The India elderly nutrition market is projected to expand at a CAGR of 7.30% through 2034 due to rapid urbanization, government initiatives and growing elderly population.
Brands in India are increasingly entering the elderly nutrition segment to address the rising health needs of an ageing population. In April 2025, Horlicks, a trusted nutritional drink brand from HUL, launched Strength PLUS, a specialized supplement containing easy-to-digest protein and dietary fibers to support muscle strength, bone health, and digestion. This move aligns with demographic trends in India as population aged 60+ is projected to reach 15% by 2036 and nearly 21% by 2050, as per UNFPA 2023. With ageing often reducing muscle mass and digestive efficiency, targeted nutritional products provide essential support while raising awareness about seniors’ evolving dietary requirements.
Another trend in the India elderly nutrition market is the rise of brain and cognitive health supplements. With ageing populations increasingly concerned about memory, focus, and mental agility, brands are launching products fortified with omega-3 fatty acids, B-vitamins, antioxidants, and herbal extracts like ginkgo biloba. For instance, supplements such as Horlicks Brain Health+ target cognitive support, reflecting a shift toward functional nutrition that not only addresses general health but also enhances mental well-being, catering to seniors seeking proactive, science-backed solutions for healthy ageing.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
7.3%
2025-2034
*this image is indicative*
A growing trend in India elderly nutrition market is the rise of preventive and wellness-focused nutraceuticals, driven by increasing awareness around immunity, mental wellness, and lifestyle-related health issues. Consumers are seeking science-backed, convenient supplements that support overall health and daily well-being. For example, in August 2025, Infanite8, launched by Druman Pharma, exemplifies this trend by offering a curated portfolio of nutraceuticals, including multivitamins, Omega-3s, immune support formulations, curcumin-based anti-inflammatory tablets, and lung detox supplements. Combining natural ingredients with modern scientific research, Infanite8 addresses urban health challenges, reflecting the shift toward proactive, daily-use wellness solutions that prioritize safety, efficacy, and accessibility.
Rise of condition-specific nutrition solutions is shaping the India elderly nutrition market, addressing issues like bone weakness, diabetes, and heart health. As older adults increasingly seek personalized nutrition, brands are innovating with targeted formulations. For example, Danone India’s Protinex Health Benefits range includes Protinex Diabetes Care and Protinex Bone Health, formulated to manage blood sugar and strengthen bones. These science-backed products blend high-quality proteins, vitamins, and minerals to support active ageing. This shift highlights India’s growing focus on tailored, preventive nutrition that enhances longevity, mobility, and overall wellness among its expanding senior population.
Ayurveda and traditional Indian food habits are further benefiting the India elderly nutrition market revenue. Customers increasingly trust age-old remedies like ashwagandha, turmeric, amla, and giloy, now available in convenient powders, tablets, and fortified foods for seniors. For instance, Patanjali’s Divya Swasari Gold and Dabur Chyawanprash 3X Immunity cater to older adults seeking natural immunity and respiratory support. Indian brands are leveraging this trust to create herbal nutrition solutions for bone strength, digestion, and vitality. The revival of classical wellness systems, supported by influencers and the Ministry of AYUSH, continues to drive this growing market segment.
Rise of fortified and functional snacks for seniors is emerging as a key trend in India’s elderly nutrition market. With convenience and portability in demand, brands are introducing nutrient-dense cookies, bars, and ready-to-drink shakes enriched with protein, calcium, vitamins, and fiber. For example, Hullo Food’s Only Fruit Bars and Horlicks Strength Plus bars provide on-the-go nutrition targeting muscle, bone, and immunity support. This trend reflects the market’s shift toward easy-to-consume, functional foods that combine traditional health benefits with modern convenience, addressing the evolving lifestyle and nutritional needs of India’s aging population.
Doctors in Indian hospitals and clinics are increasingly recommending elderly nutrition products as part of comprehensive care for seniors, prescribing supplements to support muscle strength, bone health, immunity, and overall wellness. Recognizing the clinical benefits, brands are responding by developing science-backed, easy-to-consume formulations tailored for older adults, including protein powders, fortified shakes, and nutrient-rich bars. Products like Abbott Ensure HMB and Horlicks Strength Plus are designed for both clinical and home use, ensuring continuity of care. This trend reflects a growing collaboration between healthcare professionals and nutrition brands, reinforcing the role of targeted, evidence-based dietary supplements in healthy ageing and senior patient recovery.
The EMR’s report titled “India Elderly Nutrition Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Key Insight: Rise of protein-focused supplements is a key trend in India elderly nutrition market, driven by the need to maintain muscle strength, bone health, and overall vitality in older adults. As aging naturally reduces muscle mass, seniors increasingly seek targeted nutrition. For example, Plantigo’s Plant-Based Vegan Protein Powder for Elderly exemplifies this trend, combining pea and brown rice protein, flax seeds, spirulina, moringa, and MCT oil to support muscle strength, bone health, and blood sugar management. Such plant-based, clean-label formulations reflect the market’s shift toward science-backed, convenient, and natural solutions tailored to the nutritional needs of India’s aging population.
