Consumer Insights
Uncover trends and behaviors shaping consumer choices today
Procurement Insights
Optimize your sourcing strategy with key market data
Industry Stats
Stay ahead with the latest trends and market analysis.
Explore Our Diverse Range Of Offerings
From detailed reports to experts services offered in 15+
Industry Domains
Add 2 More Reports For 20% off
Report Overview
The India dry cakes and cookies market attained a value of USD 1.63 Billion in 2025 and is projected to expand at a CAGR of 11.15% through 2035. The market is further expected to achieve USD 4.69 Billion by 2035. Urban snacking frequency rises as hybrid work routines favor shelf-stable treats, encouraging bakeries to launch portion-controlled packs optimized for office stocking, travel, and quick replenishment through modern trade channels across the country.
The market is undergoing product-led repositioning rather than simple volume expansion. In May 2023, ITC Limited expanded its Sunfeast Farmlite portfolio with millet-rich digestive cookies targeted at urban adults seeking controlled indulgence, accelerating the India dry cakes and cookies market growth.
Moreover, manufacturers are reworking formulations and package strategies to defend profitability. For example, Britannia Industries continues to add premiumization to its Little Hearts and Good Day lines through butter quality upgrades, texture refinement, and enhanced portion control. In October 2024, The Baker’s Dozen unveiled a new gifting portfolio that blends artisanal taste with celebratory tradition. The latest launch features two premium offerings including the Handcrafted Cookies Gift Box and the Gourmet Celebrations Gift Box, crafted to elevate festive gifting with authentic flavors and high-quality baked indulgences. Companies are also shortening ingredient lists and locking in regional sourcing contracts to manage volatility in wheat, sugar, and edible oil prices, reshaping the India dry cakes and cookies market trends and dynamics.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
Compound Annual Growth Rate
11.15%
Value in USD Billion
2026-2035
*this image is indicative*
Key Trends and Recent Developments
Premiumization and Health-Led Reformulation
Premiumization and health-led reformulation trends continue to drive product development in the India dry cakes and cookies market. Brands are replacing refined flour and sugar with millets, oats, and fiber-rich mixes to claim better nutrition while retaining taste. ITC Limited’s Sunfeast Farmlite millet cookies and Britannia Industries’ premium Good Day variants illustrate that strategy, targeting urban adults willing to pay more for perceived health benefits. In October 2024, Zydus Wellness’ Sugar-Free expanded into the packaged foods cateory with the launch of Sugar-Free D’lite cookies. Such moves are driven by Food Safety and Standards Authority of India front-of-pack nutrition push and cater to modern trade shelf demands, letting manufacturers justify higher margins through cleaner labels and demonstrable ingredient upgrades.
Supply Chain Resilience and Regional Sourcing
Supply chain resilience and regional ingredient sourcing are reshaping supply strategies for bakers and cookie makers. Companies are locking contracts with local millet and oilseed growers to reduce exposure to global commodity fluctuations and freight volatility. Micro and small processors receive capital and marketing support under the PMFME Scheme program, which eases machinery upgrades and helps firms scale packaging lines. In November 2025, Belgian multinational snack company Lotus Bakeries introduced its popular Biscoff cookie brand in India in partnership with Mondelēz International. This India dry cakes and cookies market trend reduces capex barriers for regional bakeries, enabling quicker product experimentation and localized SKUs tailored to state taste profiles.
Digital Channels and Quick Commerce Expansion
Digital channels and quick commerce are accelerating reach and SKU testing for cakes and cookies. E-commerce, q-commerce and direct-to-consumer shops enable brands to trial niche flavors, limited editions and single-serve packs with lower distribution cost. In August 2025, No!ce, a quick commerce platform, partnered with over 40 local foodmakers across India to launch a diverse range of artisanal food and beverages. Further, rapid delivery emphasizes compact, ready-to-eat SKUs that perform well in urban micro-moments, while D2C portals collect shopper data to refine repeat-purchase mechanics and subscription bundles, boosting the scope of India dry cakes and cookies market opportunities.
Automation and Manufacturing Line Flexibility
Automation and line flexibility have become critical to profitable SKU proliferation in the cakes and cookies sector. Modern rotary ovens, servo-controlled depositors, and robotic pick-and-place units reduce downtime and ensure consistent texture across batches. Faster changeovers let brands run short, seasonal runs and premium micro-batches without long lead times, redefining India dry cakes and cookies market dynamics. In August 2024, Bühler India introduced two innovative solutions aimed at catering to the growing demand for biscuits and crackers in the region. These new offerings, part of the SmartLine series, include the DirectBake Smart, a Direct Gas Fired (DGF) oven, and the RotaMold Smart, a rotary molder.
