The India CPaaS market size was valued at USD 1.40 Billion in 2025. The industry is expected to grow at a CAGR of 25.90% during the forecast period of 2026-2035 to reach a valuation of USD 14.01 Billion by 2035.
The rapid digital transformation across several industries, mainly in retail and banking is fostering the India CPaaS market development. Over 40% of all the payments done in India were digital as of 2023, with UPI accounting for a lion's share. Also, the rapid growth of smartphone and internet penetration is significantly boosting the demand for CPaaS solutions for facilitating real-time and mobile-friendly customer interactions. According to industry reports, the internet user base of India is expected to surpass 900 million by 2025.
The increasing adoption of 5G technology for enabling low-latency, high-quality video and voice communications for applications, such as healthcare and finance is boosting the India CPaaS market growth. In October 2022, India rolled out its first 5G network, marking a significantly rapid 5G network deployment nationwide. Operators’ 5G NPS continue to score positively compared to 4G, driven by improved performance. Reliance Jio and Airtel scored positively in their 5G NPS in Q4 2023, with similar NPS of 7.4 and 7.5, respectively.
The major shift to hybrid and remote work environments, prompting companies to seek robust, cloud-based communication tools is driving the India CPaaS market development. According to industry reports, 44% of Indian organisations adopted a hybrid work model as of March 2024. CPaaS platforms enable integration of video conferencing, voice calls, and messaging within enterprise apps for supporting internal communication and collaboration.
With consumers increasingly desiring instant resolutions to queries, CPaaS have grown popular for enabling businesses to embed live chat, click-to-call, and automated support bots directly into their platforms to ensure real-time service. This capability is crucial for sectors like BFSI, healthcare, and retail as response time impacts customer satisfaction. In June 2023, cloud communications platform Infobip introduced CPaaS X to help tackle pain points during onboarding and managing a high volume of clients.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
25.9%
Value in USD Billion
2026-2035
*this image is indicative*
| India CPaaS Market Report Summary |
Description |
Value |
|
Base Year |
USD Billion |
2025 |
|
Historical Period |
USD Billion |
2019-2025 |
|
Forecast Period |
USD Billion |
2026-2035 |
|
Market Size 2025 |
USD Billion |
1.40 |
|
Market Size 2035 |
USD Billion |
14.01 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
25.90% |
|
CAGR 2026-2035 - Market by Region |
South India |
28.3% |
|
CAGR 2026-2035 - Market by End Use |
BFSI |
29.3% |
|
CAGR 2026-2035 - Market by Enterprise Size |
Large Enterprise |
29.0% |
The India CPaaS market expansion is driven by the thriving incursion of artificial intelligence and machine learning for transforming customer communication strategies. In September 2024, India’s top CPaaS provider Tanla Platforms Limited, under its platform, Trubloq, launched Registration.ai, its new module. AI-powered chatbots, sentiment analysis tools and voice assistants are also enabling businesses to render personalized as well as context-based communication experiences.
The surge in government initiatives for driving the adoption of digital technologies will add to the India CPaaS industry development. These policies are promoting the adoption of digital platforms for education, governance, healthcare, and other public services for creating a favourable environment for CPaaS solutions. In September 2023, the Indian Government partnered with the EKstep Foundation for launching an AI chatbot with PM-Kisan to offer financial help to farmers.
The market is further poised for expansion with the booming fintech ecosystem, services, such as UPI and neobanks demanding secure and scalable communication. According to the Reserve Bank of India, UPI's share in the overall digital payments across India grew to 83% in 2024. CPaaS is largely adopted for enabling instant transaction alerts, KYC verification, and fraud prevention measures, such as two-factor authentication.
The rising efforts of businesses on communicating in local languages for building trust will significantly boost the India CPaaS market. CPaaS providers support vernacular messaging across SMS, IVR, and chatbots, helping companies connect with regional audiences. In August 2023, India’s telecom service firm Airtel unveiled Airtel IQ Reach, a first-ever self-serving marketing communications solution to enable companies to enhance targeted customer engagements via personalised communications.
