The India basmati rice market size was valued at USD 5.45 Billion in 2024. The industry is expected to grow at a CAGR of 1.30% during the forecast period of 2025-2034 to reach a value of USD 6.20 Billion by 2034. The market growth is attributed to rising innovation across cultivation and nutrition, with science-led advancements transforming traditional basmati rice into a more resilient, nutrient-rich, and sustainable staple for modern consumers.
As the India basmati rice industry navigates rising food demand, climate pressures, and nutritional gaps, technology-led interventions are steering growth toward sustainability and inclusivity. For instance, in June 2025, Punjab-based Jindal Rice Mills launched Nourifyme, a fortified range of basmati rice and staples that blends traditional milling expertise with modern nutrition science. Supported by the Millers for Nutrition–Asia program, the initiative directly contributes to India’s mission to combat hidden hunger and enhance public health through fortified foods.
Around the same time, India’s agricultural innovation took a major leap forward. In May 2025, the Union Agriculture Minister announced the country’s first genome-edited rice varieties called DRR Rice 100 (Kamla) and Pusa DST Rice 1. These varieties were developed by ICAR using CRISPR-Cas technology. Additionally, these high-yield, drought-tolerant, and water-efficient varieties promise to boost productivity by 19% while reducing environmental stress.
Such advancements signify a shift, where nutrition and biotechnology converge to expand the India basmati rice market scope, ensuring the country’s leadership in sustainable agriculture and global food security.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
1.3%
Value in USD Billion
2025-2034
*this image is indicative*
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India Basmati Rice Market Report Summary |
Description |
Value |
|
Base Year |
USD Billion |
2024 |
|
Historical Period |
USD Billion |
2018-2024 |
|
Forecast Period |
USD Billion |
2025-2034 |
|
Market Size 2024 |
USD Billion |
5.45 |
|
Market Size 2034 |
USD Billion |
6.20 |
|
CAGR 2018-2024 |
Percentage |
XX% |
|
CAGR 2025-2034 |
Percentage |
1.30% |
|
CAGR 2025-2034 - Market by Region |
South India |
1.4% |
|
CAGR 2025-2034 - Market by Region |
North India |
1.2% |
|
CAGR 2025-2034 - Market by Type |
Parboiled |
1.6% |
|
CAGR 2025-2034 - Market by Distribution Channel |
Supermarkets and Hypermarket |
1.7% |
|
2024 Market Share by Region |
South India |
35.6% |
Heightened export activity continues to be a pivotal growth driver for the India basmati rice market value. According to the Directorate General of Commercial Intelligence and Statistics (DGCIS), exports surged by 15.7% year-on-year in FY 2024–25, reaching approximately 60.65 lakh metric tonnes. This robust performance reflects India’s expanding global footprint, with export destinations rising from 150 to 154 countries within a year. Strong demand from key markets, particularly the Middle East, underscores the growing global preference for India’s premium basmati rice.
Regulations are driving the India basmati rice market forward. In January 2023, FSSAI rolled out updated standards for basmati rice and other food products, pushing manufacturers and distributors to upgrade processes, ensure compliance, and enhance traceability. These measures boost product quality, strengthen consumer trust, and support export readiness, creating a more reliable and competitive market. By adhering to these frameworks, industry players not only safeguard consumers but also accelerate sustainable growth in the India basmati rice industry.
The market growth is attributed to rising financial participation and capital expansion initiatives that are fueling competitiveness and modernization across the basmati rice sector. Leading players are increasingly tapping public markets to fund capacity building, technology upgrades, and brand positioning. In October 2025, Aeroplane Basmati’s parent company received SEBI approval for its INR 550 crore IPO, reflecting growing investor confidence in India’s rice exports. Such financial moves are enabling companies to scale operations and strengthen their global supply networks.
The introduction of herbicide-tolerant (HT) basmati rice in July 2024 is reshaping cultivation practices in India, resulting in significant India basmati rice industry growth. Varieties like Pusa Basmati 1979 and 1985 allow direct sowing, significantly reducing water usage and methane emissions compared with traditional transplanting methods. By withstanding specific agrochemicals, these non-transgenic crops streamline weed management, boosting productivity while maintaining grain quality. As India’s basmati exports continue to expand, adoption of HT varieties supports resource conservation, operational efficiency, and the global competitiveness of the aromatic rice sector.
The India basmati rice market is highly competitive and fragmented, where brand differentiation and consumer engagement have become critical growth drivers. Companies are increasingly leveraging packaging and innovation to stand out and build loyalty. A prime example is KRBL Ltd., India’s leading rice exporter, which in January 2025 launched a redesigned India Gate Basmati Rice packaging in collaboration with Landor Associates. By combining premium design with QR-enabled consumer education on grain quality, KRBL strengthens brand trust, enhances engagement, and positions itself to grow its market share from 42% toward 60%.