Regulatory Push and Product Re-Engineering
Regulation is prompting proactive product re-engineering across the biscuit and cake categories. FSSAI’s move toward front-of-pack nutrition labels and trans-fat elimination compels manufacturers to lower added sugar, saturated fat and partially hydrogenated oils. Anticipating mandatory displays, R&D teams reformulate recipes, add wholegrains, and highlight portion control to avoid negative labeling, accelerating demand in the India dry cakes and cookies market. In November 2025, iD Fresh Food, known for its fresh and preservative-free food products, announced its entry into the breakfast segment with the launch of iD Pancake Batter.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
India Dry Cakes and Cookies Industry Segmentation
The EMR’s report titled “India Dry Cakes and Cookies Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
The India cookies industry is divided by pack size into:
- Up to 100 g
- 100 g to 250 g
- 250 g to 500 g
- 500 g to 900 g
- Above 900 g
Key Insight: Cookie pack size categorization considered in the India dry cakes and cookies market report reflects consumption frequency and price elasticity. Up to 100 g leads through scale and accessibility, while the 100 g to 250 g range benefits from value perception and margin stability. Packs between 250 g and 500 g serve family stocking needs and larger formats, with pack sizes ranging from 500 g to 900 g, depend on modern trade visibility, while the above 900 g category targets institutional and bulk buyers selectively. Each segment plays a role in portfolio balance, allowing manufacturers to manage risk, shelf strategy, and production planning without overexposure to any single consumption occasion.
On the basis of pack size, the India dry cakes industry can be segmented into:
- 200 g to 300 g
- 300 g to 500 g
- Above 500 g
Key Insight: The 300 g to 500 g segment anchors household sharing and smaller 200 g to 300 g packs gain momentum within the India dry cakes and cookies market dynamics through convenience and waste reduction. Packs above 500 g cater to celebrations and bulk buying but rotate slower. Portfolio balance across package sizes supports channel expansion, production scheduling, and investment decisions without excessive dependency on seasonal demand spikes.
Based on enterprise size, the market can be categorised into:
- SMEs
- Large Enterprises
Key Insight: As per the India dry cakes and cookies market report, large enterprises anchor volume and operational stability through national distribution, manufacturing scale, and pricing leverage. Small and mid-sized players, on the other hand, inject product innovation, regional flavors, and faster trend adoption. Portfolio diversity across enterprise sizes strengthens the overall market. Growth depends on collaboration, contract manufacturing, and channel specialization rather than displacement.
The regional markets for the product include:
- Maharashtra
- Tamil Nadu
- Uttar Pradesh
- Gujarat
- Karnataka
- West Bengal
- Rajasthan
- Andhra Pradesh
- Telangana
- Madhya Pradesh
- Kerala
- Delhi
- Haryana
- Bihar
- Punjab
- Odisha
- Assam
- Chhattisgarh
- Jharkhand
- Uttarakhand
- Others
Key Insight: Regional performance across the India dry cakes and cookies market shows sharp divergence rather than a single growth pattern. Maharashtra provides stability through mature retail penetration, steady urban demand, and strong distributor networks. Uttar Pradesh contributes volume-led growth, supported by population scale and deeper reach of value-oriented SKUs. Southern states lean toward premium and health-positioned formats, while Northern states remain price-sensitive, with affordability and pack-size discipline shaping assortment decisions. Eastern regions expand primarily through widening distribution and first-time brand adoption.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
India Dry Cakes and Cookies Market Share
Up to 100 g packs dominate the cookies market in India due to affordability, impulse buying, and reach
Up to 100 g cookie packs command the largest share of the market because they align with daily consumption behavior. These packs fit price-sensitive urban and rural demand, especially in kirana-dominated trade. Manufacturers prioritize this segment to defend shelf presence and drive high rotation volumes. Small pack pricing absorbs raw material volatility better, allowing frequent revisions without disrupting consumer trust. Distribution efficiency also improves, as lighter packs reduce logistics cost per unit. Brands use this format to introduce flavor extensions and reformulated recipes with lower risk, accelerating the India dry cakes and cookies market revenue. For example, Parle Products, under its Platina division offers Nutricrunch range of biscuits in 100-gram packs for daily consumption.
The 100 g to 250 g cookie category is expanding rapidly as it strikes a practical balance between value and usable quantity. These pack sizes suit nuclear households and working professionals who prefer extended consumption cycles without the need for frequent repurchase, while still keeping spend within a comfortable range. From a retail standpoint, this category delivers stronger ticket values and steadier offtake due to slower depletion, encouraging retailers to allocate incremental shelf space.
