India Consumer Electronics Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2026-2035)

India Consumer Electronics Market Overview

Interest in smart living and rapid urbanization to foster market development

The growth of India consumer electronics market can be attributed to the rising application scope in the residential and housing spaces due to the changing consumer preferences towards smart living. In April 2025, India’s Panasonic launched the Smart Home Experience Centre, a new state-of-the-art one-stop solution in its offerings for redefining smart living.

The surge in the demand for smart homes across the country has further propelled the preference for products that offer wellness, security, and convenience. The rapid urbanization and higher spending capacities are driving Indian consumers to opt for tech-enabled, smart solutions for making their lives convenient and comfortable. According to industry reports, India’s towns and cities will house 600 million people by 2036.

India Consumer Electronics Market Growth

Rising international presence and surge in new entrants to emerge as key drivers

The growing presence of international firms and their strong focus on go-to-market (GTM) strategies to cater to diverse consumer needs will favour the India consumer electronics market development. In July 2024, Taiwanese tech giant Acer announced plans of expanding its consumer electronics offerings, including TVs, air circulator fans, water as well as air purifiers, and accessories across India with the launch of over 90 stores in early 2025. The growing number of new entrants is another important trend driving industry growth. In September 2024, security management startup myGate ventured into the consumer devices space by launching a range of digital smart lock doors.

Key Trends and Recent Developments

India Consumer Electronics Market Trends

Surging investments and demand for smart health devices to favour growth

The increasing investments aimed at amplifying the production of electronics and their components will positively influence the India consumer electronics industry outlook. In April 2025, India rolled out a USD 2.68 billion (INR 229.19 billion) Production Linked Incentive scheme for enhancing the manufacturing of domestic passive electronics while reducing reliance on imported components in the country.

The growing popularity of voice assistants and smart speakers combined with the rising demand for smart health devices to cater to the emerging fitness enthusiasts will also boost the industry share. In February 2025, Indian digital healthcare company MediBuddy has partnered with Japanese electronics firm ELECOM for developing and introducing advanced smart health Internet of Things (IoT) devices across the Indian market.

India Consumer Electronics Market Opportunities

Focus on recyclable designs and expansion of local production to fuel market growth

The strong inclination towards repairable and recyclable designs in electronics to meet the sustainability goals is anticipated to influence the India consumer electronics market. In November 2025, Finnish tech startup Human Mobile Devices (HMD) introduced its Fusion smartphone with a repairable and attachable customized modular back design known as ‘smart outfits’ in India. This repairability design helps users in replacing battery, charging port, or displays, besides reducing e-waste and extending the lifespan of devices. The growing preference for energy efficient appliances coupled is driving the rising efforts on expanding local production of electronics components.

India Consumer Electronics Market Restraints

The India consumer electronics market expansion is likely to be affected by the strong competition from international brands, the escalating costs of raw materials and the concerns of supply chain disruptions. The rising activities for import of electronic components is further posing obstacles for the market growth on account of the fluctuations in currencies and the heavy import duties.

India Consumer Electronics Industry Segmentation

India Consumer Electronics Market Share

Smartphones to gain preference due to improved internet access

According to the India consumer electronics market report, the demand for smartphones is likely to grow with the increasing access to improved internet and broadband connectivity along with the expanding young population. The rollout of 5G technology and the easy availability of cheaper as well as affordable models will add to the regional segment growth. According to industry reports, the number of internet subscribers in India stood at 954.4 million as of March 2024.

The rising consumer interest in refrigerators across the country can be attributed to the growth of the food industry and improving electrification. The thriving efforts on promoting domestic production of compressors and the popularity of energy-efficient refrigerators will also drive the product demand.

Washing machines will garner significant traction in the India consumer electronics industry due to the surge in the number of local brands and their strong emphasis on innovations. In October 2024, India's fastest-growing electronics brand Cellecor Gadgets Limited partnered with Dixon Technologies for manufacturing high-quality washing machines to expand its product lineup, further strengthening its presence in home appliances across the country.

High demand for premium consumer electronics

The growing preference for premiumization owing to the rapid sales of smartphones, appliances, and televisions will boost the India consumer electronics market. According to industry reports, refrigerators in the country reported an 11% rise in premium models, including side-by-side, French door, as well as three or four door segments.

The demand for mass consumer electronics across India is poised to grow with the presence of a massive consumer base and their rising disposable incomes. The availability of affordable pricing and financing options along with the increasing number of government schemes will favour the segment growth.

Online channels to gain ground due to provision of discounts

According to the India consumer electronics industry analysis, hypermarket and supermarkets such as Reliance Smart Bazaar occupy a large share as they provide a broader range of products. The hypermarket offers discounts on consumer electronics, including up to 30% off on LED TVs and 20% off on washing machines from brands like Samsung and LG. These promotions, advertised on Reliance Retail’s website, attracts urban and Tier II city consumers, boosting footfall and sales.

The demand for single and multi brand stores is slated to expand due to their better services and after-sales support. While single-brand stores provide depth in a particular brand's offerings, multi-brand retailers allow consumers to compare similar products from different brands in one physical or digital location.

Meanwhile, the preference for online distribution channels will grow as they offer the ease of browsing, buying and comparing consumer electronic products. The benefit of same-day delivery is also influencing the segment growth. According to the International Data Corporation (IDC), online channels emerged as the most preferred mode of selling wearables, accounting for an increase in share by 63.4% in Q2 of 2023-24 from 62% in Q1 of 2023-24.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

India Consumer Electronics Market Regional Analysis

South India to record significant adoption of consumer electronice amid high production

The rise in activities and manufacturing units to boost the production of electronic components will add to the consumer electronics demand in South India. In August 2024, contract manufacturing firm Zetwerk Manufacturing Businesses partnered with SMILE Electronics to establish three factories for IT hardware production in Bangalore, India.

The growing rate of urbanisation and the higher spending capacities of consumers will drive the North India consumer electronics market development. The rapid expansion of the Tier 1 and Tier 2 cities in this region is increasingly favouring the uptake of smartphones and TVs. The presence of extreme temperatures is further expected to propel the significant adoption of heating and cooling appliances. In December 2023, electronic solutions manufacturer GM Modular launched R1X, its first storage water heater in New Delhi.

The influx of smart cities and the surging government support for semiconductor manufacturing will favour the adoption of consumer electronics in West India. In August 2024, the Government of Maharashtra offered an investment of INR 24,000 crore to semiconductor company RRP Electronics Limited for its mega project to set up a semiconductor plant in Navi Mumbai. Moreover, the presence of a wealthier population in this area will influence the uptake of premium electronic products.

Competitive Landscape

Other key players in the India consumer electronics market report are Whirlpool Of India Ltd., Panasonic Life Solutions India Pvt. Ltd., GE Appliances (a Haier Company), Bajaj Electricals Ltd., Hitachi India Pvt. Ltd., Toshiba India Private Limited, and others.