The EMR’s report titled “India Basmati Rice Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Key Insight: White rice continues to dominate everyday meals due to its versatility and familiarity, while brown rice is steadily capturing attention among wellness-focused households seeking nutrient-rich, fiber-packed alternatives. Specialty and aromatic varieties are carving niche spaces, appealing to gourmet and premium-seeking consumers. Reflecting this trend, India Gate’s nationwide awareness campaign launched in August 2023 under the new FSSAI standards is further promoting consumer education and preference for authentic, high-quality basmati variants. These shifts are prompting producers to innovate, diversify offerings, and maintain high-quality standards, ensuring that the market remains responsive to both conventional habits and emerging health-driven trends.
Market Breakup by Category
Key Insight: Raw rice remains the trusted choice in the India basmati rice market, for households prioritizing freshness and flexibility, while parboiled rice is increasingly embraced for its convenience, superior cooking resilience, and nutritional retention. Rising awareness about health and efficiency in meal preparation has accelerated the adoption of parboiled variants, encouraging producers to expand capacity. This interplay ensures a dynamic growth environment, where both heritage and convenience-oriented rice categories continue to shape market trends.
Market Breakup by Distribution Channel
Key Insight: E-commerce and online retail are transforming rice accessibility, capturing the attention of tech-savvy, time-conscious consumers. Brands are leveraging quick-delivery platforms to expand reach and drive sales, for example, in December 2024, Crown Basmati Rice became available on Zepto, Blinkit, and Swiggy Instamart, reaching cities like Chennai, Lucknow, and Chandigarh. At the same time, supermarkets and hypermarkets continue to dominate bulk purchases and brand discovery, specialty stores cater to premium, niche demands, and convenience stores serve on-the-go needs. Together, these channels form a layered distribution ecosystem that enhances both instant availability and immersive buying experiences, thereby expanding the India basmati rice market scope.
Market Breakup by Region
Key Insight: North and South India, with their deep-rooted culinary traditions and higher purchasing power, continue to anchor sustained demand, while Eastern markets are increasingly embracing premium and health-oriented varieties. Western India basmati rice market demonstrates notable growth owing to the presence of urban centers, marked by growing disposable incomes and digital adoption, show rising curiosity for specialty and fortified rice options. These regional dynamics collectively stimulate market expansion, production diversification, and targeted distribution strategies, ensuring rice remains central to both daily meals and celebratory occasions.
By type, white basmati rice continues to gain preference
White basmati rice is in high demand owing to the surge in export momentum, particularly from the Middle East, Europe, and North America, as Indian brands actively expand their global footprint. Companies are enhancing milling technologies, refining packaging standards, and strengthening distribution networks to meet premium market expectations. Exporters are also leveraging digital trade platforms and government-supported quality certifications to ensure authenticity and traceability. This proactive approach is fueling international demand, reinforcing India’s leadership in the global basmati trade.
Health-conscious consumers are actively driving demand for brown rice in the India basmati rice market as they seek nutrient-rich, functional alternatives. Crown Basmati Rice’s Diet Rice responds to this demand, in August 2024, by delivering a low glycemic index, high-fiber option that supports gut health through type 3-resistant starch. By retaining the husk and bran, it enhances nutrition while preserving taste. Consumers are increasingly choosing such wellness-focused rice, directly accelerating adoption and fueling growth in the brown rice market.
By category, raw basmati rice represents the biggest portion of the market
Government initiatives and policy support are driving growth in North India’s raw Basmati rice segment, particularly in Punjab, Haryana, and Uttar Pradesh. Measures such as the release of 109 climate-resilient, high-yield seeds, the launch of the Digital Agriculture Mission, and enhanced price support through PM-AASHA and MSP operations in September 2024, are strengthening productivity and reducing input costs. Investments under the Agriculture Infrastructure Fund have expanded storage and processing capacities, while programs like Krishi Chaupal and AI-based tools are providing farmers with timely advisory support, enabling them to optimize yields and capture higher value in domestic and export markets.
Consumers are driving the shift toward parboiled rice, drawn by its superior nutrition, longer shelf life, and faster cooking. Manufacturers are ramping up production, adopting advanced milling techniques, and ensuring consistent quality to capture this rising demand. Retailers and foodservice players are actively promoting parboiled rice for its convenience and health benefits, fueling widespread adoption. This dynamic focus on nutrition, efficiency, and reliability is accelerating growth across domestic and export markets.