300 g to 500 g pack range leads the cakes market due to family consumption patterns
The 300 g to 500 g dry cake category dominates the market because it suits shared household consumption. These packs support weekend usage, guest occasions, and repeat slicing without staleness concerns. Manufacturers prefer this size to optimize ingredient yield and packaging efficiency, as it also allows better texture retention during transport. Brands position core flavors like vanilla, fruit, and marble cakes in this range to sustain demand.
The 200 g to 300 g cake category is quickly expanding its share in the India dry cakes and cookies market due to individual and small household demand. Urban consumers increasingly prefer portion-controlled packs that reduce waste. Manufacturers leverage this size for premium flavors and experimental recipes. It also supports impulse buying in convenience stores and online platforms. Lower absolute pricing encourages trial while maintaining acceptable margins.
By enterprise size, large enterprises account for the largest share of the market through scale, distribution strength, and branding
Large enterprises register the dominant market share due to integrated supply chains and nationwide distribution. Their scale enables consistent quality, cost absorption, and broad SKU portfolios. Investment in automation supports efficiency across pack sizes. Large players negotiate better raw material contracts and manage price volatility more effectively. Brand trust secures shelf priority in modern trade and general trade alike. Their dominance in the India dry cakes and cookies market is reinforced by manufacturing redundancy across regions, reducing disruption risk.
SMEs are expanding rapidly by leaning into regional taste preferences and niche consumer segments that are often underserved by national brands. Their operational flexibility enables quicker flavor experimentation, faster reformulation, and localized branding that resonates with state-level and city-specific demand patterns. Smaller batch production allows limited runs and seasonal launches without building excess inventory or locking up working capital. Many SMEs also benefit from regional sourcing and shorter logistics routes, which help manage costs and maintain freshness.
Purchase the Regional Overview for USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
India Dry Cakes and Cookies Market Regional Analysis
Maharashtra leads due to urban demand and distribution infrastructure
Maharashtra dominates growth in the India dry cakes and cookies market, supported by dense urban consumption and deep penetration of organized retail formats. Mumbai and Pune act as demand engines for premium cookies and dry cakes, where higher disposable incomes and exposure to new formats encourage frequent trial and repeat purchase. Strong distribution efficiency enables faster SKU rotation, allowing retailers and brands to manage broader assortments without shelf congestion.
Uttar Pradesh shows strong growth potential, primarily driven by its large population base and accelerating retail formalization. Expanding urban clusters and improving access to modern trade are lifting demand for packaged bakery items beyond traditional loose formats. Brands operating in the state emphasize affordability, smaller pack sizes, and familiar regional flavors to drive penetration and repeat purchase.
Competitive Landscape
Large India dry cakes and cookies market players focus on premiumization through ingredient upgrades, portion control, and shelf-life extension. Mid-sized players target regional taste profiles and faster SKU rotation. Opportunities exist in automation-led baking lines, flexible batch production, and energy-efficient plant operations that reduce per-unit cost. Players investing in resilient power backup and process stability gain an advantage as production becomes more SKU-intensive.
India dry cakes and cookies companies that align product development with manufacturing discipline and distribution feedback cycles retain leverage. The competitive edge is increasingly defined by how fast a company can launch, test, and refine dry cake and cookie variants without operational disruption.
Parle Products Pvt. Ltd.
Parle Products Pvt. Ltd., established in 1929 and headquartered in Mumbai, India, dominates the mass dry cookies segment through deep rural and urban distribution. Parle focuses on affordability, fast rotation packs, and consistent taste. Its strength lies in simplified recipes that scale efficiently across large manufacturing volumes. Parle caters to daily consumption and price-sensitive buyers, keeping production tightly cost-controlled.
Britannia Industries Limited
Britannia Industries Limited was established in 1892 and is headquartered in Kolkata, India. The company serves both mass and premium dry cakes and cookies segments. Britannia focuses strongly on product reformulation, portion control, and texture consistency. Its innovation centers on health-forward variants, butter optimization, and shelf-life stability. The company uses automation and data-led demand planning to manage a wide SKU portfolio.
Anmol Industries Ltd.
Established in the 1994 and is headquartered in Kolkata, India, Anmol Industries Ltd. targets value and mid-priced dry cakes and cookies, especially in eastern and northern India. Anmol focuses on regional taste preferences and competitive pricing. Its growth strategy relies on expanding manufacturing capacity and strengthening distributor networks.
SAJ Food Products (P) Ltd
SAJ Food Products Private Limited was established in 2000 and is headquartered in Kolkata, India. The company operates primarily in South India with a strong presence in cookies and rusks. SAJ focuses on consistent quality, efficient batch production, and distributor-led expansion.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include ITC Limited and Monginis Food Pvt Ltd, among others.
Key Highlights of the India Dry Cakes and Cookies Market Report
- Demand shifting toward value-dense packs rather than volume-led growth.
- Manufacturing innovation overtaking packaging as differentiation lever.
