4 Legal
10.3.5 Environmental
10.3.6 Technological
10.4 Key Indicators for Demand
10.5 Key Indicators for Price
11 Value Chain Analysis
12 Trade Analysis
12.1 Major Exporting Countries
12.1.1 By Volume
12.1.2 By Value
12.2 Major Importing Countries
12.2.1 By Volume
12.2.2 By Value
13 Price Analysis
14 Government Regulations
15 Strategic Recommendations
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Dabur India Limited
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Forest Essentials
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Patanjali Ayurved Limited,
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 The Himalaya Drug Company
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Emami Group
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Hamdard Laboratories
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. India Ayurvedic Products Market: Key Industry Highlights, 2018 and 2032
2. India Ayurvedic Products Historical Market: Breakup by Product (USD Billion), 2018-2023
3. India Ayurvedic Products Market Forecast: Breakup by Product (USD Billion), 2024-2032
4. India Ayurvedic Products Historical Market: Breakup by Sector (USD Billion), 2018-2023
5. India Ayurvedic Products Market Forecast: Breakup by Sector (USD Billion), 2024-2032
6. India Ayurvedic Products Historical Market: Breakup by Region (USD Billion), 2018-2023
7. India Ayurvedic Products Market Forecast: Breakup by Region (USD Billion), 2024-2032
8. Major Importing Countries by Volume
9. Major Exporting Countries by Volume
10. Major Importing Countries by Value
11. Major Exporting Countries by Value
12. India Ayurvedic Products Market Structure
Key Questions Answered in the Report
The market is projected to witness a healthy growth in the forecast period of 2024-2032, growing at a CAGR of 15%.
The major drivers of the market are the growing awareness among consumers regarding Ayurveda, rising disposable incomes, increasing population, shift towards organic and herbal products, and growing retail sector.
The key trends guiding the growth of the market in India include the growing emphasis of manufacturers on developing innovative products and the adoption of aggressive marketing strategies.
The major regions in the market are North India, West and Central India, South India, and East India.
Healthcare products and personal care products are the major products types in the market.
The major sectors in the market are organised and unorganised sectors.
The key players in the India ayurvedic products market are Dabur India Limited, Forest Essentials, Patanjali Ayurved Limited, The Himalaya Drug Company, Emami Group, and Hamdard Laboratories, among others.
Analyst Review
The India ayurvedic products market was driven by the growing consumer awareness regarding organic and herbal products and the growth of the retail industry. Aided by the development of innovative product range, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 15%.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on product types, the industry can be bifurcated into healthcare products and personal care products. On the basis of sectors, the industry is divided into organised and unorganised sectors. The major regional markets for ayurvedic products are North India, West and Central India, South India, and East India. The key players in the above market include Dabur India Limited, Forest Essentials, Patanjali Ayurved Limited, The Himalaya Drug Company, Emami Group, and Hamdard Laboratories, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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