Market Breakup by Form
Key Insight: Powdered supplements are the most prevalent form in India, especially among the elderly. Brands like Good Monk provide multivitamin powders designed for seniors, enhancing energy, immunity, and bone health. Additionally, plant-based protein powders, such as Origin Nutrition Senior Care Vegan Plant Protein Powder, are gaining popularity for their digestibility and nutritional benefits.
Market Breakup by Distribution Channel
Key Insight: Offline channels remain the dominant avenue for distribution of elderly nutrition demand in India. Retail pharmacies, hypermarkets, and supermarkets are the primary points of sale, offering easy access to over-the-counter products. These physical stores benefit from established consumer trust and regular purchasing habits among elderly customers and caregivers. For example, Apollo Pharmacy, one of India’s leading retail pharmacy chains, plays a significant role in distributing elderly nutrition products such as Abbott Ensure HMB, Nestle Resource and Horlicks Strength Plus. Doctor-driven purchases, often tied to specific retail points, and regulatory complexities for certain high-potency nutraceuticals further ensure their continued dominance in physical stores.
Market Breakup by Region
Key Insight: North India is a significant driver of India's elderly nutrition market, propelled by its substantial population, heightened health awareness, and robust healthcare infrastructure in cities like Delhi, Chandigarh, and Lucknow. According to the Sample Registration System (SRS) Statistical Report 2023, Himachal Pradesh and Punjab have some of the highest proportions of elderly populations in India, with 13.2% and 11.6% of their populations aged 60 and above, respectively. This demographic trend is coupled with a growing prevalence of lifestyle diseases, increasing the demand for nutritional supplements such as protein powders, multivitamins, and minerals. For example, Himalaya Wellness offers products like Himalaya Senior Care Herbal Nutritional Supplements throughout North India. These plant-based and herbal formulations target immunity, bone health, and overall wellness for older adults, and are widely available in cities such as Delhi, Chandigarh, and Lucknow, catering to the growing demand for preventive and traditional nutrition among the elderly. Urban centers in these regions are witnessing strong penetration of both modern and traditional supplements, reflecting a shift towards preventive healthcare and wellness among the elderly.
MultiVitamins Dominate the Market Via Innovative Formats
Multivitamins are favored in the India elderly nutrition market as they are effective in addressing a broad spectrum of common nutrient inadequacies in older people, including vitamin B and vitamin D. In September 2022, Centrum Adults 50+ was introduced by Haleon for supporting older individuals with calcium, vitamin D3, and key nutrients to combat age-related deficiencies in a proper manner. New formats such as chewable and gummies also enhance acceptance in older adults who experience difficulties in swallowing conventional pills.
Minerals, such as calcium and magnesium, are essential for bone health and the immune system, critical to aging bodies at risk of deficiency. They prevent conditions such as osteoporosis, muscle weakening, and inflammation, a problem common in the elderly. Supplements companies more and more couple them with vitamin D3 and zinc to facilitate greater absorption and effectiveness in elderly nutrition supplements. A notable example of a plant-based elderly nutrition supplement in India that combines calcium, magnesium, vitamin D3, and zinc is Vlado's Himalayan Organics Plant-Based Calcium Magnesium Zinc with Vitamin D3 & K2. This supplement is designed to support bone strength, muscle health, and immunity, making it particularly beneficial for older adults.
Tablets Dominate the Market Via New Launches
In the India elderly nutrition market, tablets are becoming popular because of their convenience and targeted dosing. They are economical and have an extended shelf life, making them a favorite among consumers. In April 2025, Mankind introduced HealthOK's 100% Vegetarian Multivitamin Tablets containing 19 vitamins & minerals, targeting vegetarians including senior citizens requiring holistic micronutrient support. They continue to remain popular in urban regions where access to pharmacies is high.
Capsules are increasingly popular due to their ease of swallowing and capacity to hold strong ingredients such as omega-3 fatty acids and probiotics. They are especially popular among those looking for directed health benefits. The increasing focus on functional foods and supplements is fueling demand for capsule products. Furthermore, long-release capsule technology is also popularizing delivering nutrients over an extended period, enhancing absorption and compliance among aged consumers. An example is Amway Nutrilite Omega-3 Capsules, which provide high-quality fish oil for heart, brain, and joint health. These easy-to-swallow capsules cater to older adults seeking targeted functional benefits, while ensuring convenient daily intake and improved nutrient absorption, aligning with the growing demand for capsule-based elderly nutrition supplements in India.
Online Channels to Drive Market with Rising Digitalization
Digital channels are seeing a growth spurt in the India elderly nutrition market. The growing range of dietary supplements available online across e-commerce platforms and delivery websites is propelling this growth. Marketers are using digital platforms to increase reach, provide convenience, and offer products in a greater variety. An example is 1mg, India’s leading online pharmacy and health platform, which offers a wide range of elderly nutrition supplements such as Abbott Ensure HMB and Horlicks Strength Plus. Through 1mg, consumers can conveniently compare products, access detailed nutrition information, and get doorstep delivery, reflecting the growing role of digital channels in the elderly nutrition market.
