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Report Overview
The India gaming console market size was valued at USD 2.61 Billion in 2025. The industry is expected to grow at a CAGR of 7.25% during the forecast period of 2026-2035 to reach a value of USD 5.26 Billion by 2035.The market growth of the gaming console market in India is the rapid development of cloud-based console ecosystems through strategic partnerships and the delivery of new services.
The India gaming console market is getting a boost from several factors, such as enhanced digital payment penetration and the availability of flexible financing options, which are helping premium consoles reach the price-sensitive segment through EMIs and bundled offers. Also, as more households are getting large-screen smart TVs and home entertainment systems, gaming consoles are becoming an integral part of the living room. Hence, consumers are upgrading their gaming hardware for an immersive, high-resolution experience rather than just gaming on mobile platforms.
As internet infrastructure in India gets stronger and customer preferences for flexible gaming experiences increase, cloud gaming is gradually becoming a hybrid bridge that connects traditional console hardware with broader digital platforms. This enables a larger number of users to access high-quality, console-grade games on the devices they already have, e.g., smart TVs, smartphones, etc., thereby significantly reducing the barrier to entry. By partnering with global gaming networks and adopting subscription-based models, local and foreign brands are revolutionizing the way console gaming is both accessed and monetized. Besides making access more straightforward, this type of change amplifies the user's exposure to different types of hardware. This expands the scope of the India gaming consoles market.
For instance, the collaboration between JioGames Cloud, Blacknut and Radian Arc in June 2025 where the latter two companies provided their premium streamed game catalog to Jio, in turn made it possible for the Indian gamers who lack consoles to play over the 4G/5G networks. Besides that, at the same time, LG has brought the Gaming Portal into India, which is armed with the Xbox app, thus allowing, through the compatible LG Smart TVs, the streaming of console-level games controlled by Xbox Game Pass.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
-
As per the industry reports 2023, the Indian gaming sector witnessed a CAGR of 14 per cent, which creates ample opportunities for the growth of consoles.
-
PS5 was the best-selling gaming console in India in 2021, with the total sales estimated to be around 60,000 units.
-
Sony announced the launch of the new PlayStation 5 (PS5) Slim in India in April 2024, which is 18 per cent lighter in weight compared to the standard PS5.
Compound Annual Growth Rate
7.25%
Value in USD Billion
2026-2035
*this image is indicative*
Key Trends and Recent Developments
Expansion of Console-Style Handheld Gaming Hardware
The India gaming console market is experiencing a positive impact from the rise of handheld devices that offer console-level gaming performance. These are devices appealing to consumers who want to have gaming flexibility without compromising on the quality of gaming. This kind of device is not only deepening the existing market of gaming consoles, but at the same time, they are making premium gaming reachable to a larger population. Manufacturers are increasingly positioning handhelds as complementary extensions rather than substitutes for traditional consoles. For instance, in October 2025, ASUS launched the ROG Xbox Ally and Ally X, handheld gaming consoles in India, developed in collaboration with Microsoft to support Xbox and cloud gaming ecosystems.
Rising Global Investment in Indian Game Development Ecosystems
Foreign investments in Indian gaming studios are fueling the India gaming console market revenue that drives the content pipeline feeding console and cross-platform gaming ecosystems. With more funds, studios can produce higher-quality games, have wider distribution, and achieve long-term IP creation that is compatible with console standards. This capital inflow has positioned India as a prominent game development hub and thus indirectly results in supporting the demand for console hardware through the availability of richer content. For example, in February 2025, SuperGaming secured a strategic investment from Bandai Namco's 021 Fund, which opens the global publishing network and gets console-aligned development opportunities.
Development of Dedicated PC and Console Publishing Infrastructure
India is fast establishing structured publishing platforms that are filling console and PC game commercialization gaps that are years old. With the help of dedicated publishers, Indian developers can access global markets and, at the same time, conform to the standards of console certification and distribution. Such institutional support leads to higher efficiency of content discoverability and monetization. As a result, domestic console game production becomes a more comprehensive concept. For instance, 1312 Interactive started India’s first PC and console game publishing label in February 2025. Their emphasis is on worldwide distribution and long-term IP scaling of premium gaming platforms.