The surging preference for pay-as-you-go pricing models in CPaaS solutions is also gaining traction among Indian businesses, mainly the MSMEs and startups. This flexible pricing structure eliminates the need for substantial capital investments in communication infrastructure, subsequently allowing enterprises to pay only for the services utilized.
The EMR’s report titled “India CPaaS Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Breakup by Enterprise Size
Key Insight: The increasing digital adoption and need for affordable and scalable communication solutions in small and medium enterprises (SMEs) will enhance the India CPaaS market value. Many SMEs, especially in sectors like retail, logistics, and healthcare, are deploying CPaaS tools for automating customer communication through SMS alerts, WhatsApp notifications, and voice campaigns.
Breakup by End Use
Key Insight: The strong need for secure and real-time customer communication in the BFSI sector will influence the India CPaaS market. CPaaS enables banks and FinTech’s to send instant transaction alerts, OTPs, account updates, and fraud warnings via SMS, voice, and email APIs. In January 2022, the Bank of Maharashtra transformed its customer communications using WhatsApp Banking Service from Route Mobile Limited’s CPaaS solution. Additionally, regulatory requirements around data security and customer authentication are making CPaaS an essential tool for maintaining trust and compliance in digital financial operations.
Breakup by Region
Key Insight: The South India CPaaS market size is slated to rise, driven by the thriving tech ecosystem and high smartphone penetration. According to industry reports, 93% of children had access to smartphones at home in Karnataka in 2024, reflecting a deeply connected and tech-savvy population that facilitates widespread adoption of mobile communication services. Cities like Bengaluru, Hyderabad, and Chennai have witnessed accelerated uptake in sectors like healthcare, BFSI, and e-commerce. Tamil Nadu and Karnataka are leading in digital health initiatives, with hospitals leveraging CPaaS for appointment scheduling, reminders, and telemedicine.
|
CAGR 2026-2035 - Market by |
Region |
| South India |
28.3% |
| North India |
XX% |
| East India |
XX% |
| West India |
XX% |
Large enterprises to record wide deployment
According to the India CPaaS market report, large enterprises across India, including banks, telecom firms, and insurance companies, are leveraging CPaaS for modernizing customer experience at scale. These organizations integrate CPaaS platforms into their CRM, ERP, and contact centre systems to streamline multichannel communication. In August 2023, India's major telco Bharti Airtel planned to offer its CPaaS platform to overseas telcos to tap into its significant revenue potential.
Rising presence in healthcare for enhancing patient security
The healthcare sector is increasingly integrating CPaaS to enhance patient communication, appointment scheduling, and telemedicine services. Hospitals, clinics, and health tech platforms deploy CPaaS APIs to send test results, vaccination reminders, and doctor availability updates through SMS or voice calls. AI-enhanced CPaaS platforms further offer context-aware conversations while helping patients to navigate care journeys with minimal manual support.
The robust advances in the retail and e-commerce sector combined with the strong need for real-time order updates, delivery tracking, and customer support will fuel the India CPaaS market expansion. According to industry reports, India’s e-commerce market is likely to surpass USD 200 billion by 2026. Tier II and Tier III cities are becoming significant contributors to this surge, as improved logistics infrastructure and multilingual platforms enhance accessibility across the country. Several brands are also using APIs to integrate SMS, email, and voice messaging into their platforms for enabling timely communication.
High smartphone usage to drive North India CPaaS market
The CPaaS market in North India is being driven by rapid digital transformation across sectors, such as retail, BFSI, and healthcare, as businesses seek real-time, multi-channel communication. According to industry reports, Delhi NCR recorded 0.36 msf in total retail leasing during Q4 of 2022. Rising smartphone adoption and deeper internet penetration have expanded the reach of CPaaS tools, enabling broader customer engagement. The market also benefits from the cost-efficiency of cloud-based, pay-as-you-go CPaaS models, making them attractive to SMEs.
