The India elderly nutrition market is projected to grow at a CAGR of 7.30% during the forecast period of 2026-2035,The market growth is driven by the rising awareness, expanding healthcare access, and increasing demand for tailored supplements. Limited affordability in rural areas and low product penetration act as major restraints. Product innovation, government support for healthy aging, and a rapidly growing geriatric population are expected to drive substantial market growth in the forecast period.
Base Year
Historical Period
Forecast Period
According to Journal of Environmental and Public Health, Hindawi (Wiley), in 2024, nearly 30% of Indian adults aged 45 and above have cardiovascular disease, with higher prevalence in women and rural areas. The growing elderly population with CVD is driving market growth.
The market is expanding due to increasing health awareness and rising disposable income. Growing demand for fortified foods and dietary supplements is further driving significant growth in the forecast period.
Key players are accelerating market growth by introducing innovative, age-specific nutrition products, investing in research and development, and expanding distribution channels to meet the rising nutritional needs of the elderly population.
Compound Annual Growth Rate
7.3%
2026-2035
*this image is indicative*
Elderly nutrition focuses on supporting aging individuals with a balanced dietary intake that addresses declining metabolism, reduced appetite, and challenges to nutrient absorption. It emphasizes maintaining strength, immunity, and overall well-being through tailored nutritional strategies and specialized formulations. In India, the elderly nutrition market is expanding due to rising health awareness, increasing geriatric population, and higher demand for functional foods and supplements. The market is anticipated to grow at a CAGR of 7.30% during the forecast period of 2026-2035, driven by improved access to healthcare, growing urbanization, and supportive product innovation. Manufacturers are developing convenient, fortified options to meet the evolving dietary needs of consumers.
Rising Elderly Population Propelling the Market Demand
The rapid increase in India’s elderly population is a key driver for the elderly nutrition market. For instance, in February 2024, the Senior Care Reform report by Niti Ayog stated that the elderly population currently accounts for over 10% of the population, approximately 104 million, and this figure is expected to rise to 19.5% by 2050. This demographic shift is fueling demand for specialized nutrition products aimed at improving health, immunity, and quality of life among seniors. Consequently, the market is projected to experience significant growth in the forecast period.
Some of the trends in the market are the government-backed initiatives and increasing emphasis on multivitamins.
Government-Supported Initiatives to Elevate the India Elderly Nutrition Market Value
The market is increasingly influenced by government-backed programs and supportive policies aimed at enhancing senior citizens' well-being. As reported by PIB Delhi in October 2025, initiatives such as the Integrated Programme for Senior Citizens (IPSrC) and Rashtriya Vayoshri Yojana provide access to nutritious meals, assisted living support, and health-focused resources. These frameworks encourage the adoption of fortified foods, dietary supplements, and specialized nutrition solutions for older adults. Such structured support is expected to drive sustained growth and innovation in the elderly nutrition market during the forecast period.
Rising Focus on Multivitamins to Boost the India Elderly Nutrition Market Expansion
The growing awareness of micronutrient deficiencies among the elderly is driving increased adoption of multivitamin supplementats in India. In May 2024, Centrum, under Haleon, launched the “Your Nutrition Matters” initiative, emphasizing the importance of multivitamins in supporting long-term health and addressing deficiencies in adults aged 50 and above. Expert-led discussions highlighted the role of Recommended Dietary Allowances (RDAs) in maintaining overall wellness. This trend of health education and proactive supplementation is expected to enhance market growth, as more seniors prioritize nutritional support for healthier aging.
Market Breakup by Nutrition Type
Market Breakup by Form
Market Breakup by Application
Market Breakup by Distribution Channel
Market Breakup by Region
Diabetes Expected to Lead the Market Share by Application
The market includes various applications, such as diabetes, cardiology, autoimmune diseases, nephrology, obesity, neurological diseases, orthopedic diseases, and others. Among these, diabetes-focused nutrition is expected to lead the market, driven by the increasing emphasis on managing blood glucose levels and reducing related complications in older adults. A significant growth factor is the sharp rise in diabetes vulnerability, highlighted in a May 2024 study published by Saurav Basu et al., which reported that nearly one-third of older individuals fall into a high-risk category, while a majority show moderate susceptibility. This growing burden is projected to accelerate segment expansion moving forward.
The market is divided into regions such as the North, South, East, and West regions. Among these, North is expected to lead the market. Its dominance is driven by a significantly larger aging population, rising lifestyle-related health concerns, and higher awareness regarding specialized nutritional products. Stronger urbanization, improved healthcare access, and increasing adoption of fortified foods and supplements further support market growth in the region. Growing initiatives by healthcare providers and government programs promoting senior wellness are also expected to enhance demand in the forecast period.
The key features of the market report comprise funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Abbott is a leading global healthcare company actively engaged in the elderly nutrition market, focusing on supporting healthy aging through science-based nutritional solutions. The company promotes the importance of balanced diets and supplementation for seniors to help prevent chronic diseases, maintain muscle strength, and support immunity. Its Ensure® range, including Ensure® Life StrengthPro™ Vanilla and Ensure® Life StrengthPro™ Liquid Vanilla, has been highlighted for providing essential nutrients to address undernutrition and muscle loss in older adults. Abbott’s involvement emphasizes education and product development aimed at improving overall health and quality of life for the aging population.
Plantigo Nutrition Private Limited is an India-based company offering plant-based nutritional solutions tailored for older adults. Its recently highlighted product, the Plantigo plant protein powder for the elderly, features pea and brown rice protein, oats, flaxseeds, and pumpkin seeds, along with essential vitamins and minerals to support heart health, muscle strength, digestion, and immunity. The formulation is gluten-free, non-GMO, and free of added sugar and artificial ingredients, making it suitable for sensitive stomachs. By providing clean, easily digestible protein options, the company plays an active role in addressing nutritional gaps among India’s aging population and strengthening the India elderly nutrition market.
Himalaya Wellness is a well-established Indian company known for its herbal healthcare and personal care solutions, with a growing presence in the market. The company highlighted its Himalaya Ayurveda Gum Care Toothpaste, formulated with Triphala, pomegranate, and neem, supporting gum health and helping combat tooth decay in older adults. By promoting oral care products that address age-related issues such as dry mouth, gum disease, and reduced saliva production, Himalaya Wellness supports overall well-being in the elderly population. Its focus on herbal, holistic formulations strengthens its role in promoting healthier aging.
Herbalife Nutrition is a global health and wellness company offering nutrition-focused products that support balanced diets, including its widely recognized Formula 1 meal replacement shakes. The company remains involved in the elderly nutrition market by promoting shakes that provide convenient, nutrient-dense options for older individuals who may experience reduced appetite or difficulty preparing meals. These products deliver essential vitamins, minerals, and moderate protein levels, supporting muscle maintenance, weight management, and overall nutritional intake. Herbalife’s focus on easy digestibility and hydration also aligns with the nutritional needs of aging populations, strengthening its role in addressing senior dietary challenges.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include Fresenius Kabi, Dabur India Limited, Amway Corp., Patanjali Ayurved, Danone Nutricia, and British Biologicals.
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Nutrition Type |
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| Breakup by Form |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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