Esports-Driven Partnerships Enhancing Console Visibility
Brand partnerships within the fast-growing esports ecosystem in India are boosting the visibility of console-centric gaming experiences, which is driving the India gaming console market development. The competitive and enthusiastic gamers in the esports community get more engaged through such collaboration, which leads to an indirect increase in the demand for gaming consoles and accessories. Hardware brands are getting esports to endorse their brand image and the community's loyalty towards them in the long run. For instance, in May 2025, OnePlus partnered with teams such as Gods Reign and K9 and made their gaming hardware a part of both competitive and community-driven gaming narratives after entering the Indian esports ecosystem.
Cloud-Console Hybrid Service Expansion
Cloud gaming services connected to a well-established console ecosystem are revolutionizing the way Indian consumers obtain high-end games. These services facilitate subscription-based revenue models and expand the audience by providing console-quality gaming without requiring specialized hardware. Therefore, such a combined approach adds depth to brand ecosystems rather than diluting the significance of hardware. For instance, India witnessed the launch of Xbox Cloud Gaming in November 2025 when the gamers were given an option to play console games through streaming on different devices using Xbox Game Pass. This event has expanded the adoption of gaming consoles across Indian states.
India Gaming Console Industry Segmentation
The EMR’s report titled “India Gaming Console Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Home Consoles
- Handheld Consoles
- Hybrid Consoles
- Dedicated Consoles
- Others
Key Insights: The India gaming console market scope includes various segments such as home consoles, handheld consoles, hybrid consoles, dedicated consoles, and other niche formats. Each of these segments caters to different usage needs. For example, home consoles still enjoy the demand for living-room entertainment led by Sony and Microsoft. At the same time, handheld consoles are getting popular due to the launches of ASUS, Lenovo, and Acer. Hybrid consoles offering a combination of portability and performance are mainly attracting younger users. Dedicated consoles are still the choice of core gamers, and new formats are opening the world of gaming to more people and thereby changing the overall console hardware landscape.
Market Breakup by Platform
- PlayStation
- Xbox
- Wii
- Others
Key Insights: The India gaming console market is divided into PlayStation, Xbox, Wii, and others, revealing diversified platform engagement in India. While PlayStation maintains strong customer loyalty mainly by the exclusives and hardware, Xbox is growing its ecosystem through cloud and cross-device access, Wii is still having a small stand among casual gamers, and other platforms (including streaming hubs) are increasing the assortment of choices. PlayStation India's Black Friday Sale between November 21 and December 04, 2025, granted rebates up to INR 10,000 on PS5 consoles, accessories, and games in both online and offline stores. Such promotional activities encourage hardware upgrading and increase the visibility of the platform.
Market Breakup by End Use
- Personal
- Commercial
Key Insights: Based on end-use, the India gaming console market is divided between personal and commercial segments, which are both contributing to the growth of the market. Personal usage nowadays accounts for the major portion of demand; this is mainly because of rising disposable incomes, home entertainment getting upgraded, and increasing interest in immersive gaming. However, the commercial sector is growing through the implementation of gaming cafes, esports arenas, and zones of the entertainment industry adopting consoles to attract customers. Market participants are matching hardware efficiency and durability to the level of usage, thus allowing a broader user base for both individual and shared gaming scenarios.