- Regional taste profiling influencing SKU architecture.
- Automation enabling faster flavor rotation and batch control.
- Margin protection becoming central to competitive positioning.
Why Rely on Expert Market Research?
- Sector specialists tracking food processing and industrial linkages.
- Insight models built around manufacturing economics, not just demand.
- Deep understanding of SME and large-scale production realities.
- Strategic guidance aligned with long-term capacity and margin planning.
Call to Action
Unlock the latest insights with our India dry cakes and cookies market trends 2026 report. Discover regional growth patterns, consumer preferences, and key industry players. Stay ahead of competition with trusted data and expert analysis. Download your free sample report today and drive informed decisions in the market.
Pricing Plans
Upto 15% Off
USD
-
$3999 $3599
-
$2499 $2249
-
$4999 $4249
-
$5999 $5099
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Looking for specific insights?
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
Key Questions Answered in the Report
In 2025, the market reached an approximate value of USD 1.63 Billion.
Manufacturers are optimizing pack architecture, investing in automation, shortening ingredient lists, strengthening regional sourcing, and aligning product launches with quick commerce data to improve margins and reduce operational risk.
The key market trends guiding the growth of the industry include the growing innovations by the manufacturers and the launch of nutritious cookies.
The major regions in the industry are Maharashtra, Tamil Nadu, Uttar Pradesh, Gujarat, Karnataka, West Bengal, Rajasthan, Andhra Pradesh, Telangana, Madhya Pradesh, Kerala, Delhi, Haryana, Bihar, Punjab, Odisha, Assam, Chhattisgarh, Jharkhand, Uttarakhand, and others.
The different pack sizes of cookies include up to 100 g, 100 g to 250 g, 250 g to 500 g, 500 g to 900 g, and above 900 g.
The significant pack sizes of dry cakes include 200 g to 300 g, 300 g to 500 g, and above 500 g.
The significant enterprise sizes include SMEs and large enterprises.
The key players in the market include Parle Products Pvt. Ltd., Britannia Industries Limited, Anmol Industries Ltd., SAJ Food Products (P) Ltd, ITC Limited, and Monginis Food Pvt Ltd, among others.
The market is projected to grow at a CAGR of 11.15% between 2026 and 2035.
Volatile raw material costs, energy dependency, shelf-life pressure, uneven regional demand, and rising compliance requirements challenge profitability, forcing manufacturers to balance innovation speed with operational discipline and cost control.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| India Cookies Market by Pack Size |
|
| India Dry Cakes Market by Pack Size |
|
| Breakup by Enterprise Size |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
Single User License
One User
USD 3,999
USD 3,599
tax inclusive*
- All Segments
- Printing Restrictions
- PDF Delivered via Email
- Custom Report Layout
- Post Sales Analysts Support
- Periodic Updates
- Unlimited Prints
Datasheet
One User
USD 2,499
USD 2,249
tax inclusive*
- Selected Segments
- Printing Restrictions
- Excel Spreadsheet Delivered via Email
- Full Report
- Periodic Updates
- Post Sales Analysts Support
- Unlimited Prints
Five User License
Five User
USD 4,999
USD 4,249
tax inclusive*
- All Segments
- Five Prints Available
- PDF Delivered via Email
- Limited Free Customization
- Post Sales Analyst Support
- Custom Report Layout
- Periodic Updates
- Unlimited Prints
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
- All Segments
- Unlimited Prints Available
- PDF & Excel Delivery via Email
- Limited Free Customization
- Post Sales Analysts Support
- Discount On Next Update
- Custom Report Layout
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Bundle Type
Flash Bundle
20% OFF
Number of Reports: 3
Small Business Bundle
25% OFF
Number of Reports: 5
Growth Bundle
30% OFF
Number of Reports: 8
Enterprise Bundle
35% OFF
Number of Reports: 10
Overview
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complimentary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complimentary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 80 Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complimentary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
- Life Time Access
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 100 Hours
- Complimentary Free 1 Month Subscription to Trade Data Base
- Complimentary One Month Subscription to Price Database (Chemicals only)
- Complimentary PPT Version of the Report
- Complimentary License Upgrade
- Complimentary Power BI Dashboards
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
- 3 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- Complimentary Excel Data Set
- PPT Version of the Report
- Power BI Dashboards
- License Upgrade
- Free Analyst Hours
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
- 5 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- Complimentary Excel Data Set
- PPT Version of the Report
- Power BI Dashboards
- License Upgrade
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
- 8 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- License Upgrade
- Free Analyst Hours - 80 Hours
- Power BI Dashboards
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
- 10 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- License Upgrade
- Power BI Dashboards
- Free Analyst Hours - 100 Hours
How To Order
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Strategic Solutions for Informed Decision-Making
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Share