By distribution channel, online retail platforms amass the highest revenue
The rise of quick grocery solutions is transforming online distribution channels, driven by consumers’ growing preference for fast, convenient, and contactless shopping. In October 2025, BigBasket, backed by Tata Digital, showcased this shift by enabling grocery browsing and UPI payments directly within ChatGPT. This integration allows users to shop and pay seamlessly without leaving the app, highlighting how technology and instant access are fueling adoption and expanding the reach of online grocery platforms.
On the other hand, supermarkets and hypermarkets are expanding aggressively in the India basmati rice market landscape landscape, reshaping the distribution landscape for rice. Brands are actively strengthening retail penetration to capture the premium demand wave. For instance, in September 2025, Krayon Grains expanded its nationwide presence through leading supermarket networks, bringing Himalayan-grown premium basmati rice to a wider audience. Such strategic offline expansions are transforming modern trade stores into prime touchpoints for quality-driven, experience-oriented rice purchases across India.
|
CAGR 2025-2034 - Market by |
Region |
|
South India |
1.4% |
|
North India |
1.2% |
|
East India |
XX% |
|
West India |
XX% |
By region, East India demonstrates notable growth
Rising international demand is propelling East India basmati rice market to new heights. With Bangladesh awarding its first direct rice import tenders, exporters from West Bengal, Jharkhand, Odisha, and Bihar are poised to benefit significantly. Popular varieties like Swarna, Ratna, Miniket, and Sona Masoori are witnessing increased prices, while enhanced port connectivity through Visakhapatnam and Paradip ensures efficient logistics. Supported by government initiatives like the Non-Basmati Rice Development Fund, East India is strengthening its production, export capabilities, and global competitiveness, driving growth in both domestic and international markets.
Increasing demand for high-quality and sustainably grown Basmati rice is encouraging farmers in South India to adopt innovative cultivation methods. To support this shift, in October 2025, KisanKraft Ltd. promoted its dry direct seeded rice (DDSR) technology across Karnataka, Andhra Pradesh, Telangana, and Tamil Nadu through field demonstrations and farmer training programs. DDSR reduces water usage by over 50%, lowers input costs, and minimizes methane emissions while sustaining yields. These resource-efficient practices help farmers meet growing domestic and export demand sustainably.
The rice industry supports ongoing progress in the production and processing abilities to meet the rapidly a rising domestic and international demand. Major India basmati rice market players are investing in more production technologies, precision sorting, and new packaging to guarantee that their quality will be uniform and will last longer. Collaborations with the logistics sector enable the efficient flow of the supply chain, whereas players are discovering foreign markets through export-oriented programs. For now, the firms have been focusing on sourcing in a sustainable manner and complying with quality codes to build up their brand equity and gain consumer trust.
Shree Krishna Rice Mills, a company based in Punjab and founded in 1985, is well known for its basmati and non-basmati rice that is of the highest quality. Besides, the company has successfully captured the domestic and foreign markets by concentrating on premium packaging and quality that satisfy different needs of consumers.
The company Veer Overseas Ltd., located in Uttar Pradesh and started its operations in 1988, is one of the leading exporters of Basmati rice. It meets overseas markets demands through a well-organized distribution network thereby reaping strict quality standards and buying in an eco-friendly manner.
Shivshakti International, a pacesetter located in Haryana and set up in 1992, prides itself on the production of a large array of the most fragrant rice varieties. The company utilizes the latest milling and processing technology to produce high-quality and traceable products for India basmati rice industry as well as export markets.
The family enterprise of Delhi, Shri Lal Mahal Group, has been a recognizable brand in the rice milling industry since 1975. Along with the various rice species, it also implements advanced processing methods, export compliance, and clientele-driven inventions.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Explore the latest trends shaping the India Basmati Rice Market 2025-2034 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Get a free sample report or contact our team for customized consultation on India basmati rice market trends 2025.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2024, the INDIA BASMATI RICE market reached an approximate value of USD 5.45 Billion.
The market is projected to grow at a CAGR of 1.30% between 2025 and 2034.
The key players in the market include Shree Krishna Rice Mills, Shivshakti International, Veer Overseas Ltd, Shri Lal Mahal Group, Jashn Foods, Pansari Group, Himalayan Queen Rice, Dosti Basmati Rice, SULSON OVERSEAS PVT. LTD., Mahavir Rice Mills, and other notable companies.
Key strategies driving the market include product innovation (parboiled, brown, and specialty rice), premium and consumer-focused packaging, digital marketing and e-commerce expansion, export-oriented growth, adoption of sustainable and herbicide-tolerant rice varieties, and strategic celebrity endorsements to enhance brand visibility.
North India, particularly Punjab, Haryana, and Uttar Pradesh, holds the largest share due to favorable climate, fertile soils, well-established irrigation, and advanced post-harvest processing infrastructure.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Category |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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