Market Breakup by Distribution Channel
- Online
- Offline
Key Insights: The India gaming console market records significant growth in product s sales as the brands keep increasing their offerings not just in terms of performance but also the extent of their ecosystem and the number of exclusive titles that help to keep consumers coming back for more in the long run. Distribution channels involve both online and offline, each being important for accessing different groups of buyers. Online channels provide attractive prices, EMIs, and product bundles, whereas physical shops emphasize on-product demonstration, advice, and after-sales service. Therefore, the companies are increasing their omnichannel strategies so that they can attract consumers who are both those seeking the convenience and those who are more experience oriented. For instance, PlayStation India's annual Days of Play event in May and June 2025 showcased great deals on PS5 games and accessories, which were available both through e-commerce and the retail platforms, thus leading to purchases and engagement within the console ecosystem.
Market Breakup by Region
- East India
- West and Central India
- North India
- South India
Key Insights: On a regional basis, the India gaming console market is divided into East India, West and Central India, North India, and South India, with most of the demand concentrated in urban and metro areas. The top adopters are West and South India, which can be explained by their higher digital penetration and purchasing power, with Sony, Microsoft, and ASUS being the leading console sellers in these regions. The growth of North India is supported by the youth demographics, with the two major laptop brands, Lenovo and Acer, actively increasing their retail and online presence in this region. East India is a slowly emerging area where LG and Samsung are intensifying their distribution and launching locally to tap into the underserved markets and, in the longer run, expand console adoption across the country.
India Gaming Console Market Share
By type, home consoles witness the highest demand, attirbuted to the increasing availability of customized product versions
The India gaming console market for home gaming consoles is expanding as manufacturers continue to expand their product offerings, not just in terms of performance but also in terms of the size of their ecosystem and the quantity of unique games that encourage long-term customer loyalty. Besides that, the top players in the market are also customizing different product versions according to the local demand, and thus, affordability is improved, and the products become more widely accepted. For instance, in April 2025, Nintendo announced that it is bringing the Nintendo Switch 2 to the market, which has a 7.9-inch screen, better controls, 4K output, and exclusive games like Mario Kart World. This indicates that competition in the home gaming hardware segment worldwide is heating up again and, therefore, also affecting the level of interest in the Indian gaming console market indirectly.
Handheld category witnesses high demand in the India gaming console market and is gradually becoming popular. This is mainly due to the increased requirement for portable and, at the same time, high-performance gaming experiences. The manufacturers are coming up with optimized hardware designs, easy and efficient controls, and cloud-connected service options to make gaming possible anywhere. For instance, ASUS and Microsoft unveiled the ROG Xbox Ally and ROG Xbox Ally X handheld gaming consoles in India in October 2025, providing high-end features, integration with Windows, and multiple store platform support.
By platform, PlayStation records notable uptake due to appealing hardware advancements
Continuous advances in hardware technology are majorly driving the demand for the PlayStation platform in the India gaming console market dynamics. Sony keeps updating its console range to maintain the interest and engagement of premium users. Enhancements in performance prompt gamers to upgrade their consoles mid-cycle and encourage new purchases. For example, the release of PlayStation 5 Pro with boosted GPU and AI acceleration, as per Sony's disclosed plans in March 2024, strongly supports platform-led growth.
Xbox platforms are venturing beyond the traditional console hardware to include subscription and cloud-connected gaming, thus making the ecosystem more accessible in the India gaming console market. This strategy boosts engagement and subscription income in addition to strategic alliances. The brand is becoming more appealing to Indian consumers who appreciate flexible gaming options thanks to investments in cross-device play and performance improvements. Ongoing cloud service launches and integration with PC and handheld form factors further diversify Xbox’s reach.
By end-use, personal category leads the market growth drive by increasing adoption of a multi-media lifestyle
The India gaming console market is witnessing high demand for personal gaming consoles, driven by the rise in disposable incomes and the adoption of a multimedia lifestyle. These are two reasons that encourage consumers to invest in premium gaming ecosystems. Customized play experiences, seeing gaming consoles as lifestyle electronics, and content subscription services are some of the factors that contribute to solidifying the role of console gaming in the daily life of families. Product launches, platform diversity, and financing options further reinforce this trend by making high-end gaming more accessible to individual users across income levels.