South India Takes the Lead for Women Nutrition Growth with Increased Incomes
The South India elderly nutrition market, which includes states such as Tamil Nadu, Karnataka, and Kerala, is reflecting high health awareness among the elderly. Natural and Ayurvedic food habits have a long cultural tradition in this region, which blends well with modern supplements. Ease of accessibility to healthcare facilities and increasing disposable incomes fuel adoption of protein powders, multivitamins, and omega-3 supplements. An example is Himalaya Wellness’s Senior Care range, launched in 2023 across South India. This Ayurvedic-inspired supplement line combines natural herbs with essential nutrients to support immunity, bone health, and overall wellness, aligning with the region’s preference for traditional remedies and modern nutritional solutions among elderly consumers.
West India, comprising Maharashtra and Gujarat, has moderate demand for senior nutrition supplements. The area is aided by swift urbanization and industrialization, which results in more health awareness among the elderly. Major markets such as Mumbai and Pune have consumers with a penchant for protein-based and multivitamin supplements. Meyer Vitabiotics hosted the Nutritional Wellness and Longevity Summit at ITC Grand Parel, Mumbai, in July 2024, encouraging elderly health through diet.
Leading companies within the India elderly nutrition market are adopting various strategies that uniquely serve the dietary needs of older adults. One such strategy involves products that are both functional foods and supplements targeting common health issues in older adults such as bone density loss, lowered immunity, cognitive decline, and digestive issues. These products often contain fortified ingredients like calcium, vitamin D, B12, probiotics, and omega-3 fatty acids. Companies are offering specialized nutrition approaches based on individual health profiles, lifestyles, and what each senior becomes deficient in.
Formats that are easy to consume, such as powders, shake ready-to-drink formats, and soft chews are emphasized for older adults having chewed or swallowing issues. Companies are also drawing on traditional systems and concepts such as Ayurveda and herbal nutrition to appeal to older adults seeking natural or holistic solutions. Clean-label and chemical-free formulations are more readily available as health concerns focus on nutrition. Players are also increasing their digital approach through e-commerce platforms and senior care platforms but also invest in educating the caregivers and increasing awareness of elderly nutrition.
Hexagon Nutrition, headquartered in Mumbai, was founded in 1993, and is a leader in clinical and therapeutic nutrition and the first to introduce geriatric nutrition in India. The company invests heavily in research & development, and exports products to over 70 countries.
Nutricia, formed in 2011 and headquartered in Mumbai, is Danone India’s specialized nutrition division. It drives the development of its lead brands, Protinex and Dexolac, and has developed innovative products to cater to Indian taste preferences. Nutricia leverages global knowledge and experience and conducts local research to deliver innovation and products for maternal, infant, and medical nutrition.
Abbott India Ltd. has been present in India since 1910 and is headquartered in Mumbai. Abbott India offers a diverse range of nutritional products including Ensure and PediaSure. The company was the first to launch innovative products including Ensure with HMB and various regional flavors.
Founded in 1995 and headquartered in Pune, Fresenius Kabi India produces high standard clinical nutrition products. Fresenius Kabi India is a subsidiary of Germany’s Fresenius Group and specializes in enteral and parenteral nutrition through global standard manufacturing and through a dedicated facility in Gurugram for research & development.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the India elderly nutrition market report include Steadfast Nutrition, Plantigo Nutrition Private Limited and others.
Download your free sample report today to explore the latest India elderly nutrition market trends 2025. Gain valuable insights on emerging opportunities, consumer preferences, and competitive strategies shaping the market. Stay ahead in this growing sector with Expert Market Research’s detailed analysis and forecasts.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Notable trends in the market include increasing interest in tailored supplements focused on bone health, immunity, and cognition. There is demand for functional foods rich in probiotics and omega-3s due to government initiatives and digitization improving access and engagement.
The market is projected to grow at a CAGR of 7.30% between 2025 and 2034.
The key players in the market include Hexagon Nutrition Limited, Nutricia International Private Limited, Abbott India Limited, Fresenius Kabi India Pvt. Ltd., Steadfast Nutrition, Plantigo Nutrition Private Limited and others.
The industry contends with barriers, like poor awareness among seniors and their caregivers of specific nutrition needs, contributing to low supplement use. Access and affordability remain issues, particularly in rural communities, and there are also issues related to digital literacy. Economic challenges and social isolation impact diet quality, chronic conditions change satiety and affect bioavailability, complicating dietary management.
Key strategies driving the market include demand for functional foods related to gut health, immune health, and cognitive health. Other drivers to the market include innovations in product formats that are more convenient to consume, personalization, and the use of Ayurvedic ingredients. Finally, awareness of age-related deficiencies is rising, expand distribution in digital venues is emerging, and the demand for a clean-label supplement is also growing.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Form |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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