The strong presence of financial institutions, FinTech’s, and large hospitals will favour the CPaaS demand in West India. Mumbai’s status as India’s financial capital is driving the adoption of CPaaS in banking for real-time alerts, KYC, and fraud prevention messaging. Meanwhile, Gujarat’s government-backed health tech infrastructure has deployed CPaaS to reach rural populations via mobile. Bottom of Form
Leading players in the India CPaaS market are working on innovations, technological advances and integration to scale their revenues. They are focusing on partnerships and mergers to increase their global presence. Another key strategy is platform diversification for offering multi-channel solutions including SMS, voice, email, video, and WhatsApp Business API to support omnichannel customer engagement. Companies, such as Route Mobile and Tanla are investing heavily in AI-driven analytics, automation, and security to enhance message delivery and campaign performance. Additionally, firms are expanding their cloud infrastructure to ensure scalability and low-latency delivery. Regulatory compliance, including adherence to TRAI norms and DLT registration, is a priority, particularly for players handling large volumes of customer data. Companies are also exploring blockchain for enhanced transparency and fraud prevention. As businesses across retail, BFSI, healthcare, and e-commerce sectors embrace digital transformation, CPaaS providers are aligning their offerings with sector-specific needs to ensure seamless, personalized communication experiences—strengthening their foothold in India’s fast-evolving digital ecosystem.
Twilio Inc., founded in 2008 and headquartered in California, the United States, offers cloud communications platform with APIs for voice, messaging, video, email, and authentication. The company enables developers to build customer engagement solutions for industries like healthcare, retail, and finance.
Tanla Platforms Ltd. was founded in 1999 and has its headquarters in Hyderabad, India. The company provides CPaaS solutions, including SMS, voice, email, RCS, and OTT messaging like WhatsApp for processing over 800 billion interactions annually, with blockchain-based Trubloq for secure A2P SMS.
Route Mobile Ltd., founded in 2004 and headquartered in Mumbai, India, offers CPaaS solutions, such as SMS, voice, email, and WhatsApp messaging. The firm is known for serving industries, such as BFSI, retail, and telecom, with a focus on omnichannel communication and global connectivity.
AMD Telecom S.A. was founded in 2007 and is headquartered in Thessaloniki, Greece. AMD provides mobile messaging and connectivity solutions, including A2P SMS, voice, and data services for catering to enterprises and telecom operators for secure and scalable communication globally.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players in the India CPaaS market report include Telnyx LLC, Sendbird, Inc., Gupshup Inc., Plivo Inc., Infobip Ltd., Sinch AB, and others.
Stay ahead of emerging CPaaS Market trends 2026 by downloading our free sample report. Discover detailed forecasts, technology adoption patterns, and strategic insights into the fast-evolving communication platform sector. Whether you're a startup or enterprise, Expert Market Research delivers the data you need to drive smart decisions and innovation. Download now for trusted, actionable intelligence on India’s CPaaS growth landscape.
Upto 15% Off
USD
$3999 $3599
$2499 $2249
$4999 $4249
$5999 $5099
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
In 2025, the market reached an approximate value of USD 1.40 Billion.
The market is projected to grow at a CAGR of 25.90% between 2026 and 2035.
The key players in the market report include Twilio Inc., Tanla Platforms Ltd., Route Mobile Ltd., AMD Telecom S.A., Telnyx LLC, Sendbird, Inc., Gupshup Inc., Plivo Inc., Infobip Ltd., Sinch AB, and others.
The BFSI dominated the market due to the strong need for secure and real-time customer communication in this sector.
The key strategies boosting the market include the boom in Fintech industry, the rising preference for pay-as-you-go pricing and the surge in remote working culture.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Enterprise Size |
|
| Breakup by End Use |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
Single User License
One User
USD 3,999
USD 3,599
tax inclusive*
Datasheet
One User
USD 2,499
USD 2,249
tax inclusive*
Five User License
Five User
USD 4,999
USD 4,249
tax inclusive*
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Small Business Bundle
Growth Bundle
Enterprise Bundle
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
How To Order
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Share