The demand in the India gaming console market is seeing an uptrend in the commercial category as organizations are increasingly using cloud- and console-based gaming solutions to improve customer engagement in gaming cafes, esports arenas, and entertainment hubs. Collaborations between technology companies and local operators are the main factor that drives this area. Thus, commercial establishments can offer customers immersive gaming experiences without making a large initial investment in gaming machines. For example, in January 2023, JioGames teamed up with Gamestream to launch JioGamesCloud, India's indigenous cloud gaming platform, which, through Jio's 5G network, provides multi-device access to high-quality, console-similar gaming experiences.
By distribution channel, the online category accounts for a significant product sale attributed to the increasing product availability across quick commerce websites
One of the major strategies that online distribution channels are adopting to enhance the India gaming console market growth is by significantly increasing product availability, offering competitively priced products, providing flexible payment options, and bundling digital content that mainly attracts younger, tech-savvy consumers of metro and tier 2 cities. E-commerce platforms such as Amazon India, Flipkart, Zepto, and quick commerce partners like Blinkit are facilitating the lowering of entry barriers and speeding up the adoption process through flash sales, exclusive drop-ins, and time-bound offers. For instance, Sony used online outlets and quick commerce tie-ups to get PlayStation 5 Slim delivered via Blinkit, thereby demonstrating how digital channels can fast-track purchase intent and market penetration.
The India gaming console market sales are still heavily reliant on offline retail channels, particularly in the case of expensive gaming hardware, where the buyers are primarily expected to do demos and get guidance first. Therefore, Sony Interactive Entertainment, Microsoft, and ASUS, the console brands, are increasing their presence through authorized outlets and creating experience zones at retailers like Reliance Digital, Croma, and Vijay Sales. These channels are aiding the buyers by providing live demos, accessory showcases, in-store promotions, and the engagement of the communities around the latest hardware.
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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
India Gaming Console Market Regional Analysis
By region, North India accounts for the largest share driven by the significant demand among the youthful demographics
The growing number of gaming console users in Northern India is a trend in the India gaming console market, primarily due to younger demographics, increased digital engagement, and rising middle-class household finances. To reach this young and energetic population, companies are taking steps such as launching campus campaigns, influencer collaborations, and increasing retail presence in cities like Delhi, Gurugram, and Chandigarh. Offering attractive EMI schemes, bundles, pre-order benefits, and other online perks along with increased offline availability also serve to reach price-sensitive consumers who want a deep console experience. This will further boost market share for this region.
South India gaming console market remains the largest lucrative business destination for market players, supported by a reliable digital infrastructure, tech-savvy communities, and the flourishing gaming cultures of Bangalore, Hyderabad, and Chennai. To cater to the various types of gamers, console players are refurbishing their local retail stores, customizing their marketing strategies, and investing in support ecosystems and local engagement programs. Such measures aid in establishing a robust brand community, constantly creating high demand not only for mainstream but also for niche gaming hardware, thereby elevating the region to a position of strategic significance in the gaming console industry in India.
Competitive Landscape
Various India gaming console market players are progressively turning their attention towards portfolio diversification and ecosystem, led strategies to broaden their customer base. Firms are unveiling several device formats, such as handhelds, hybrid consoles, and cloud, enabled solutions, to cater to different price sensitivities and usage preferences. Meanwhile, software ecosystems, subscription services, and cross, device compatibility are some of the areas where players are enhancing to raise user engagement, retention, and long-term monetization over the gaming lifecycle.
Another major strategic move which is shaping the India gaming console market growth trajectory, is the focus on market penetration and experiential retail. Top-tier gaming console companies in India are making massive investments into localized launches, India, first rollouts, and superior distribution through online platforms and gaming, centric retail outlets. At the same time, collaborations with telecom operators, smart TV brands, and content providers are being used to facilitate accessibility, performance, and reach, thus, allowing quicker uptake of console, grade gaming not only in urban areas but also in emerging consumer markets.
Sony Corporation
Sony Corporation is a big technology and entertainment company spread globally, based in Tokyo, Japan. Established in 1946, the firm is quite diversified in the consumer electronics, gaming, and digital entertainment sectors, with the PlayStation brand being the major contributor to the worldwide gaming community.
Microsoft Corporation
Located in Redmond, Washington, the United States of America, Microsoft Corporation is a major global technology company that was established in 1975. With the creation of the Xbox division and continuing innovation in cloud services, Microsoft has built a comprehensive gaming ecosystem that covers hardware, software, and subscription platforms.
Nintendo Co., Ltd.
Nintendo Co., Ltd. is a foremost player in the gaming and entertainment industry that was established in 1889 and is in Kyoto, Japan. The company is renowned for in the India gaming console market for its exclusive gaming consoles as well as legendary video game franchises that have contributed significantly to the entertainment industry.
Logitech International SA
Logitech International SA is a leading global brand in the field of computer peripherals and consumer electronics that was established in 1981 and headquartered in Lausanne, Switzerland. The company has an extensive range of gaming accessories that not only support console gaming but also enhances the PC gaming ecosystem with its high, performance hardware lineup.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players in the market include Atari Inc., Meta Platforms Technologies, Inc., Samsung Electronics Co. Ltd., Valve Corporation, HTC Corporation, and ASUSTEK Computer Inc., among others.
Key Highlights of the India Gaming Console Market Report
- Historical performance and accurate forecasting are 2035 based on validated data trends, growth rates, and demand, side indicators that have shaped the console ecosystem in India.
- Comprehensive product innovation insights, detailing next-generation consoles, handheld gaming devices, cloud-enabled platforms, and ecosystem-led hardware developments.
- Extensive competitive landscape study, with profiles of the leading domestic and international gaming console manufacturers, technology providers, and ecosystem players.
- Regional analysis locating new growth areas, with a focus on adoption trends in metro, tier-2, and tier-3 markets influenced by infrastructure and income changes.
- Investment-oriented market outlook with data support, detailing investment, partnerships, expansions, and strategic moves that have an impact on the market's long-term potential.
Why Choose Expert Market Research?
- Reliable data and analysis based on a broad range of primary research, interviews with industry experts, and ongoing market validation.
- Feasible intelligence for strategic decision-making, equipping businesses with the ability to spot growth opportunities and risk areas.
- Highly detailed analysis by regions and products, providing a very clear picture of demand, technology uptake, and competitive positioning.
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India Gaming Console Market Report Snapshots
India Gaming Retail Distribution Trends
India Cloud Gaming Infrastructure Outlook
India Esports Infrastructure Hardware Demand
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Key Questions Answered in the Report
The market is projected to grow at a CAGR of 7.25% between 2026 and 2035.
Key strategies driving the market include portfolio diversification through handheld and hybrid consoles, expansion of cloud and subscription-based gaming services, strategic partnerships with telecom and smart TV brands, localized product launches, and strengthened distribution across online and experiential retail channels.
The key trends aiding the market include the integration of advanced technology such as AI and machine learning into gaming consoles and the provision of subscription services.
Regions considered in the market are East India, West and Central India, North India, and South India.
Based on platform, market segmentations include PlayStation, Xbox, and Wii, among others.
Various end uses are personal and commercial.
PS5 was the best-selling console in India in 2021.
The key players in the market include Sony Corporation, Microsoft Corporation, Nintendo Co., Ltd., Logitech International SA, Atari Inc., Meta Platforms Technologies, Inc., Samsung Electronics Co. Ltd., Valve Corporation, HTC Corporation, and ASUSTEK Computer Inc., among others.
In 2025, the India gaming console market reached an approximate value of USD 2.61 Billion.
Major challenges include high hardware pricing, price-sensitive consumer behavior, competition from mobile gaming, limited localized console content, infrastructure disparities across regions, and supply chain constraints impacting availability and cost structures.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Platform |
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| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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